Graphic Communication

Graphic Communication

Artwork courtesy of Roos Van Zeventer

GCSE ART AND DESIGN (GRAPHIC COMMUNICATION): SPECIFICATION CODE 1GC0 [Pearson EDEXCEL]

Syllabus: https://qualifications.pearson.com/content/dam/pdf/GCSE/Art%20and%20Design /2016/specification-and-sample-assessments/gcse-art-design-2016-spec.pdf

Introduction

The specification meets the criteria outlined by the Qualifications and Curriculum Authority for a full course GCSE. It combines the necessary breadth and depth of study, with the freedom of choice required to accommodate a range of abilities and material resources.

Aims

The aims of the course are very similar to the Art, Craft and Design course i.e. to: ▪ develop creative, imaginative and intuitive capabilities when exploring and making images, artefacts and products ▪ develop knowledge and understanding of art, craft and design in historical and contemporary contexts, societies and cultures ▪ develop their own aptitudes and interests and to foster and encourage confidence, enthusiasm and a sense of expression

Content

Graphic Communications includes a number of disciplines, some of which are listed below:

Advertising

• The use of advertising to convey information for clients and audiences that

promotes corporate identity.

• The use of traditional graphic media and current technology.

Illustration

• The use of illustration and narrative to communicate factual, fictional and/or

technical ideas for a particular purpose or audience.

• The use of a range of illustration materials, tools and techniques such as digital

applications, wet and dry processes and drawing, painting and printing techniques.

Package design

• The functional design of 3D material to protect, promote and communicate

brand identity for a range of products and purposes.

• The use of a range of package design materials, tools and techniques such as

traditional and non-traditional graphic media and construction processes and materials.

Typography

• The arrangement and manipulation of type traditional and non-traditional to

communicate ideas and create visual interest.

• The use of a range of typographic materials, tools, techniques and elements such

as letter forms, fonts and typefaces, digital and non-digital methods.

Scheme of Assessment

The scheme of assessment consists of 2 components:

Component Requirements Max. Mark Weighting

Personal Portfolio (Coursework) 1 unit of work 72 60% Externally Set Assignment (Exam) 1 unit of work 72 40%

The scheme of assessment covers grades 9 to 1. Grades will be awarded on that scale. Where work cannot be rewarded it is ungraded.

Suitability

If you are interested in Art and/or Design and enjoy practical/making tasks then you will have the basic skills/aptitude for success in this subject. It would help if you have a growing interest in applied art/design and technology.