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Consumer buying process
from [New version] Sustainable shopping - How much is enough?
by Trung Tâm Phát triển Sáng kiến Cộng đồng và Môi trường C&E
There are 5 steps in consumer buying process:
Clearly, in order to lead to purchase decision, we must go through the previous steps. However, in many cases, we often ignore or reverse some stages. A woman who is used to buying a shampoo brand will identify the need and then decide to buy the product, ignoring information search and evaluation phase.
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