DELIVERING MEMBER VALUE & SUPPORT

The ASA has continued to deliver value and support to its 7182 members and 42 corporate partners by keeping them informed and looking after their mental health, especially via digital channels, providing exceptional service and listening to their needs for now and the future.

The ASA is digitally transforming

The ASA App was launched in May, providing members with the capability to receive the latest news, to register for events and access ASA online anywhere, anytime, at their fingertips. The ASA is committed to providing access to online content, moving away from printed resources, including shifting Soundeffects to be available online only, and in addition to this, all conference information is available online and on the conference app. This year we introduced podcasts, with a podcast by the ASA President, Ian Schroen, as well as a number of videos by the CEO, Jodie Long, to expand the way we deliver information. Soundeffects also transformed into a special edition format, making sure everything that was previously published in the magazine can now be found online through the ASA website.

Corporate partnerships

Throughout a difficult year, our corporate partners have stood with us. Forty-two partners have continued their financial commitment with us, and numerous partners have supported ASA events throughout the year, continuing to invest in supporting the professional development of sonographers. A biennial industry report on sonographer employment and salary conditions was released to our corporate partners in November 2020, which the industry relies on for best practice and benchmarking. The ASA is extremely grateful to all our partners for offering their continued support to the ASA during these very difficult times.

Feedback

The biennial membership survey was conducted in November 2020, with a record number of responses. Satisfaction with activities and services provided by the ASA remains high, and the ASA Net Promoter Score (NPS) is at a high of 49%, which is a 3% increase from two years ago and well above industry standard.