CVMBS FY21 Annual Report

Page 40

CVMBS COMMUNICATIONS CVMBS Communications supports the college through the implementation of strategic marketing and communications services that range from branding and identity, media and public relations, graphic design, and printing and copying to digital marketing, web and digital communications, photography and videography, and merchandise sales.

Communications The communications team writes and distributes college news through press releases, the weekly Pet Talk column, the CVMBS Annual Report series, and the semiannual CVMBS Today magazine. In 2020, CVMBS Communications created two new enewsletters—News from Veterinary Way, which replaced Dean's Corner as an internally focused newsletter that shares news, publications, events, and other celebratory information, and CVMBS Impacts, an externally focused newsletter that focuses on the college's most impactful news. Read news stories and publications online at vetmed.tamu.edu/news.

CVMBS Today, Spring 2021

CVMBS Communications partipating in the 2021 Inclusivity Fair.

The team also coordinates all media interaction with CVMBS faculty, staff, and students. It provides graphic design, photography and videography, digital marketing, and website support for the CVMBS Dean's Office, departments, centers, hospital services, research units, and college events. It also provide services to other entities on the Texas A&M campus, including Mays Business School and The Bush School of Government & Public Service. CVMBS Communications coordinates the digital signage within CVMBS buildings and the official social media channels for the college. It also provides undergraduate BIMS and professional DVM students with notes for classes taught by college faculty. Members of the team are Texas A&M adjunct faculty, active in professional communication organizations, give presentations and seminars within the college, university, and at local and regional conferences, deploy with the VET, and design the merchandise sold in the CVMBS Marketplace.

CVMBS Ambassadors The CVMBS Ambassadors are an important part of the welcoming and inclusive environment the CVMBS provides to visitors. As the public face of our college, Ambassadors welcome guests to campus, share information with visitors, assist with special functions, and offer tours that showcase our teaching spaces. Due to COVID-19, the CVMBS did not resume regular public tours for the general public until June of 2021. In total, the ambassadors provided 114 tours for 515 people.

CVMBS Ambassadors

The program comprises veterinary students, BIMS graduate students, and undergraduate BIMS majors who demonstrate the Aggie Core Values of Excellence, Integrity, Leadership, Loyalty, Respect, and Selfless Service.

Marketplace CVMBS Marketplace is the place to purchase college merchandise. From apparel to pet items, if you're looking for a special gift with a CVMBS or veterinary theme, it is the place to shop. Order online at tx.ag/VetMedMarketplace.

CVMBS Marketplace 40 • 2021 CVMBS Annual Report


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