T A N A Y
V O R A
P O R T F O L I O 18’
Ethics of a designer, Values of an Artist. A young Industrial Design Learner whose on a lookout for global opportunities and envision the not visioned. I have used art as a means of expression and has it has helped me give depth and value to my design. I have always tried to make a cohesive bridge between the product and the user to create meaningful experiences and solutions. Industrial Design Learner looking for a 4-6 month Internship starting from July 18’
01.
Aesthetic Dream Individual Project 1 Month
Chapters:
Consumer. Team Project 3 Months
Content/Index
02.
03.
Make. Individual Project 2 months
Roulette
Cascade
Noha/Isle
Gaia
Individual Project / 2 Months
Individual Project / 1 Month
Team Project / 3 Months
Individual Project / 3 Weeks
04.
Sustain. Individual Project 3 Weeks
01 | Cascade
A waterfall for your space. Individual Project | 1 Month Brief: To redesign a water purifier and to enhance experience.
Prologue: The Problem Area
Problem/ They look medical like. Opportunity.
Non-Inviting? Modern Day water purifiers are almost medical, boxy and non-Inviting. The experience of taking water is rather monotonous. They are engineered not designed.
Experience Matters.
Water as element has a unique experience. Can I hear? Smell? Touch Water? Can the experience of a waterfall be brought to a water purifier?
Story from a Scenario. Highlight the problem of Experience.
Key Sketch
Ideate out of box. Literally. Ideation was aimed at creating a multitude of forms and experiences That were inspired by nature, textures and movement.
Inspiration Board.
Form Development
Final Form development was done keeping in mind the texture and movement of water. The Copper was used as an element that represents aging with water.
CASCADE A wall-mounted Waterfall inspired water purifier for the niche you.
Dive into the Details!
Textured Ceramic Plate:
Waterfall Derived Aesthetics with a frame made out of High Grade plastic with a subtle touch of copper trim on each side that age with you.
Waterfall Derived Aesthetics:
Outlet:
Non-Filtered Water That keeps up cycling.
Frame:
Outlet for Filtered Water:
The Water that flows down from the plate is used as show water that keeps up-cycling. It is non-filtered and ONLY used for evoke the feeling of a continuous stream of water on Loop.
Details: :Outlet for water
:Copper Tank
How does it work? The Purifier is divided into two parts with its own unique functions. :Press Button to drink
The BLUE Arrow represents non-filtered water only used for visuals that keeps up-cycling. The RED Arrow is Filtered water that is deployed out of the tank placed behind the plate. This is filtered water ready to drink.
Learnings: -Textures in a product can help evoke a feeling. -Retain the core inspiration and to translate that into a product.
Whats Next? -To explore and possibly enhance the CMF of the product. -To obtain ballpark costings and the manufacturing process to make Cascade.
02 | HAVELLS
A range of versatile power accessories. Team Project | 3 Months Brief: To Design a Family of Power Accessories for the Urban Indian.
“All IP rights are reserved by Havells India Limited�
Team: Arnav Bhadra - Zeeshan Vervatwala - Saloni Katuva Tanay Vora - Kumarpal Parmar - Ojas Mahajan
My Role: I had the opportunity to closely look at the graphic and product conceptualization for this project. I have closely worked to develop on NOHA, from its story to its Logo and branding. I have also played a role in the CMF for this project. “All IP rights are reserved by Havells India Limited�
One Device. So many Cables.
Research - In Context
In this modern era, Our old phones have evolved to Touch based phones. In context, a purchase of one Device leads to a multitude of chargers and cables. But in this tech driven era, The EVOLUTION of Power accessories has been negligible.
Research - Context One Laptop:Charging Devices Personal Devices = More Evolution of the Phone = Powerstrip.
Many Charging Devices
?
Evolution of Devices:
:Evolution of Power Accessories
“All IP rights are reserved by Havells India Limited�
3 Houses. 3 Unique Users.
Plug Points and Devices used by members were noted down.
Observing from Micro-Scenarios
“All IP rights are reserved by Havells India Limited”
“All IP rights are reserved by Havells India Limited”
A day in the Life of:
Spaces:
Mother
Father
Son
Home Grand Father
A Family of 5
Office
FRIEND
A day in the life of these members was mapped to observe their pain points with these power accessories and the times and places where they are being used in the day. After these were mapped out, Micro-Scenarios were mimicked to recreate the pain points. “All IP rights are reserved by Havells India Limited�
On-the-Go
Functional or Aesthetic? Ideation was done keeping in mind the problems and were dominated by Modular, Carry and Hide and Seek concepts.
“All IP rights are reserved by Havells India Limited�
A spectrum of interchangeable power accessories for your space.
A sleeve for your laptop which stores your Charger and has the option to be a power-bank for your laptop.
5
A fresh take which encases a unique power strip which hides your plugs.
6 Concept Stories Highlight 6 Directions Highlight the Two Main Products. STORIES
A set of Powerstrips which can either be for a shared or personal space. These hide the sockets and only reveal them as and when needed. A new typology of charging devices for the entrance of your home. With storage for small Items.
“All IP rights are reserved by Havells India Limited�
Tested Proportions:
Exploring Unique Typologies:
Various Typologies were Explored Using Cardboard.
:Wall Mounted
Different Elements were individually Ideated Upon.
Sketch-board for NOHA/ Typology Trials / 3D Tests?
Stand:
Key Idea:
The Story. Keeping in the mind the problem of forgetting our essentials at home when we leave. An entryway product with a unique typology was created which would enable the user to store and charge power-banks while leaving or entering the house. It also houses a storage space for your daily essentials which easily opens using a pull tag.
Table-Top:
“All IP rights are reserved by Havells India Limited�
NOHA Hero Shot Branding/Tag line
“All IP rights are reserved by Havells India Limited”
An entryway product which houses a pair of power Banks that are always ready to take on your way out.
One Bank / Different Connectors
:Proportion Micro-Usb
Type-C
Lighting
Power Bank Details. Human Proportion Usability Details.
Power Pebble
“All IP rights are reserved by Havells India Limited�
A power-bank thats ready when you are. Inspired by a pebble, a soft, felt fabric made to snug in your palm.
Ready when you are:
01.
The product is ready for you on your way in Or way out.
:Carry your Charge Pick your power-banks that have been charging overnight
03.
:Hidden Storage Placed beneath the light is a Hidden storage to accommodate all your bills and small change.
02. 04. Pick your essentials: Essentials placed on the Tray are ready for you to Pick and go.
:A Visual Welcome The lamp acts a guide in the night when you return acting as a reminder for you to put your Power-banks on charge.
“All IP rights are reserved by Havells India Limited�
05.
Modular Powerstrip?
Tested Proportions:
Problems like sharing power And lack of Personalization were kept in Mind to ideate upon. The End Result was an Powerstrip with a touch of modularity to it.
Mechanisms and fitting were Validated upon.
The Idea was to evolve the powerstrip To a more inviting product. It was further divided in two layers which derived the primary and secondary functions.
Sketch-board for ISLE. Physical Mock-ups.
“All IP rights are reserved by Havells India Limited�
Key Idea:
Increasing the functionality and desirability of a simple powerstrip by adding a second layer of functionality white keeping the footprint the same.
Isle Hero Shot Personal & Shared Highlight - Personal Shared sockets here.
“All IP rights are reserved by Havells India Limited�
Shared:
Functional Layers:
4 Sockets 4 USB Chargers
Personal:
Hero Shot Functional Models W/ Shared & Personal
Storage Lighting Charge
2 Sockets 2 USB Chargers
“All IP rights are reserved by Havells India Limited�
Functional Layers were made to attached with ease over a personal or shared powerstrip to add functionality.
Usage: 0.2 Functional Layers:
Divided by Function, Unified for Space Spacing:
0.1 Power Module
:Slide to Start
“All IP rights are reserved by Havells India Limited�
Personal Usage:
:Clutter Free :Clutter Free
Personal Module. Usage Less Space. More Function The Personal Isle is built to save space. It has a unique typology with 2 sockets, 2 USB chargers and a back-lit Buttons to visually guide. The user can add up to 2 Functional modules depending on his/her need.
:Pull for Power
“All IP rights are reserved by Havells India Limited�
Dual Usage: :Share your power
Dual Module Usage. More Function. Now Multiplied. The Shared Isle is built to save space. It has a unique typology with 4 sockets, 4 USB chargers and a back-lit Buttons to visually guide. The user can add up to 2 Functional modules depending on his/her need. This product is shared between two.
:Choose your function. “All IP rights are reserved by Havells India Limited�
Overview: The products were made to suffice the problems of forgetting and misplacing banks and making a powerstrip functional. Noha is suitable for your home. Isle is suitable for your office space.
“All IP rights are reserved by Havells India Limited�
Learnings: -To be a team player and successfully deploy resources at the right place. -To make a market ready product. -Storytelling and Visual organization of concepts.
Whats Next? -To expand NOHA to different spaces. -To unify these two concepts to make them work in an ecosystem.
03 | ROULETTE LIGHT + Interaction Module.
Individual Project | 2 Months Brief: To Design a Light + Interaction module to enhance the experience at a Bar/Restaurant.
“The Owner”
“The Waiter”
“The Consumer”
Understanding the Space and the People. Bar as a space is often used to relax and break from a common rut people are in. Lighting used in a bar is often mood based and accent based. There are three primary stakeholders involved.
Real Spaces. Real Problems An extensive research was conducted to understand the space, the interactions, the arrangement and behavior of consumers in spaces like these using IDEO Method Cards Fly on the wall techniques. Real time patterns, interactions and durations were mapped using this in the Ethnography.
“Out of sight, Out of mind” Often People use there phones even while waiting for their orders.
“Oh Waiter! Where are you? The problem of notifying the waiters around you was also observed.
Your Problem. My Opportunity. Based on these insights, There is an underlying opportunity to enhance the waiter-user experience and also to utilize the time to wait for your order into something productive.
Mix Light + Storage? Keeping in mind the Insights and different problems, Concepts were created to tackle lost interaction and to help notify the waiters.
Further, A Techpack and CAD model was developed To make a working prototype of the concept.
Key Sketch
Intention: Light + Customizable Storage at The base.
Handcraft:
The product was further handcrafted to its last detail And assembled to a make a working 1:1 Scale Prototype. It required a lot of back and forth to make the necessary tweaks.
Material Constraints A balance of WOOD and ACRYLIC.
R O U L E T T E
1:1 Working Prototype Hero Shot w/ Description
1:! Working Prototype Location Courtesy: Farzi Cafe, Pune
Spin to notify waiters// Spin the light which after rotation would enable the waiters to respond to your table in their periphery.
//Keep your belongings Safe The ambient light replaces the traditional tea-light For you to keep your essentials safe under light.
Play while Waiting// In a particular instance, finish the puzzle before your first Order arrives to get a round of drinks on the house.
Oils/Herbs Storage: Cutlery Storage:
Personal Storage:
Customize the Base// The base can be used uniquely by each restaurant to store their essentials or leave the space for the user to use.
Learnings: -To use real time insights to make a product. -To make a Low-Tech Solution. -Work with material constraints to make a working prototype.
Whats Next? -Pitch this Idea to the Service Industry in India. -To explore different typologies. -To get it in the Market.
04 | GAIA. Self-Watering Kitchen Composter. Individual Project | 1 Month Brief: To Design an easy composting solution with an Added value.
Food Wastage is a GLOBAL PROBLEM:
It is estimated that saving one-fourth of the food currently lost or wasted globally would be enough to feed 870 million hungry people in the world, of which the highest number (about 194.6 million) are in India.
Interview:
Understanding the Brand:
Leftover Management:
Cooking Time:
“We are on the side of Food� Problems/Opportunities Problems like difficulty in the process of the understanding composting, No added value in this process can be a good leading point.
Can composting become Effortless? Keeping this in mind an automated solution was fused with an ancient method of BOKASHI Composting.
G A I A An automated self-watering planter with a built in composting unit making it easier than ever to produce manure at urban households.
In the Details:
-Self-Watering Planter with 3 Divisions
Herb Plucker-
Compost Liquid Collector-
-Main Leftover Bucket
Watering Automater/Pump Area -Bokashi Microbe Mix
Bokashi Mix Scooper-
-Secondary Case with Activated Carbon Filter for no odor.
Eco-Bin?
-The planter is made out 100% Degradable Cork. PU Coated. -The Bins are made of 100% OXO-Hydral PET Plastic dyed using Indigo which is also fully bio-degradable.
What is Bokashi?
Bokashi is an ancient Japanese method of composting using a special bokashi Mix which results in two products A nutrition Tea and manure.
Details: -The upper module is removable and made out of cork. -The Unit is an automated pump that pumps the nutritional tea to the herbs.
USAGE
1. Open the LID.
2. Bin Leftover food
3. Cover it with Bokashi Mix
4. Automate the watering
5. Or Put the tea yourself
6. Pluck your own herbs
How Hellmann’s is it? Herb Seed by Hellman’s. GROW 3 herbs at once.
Grow your own Kitchen Herbs With the Hellmann’s Herb seed Sachets.
Grow your own. Eat your own..
A Holistic Brand Solution Using the HELLMANN’s Recipe book, pick your favorite recipe, pair it up with your favorite HELLMANN’s mayonnaise. To top your experience pluck your own herbs and GARNISH the dish. NOM! NOM!
Photo Courtesy: www.500px.com
In the Environment:
Before
Composting and growing your own herbs was a one after the other process.
How is it better?
After
Composting was made simpler and self-watering planter amalgamated to unify to make the process simpler.
Learnings: - To Unify back to back processes to make a new type of product making it easier than ever to compost. -Sensitivity towards the use of sustainable materials.
Whats Next? -To verify and try different sustainable materials. -To add more value.
:Male
Female:
Internship Experience 2
A Real World Opportunity GEM TECH is a Start up based in Bangalore, India currently involved in making TECH Driven products for a New India. This project is confidential and currently under manufacture all set to launch this year.
A 10 x 5 Feet Size Paper Street Art has been part of this journey from the start. It has also given me an eye to look beyond A4 size sheet, to scale and zoom out of things. It also given me the opportunity to become fluent with a variety of materials and tools.
Feel free to connect!
+91 7387459707 tanayvora1@gmail.com LinkedIn: https://www.linkedin.com/in/tanay-vora-975587138/