Introduction: This manual has the purpose of the graphic identity of PER SALTUM in every required visual application. The present document describes the creative process during the construction of the brand. It also includes specific rules of the mentioned identity.
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Index: Introduction Index The team Mission, vision & values Creative process Guidelines Visual applications
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The team: Dr. Alonso joined USANA with his wife in 2008, looking for health and life improvement. A couple of years later, they discovered the business oportunity in the company and it’s been growing since then, being nowadays really close to the Gold Director title. The people who form the team are from all over the world that have the same ideals and goals as them and work together as a team to improve their business and achieve the finance freedom they desire.
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Mission, vision & values: Be the leader group at USANA in an international level, formed by the most professional, ethic and best human beings, improving and getting better as people, with long and healthy lives as well as finance freedom and a stable economic. Humanity, ethic, sincerity, honesty, discipline, compromise and team work are the values the team shares with their people.
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Creative process: The visual references and inspiration used for this logo were infinite images as well as ideas to represent team work.
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Concept & logo process: The sketches were from the fibonacci spiral, to the wind rose until the infinite symbol. Aplying them together and separate to give options to the clients.
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Final logo: The final product for this logo has an infinite symbol integrated that represents the inifinite ways your business can grow, the infinite options a person has in the company and the infinite money someone can make in it. The two dots are two people together that represent the binary business model that the company uses.
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Guidelines: The next section includes the colors the logo is allowed to be used, the grid and safe space of it when applied in visual documents, how does it work in black and white, color palette, typography as well as allowed and not allowed uses of it.
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Color, black & white: The logo is allowed to be used in plain black and white and in the selected pantone of Cyan blue.
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Institutional color palette: The logo can be used only in the selected pantones and in white depending on the visual use.
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Institutional typography The chosen typography is “hero� that goes with the lines and design of the icon.
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Correct & incorrect uses: The logo can be used in the already chosen colors, both elements can be used alone, but no one can change the color or the shape of it as well as can’t change the position of the typography next to the icon.
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Visual aplications: For now, the logo will be only incorporated in the already existing business card of each member of the team. Here it’s shown how it will look in the clothing articles the team will be able to wear to conventions and meetings.
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Your health. Your life. Your way.
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