“HOW DO WE MAKE MARKETS DESTINATIONS OF CHOICE NOW THAT THEY ARE NO LONGER A NECESSITY?”
market forces
university of melbourne - masters of architecture
INTRO: D E S I G N S T U D I O I N V O LV I N G • T A N D E M - J a m e s M u r r a y & T i m H i l l • M A S T E R S O F A R C H I T E C T U R E S T U D E N T S • C I T Y O F P O R T P H I L L I P - A n d r e a T o n k i n , R o s s W i l l i a m s o n & m a n y o t h e r s • E X T E R N A L C O N S U L T A N T S I N C . F i o n a W h i t w o r t h - C o M , G i l b e r t R o c h e c o u s t e - V I L L A G E WELL, GHD ENGINEERING.
BRIEF: • C O N S I D E R Y O R K A S K E Y A R E A F O R R E D E V E L O P M E N T • E V O L V E D T O E X A M I N E E N T I R E M A R K E T A N D S U R R O U N D S
OBJECTIVES: • T H R O U G H P R O C E S S O F R E S E A R C H A N D D A T A G A T H E R I N G I D E N T I F Y O P P O R T U N I T I E S A N D CONSTRAINTS FOR DESIGN BASED PROJECTS • S E E K O U T C O M E S T H A T I M P R O V E M A R K E T ’ S R E L A T I O N S H I P T O I T S E L F A N D L O C A L S U R R O U N D S • D E V E L O P A N A T T I T U D E T O M A R K E T ’ S E X I S T I N G C H A R A C T E R
market forces
university of melbourne - masters of architecture
OBSERVATIONS: • E V E R Y S T U D E N T D E V E L O P E D A F R A M E W O R K T O G U I D E T H E I R R E S P O N S E • S T U D E N T S P R O D U C E D A R A N G E O F R E S P O N S E S , S O M E S M A L L S C A L E I N T E R V E N T I O N S O T H E R S MARKET WIDE APPROACHES • T H E S E I D E A S R A N G E D F R O M P R A G M A T I C T O I D E A L I S T I C
CONCLUSION: AT TANDEM, WE ARE ENGAGED IN A RANGE OF SMALL SCALE PROJECTS AT THE SOUTH M E L B O U R N E M A R K E T. WE ARE ALSO WORKING WITH FIONA WHITWORTH AT THE CITY OF MELBOURNE ON THEIR M A S T E R P L A N F O R T H E Q U E E N V I C T O R I A M A R K E T, W H I C H E N G A G E S W I T H • Q V M ’ S R E L A T I O N S H I P T O I T ’ S H I S T O R Y • I T ’ S R E L A T I O N S H I P T O T H E C I T Y • I T ’ S R E L A T I O N S H I P T O I T ’ S F U T U R E I N A U S T R A L I A , I T I S T H E F I R S T T I M E A ‘ M O D E R N ’ M A R K E T H A S B E E N E X A M I N E D I N T H I S W A Y. T H I S D O C U M E N T W I L L B E U S E D T O G U I D E F U T U R E A LT E R A T I O N S , A D D I T I O N S A N D C H A N G E S T O T H E Q U E E N V I C T O R I A M A R K E T. WE BELIEVE THE SOUTH MELBOURNE MARKET WOULD BENEFIT FROM THE SAME PROCESS.
market forces
university of melbourne - masters of architecture
market forces studio
university of melbourne - masters of architecture
2nd largest
market
3.5 million visitors /year IT'S DOING GREAT!
in melbourne
but...
M
CAR/PEOPLE HIERARCHY
Tu
W
Th
M
TRAM/PEOPLE HIERARCHY
Tu
W
Th
public transit mode share
% 1 . 16 rnians
u o b l e m RK O W TO ) S U S N E C S (AB
TO MARKET 1996 Thursday, 5 September 13
2001
2006
3%
2011
CECIL ST
YORK ST
M
Tu
W
MARKET DEMAND
Th
F
Sa
Su
Y
CECIL ST
YORK ST
M
Tu
W
Th
F
Sa
Su COVENTRYST ST COVENTRY
CAR SPACE
YORK YORKST ST
F
Sa
CECIL ST
CECIL ST
Th
YORK ST
CECIL ST ST CECIL
YORK ST
Su COVENTRYST ST COVENTRY
HOW PEOPLE LIKE USING THE MARKET
COVENTRY ST
YORK YORKST ST
F
Sa
CECIL ST
CECIL ST
Th
YORK ST
CECIL ST ST CECIL
YORK ST
Su COVENTRYST ST COVENTRY
WHAT THE MARKET’S ABOUT
COVENTRY ST
1 2
3
L ST CECI
T S K R YO
T S Y R T N E V CO
1 york st 2 west carpark 3 coventryst
1
Y
CECIL ST
YORK ST
M
Tu
W
Th
F
Sa
Su COVENTRYST ST COVENTRY
york st
push
cut
stack
translate
place
york st
3
4
6
OF O R E M A R F P M RA
& ALL E S NW A B EE GR
WHAT’S GROWING TODAY?
YORK YORKST ST
F
Sa
CECIL ST
CECIL ST
Th
YORK ST
CECIL ST ST CECIL
YORK ST
Su COVENTRYST ST COVENTRY
COVENTRY ST
HOW DO WE LIKE USING THE MARKET?
YORK YORKST ST
YORK ST
COVENTRYST ST COVENTRY
CECIL ST
CECIL ST
CECIL ST ST CECIL
YORK ST
COVENTRY ST
NICE FISH
SUMMER SUN REDUCED
WINTER SUN MAXIMISED
-16 CAR SPACES 3
4
6
YORK ST CECIL ST
3
4
6
3
4
6
YORK ST CECIL ST
3
4
6
YORK ST CECIL ST
2
EXTENT OF LOCAL PRODUCE HALL
partial york st elevation
produce hall plan
produce hallmezzanine plan
section through local produce hall
SUMMER SUN
WINTER SUN
book swap
tapas bar
mezzanine herb gardens
3
define an entrance
DEFINE AN ENTRANCE
K
Y & IVER DEL
RE
AR R P
K
& RY
CA
VICE SER
ARE
A
ENT
NS C
DRE
CHIL
IVE DEL
AR R P
VICE SER
A ARE
T NS DO
REN CLA
CA
legend hospitality apartments retail
RE
ENT
NS C
DRE
CHIL
offices residential services community facilities proposed site 96 tram line
legend hospitality apartments
DEFINE AN ENTRANCE
market square
market square
ground floor plan
scale 1:500 york street
2 1 3 5 3 6 8
7 9
11
15 16
12
13
Coventry Street
10
new internal central reference point & diagronal axis through the market
Create a diagonal axis through the market
K
Y & IVER DEL
C
RE
K
legend
DE
AR R P
&
CA
VICE SER
ARE
A
ENT
NS C
DRE
CHIL
RY LIVE
AR R P
VICE SER
A ARE
T NS DO
REN CLA
CA
hospitality apartments retail CH
E
NTR
S CE
EN ILDR
offices residential services community facilities proposed site 96 tram line
legend hospitality
Create a diagonal axis through the market
the cut
first floor plan
scale 1:500
2 1 4 5 4 6 8 9
15
12
14
Legend: 1. Vertical kiosks 2. York street ramp - after hours access to car park 3. Two storey adjustable vertical market stalls 4. market square
5. 6. 7. 8.
two storey restaurant Market lane ramp Mound + shops Existing lift
9. Cafe under stairs 10. Stairs to car park 11. Deli food hall 12. Market courtyard
13. 14. 15. 16.
Community kitchen Roof top garden Staff garden Staff room
4
OBJECTIVES:
1 ACTIVATE YORK ST FRONTAGE
2 EDUCATE PEOPLE ABOUT FOOD
3 INTEGRATE URBAN AGRICULTURE
INITIATIVES:
green arbour
the food hub
urban framing
URBAN FARMING
THE FOOD HUB
GREEN ARBOUR
Y
O
R
K
S
T PUBLIC/OPEN SPACE
GREENHOUSES
C E C I L
GREENHOUSES
LOADING BAY
GREENHOUSES
S T
WHATEVER IS GROWN ON SITE CAN BE SOLD AT FRUIT & VEGETABLE STALLS OR SEPARATELY, BUT DIRECT TO CONSUMERS
Y
O
R
K
S
T PUBLIC/OPEN SPACE
GREENHOUSES
C E C I L
GREENHOUSES
LOADING BAY
GREENHOUSES
S T
RESTAURANTS AND CAFES CAN USE ANY OF THE EDIBLE GARDENS FOR USAGE WITHIN THEIR KITCHENS
Y
O
R
K
S
T PUBLIC/OPEN SPACE
GREENHOUSES
C E C I L
GREENHOUSES
LOADING BAY
GREENHOUSES
S T
ALL WASTE FROM FRUIT AND VEGETABLE STALLS OR RESTAURANTS WILL BE PROCESSED IN COMPOST SYSTEMS TO BE SOLD BACK TO FARMERS OR AS FERTILIZER
CURRENT CONDITION
YORK ST FRONTAGE IS INACTIVE AND DOMINATED BY PARKING
WIDENING FOOTHPATH
TO GIVE SPACE BACK TO PEDESTRIANS TO USE
INTRODUCE MOBILE TRUCK+ARBOUR
ADDS DIFFERENT DIMENSION TO MARKET ARBOUR IS CREATED FOR SHADE AND SHELTER
INTRODUCE FOOD HUB
PROGRAM EMPHASIS ON FOOD EDUCATION, GROWING, AND WASTE MANAGEMENT. ALSO OPENS UP SPACE TO OUTDOORS
ADDING COLOUR
COLOUR TO YORK ST FRONTAGE TO HIGHLIGHT PEDESTRIAN ZONE AND ADDS VIBRANCY + EXCITEMENT TO AREA
GREEN ARBOUR
A MULTI-FUNCTION LIGHTWEIGHT STEEL FRAME STRUCTURE DECORATED IN VEGETATION OPEN TO THE PUBLIC
THE FOOD HUB
VARIETY OF PROGRAMME THAT FOCUSES ON GROWTH, CONSUMPTION AND WASTE MANAGEMENT OF FOOD, AS WELL AS EDUCATING ABOUT FOOD SECURITY
1 2
3
L ST CECI
T S K R YO
T S Y R T N E V CO
1 york st 2 west carpark 3 coventryst
1
YORKST ST YORK
CECIL ST
YORK ST
M
Tu
W
Th
F
Sa
Su COVENTRYST ST COVENTRY
west side
CECIL ST
YORK ST
M
Tu
W
Th
F
Sa
Su
CECIL ST
YORK ST
M
Tu
W
Th
F
Sa
Su
CECIL ST
YORK ST
M
Tu
W
Th
F
Sa
Su
EXPRESS MARKET
TRAMSTOP CAFE
HOP OFF TRAM/ HOP BACK ON NEXT EXPRESS MARKET
EXPRESS MARKET
hop off tram TRAMSTOP CAFE
HOP OFF TRAM/ HOP BACK ON NEXT EXPRESS MARKET
EXPRESS MARKET
hop off tram TRAMSTOP CAFE
HOP OFF TRAM/ HOP BACK ON NEXT EXPRESS MARKET
buy fresh stufff
EXPRESS MARKET
hop off tram TRAMSTOP CAFE
buy fresh stuff have a drink (optional)
HOP OFF TRAM/ HOP BACK ON NEXT EXPRESS MARKET
EXPRESS MARKET
hop off tram TRAMSTOP CAFE
buy fresh stuff have a drink (optional)
HOP OFF TRAM/ HOP BACK ON NEXT EXPRESS MARKET
hop back on
WHAT DO YOU HAVE TODAY? BANANAS
STORAGE COMMUNAL VEGGIE PATCHES PRIVATE VEGGIE PLANTERS
EGAROTS GRASSY PLAY SPACES
VERTICAL FARM WALLS EXPRESS MARKET & EXTENDED TRAMSTOP
SKYLIGHT VOIDS
SLAB TIMBER DECKING
700MM NS PRIMARY BEAMS
300MM EW SECONDARY BEAMS
106 BAY CARPARK
CECIL ST
YORK ST
M
Tu
W
Th
F
Sa
Su
COVE COVEN
2 X FIFA FUTSAL COURTS (NON MARKET DAYS)
28 BAY CARPARK
SU RFA CE
STR UCT UR E
MA CLO RKET SED
MA OPE RKET N
SU RFA CE
STR UCT UR E
MA CLO RKET SED
MA OPE RKET N
FUTSAL COURTS
PERMANENT CARPARK
ROUTE 96 TRAM
SERVICE LANE
ew SECTION (market closed)
URBAN FARM
CAFE
ROUTE 96 TRAM
SERVICE LANE
ew SECTION (market closed)
ew SECTION (market open) ROUTE 96 TRAM
SERVICE LANE
OLD FOOD HALL
YORK ST
ADJACENT PLAYGROUND OPENED UP ON MARKET DAYS VERTICAL FARM WALL GRASSY SPACES
PRIVATE VEGGIE PLANTERS
ns SECTION (MARKET open)
TREES EMBEDDED IN SELECT COLUMNS SKYLIGHT SEATS
OLD FOOD HALL
YORK ST
ns SECTION (MARKET open)
ns SECTION (market closed)
HERE BE CARROTS
I’M BEING HEALTHY, HAVING FUN & FOSTERING LINKS IN MY LOCAL COMMUNITY
2
3
1 1 york st 2 west carpark 3 tram connection
2
view from york st
section through park
new western entrance
gallery and craft bridge
basketball court and picnic area
3
URBAN FARM
URBAN GREENHOUSES THAT GROW AND SELL PRODUCE THAT CAN BE USED OR SOLD AT THE MARKET. ALSO OPPORTUNITY FOR PEOPLE TO SEE HOW THINGS ARE GROWN.
GROW
CONSUME
WASTE
1 2
3
L ST CECI
T S K R YO
T S Y R T N E V CO
1 york st 2 west carpark 3 coventryst
1
YoRK STREET
+
SO:ME SPACE
R E S T A U R A N T S
MISC. STALLS
FRUIT & VEG
C E C IL S T R E E T
C A F E S
D E L I + M E A T S I S L E
R E V I TA L I S AT I O N
F O O D COURT V
E
G
G
I
E
L
A
N
E
COVENTRY STREET Z o n i n g
P o t e n t i a l
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
YoRK STREET
O
D
H A L L
+
SO:ME SPACE
R E S T A U R A N T S
MISC. STALLS
FRUIT & VEG
C E C IL S T R E E T
C A F E S
D E L I + M E A T S I S L E
f O
F O O D COURT V
E
G
G
I
E
L
A
N
E
COVENTRY STREET Z o n i n g
P o t e n t i a l
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
YoRK STREET
O
D
H A L L
+
SO:ME SPACE
R E S T A U R A N T S
MISC. STALLS
FRUIT & VEG
V
E
G
G
I
E
L
A
N
C E C IL S T R E E T
C A F E S
NEW FUNCTION
D E L I + M E A T S I S L E
f O
E
COVENTRY STREET Z o n i n g
P o t e n t i a l
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
NEW FUNCTION
DESTINATION ZONE
Z o n i n g
P o t e n t i a l
???
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
y ke
c landmark l i n o ic in
ke
dt
oi yo n it de
f th e a r ea
Design Objective >
redefine + enhance the market's relationship with its community
Master Plan Proposal - C O N T E X T Revitalisation of northern York Street facade > Open air space, dynamic indoor-outdoor boundary > Interactive, communal seating/meeting space > Extention of pedestrian footpath allowing seating for restaurants/cafes as well as individual stalls to spill out of definded market boundaries > Tennants open outside of market hours Reinvention of FOOD > HALL/COURT notion to interact with street face
RE D
E
S
I
G
N
I % R 0 10 O T P O F L I TA
O
B
J
E
C
NT
T
Conversion of existing carpark into flexible community-use zone > Introduction of semi-permanent/storable stalls for arts and craft market > Widening of laneway along light rail line and removal of parking to strengthen the link between market and public transport stop > Potential for a GREEN SPACE; relandscaping to allow flexible public congregation area > PUBLIC ENTERTAINMENT HUB
relationship between trader + consumer
I
V
E
Conversion of existing food hall into flexible community facility > Food hall is reused as rentable community hall (non market days) and activity centre (market days) > Alteration of entrance from proposed community zone (ex. carpark); enhance connection so that hall can be potentially used as a corridor from Coventry Street Conversion of Coventry Street into a mixed-use/pedestrian zone > Pedestrian zone along street to strengthen connection to public transport station
>
reactivate underutilised zones with a new layer of program based on ammenity that services the community
>
implimentation of program that
compliments exisiting + future use of the market
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
ce TO HOST AC Spa TI V
I TI
E OR SF
CH I LD R EN
>
destination zone
SPA
CE
PLAY
A PLACE TO
EDUCATE
A PLACE TO
CREATE
A PLACE TO
E X P E R I ME N T
A PLACE TO
EXPLORE
A PLACE TO
ADVERTISE
F
OR
community hub + coventry stree t rejuvination
A PLACE TO
CO OK ING C LASSES
co l
la
b
or
iv at e st
udio spaces
k i tc
he
ns
p
ac
or ef
u p r es t u r popan
ts
wee
ke
nd
c
ra ft an d
farmers mark
et s
pers
on
al i
se ds
g ls and allery s pa tal c e
d
e
s
i
g
n
p
r
o
p
o
s
a
l
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
O
K
T
E
T
L C I C E
Y
R
S
R
E
N D I
E T R E S T
A L O G B A Y
r s e v
C E I R V E S
e i c
#9 6T
l a
RA
n e
I NE ML
V O C
Y R T N E
Y S A B
LEGEND MIXED-USE/ PEDESTRIANISATION OF COVENTRY STREET
T E E R S T
COMMUNITY HUB FACILITY AFTER-HOURS DDA ACCESS TO CARPARK EXTENSION OF LOADING BAY BELOW ROOFTOP RAMP RAMP ACCESS FROM YORK STREET TO LEVEL 1 CARPARK PROPOSED FOOD HALL DEVELOPMENT ON YORK STREET FACADE
n M a s t e r
p l a n
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
exsisting traffic conditions veggie lane
high pedestrian traffic
LEGEND service vehicle traffic
carpark entry
car traffic pedestrian traffic
after ramp
Conversion of existing carpark into flexible community-use zone > Introduction of low pedestrian traffic semi-permanent/storable stalls for arts and craft market coventry street congestion > Widening of laneway along light rail line and removal o parking to strengthen the link between market and public transport stop > Potential for a GREEN SPAC relandscaping to allow flexible public congregatio area > PUBLIC ENTERTAINMENT HUB
high vehicular Conversion congestion of existing food hall
9 6
T R A M
L I N E
l o a d i n g
b a y
yORK STREET
Revitalisation of northern York Street facade > Open air space, dynamic indoor-outdoor boundary > Interactive, communal seating/meeting space > Extention of pedestrian footpath allowing seating f restaurants/cafes as well as individual stalls to spill out definded market boundarie > Tennants open outside of market hours Reinvention of FOOD > HALL/COURT notion to interact with street face
into flexible community facility > Food hall is reused as rentable community hall (non market days) and activity centre (market day > Alteration of entrance from proposed community zone (ex. carpark); enhance connection so that hall can be potentially used as a corridor from Coventry Stre
coventry street
reconnection to the exisiting fabric: removal of ramp
S m m : h e a r t
Conversion of Coventry Street unwelcoming internal connection zone into a mixed-use/pedestrian > Pedestrian zone along stree to strengthen connection t public transport station Community planter-box > o f t h e c o mgardens; m u promote n i t educatio y on food production studio d student leader
market forces carla de francesco [358386] james murray
b a y l o a d i n g
gateway to the market: community hub
T R A M
L I N E
carpark entry
yORK STREET
9 6
> continuity of pedestrian flow on coventry street > EASE OF VEHICULAR CONGESTION VIA YORK STREET REDIRECTION
coventry street
> OPPORTUNITY FOR MARKET 'SPILL-OUT' ONTO STREET > POTENTIAL FOR CUMMUNITY HUB TO FUNCTION AS CONNECTED 'GATEWAY'INTO EXISTING MARKET
reconnection to the exisiting fabric: removal of ramp
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
LEGEND permanent pedestrianised zone pedestrianised during market hours accessed by loading vehicles outside of market hours vehcular 1 way road + parking
coventry street zoning
LEGEND ARTS & CRAFT MARKET LOCAL FARMERS MARKET FOOD TRUCKS & VANS public outdoor seating & dining booths busker/performance platforms
w ee k
community garden planter boxes
en
dc ra
fT ma
r k e ts
Covenrtry street w e e k e n d m a r k e t
ca lo
lp
vehicular access + circulation
C O V E N T R Y
S T R E E T
Z O N I N G
+
O P E R A T I O N
et
EXPLORE
ro d
rk
A PLACE TO
u ce v
ia far
sm m er
a
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
PUBLIC
PRIVATE
kids corner demonstration platform cooking classes multi-purpose rooms pop-up kitchens + dining
PUBLIC VS. PRIVATE COMMUNITY SPACE
atrium corridor + studio peddler stalls dda access to carpark + toilets office area + staff kitchen space exhibition corridor space
ground floor
C O M M U N I T Y
H U B
Z O N I N G
level1
private studio spaces
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
f l o o r
A PLACE TO
g r o u n d
KID
S C O R N ER
PLAY PERSONALISE
DS T
A PLACE TO
PL AT
ADVERTISE
M
CO
OK
I
LS AL
STRATION
R FO
NG
ON DEM
EX P E R I M E N T AL
K ITC
CO O K
ING SES AS CL
G R O U N D
F L O O R
Z O N I N G
S
EDUCATE
HEN
A PLACE TO
A PLACE TO
EXPERIM ENT
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
I M P R O V E D A C C E S S + E N T R Y
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
entrance from western carpark
CHILDCARE CENTRE ENTRANCE MAIN ENTRANCE - MARKET HOURS
DDA + AFTER HOURS ACCESS TO UPPER LEVEL
EXSISTING ENTRANCE
DDA + AFTER HOUR ACCESS TO CARPARK
IMPROVED ENTRY + DDA ACCESS
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
S KID
A PLACE TO
C O R N ER
PLAY
K I D S
C O R N E R
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
CHILD CARE CENTRE CONNECTION/USE OF CHILDCARE PLAYGROUND ON WEEKENDS
> CHILD MINDING SERVICE FOR CUSTOMERS > COOKING CLASSES FOR CHILDREN; AIM TO PROMOTE AWARENESS OF FOOD PRODUCTION/CONSUMPTION > UTILISATION OF CHILDCARE CENTRE OUTDOOR PLAYGROUND ON WEEKENDS > ACCESS TO PLANTER BOXES/VERTICAL GREEN WALL TO EDUCATE ABOUT FOOD PRODUCTION
K I D S
C O R N E R
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
PL AT
A PLACE TO
EDUCATE
M
CO
OK
I
STRATION
R FO
NG
ON M E D
CO O K
ING SES AS CL
COOKING + MULTI-PURPOSE SPACES
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
COOKING DEMONSTRATION PLATFORM + ATRIUM SPACE AFTER MARKET HOURS ACCESS RAMPED INTERNAL ACCESS
COOKING PLATFORM AUDIENCE
> PROMOTION OFSEASONAL MARKET PRODUCE > 'PLUGGED-IN' KITCHEN FACILITIES FOR COMMUNITY CLASSES ACCESSIBLE WITHIN + OUTSIDE OF MARKET HOURS > RENTABLE FLEXIBLE MULTI-USE SPACES
COOKING + MULTI-PURPOSE SPACES
MULTI-PURPOSE SPACES
FLEXIBLE USE
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
PERSONALISE
DS T
LS AL
A PLACE TO
EX P E R I M E N T AL
ADVERTISE
K ITC
HEN S
A PLACE TO
POP-UP STALLS + EXPERIMENTAL KITCHENS
EXPERIM ENT
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
AFTER MARKET HOURS ACCESS RAMPED INTERNAL ACCESS
CONNECTION TO EXSISTING ATMOSPHERE
CONNECTION TO EXSISTING DELI ISLE
STUDIOS PRODUCTION SPACE
S T A L L S
EXISTING internal connection
ADVERTISEMENT SPACE
POP-UP STALLS + EXPERIMENTAL KITCHENS
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
o n e l e v e l
EX
N CORRIDORS
E X H I B IT
ST U D I O + O F
FIC E AC SP
A PLACE TO
HI
IO B IT
ES A PLACE TO
S T U D I O / O F F I C E S P A C E S + E X H I B I T IO N C O R R I D O R
CREATE + WORK
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
EXISTING ROOF
CARPARK RAMP
connecting carpark to community hub
extension of floor slab additional 30 carparks
after-hours connection from carpark to office + studio spaces
DDA ACCESS TO MARKET + LINK TO STUDIO SPACES FROM CARPARK
top-lit office/studio spaces
STUDIO /OFFICE SPACES + EXHIBITiON CORRIDORs
S m m : h e a r t o f t h e c o m m u n i t y studio d student leader
market forces carla de francesco [358386] james murray
2
create a community focus space
create a community focus space
K
Y & IVER DEL
RE
K
legend
DE
AR R P
&
CA
VICE SER
ARE
A
ENT
NS C
DRE
CHIL
RY LIVE
AR R P
VICE SER
A ARE
T NS DO
REN CLA
CA
hospitality apartments retail ENS
DR CHIL
TRE
CEN
offices residential services community facilities proposed site 96 tram line
legend hospitality apartments
create a Community focus space
community kitchen & roof top garden
create a Community focus space
ground floor plan
scale 1:500 york street
2 1 3 5 3 6 8
7 9
11
15 16
12
13
Coventry Street
10
first floor plan
scale 1:500
2 1 4 5 4 6 8 9
15
12
14
Legend: 1. Vertical kiosks 2. York street ramp - after hours access to car park 3. Two storey adjustable vertical market stalls 4. market square
5. 6. 7. 8.
two storey restaurant Market lane ramp Mound + shops Existing lift
9. Cafe under stairs 10. Stairs to car park 11. Deli food hall 12. Market courtyard
13. 14. 15. 16.
Community kitchen Roof top garden Staff garden Staff room
looking ahead
SOUTH MELBOURNE MARKET
A 50-YEAR plan for SMM
1. FUTURE- USE
2. public space
3. OPERATIONS
4. MIXED - USE
SMM | key issues
1. Fisherman's bend 2. WHOLESALE MARKET RELOCATION 3. 24-hour city (Increased Demand)
What effects does this have on SMM?
(Let alone a 7-days p/w)
A 50-year timespan for the market
DRIVERS for future change
MAIN COMPETITOR!
north 0
METRES
QUEEN VICTORIA market
100
MELBOURNE CBD
TRAM LINES MAJOR ROADS
pmen o l e v y de t i s n e ) high-d 15+ storey (
t
FISHERMAN'S BEND
+ 80,000 residents
ey) r o t s 7-15 ( t n e elopm v e d sity n e d ey) r h o g i t h s m (4-6 t n Mediu e m elop v e d y n s it e d m Mediu
South melbourne market
FUTURE USE | Demand
FISHERMAN's BEND
north 0
KILOMETRES
EPPING WHOLESALE MARKET Future: 133,000 sq. m
6
35.7 KM + TOLLROADS ......30 MINS DELIVERY ROUTE
7.0 KM + TOLLROADS......10 mins FOOTSCRAY WHOLESALE MARKET Current: 33,000 sq. m
MELBOURNE CBD
SOUTH MELBOURNE MARKET
FUTURE USE | Footscray - Epping WHOleSALE
MARKET RELOCATION
1.
+ 50,000 future residents Increased Demand - Gentrification
+ RESPONSE TO SUPPLY 2. CHAIN ALTERATIONS Increased Costs - Less Trips Larger Deliveries
+ 3. public space
Not another large scale public park
+ 4. 24-Hour city
City of Melbourne long-term policy
PRIORITIES | LARGE SCALE
1.
CIRCULATION
Products in and waste out
+
2. OPERABILITY Steamline the system for future expansion
+
3. YORK ST PERMEABILITY Unock its potential and northern exposure
+
4. PARKING
Add spaces for future use yet provide alternative means of transport
PRIORITIES | SMALL SCALE
north 0
METRES
100
South Melbourne Market | Staging
MASTER-PLAN cla ren don
main pedestrian entry legend
ST
cec
K YOR
il st
4.
entry FOR BOTH CARS & TRUCKS
7.
move tram 1. stop to grade level at york st
3.
- Phase 1: Multi-storey carpark and expand the size of the loading bay. Relocate tram stop. - 1st Level - On Market housing above Coventry Street - 2nd and 3rd mezzanine levels
6.
2.
5. y entr v o c
st
- Public space to build up with levels - 4th Mezzanine level (hidden)
a Ferr
Clarendon St tram-stop
t rs s
EXIt for truck & waste
Relocated 96 tram-stop
ST
lines t r o p rans t c i l b n pu e e w t n be o i t c onne c e l b Visi
4
REVENUE ($) DEBT ($) FIsherman's BEND NOW POPULATION
3 2 1
2015
2020
2030
2040
PHASE 1
PHASE 2
PHASE 3
PHASE 4
- Move tram stop to on grade - Build multi-storey parking lot - Extend delivery bay through from York to Coventry - Remove on-roof parking
- Implement housing on op of the market - raises capital for further works - Build Level 1 and connection to tram stop - Build public space frame to level 1
- Build Level 2 - Build public space frame to level 2
- Build Level 3 - Build public space frame to level 3
SMM ARCHITECTURAL RESPONSE NOW
PHASE 1
PHASE 2
PHASE 3
PHASE 4
50 yrs
OPERATIONS
SITE OVERVIEW | OPERATIONS
cov
ent ry st
Truck Exit
ci l ce
st
Yo r
kS T
Pedestrian Flow (dotted)
Truck Entrance
Car Entrance & Exit
OPERATIONS
FOCUS | 2015: prepare market for future expansion
Current System
Proposed System
Delivery Path Waste Exit Storage
Proposed Flow of goods from Delivery to Consumer
SELL
STORAGE
Circulation
UNLOAD
circulation
LOADING BAY RE - DESIGN
ACCESS
YORK ST ELEVATION | NOT TO SCALE
CECIL ST
relocated TRAM STOP
ACCESS FOCUS | 2020: IMPROVE ACCESS to public transport
PROGRAM
PROGRAM | A 7-day Focus Food Dining Clothing Health & Wellbeing & Rentable Offices Spaces Housing Public Space
EXTRUDED SECTION | NORTH - SOUTH
HOUSING + PROGRAM FOCUS | 2025 - 2040: A 24-hour , 7 - day south melbourne market
NORTH - SOUTH SECTION | NOT TO SCALE
YORK ST
COVENTRY ST
PUBLIC SPACE
FOCUS
= MARKET ATMOSPHERE MAINTAINED
KEY CONCEPT
EXTRUDED SECTION | EAST - WEST
PUBLIC SPACE FOCUS | 2025 - 2040: CREATE flexible public space for the future
GROUND FLOOR
SECOND FLOOR
GROUND FLOOR
THIRD FLOOR
Prahran Market
Parking Spaces
OLD
NEW
SOUTH MELBOURNE MARKET
PROPOSED SOUTH MELBOURNE MARKET
Prahran Market
1134
1317
DAYS IN USE
4
7
EXTRA RETAIL SPACE
-
3000m. Sq. +informal retail SPACES
extra residences
-
108 80 x 1 bedroom apartments 28 x 2 bedroom apartments
KEY NUMBERS
the cut
blurring boundaries
gallery and craft bridge
book swap
A community market
view from york st
CHILD CARE CENTRE
create a Community focus space
CONNECTION/USE OF CHILDCARE PLAYGROUND ON WEEKENDS
A sustainable market
URBAN FARM
URBAN GREENHOUSES THAT GROW AND SELL PRODUCE THAT CAN BE USED OR SOLD AT THE MARKET. ALSO OPPORTUNITY FOR PEOPLE TO SEE HOW THINGS ARE GROWN.
expanding the market
ESS KET
hop off tram TRAMSTOP CAFE
buy fresh stuff have a drink (optional)
HOP OFF TRAM/ HOP BACK ON NEXT EXPRESS MARKET
tapas bar
hop back on
market square