Anthropologie
Spring 2012 Display Coordinator - Internship DIRECTOR: COLIN DICKSON
RESEARCH
Highlights: Launched in Philadelphia in the US in 1992, Anthropologie opened its first international stores in 2009 in Canada and the UK. As of January 2011 the company operates a portfolio of 153 stores, two e-commerce sites and two catalogs for its 28-45 female target market. Anthropologie offers women’s clothing, accessories and footwear, homeware and gifts. Each store’s product mix comprises one off items that have been sourced internationally, designer ranges, vintage products and own-brand labels. The company regularly diversifies it product portfolio and has recently launched a bridal wear range. The company operates stores in specialty retail centers, upscale street locations, and enclosed malls. Each Anthropologie store employs a team of artists to create innovative displays. Although each outlet is unique, Anthropologie unifies its store portfolio by ensuring a vintage feel and through the use of scent and sound.
INTERN
Display Coordinator: create interesting displays in the front windows of a store to drive profit. They coordinate with the goals and strategies of retail businesses to draw attention to the store during sales and at other key times. Display Coordinator must be very artistic. They must understand the business goals of the store and cooperate with the manager. They must work well alone and on a team. They need to manage their time well to meet deadlines. They must be trustworthy, responsible and able to follow directions.
Some Sort Of Informations Before Getting
store open @ 10:30
3 distinct personality window display will be arranged and set up based on our new girls
Start
Marigold Green ethereal and soft nature and dreamy look cute little small patterns
Eva and Ellitot Twin opposite personality girly v.s manly print pattern v.s stripes
meeting @ 10
Nico edgy dark personality saturated color cloth, be bold.
first project Friday Feb- 26 On my firsday, Colin Dickson, my director, explained about the theme for up-coming spring which will be covered with 4 main visual displays: Eva and Elliot, Nico, Marigold Green and Hous Guest House. He was building the small scale model for Marigold Green theme, which is a sculptural Cactus, and the real plan will be over 5 feets tall. I got my hands on cutting out material. It was fascinating just simply caused I feel worthy the very start.
T h e process was going quite pretty good in the couple days. But when seperate pieces are about to connect together, the stand couldn’t hold the entire weight of catus’ leaves. We ended up stop the process and change our direction. T h e next day (March-2nd) I was assigned to sew couple 3 feet tall cacti from canvas.
On Feb 1st
I am assigned to do some research about “soft� cactus on
Anthropologie inner of ficial website, which made me feel
excited. For each project, they gives out suggestion on materials and specific amount of time for each project.
Under are some snap shots that I took via my phone
:
first project
Result
second project T h e next concept we are working on is Eva and Elliot. T h ese two girls are twin but their personalities are different. Colin, sketched out the hexangon lamp shade for that concept. He started out with 6 layers of hexagon structure on top of each other, but decrease into 4 layers due to the heaviness.
below are fragemental works for paint by number projects. T h ese paintings will go for Guest House
What did you learn???
Wheatpaste Wheat paste has been used for hundreds of years as a type of adhesive made from a combination of vegetable starch and water. It has many uses from adhering paper to walls, for papier-mâchÊ and decoupage crafts, and for book binding.
Step 1: Assemble the materials. You will need flour, sugar, and water, in the quantities outlined following.
Step 2: Boil 1 cup of water. Pour the cup of water into a saucepan and bring to a boil over heat.
Step 3: Put 3 tablespoons of flour into a bowl, add 10 teaspoons of water until it forms a runny mix.
Step4: Once the water has boiled, add the runny mix to the boiling water. Stir well.
Step5: Keep stirring. The mixture will foam up while it boils, so the constant stirring is essential to keep it from bubbling over. Keep the mix boiling for 2 minutes.
Step6: Take the boiled mix off the heat. Add 4 tablespoons or more of sugar.
Eva and Elliot installation adds a strong touch on the right side of the store. People can peak inside to be amazed by the thick layers of bundles. These bundles have been dyed with 3 shades of blues, cut and string them together.
THIRD project
NICO
OUR LAST GIRL, INSPIRED FROM HER EDGINESS, COLIN DECIDED ON INSTALLED A WOOD PANELS REPRESENTED THE PLAID PATTERN. IT SHOWS HER MANLY SIDE
We spend almost over a week on Nico project. At the same time, Colin assigned me with a little project called Swirl Jar Paint project.
Beside that, Colin makes a jewlery stand based on Nico conce
Window Display
In honor of Earth Day, Anthropologie is channeling the beauty of jellyfish, octopi, sea stars, and other ocean creatures to create dreamlike depictions of sea life. With coral reefs housing a variety of ocean creatures, it’s alarming to think about their dooming fate.
Window Research
Process . Process. Process . Process. Process . Process. Process . Process. Process .
We experience with spray paint plastic, then heat press them for melting. Applying a circle template and hand-cut pattern
The cut out circles then be sew up together to make a long chain, which representing as bubbles from the ocean.
. Process. Process . Process. Process . Process. Process . Process. Process . Process.
Next thing to worry about is coral. We dipping lace fabric into wax. Wax will form the fluided materials in whatever shape we want.
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OFF
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OUTCOME EXPERIENCE
Within three months, I have gained a lot of experience in constructing large scale objects. Colin provided a detail descriptions on every subjects, which covers technical skills and safety rules. I already know a little bit on tools and materials but this opportunity expands my knowledge more. For examples, nailguns, jig saw, chop saw, wheatpaste etc. Besides learning from the practicing, I also learnt from mistakes. We faced several unexpected difficulties, which came from miscalculation, weight and scale consideration or from different materials could brought to different results. It was frustrated but in the end it worthed more than anything after overcome the hardships to get things complete. I found another aspect that I can pursuit for my future career.
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