N E W S L E T T E R AUGUST 2018
FALL/WINTER LAUNCH
PASSION PRODUCTS
ART OF THE PARTY
SHARING #31Life
Product Drilldown for all the newness of Fall/Winter 2018
Using the Get Creative Collection to enrich and enhance the party
Defining and promoting your must haves for the season Letting the 31 Lifestyle do the heavy lifting for sponsoring
Tammy Seale Executive Director 832-524-0604 tammyseale31@gmail.com
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Curious
Seek new opportunities and new ways to expand your mind!
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August 2018
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Plan to Attend
Missed Conference? It’s okay! Go next year! If you couldn’t make it - don’t sweat it! Take action and make plans now to be there next year! One of the biggest barriers we hear about when considering a trip to conference is the expense. While it is an investment in you and your business, and one that is tax deductible, it takes a little financial planning to get it paid for! Does it have to break the bank - NO! Conference on a dime is so doable! Don’t think that you have to spend thousands to have a great time!
√ Week
Save
Balance
√ Week
Save
Balance
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1
$1
$1
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12
$40
$246
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2
$5
$6
□
13
$44
$290
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3
$8
$14
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14
$47
$337
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4
$10
$24
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15
$49
$386
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5
$15
$39
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16
$51
$437
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6
$18
$57
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17
$54
$491
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7
$20
$77
□
18
$56
$547
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8
$25
$102
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19
$58
$605
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9
$31
$133
□
20
$60
$665
□
10
$35
$168
□
21
$65
$730
□
11
$38
$206
□
22
$70
$800
A simple savings plan is all you need! Adjust it to your budget - however grand or not - and be consistent with you still have everything else your contributions. Before covered in your life. Plus, it you know it, the funds to go gives you an extra chance to are there and conference is party! bought and paid for baby! Reach out to your upline or Not a good weekly saver? No your accountability partner problem! Why not have an and develop a strategy to get extra party each month and you to conference in 2019! use the commission from It’s a real gamechanger and that party to fund your trip! the second best investment By earmarking those funds, in your business!
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INVEST IN
You!
TIME TO SPARKLE!
Conference
Look Back! Excitement Overload
Yes! We know! You feel like you could climb 20 mountains, swim across the ocean, and then go some more! It’s Conference Mania - and it’s fantastic for your business! Harness all that excitement, those fresh ideas, and funnel that energy into your business! Challenge yourself to book, book, and book some more! Dust off your contact list and reconnect with customers who haven’t shopped in months! Engage your VIP groups on social media and light a ire under them so they embrace the newness of Fall 2018.
Remember those Index Cards
We told you to take them - the “WOW, do it NOW!” and the “Love It for Later! cards.” Did you use them? Dig those babies out of the stuff you still haven’t unpacked (not judging you, we’re all bag ladies, right?) and start implementing those ideas!
Dream and Make Plans!
Make this year your ___ (Fill in that blank, girl)! Go ahead! Dream BIG! Set a goal - or a couple of them! Whether it’s recruiting, promoting, selling, incentive earning - you name it! Then do it! Start the season off with a goal - and pick a big one! Make moves and decisions that get you closer to that goal every single day. Dream it, Achieve it! You got this!
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Corner Senior Consultant
WOW are you still on a conference high? Whew! So much to digest and then that whole BIG PINK TICKET, right?!? So did you get rid of yours? Do you have a new recruit? Woohoo! Well, don’t even wait on her to get her kit! You need to spearhead her success by coaching her through her launch party! Have her include at least 5 people who might be interested in the opportunity on her guest list. She also needs to focus on getting those outside orders for her party! I know, it sounds like Hostess Coaching, but in a way it is! You want her to have a BIG PARTY SUCCESS right out of the gate - so set the goal for a 1K PARTY! Why? Well, why not?!? It gets her qualified, helps her earn her rebate, gets her those Wishes Rewards, and she’ll earn at least $250 in commission. Set her up for success!
Monthly specials
$20 US / $25 CA
The Deluxe Utility Tote
-or-
It’s our biggest and most functional tote - and it’s on Special! This doesn’t come around all that often, ladies, so make sure your customers get in on this deal!
The Bleacher Blanket
Another tried and true product that is a BIG HIT with customers - and now it’s even better! Your customers get their choice with a $35 US / $40 CA spend.
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Sell the functionality & value of these products!
The Sling-Back Thermal s Don’t forget Hostesses can enjoy free personalization!
Your Hostesses can hit the town hands-free with this stylish crossbody backpack that has a secret – it’s also a thermal! When they host a $600+ party in August, the NEW SlingBack thermal is theirs! $25US - a $58 value $31CA - a $72 value That’s a tremendous value!
Making the Most of the Specials!
Customers who have Deluxe Utility Totes know how awesome they are! Take time to search your back office and make a list of customers who have purchased in the past! They will love the cost savings available this month with the Special! Sports-goers, moms, dads, grandparents, students - the list goes on for those who will love our Bleacher Blanket! Try pairing them with a qualifying thermal and doing a Sports Bundle!
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calendar
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FALL/WINTER LIVE 2018 August Specials Begin New Halloween Collection available K-Groups Reset Last Day: Order Opportunity Kit Thirty-One Live for Consultants - 8 pm EST! Dream More. Achieve More. LIVE Facebook Event 9 pm EST! Payday! How are you spending yours? Last Day: Earn your August Sales Incentive Last Day: Get August parties closed out!
August 2018
Are you new to Thirty-One?
Join one of our New Consultant Webinars every Tuesday at 1 & 9 pm EST! You’ll be glad you did!
Watch Online! Visit ThirtyOneToday and view archived calls!
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Opportunity Webinars first Thursday of every month at 12 pm EST!
Earn the all new Close To Home Round Tray when you submit $1,000 in PV for August! Personalize your tray how you like. As soon as you earn it, you’ll receive it right away so you can use this as a booking tool for the season! Reach out to customers who have shopped our Close to Home line and let them know about this awesome addition!
August
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Sales Incentive
We all have one - at least one! Most of us have a couple of them. PASSION PRODUCTS Those must have, no matter what, cannot be without it products - the ones that really make a difference in your life. Yes, that one! That’s yours.
Passion PICK A
PRODUCT
PROMOTE IT!
The more you SHARE, the more you EARN!
Let that be your conversation starter. It might be a diaper bag that changed how you handle going out with your new little one. It might be a charm that reminds you of your favorite parakeet! Whatever it is, wear it, carry it, and SHARE IT! The thing is that when you are talking about that product, a smile is going to trickle across your face, and your eyes are going to twinkle - and that is when the magic happens! They will see the joy on your face, hear the excitement in your voice, and they will want to know more just because you are being you! Not that you are trying to sell them that product, but you are sharing what you love about that product, about what you do, and about Thirty-One! That’s the magic - but it takes YOU to make it happen!
“We don’t empower women to sell bags. We sell bags to empower women!” - Cindy Monroe Encourage & Share
product DRILLDOWN
Photo
by Thirty-One
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PRO TIP! Order with photo flipped upside down to use as ornaments!
Close to Home Table Gallery
Customers can tell their family’s story year after year with Photo Inserts made of quality, durable iron. Encourage them to change them out seasonally to keep them current and display the latest images of special occasions, vacations, holidays and more! This is a super giftable!
Statement Wall Art & Canvas Pillows Customers can put their favorite memories on display in their home or create a gift for someone special! They can add dates, names or inspirational phrases to enhance their memories too! Don't forget kid's artwork!
3 Design Options! -Established Photo -Classic Photo -Circle Photo
Just Write Charm A truly special gift for family, friends, or themselves! Your customers will love taking their most charming memories with them wherever they go!
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From craft storage to organizing the kid’s art supplies - these unique and innovative solutions are sure to please everyone on your call list! Target teachers, nurses, students, parents, nursery schools, DIY'ers, crafters, painters even other direct sales consultants from other companies! There's a storage solution in this collection for each and every one one of us!
creative GET
COLLECTION
â „
v
PRO TIP! Folds flat for paper storage, kids play mat at the restaurant, and more!
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For Fall/Winter 2018, we have 19 new prints and solids that were carefully curated and are perfect for fall - so whether she loves brights, neutrals or black and whites, she’ll find something to love!
Plus, our prints coordinate beautifully, so the art of mix and match will be super simple as she creates that oh so wonderful look that she wants and is so her - or as she preps for the holidays!
GET TO KNOW
Fall Prints!
With 27 new styles, moving this collection will be a cinch whether you are enriching the collection of a seasoned customer or introducing someone to the Pink Bubble of gifting for the first time!
J
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27 STYLES 19 PRINTS +PERSONALIZATION OPTIONS
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m e h t b a r G e r ’ y e h t e r o bef GONE! These SPOOKTACULAR goodies are available now as part of our Online Only offerings! Be sure to let your customers know so that they can stock up early before they sell out!
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Cute n ee w o ll a H Critters!
customer EXPERIENCE
What do you do when you are NOT working your business? Have a hobby? How are YOU going to use our New Get Creative Collection?
The ART of the
party
How about taking a whole new look at the way you party! We’ve done parties with a purpose - but what about a party with a passion! A passion that you love! You might love basketweaving or painting. You could be a fanatic about making jewelry or beaded Christmas ornaments! You might be a quilter or a knitter or a genuine rubber stamp collector! It doesn’t matter WHAT you do, it matters that you DO THAT with a group of others who enjoy the same activity! Now, it’s a party! Why not incorporate something that you love with the business you love! A wise woman once told me that if you do what you love with a passion and zeal, then you will never work a day in your life!
ACTION
beats
INTENTION
Combining an active hobby with our new Get Creative Collection is a great way to demo the functionality of the products. Keep the party light, fun, and all about the crafting aspect - but have the products on hand and in use! They will sell themselves! Plus, you are making the experience for your guests the most important thing - and that, my dear, will bring them back time and again! So for your next party - plan a hobby experience and share how you do!
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mastering SPONSORING
Sharing
& SPONSORING Recruiting can be a challenge when you make it all about you and getting them to join your team. If you stop recruiting and start sharing, the sponsoring results you achieve will astound you!
around that concept too. What you’re selling is a lifestyle. That lifestyle is the benefit of your business. You said yes to the opportunity and it has provided you with that lifestyle! When your sharing on social media you’ll want to help your audience connect with how it would feel to be living the lifestyle of the benefits of your products and your business. Facebook photo albums are a fast and effective way of achieving this.
Of course, the best buy in the catalog is the Opportunity! Kit-nappers all across the continent can attest to that! But, even if she is a kit-napper, it’s okay! Did you know that most kit-nappers convert to consultants by the end of their first 120 days! They realize how simple it is to earn money, save on the products, and Stories are a great way to stand out and meet new people just by sharing, caring, and create interest. People would rather read stories than boring, dry facts and figures embracing the 31 lifestyle! about your business or another post about By developing the attitude of being a how great that tote is - even though it really Shareperson and not a Salesperson, you is awesome! Instead of sharing facts about quickly adapt to the reasoning that the your business, share what was going on in your life that led you to start your business. Opportunity is NOT a sales pitch! Now, I’m going to say something that might ruffle some feathers. You are NOT selling Share stories, anecdotes, and testimonials your product or kit when you are sponsoring. from your customers or even your fellow 31 sisters to build trust with your audience. Check Say what!? out the next page to see how to implement I know, it took me a while to wrap my brain this in your sponsoring and marketing plan!
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mastering MARKETING
Sharing Facebook Albums
Let’s start creating some Facebook Photo Albums that will cause some interest and engagement in your social media presence and in your business! On your business page on Facebook, simply click ‘photos’ and then ‘create album’. When you do this, you’ll be promoted to upload an image. Have one ready to start your album! Once it uploads, add a title and a description.
• Dreams and Plans – a great place to put inspirations posts, goals, dreams, and wishes that you are working towards; think big and dream bigger! Once you have a couple of albums created, you’ll want to keep things fresh and your customers engaged by posting consistently! Whether you post once a day or once a week, be consistent!
I know, pretty basic stuff, right? But the next Ask questions when you post. By doing so, you are starting conversations and interacting part is where the magic happens! with your audience - and that’s what it’s all You need to start creating different types about folks! of Albums! Don’t know what types of photo albums to create? Here are some album Don’t post a run! This is super important! ideas you might want to use: make sure you don’t ignore comments from customers. If you do, they will likely stop • Adventures and Vacations – think lifestyle, engaging or even stop following you! Nobody fun, adventure, travel wants that! Plus, after you post, if you remain active, liking, commenting, and responding to • My Awesome Team – showcase your fun comments for 15-20 minutes, those lovable team culture that others will want to be a part Facebook algorithms will like you better! of • My Freedom Journey – share your Give Facebook Albums a try! Incorporate them into your long-term marketing strategy. milestones and celebrate your success If you already have a bunch of photos on • Love my so not 9-5 job – cause who doesn’t your business page, consider organizing them into Albums to create a storyline that want to learn how to escape the 9-5 your customers can look through.
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PRO TIP Pick a Hostess Exclusive product and let her know what it will take to earn it with her party! SHOW HER HOW!
♼
Hostess Coaching Hostesses will be able to enter their own orders starting in September!
Did you know that it takes 130 steps to make a Benjamens Wallet?
e k a m o t s k s a T 31
FW2018 GREAT
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Learn your catalog - new prints, products, & styles Order business supplies Redefine your why and set goals Earn the August Sales Incentive Host your Seasonal Launch Party Find an accountability partner or check in with yours Be consistent with social media posting Treat yourself once a week - big or small Earn your way into a K-Group / Move up a group Wear or carry Thirty-One products every day Use old business supplies as marketing props Take a day off and recharge every week (or two) Attend your local Celebrate & Connect meeting Share the opportunity every day with someone Have at least 1 party every week Sell 5 specials every month Start branding yourself through sharing Reconnect with out of touch customers Define your Passion Product and promote it Find a way to give back in your community Offer personalization on everything! Consider the career path and where you are on it Introduce at least one upsell item with each order Ask customers to share photos of their products Attend at least one vendor event over the holidays Set a non-negotiable amount of PV to earn monthly Recruit one person each month Make a plan to attend the 2019 Conference Be more active in the 31 Sisterhood and your team Challenge yourself to have a booking blitz monthly Give yourself some grace if you don’t get all 31!
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