N E W S L E T T E R SEPTEMBER 2018
5 plus...
FAST WAYS TO A NO!
BRAND BUILDING
Getting started and building your online presence
CAMERA...ACTION!!
How pre-planning can boost the quality of your videos
SPARKLE TIME
Tips on how and when to share the Holiday Gift Guide
SMART SHARE
Updated tools of the trade to get leads on your contact list
Tammy Seale Executive Director 832-524-0604 tammyseale31@gmail.com
Join the Conversation!
www.facebook.com/TeamDazzlingDaisies/
Do your customers know about our Fall and Online Exclusive products? celebrate - encourage - reward
It's Fashion Forward with three fabulous styles... Customers will love saving 50% off their choice of the Around Town Tote, Colorblock Tote, or a Benjamens wallet in September! Your customers get their choice with a $35 US / $40 CA spend.
3 styles
Monthly f SEPTEMBER specials
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Cindy Tote Love! s
PRO TIP: Send her a random message with one personalized with her initials. She'll ooh and ahh!
Hostesses save up to 60% on their choice of the Cindy Tote or Cindy Tote Ltd when they host with you this month! A $600+ party gets them the Cindy Tote for $30US/$38CA or our Cindy Tote Ltd for $40US/$50CA! Sophisticated style at it's best, ladies!
Fall Exclusives make Great Qualifiers!
Our Fall Exclusives make it super simple for your customers to qualify for the special! Whether they use them around the house, the office, or give as giftables filled with Fab Fall Fun, they are the perfect stepping stone to building an order and getting her those specials! Don't forget about our Final Few and other Online Exclusives! She'll have her order in no time!
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calendar
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September Specials Begin New Global Inspired Prints Available Hostess Order Self-Entry Holiday Gift Guide available on TOT Payday! How are you spending yours? Leadership Incentive Trip to Atlantis Holiday Gift Guide available on Business Supplies Home Office Leads Assigned - are you on the list? Pink Bubble Time - It’s Celebrate & Connect Week! Last Day: Get September parties closed out!
September 2018 Are you new to Thirty-One? Join one of our New Consultant Webinars first Tuesday at 1 pm EST! You’ll be glad you did!
Watch Online! Visit ThirtyOneToday and view archived calls!
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Dream More. Achieve More. LIVE! First Tuesday of every month at 9 pm EST!
brand BUILDING A
lmost everyone is on some form of social media these days. Having a presence for your business on social media is just smart marketing! When most consultants launch their business, they will use their personal social media accounts to get their feet wet. At some point, you should make the switch to a business page.
Your family and close friends will appreciate not being bombarded by business news.
You’ll also have a whole range of tools to help you measure performance and to help you engage with your customers and make more connections. As your connections increase, so does your brand awareness! You want your customers to be clear Why? Not only is it just a great that you are their Thirty-One business practice, but it helps to connection! continued next page keep the two worlds separate.
BUILDING TYour Brand
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brand BUILDING
f+I Facebook
Create a Facebook business Page and establish a mobile-friendly hub to get discovered and connect with people. With a Facebook business Page, you can communicate directly with customers, help them learn more about your business, offer customer service and tell visual stories. It’s okay if a few of these trickle over onto your personal page once in a while! With the tools provided, you can gain valuable insight on how your customers are interacting with the content so you can fine tune your message!
More than 500 million Instagrammers are discovering new things every month, and businesses are using the platform to share their stories in visual ways that people enjoy. Like Facebook Pages, Instagram business profiles connect people and businesses on mobile. Use Instagram to share your Thirty-One Journey, connect with your audience and generate interest. If you integrate your Facebook and Instagram, they will work seamlessly together when you post!
Lead Generation
Social media can help you drive sales and sponsoring. As you develop your personal brand, your presence and your audience will grow. The law of averages will prove itself in increased sales and team growth. With new contact forms and product sharing capabilities, promoting and growing your brand awareness and getting qualified leads just got simpler! Get creative with simple polling or Q&A forms to continually reach new contacts and expand your circle!
Turn Lookers into Shoppers
Social media can help you drive sales by turning interest into action! Include upcoming events and links to your “monthly catch-all” party on your consultant site. Then when retail orders roll in, you will benefit from those Hostess Rewards when you close out the party for the month. Flip those Hostess products into incentives if you like to generate more business! Once you have your business setup on social media, you can provide another level of friendly, helpful customer service and positive experiences for your customers. You’ll also make even more connections and gain more customers in the end! Win win!
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e h t g n Shari
SPARKLE
Home Office released the Holiday Gift Guide this week and wow-oh-wow, it's a doozy! From holiday-themed Cool Zip Snackers to personalized Keepsake Planners, it's cover-to-cover holiday goodies!
The question is...when to start sharing it! If you share it too early, you'll kill your September sales, but it's too good to keep under wraps until October 1st!
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Share & Sell!
Maybe give your VIP group a perk and let them see mid-month and start doing a soft launch with everyone after. Let them know this is what's coming and they need to book their Holiday Party now! Consider a Book to Look event! You host a party - on or offline - and they come shop September Specials and Fall Exclusives and book their holiday party! They get exclusive pre-release viewing of the Holiday Guide and can even give you a heads up on their wish list! Then when the guide goes live, their order goes in!
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Cool Zip Snackers Keepsake Planners Notebooks Holiday Pillows Holiday Prints Holiday Personalization
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BE A
Video
PRO
Sharing video is a smart way to boost interest in you and your business! It's also a simple process now with live streaming on social media and smart phones! Here are a few tips to help you do video like a pro!
Look behind you
You are making a video to put on your business page - so don't film it in front of your guest bathroom mirror! Create a nice backdrop that has some visual elements that reflect you. Location is anything goes - your office, your living room, the park whatever strikes you. Do take a minute to consider what's behind you.
Tech Stuff & Props
and consider what you want to share. If you plan your topic and know a few key points in advance, you'll stay on message, eliminate rambling, and feel much more confident!
Create a Facebook business Page and establish a mobile-friendly hub to get discovered and
Be Yourself
Take a deep breath, smile, and be YOU! They are not wanting an infomercial. They are not trying to watch the next Oscar performance. They are tuning in to see you and all your wonderfulness! You are having a chat with a friend. People can feel your energy and enthusiasm through your posture and facial expressions, so relax, get comfy, and be yourself. This will make all the difference in how people connect with you and what you are sharing.
If you plan on talking about a product, have it on hand and within easy reach. Prep this before you start recording. Check your lighting too. You should strive to have good lighting in front of you and behind you. Natural light is best and FREE! Pick a room with a sunny window. If you have a case of the uncontrollable hand shakes, pick up a tripod for your phone for a few Whether you are recording video to upload bucks at the big box store! and share or going live for a truly authentic viewer experience, do a little quick prep and then have fun, stay on message, and most importantly, be yourself! Your videos Before you start, take a few minutes will be a hit with customers!
Don't Ramble
“Your journey is the best marketing tool you have!" celebrate- -Cindy encourageMonroe - reward
mastering YOUR 31 BIZ
Q&A
WITH THE BOSS
Ever wanted to sit down with Cindy and pick her brain? Of course you have! What’s the first thing you would say? Or better still, what are the top 5 questions you’d ask her to help boost your business! If you need a raise, want to grow, want a promotion, need to save for a new house, We took a stab at it...sort of - Here’s what we came up with. In fact, she answered most or want a banging vacation - there is ONE answer that will be the stepping stone to of these during conference! Check it out... start you on the path to that dream - have a party! Q1 How can I grow my business? Have a party! We love the convenience of Facebook and fundraisers and all of the new ways to Q2 How would I expand my reach? encourage purchasing - either through Have a party! online parties or retail sales. It’s awesome! Q3 I want my team to grow! Suggestions? But the real magic happens at an in-person party! That’s where the party transforms Have a party! into a gathering of friends, new and old, sharing smiles, laughter, and just enjoying Q4 How should I go about earning LIT? the moment of being together, of just being Have a party! women! That’s the magic! Q5 My business is in a slump! Any tips? You can’t get that behind a screen. You just Have a party! can’t. Say what? I know you think she sounds Okay, so one more question for Cindy... like a broken record - but she’s been doing Thirty-one longer than there has been a How do I go about replacing my day job? Thirty-One, right?!? So trust her! Have lots of parties!
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5
Warning Signs
Crazy Bag Lady Syndrome
Over-sharing specific details about your products and hostess program and you’ll see their eyes glaze over, that polite smile their mama taught them to use in awkward situations, and the head tilt! Scratch the surface just enough that she’ll want to ask you for more information - not the other way around.
3 Strikes - You’re Out!
You sent a message. You sent another. You waited and....yes, you sent a third one! Strike three - you’re ignored, maybe blocked. Was she busy? Maybe she’s at the dentist! Doesn’t matter now - strike 3, you’re out. Who’s next?
You’ll get a No!
You have to add your own voice, your own personality. You say gals, but the script says peeps - so change it! Make it yours!
I'll call you when I need you!
Do you provide zero customer service? Ouch! That hurts! But we all need a little self-check once in a while. Are you guilty? Eeeks! Could you do better? Couldn't we all! If you are a zero-service provider, STOP! You are killing your business. If you only call when you want them to book a party or place an order, you are missing out! Turn your booking calls into customer service calls and watch your business do a complete 180!
You know where she got that chicken Well, it's not her problem... Ever go to a party (okay, haha, not THAT kind of party) and you walk around, your cruising the food table, and that fried chicken on that platter looks just like what you saw at the deli in the Piggly Wiggly that morning while shopping. MmmHmmm - she took that store bought chicken and put it on her grandmother’s best platter....she didn’t fry that! We’ve all done it - well most of us have at some point. Right? No?!? I bet you’ve probably done it with a script. Google search or digging on TOT, found a script, and you know you did the copy/paste thing. You know it! She knew it too when she received it because it sounded nothing like you. Yup - just like that fried chicken.
You only need to sell a gazillion key fobs to meet your goal or you are in a team challenge to book 3 parties by 2:31 today - how is that her problem and why are you making it so? Saying things like "I need you to" or "Do you think you can" is not a good business practice! It's supposed to be about HER, not you! How can your conversation with her benefit her. When you put your customers first and deliver on your promise to them, they will feel like a VIP every day of the week and your customer base will multiply because they will share how you made them feel! Then you won't have problems booking 3 parties by 2:31 today, now will you! Every person you interact with is a potential customer, hostess, or team member!
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Revisiting
tools OF THE TRADE
QRCs
by tying a code to your mobile number or to send a text message - yes they can do that now! Including a QRC on your business card in their bag with their order is a great way to pass the info along to be there when they Enter the QR Code. I know! They've been need it - how thoughtful of you! You could around for a while now. They made the scene even use it to display a virtual business card! and kind of just dwindled. There were issues some phones would read them, some wouldn't without special apps. Well the technology has grown up and they are making a comeback in a Think how your business would change if huge way! You should possibly reconsider your customers could scan a code to download a thoughts on one of the top trending channels mini-catalog you have stored on a cloud drive! It's something simple that you can share in in marketing right now! #EarlyAdapter person or remotely, and again, it gets the info First, what are they? Quick Response - or into their hands almost instantly! And yes, its QR Codes (QRC) can now be read by pretty faster than email! By the time you write the much any mobile device. They're used on email, send it, they read it (if they do) and act billboards, magazines, websites, marketing on it, with a QRC they are already on page 3 material, and yes, even cars, to communicate. of the catalog! #WorkSmarter By promoting interaction with your brand through their devices, you can create instant connections! Millennial's love them! Talk about a potential gamechanger! If you Devices are not going anywhere! They are getting faster, smaller, and smarter! People want information now. So meet them where they live! Right?
Instant Downloads
Better Shopping Experience!
are doing an online auction for customers in Here are a few ways you can maximize QR your private VIP group and you need to start Codes to connect and communicate with your collecting payments, tie your QR Code to your customers! PayPal Me, Square, or AppleCash and then share the code! They scan it, the page loads, they pay and BAM you are done! Scanning your code can direct them to a landing page that gathers their information and then forwards them to your consultant Doing any holiday events this year? Print off a site or your Customer Group on Facebook. QR Code, put it in a frame, and set it on your Gone are the days of passing information back table. Passersby will scan the code if they like and forth through email and writing info down what they see and they have a link back to you. on slips of paper! Use it as a giveaway option to load a quick info-collecting opt-in and they get their name in the drawing. Either way you've made the When they have a 31-related question, they connection seamlessly! At parties, it gathers need to contact you - make it simple on them their contact info for you! #NoPapercuts
Direct Customers to your site
Events & Parties
Dials or Texts You!
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