N E W S L E T T E R DECEMBER 2018
31
things to do over the holiday break
inside...
HOLIDAY BREAK
Don’t put your business on ice over the holidays!
CUSTOMER THANKS So many ways to say thanks and connect with customers
MAKE A FORTUNE Do the follow up and find a fortune in so many ways
MIX & MINGLE
How to mix, mingle, and make a little jingle this season
Tammy Seale Senior Director 832-524-0604 tammyseale31@gmail.com
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Your customers will love the Diamond District! Classy. Chic. On Trend. celebrate - encourage - reward
Save 40% on select new styles and Customer-favorites from the Winter Guide – with no limit and no qualifying purchase.
Monthly specials
December Hostesses with a $600+ party can choose a Hostess Exclusive style for FREE! This month, there are 8 styles to choose from, including three new options shown above! Close To Home Deluxe Gallery Bundle Turn your memories into the perfect keepsake with a personalized Close To Home Deluxe Gallery Bundle, including 3 photo tags and 2 iron words to display. Studio Thirty-One Clutch This newest silhouette takes your Customers from day to night with an exclusive crossbody or shoulder strap with chain detail. Plus, new prints are available for the Hostess Exclusive All About the Benjamins wallet and Studio Thirty-One Flap Bundle!
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Are you new to Thirty-One? Join one of our New Consultant Webinars every Tuesday at 1 & 9 pm EST! You’ll be glad you did!
Watch Online!
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Winter Guide & December Special Begin Customer Appreciation Month Thirty-One Live for Consultants - 8 pm EST! Dream More. Achieve More. LIVE Event 9 pm EST! Last Day: February C&C Host Registration February C&C Attendee Registration begins Last Day: Holiday Shipping - remote Canada Payday! How are you sharing yours? Last Day: Holiday Shipping - all orders Last Day: February C&C Registration Merry Christmas - Home office Closed Last Day: December Special
December 2018
Visit ThirtyOneToday and view archived calls!
Dream More. Achieve More. Facebook LIVE first Tuesday of every month at 9 pm EST!
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DON’T PUT YOUR
Business I C E ON
OVER THE HOLIDAYS
Our Fall/Winter selling season is coming to a close and the holidays are in full swing! Not only that, but Spring/Summer 2018 is just around the corner! You may be looking at your calendar thinking about everything you have planned for the next few weeks and wondering how you’re going to fit it all in.
is just around the corner and they will be in full swing again. The time to register for these events is now! Take advantage of the downtime and start planning and booking well into the summer for the events you want to attend.
3. Schedule your seasonal Launch Party and start prepping for next year! Your One of the best things calendar is open and it’s a about our business is that great time to plan it out and you can make it work with start promoting it in early your schedule. January! Start booking January & February parties! Here are five top tips on making it all work during the 4. Fundraisers! Spring busy holiday season and sports, summer camps the transition into Spring/ they are looking for ways to Summer season! raise money now! Connect . with contacts you have at 1. Flex your schedule! Look schools and churches, civic at your schedule and figure groups, graduation party out what works for you. Do planners and everything you have events with kids in between. Reach out to on Saturday mornings? your favorite local groups Try suggesting a Sunday and see if you can help lunch party instead. Can’t with their fundraising goals. work on the weekends? Share what you can offer to Tell customers week nights help with their cause! are a great time to have an event, after all, everyone 5. Post-Holiday recruiting. makes time for a girls night They are sitting at their out! Have a group of stay desk, opening those credit at home moms whose kids card bills and thinking are in school? Have a fun wow! Remember those brunch get together. Don’t days? Give them a call let business dominate the or drop them a recruiting schedule, do what works brochure in the mail. Plant for you. the seed and then follow 2. Plan ahead! Vendor up. They may be ready to events are winding down join your team once they for the holiday, but spring see the earning potential.
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Being Thankful!
Importance of Customer Appreciation
Where would you be WITHOUT your What else can you do? customers? It’s the holidays. Why not take a moment, give them a call just to check on her and Have you thought about that? wish her a Merry Christmas. Not to sell her Say “thanks” and make time to CELEBRATE something, don’t mention the special, just them in December and January with special call and genuinely say hello and how are you pricing, weekly deals, and even more during doing and I hope you have a Merry Christmas! our Customer Appreciation Celebration! Know what’s going to happen when you This event is a great way for you to celebrate hang up the phone? She’s going to stop, your Customers in a fun, relaxed environment reflect, and say ‘wow’ - she didn’t try to sell while they shop our December special at me anything. 40% off plus some new release goodies for You can also go live in your VIP group and our upcoming season! just have a chat session with your customers. So, pick a date, time and location for your Chat about what they are doing for he event, and create your guest list. Make time holidays. Are they traveling for the big day? to say thanks and celebrate the people who Staying home and enjoying a quiet holiday. Make a real connection with them - not as have put you where you are today. their Thirty-One consultant, but as their friend.
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Do you suck
AT FOLLOW UP?
Yes - I said it! Now answer the question. Do you? I think we all should shake our heads at this one. One of the most important skills any consultant must acquire is the ability to follow up with leads, customers, and nurture relationships! The way to get people interested in your products is to make yourself available to answer questions and create value in your relationship with them and to build on that connection. Did you know that: • 48% of consultants never follow up with potential new recruit • 25% of consultants stop after two attempts • 12% of consultants stop after three attempts • 10% of consultants stop after four attempts Consider this too: • 2% of recruits join on the first contact • 3% of recruits join on the second contact • 5% of recruits join on the third contact • 10% of recruits join on the fourth contact • 80% of recruits join after five or more contacts
Now here is the big stat - over 85% of all potential recruits that were contacted made a retail purchase or hosted a party even though they turned down the offer to join - 85%! Let that sink in. Can you see the value in follow up? Do you realize that being told no means no for now, not forever! Things change - circumstances present themselves differently each and every day! Just because she says no today does not mean that when you call her three months from now, her situation has changed, and she is ready to embark on that new business opportunity you have to offer! Never decide when the last time to contact them might be - that is not your call to make! They will let you know when. But don’t always call with the opportunity on your tongue - build the relationship with them, get to know them and their situation! LISTEN! That will help you time the offer to achieve maximum results! Remember, it is your job to offer and their job to decide what is best for them!
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the party EXPERIENCE
What do you take with you to a party? Do you slow movers can sometimes benefit from a live take it all? Just a few things? Just your kit? demo showing different uses. The best advice is to keep it simple! Keep your display products limited. Most stick to the kit. In selecting products to demonstrate, you have several resources that you can refer to. A well-planned product presentation can mean the difference between a successful party and a party that struggles to generate revenue. That is why you should always carefully select which products will make the cut and make their way into the party! This goes for virtual parties too! Trust Home Office! They do a lot of research on which products are popular and which products give the greatest effect during the party. If you’re unsure about what to take, look no further than your training literature on TOT, your enrollment kit (updated with current products), and the monthly specials! You’ll be all set!
Know your customers! Gear product selection towards your intended audience! Alongside your kit, toss in a few items that will be a big hit with guests for that particular party! After all, the point of showing the product off at the party is to get guests excited about Thirty-One, about our products and spark interest in buying. When you show off our best-sellers, you’re going to get everyone curious about what else you have to offer! Don’t disappoint them!
Toss in a few New Products! The team at Thirty-One spends lots of time and money testing, researching, developing, and marketing new products. Home Office is intentional when they plan new product releases - trust their expertise and capitalize on it. Share when Know your Best Sellers! A proactive consultant they suggest you share things, not before! tracks her sales. She knows which products sell Remember, you need to be as intentional as best and which are slow movers. Some of the they are with handling release of new products!
WHAT DO YOU TAKE TO THE PARTY!
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mastering YOUR 31 BIZ
Mix & Jingle
MINGLE & MAKE A LITTLE
THAT’S THE 31 ROCK!
Book Sell Sponsor
Put on that “gorgeous” Christmas sweater Aunt Lula and Uncle Estil sent you, grab a cup of whatever Grannie Gert put into that punch bowl, and have fun! But don’t forget to pink things up by laying a mini catalog on the coffee table. Take along a LUT and a thermal tote and maybe wear a few pieces of JK as conversation starters!
While you are mixing, mingling, and rint-tingtingling your way through the season, be sure you are keeping an eye on the future as well! Chat up how the latest product releases are so exciting and that you are already booking parties! Ask everyone if they want to be your first booking for February!
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The holiday season is sponsoring season! These people have to pay for all of this stuff under their tree! You know the best way they can do it! Their post holiday finances may be the little something extra they need to put their objections aside and launch their business in 2019! Keep those conversations light and happy and make sure they have your card in their pocket when they head home.
CUSTOMER APPRECIATION EVENT Customers spread out all over the country? Planning a local Customer Appreciation event would be a logistics nightmare or just not even possible! We know! It’s okay! Take it online! Setup your camera, go live, and invite them to join you! Do a few giveaways and show them just how much you appreciate them!
♥
- Pro Tips How are you Celebrating your Customers?
31 To-Do’s
FOR HOLIDAY DOWNTIME
1. 2. 3. 4. 5. 6. 7. 8. 9.
Send thank you’s. Prep Hostess of the Month for January. Thank your Hostesses for a great year! Revisit what didn’t work as you plan for 2019. Prep for a New Years party! Take a new profile photo & update your page. Update marketing materials for 2019. Order business cards and postcards. Check on customers you haven’t heard from in the past 90 days. Are they breathing? 10. Start laying out Spring/Summer party schedule. 11. Fix a cup of cocoa, snap a photo with your feet up - post it to show off the great flex time with your job! 12. Get hostess packets ready to go for 2019. 13. Do a little reading - you should always be willing to expand your knowledge about the industry. 14. Revisit your why - has it changed? 15. Listen to a 31-minute call from the archives. 16. Prep your VIP Valentine’s for February. 17. Run annual reports. How did you do in 2018. 18. Share how you are enjoying time with family or friends and not stressing about holiday schedules. 19. Have a party, play Hostess, and invite your VIPs! 20. Plan your ‘go to conference’ budget. 21. Clean up your contacts in your virtual office. 22. Do an unboxing of an order that comes in! 23. Calculate how many specials you need to sell in January to get to the next K Group level. 24. Start ‘pinking’ in party days in your new planner. 25. Do year-end inventory. Need to liquidate stock? 26. Check TOT! You still have a business to run. 27. Go for a walk. 28. Go to a local business event & network. 29. Take a nap. 30. Plan the vendor events you’ll do in 2019. 31. Enjoy some ‘you” time. You’ve earned it!
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