Brand Personality: The Explorer

CAMPAIGN MESSAGING

MARKETING PHRASES AND HEADLINE SAMPLES

• Where Island Learning

Meets Island Living • With more than $130+ million in scholarships and aid awarded each year, you’ll get the financial help you need • Get hands-on learning in a relaxed, coastal environment • Participate in world-class research opportunities while pursuing your degree • Get technical training in the lab and in the field • Coastal Learning and

Coastal Living • Restore the Gulf • Find your Purpose • Our Professors Dive In • Save More Lives • Lift Up Future Generations • Bring Creativity to Life • Take Center Stage • Reach New Heights • Immersive Learning • Invest in Yourself • Find your Voice • Make a Masterpiece • Learn by Doing

This list includes phrases and headlines commonly used in the university’s recruiting materials and other communication pieces. Members of the campus community are encouraged to incorporate these key points into their messaging as appropriate. The list will be updated periodically.

AMERICA’S #1 COLLEGE BY THE SEA

Point of distinction example

POINTS OF DISTINCTION

• TAMU-CC is America’s #1 College by the Sea according to College Reviews. • Classified as an “R2 Doctoral University — High Research Activity” by Carnegie Commission of

Higher Education. • Recognized on the 2021 Phi Theta Kappa Transfer Honor Roll for being transfer-friendly and creating pathways to excellence and success for transfer students. The university is one of eight in

Texas and the only school in the Texas A&M University System to be recognized on the Honor Roll. • Ranked in the Top 20 on the Learn.org list of Best Accredited Online Colleges in Texas. • Designated a Yellow Ribbon Program school by the U.S. Department of Veterans Affairs. • The university’s Lone Star Unmanned Aircraft System Center of Excellence and Innovation (LSUASC) is one of seven Federal Aviation Administration UAS test sites in the United States. It was one of only two test sites selected nationwide by NASA to test drone traffic management in an urban setting. • The Harte Research Institute for Gulf of Mexico Studies (HRI) recently celebrated its 20th anniversary and features nine research groups aimed at solving problems that face the

Gulf of Mexico. • The business and accounting degree programs in the College of Business are accredited by AACSB

International — the Association to Advance Collegiate Schools of Business. AACSB accreditation is the hallmark of excellence in business education and has been earned by less than 5% of the world’s business programs.

LOGO USAGE

LOGO GUIDELINES

PRIMARY LOGO The Texas A&M University-Corpus Christi logo is the most outward facing representation of our brand. It should be used as a powerful symbol of consistency.

Mark Wordmark

SPACING To ensure that clear space is maintained around the logo for legibility and prominence, photos, text, and graphic elements must follow the guidelines illustrated here and use the Corpus Christi “C” to measure clearance, or 0.2 of the height. Example: 3.0” x 1.0” with a 0.2” spacing

0.2x 3x

SIZING To maintain legibility, do not reproduce the logo at a size smaller than 1.25” in width.

There is not a maximum sizing limit, but please use discretion when using the mark.

Must be this size (1.25”) or greater

Texas A&M-Corpus Christi’s name, abbreviations, logos, and brands are guided by the campus policy on University Registered Marks found at tamucc.edu/governance/rules-procedures.