COLOR THEORY
This book is about color theory. It studies the use of color in the design process through a number of precedent analysis, visual notation of the built environment, film, photography, and computer rendering.
Tania Torrado SUMMER 2017 IND1175
Content M1. Profile I n t r o d u c e
y o u r s e l f
M2. Color + Designers A r c h i t e c t u r e
A n a l y s i s
M5. Color + Photography P h o t o g r a p h y
s u r v e y
M6. Color+Hospitality C o m m e r c i a l
D e s i g n
A n a l y s i s
M3 Color+Film
M7. Color + Palette
M4. Color + Retail
M8. Color + Culture
P s h y c h o l o g y P e r e c p t i o n i n F i l m A n a l y s i s
C o l o r e m p h a s i s i n c o m m e r c i a l s p a c e
P h o t o s h o p
C o l o r s
a n d
R e n d e r i n g
C u l t u r e
A n a l y s i s
Color Theory
Ta n i a To r r a d o P r o f i l e
#Newlywed
Colombian
100% Hispanic
Lived in Cartagena + Miami
M1. Description This assignment is a self-introduction. After reading module one Color + Theory students are expected to create a presentation that applies the concepts of color theory learned from the book. OBJECTIVES: Identify and use basic color vocabulary Understand the basic of color schemes Comprehend how the human eye perceives color Describe the function of light in the perception of color
Why study design? Design Foundations
Design is a congregation of disciplines that work together in a dynamic, creative, and fun way to improve people’s live which has always being one of my concerns. Interior Design allows me to merge aesthetic and functionality to create spaces where people can enjoy live better.
Grad 1 | Hospitality
Level/studio Image of design work
Grad 2 | Workplace
Grad
Interior
BA Communication Arts
Management Communication
Architecture
hats
Glasses
Travel
COLOR Personal color preferences: Red is my favorite color. I also like the combination of black and white. How does it play out in your life? When it comes to clothing I wear all colors. Although I don’t have a lot of red clothes, I have several red accessories.
Love Passion Courage Festivity Excitement
Tampa St. Agustin Atlanta New York Bahamas
Brest London Copenhagen
Amsterdam Rotterdam
TRAVEL
REASONS & MOTIVES:
culture
pleasure
relaxation exploration
Color Theory
Color + Designers Rietveld Schroder House A r c h i t e c t u r e
M2
A n a l y s i s
M2. Description This assignment Color + Designer is a precedent analysis. After completing a precedent analysis, students are expected to create a presentation that applies the concepts of color theory learned from the book. OBJECTIVES: Understand the relationship between design concept and the use of color Design a presentation that follows a concept of palette Compile information gathered from different sources into a cohesive presentation Clearly present an analysis of a designer and a project
M2
Gerrit Thomas Rietveld Utrecht/Utrecht, 1888/1964 Interest
Crafting and Architecture
Ideology
“De Stijl” movement which sought for the universal: abstraction, precision, geometry, artistic purity and austerity.
Colleagues
Piet Mondrian and J.J.P. Oud
Influencers
Frank Lloyd Wright
Legacy
Neoplastic message
Some Important Work:
the Schröder house at Utrecht (1924) the “Row Houses” at Utrecht (1931-34); the Dutch pavilion at the Venice Biennial (1954) the Van Gogh Museum in Amsterdam (1955)
Rietveld Schroder House
Location: Utrecht, The Netherlands Architects: Gerrit Rietveld Project Year:
Design Build in
innovative proposition of architecture and s interior design
1920 Offered:
De Stijl style, which was marked by primary colors and pure ideas. The two-story house contains transformable kitchen/dining/living area, studio space and 1st Floor reading room on the bottom. 2nd bedrooms and storage space, only separated by portable Floor partitions.
Facade The Schroder House is the only building that was designed in complete accordance with the De Stijl style. A clear relation between the interior and exterior as well as Rietveld experience with furniture making, is appreciated through placement of fenestrations which strategically frame the few views offered by the area.
Interior Color in the interior is used to define spaces or functions. Black paint, for example, defines boundaries. It is used for the main door and windows’ trims. The interior design is flexible, engaging, and fun. It’s composed of a partition system designed around a central staircase which become a multifunctional area. The no hierarchical arrangement allows the space to become an open space during the day and private bedrooms at night.
The three criteria given by Mrs. Schroder about the rooms for her kids stated that: bed should be able to fit in two different positions each room should have access to the water supply and drainage all should have a door to access the outdoors directly.
Schroder House offered as its time a radical approach to design becoming an icon of Modern Movement. Today the house operates as a Museum. Rietveld proposition of space and color distribution has a big impact in contemporary architecture.
References Sveiven, M. (2010, December 28). AD Classics: Rietveld Schroder House / Gerrit Rietveld. Retrieved May 21, 2017, from http://www.archdaily.com/99698/ad-classics-rietveld-schroderhouse-gerrit-rietveld
Color Theory
Color +Film
P s h y c h o l o g y P e r e c p t i o n i n F i l m A n a l y s i s
M.3
M3. Description This assignment Color + Film is a film analysis . After reading module one Color + Psychology +Perception, students are expected to create a presentation that applies the concepts of color theory learned from the book. OBJECTIVES: Know the three key concepts of color perception Understand that color should be integrated into every phase of the design process Distinguish between the perceptual properties and associations of common colors Identify seven distinct types of color contrast
M2
Hero directed by Zhang Yimou is story about Chinese imperial history. Heroism, martial-arts, and romantic pageant narrates the story of a nameless defense officer who eliminates four warriors who work together to eliminate the king of Qin, who is trying to become the emperor of China.
Directed by: Zhang Yimou Produced by: Zhang Yimou Release Date: 24 October 2002 Country: China
Place: Chess Hall
In the first scene the color skim balanced the environment to emphasize the architecture which helps to place the story in time (220 BC) while discordance technique is used to emphasize the main character. Nameless wears a lighter olive color clothes which helps viewer understand that he is the main character.
Grey Tones | Chess Hall Light Olive | Nameless’ Cloths Olive | Ambient Chess Hall Black | Prefect
Place: Forest Calligraphy School Warm and high contrast colors are widely used throughout the film. To keep viewer engaged and facilitate the transaction of the scenes, there is sequential color shift from cool to warm environment.
While the first scene displays a muted color palette, the second and third scenes; the calligraphy school and the forest scenes, captivates the attention of viewers contrasting red tones and creating a dramatic displays of color that interchange as the scenes evolves. Red is meaningful for the Chinese culture, it symbolized good luck and strength which is easy to identify in the film.
Yellow| Ambient Red | Main characters Black |Shadows
Place: Library
Balance and harmony is achieved at this scene introducing a neutral color skim. The scene at the library has one of the most neutral color palette in the film. All characters are dressed white and the materials in the environment complement the mood that is desired.
White | Characters’ clothes Light Grey | Floors Dark Grey | Shadows Brown | Scrolls
Place: Lake in the Mountains In the film positive emotion and feelings are communicate with cool and neutral colors, while warm and monochromatic palettes are use for war and strength. In this scene the mood is set by the natural environment. Green creates relaxation while lavender represents spirituality.
White |Sky Reflectivity
Lavender | Mood - Clothes Lavender | Mood Black | Shadows
Place: Desert Canyon
Light colors are used throughout to film for romantic scenes. White and light skim colors are use to symbolize purity and love while red is use to symbolize power. In this scene Broken Sword and Flying Snow sacrifice themselves with the same sword as a symbol of love. Both characters wear white while surrounded by a calm natural setting that evoke peace.
White | Characters’ clothes Pink Rose | sky Beiges | Natural Environment Brown | Horse and Shadows
Place: King Qin Place Nameless meets the king of Qin. In the last scene, Nameless sacrifices his life in the name of unity and peace of China. Red color plays as a discordance color highlighting the calligraphy while the rest of the color skim is dark in black and grey shadows. In the last scene as in the first one a monochromatic color palette is introduced, this repetition helps viewers to comprehend the story and identify the end
Purple | Ambient Filter Red | Calligraphy Grey |Architecture and clothes Black | Shadows and clothes
Zhang Yimou made a successful use of color to communicate the message. In the film Hero, color is used to set the mood and create an atmosphere that facilitates to unfold the scene. Associative color palettes create balance and harmony, discordance is often used to create tension and communicate the message graphically. Color balance and harmony is implemented in scenes were relaxation, calm, and positive feeling were wanted. Some examples are the Lake in the mountain and Desert Canyon. Discordance is used in scenes were the attention was wanted in a particular object or person. One example is the last scene at the King of Qin’s place where the calligraphy was the only object in color and it was red because it perceived as an important color in the Chinese culture. The film has a dramatic sutured color-coding that clearly represents the psychology and perception of color in the Chinese culture.
References
York, T. O. (2006, March 24). Hero. Retrieved May 24, 2017, from https://www.timeout.com/us/film/heroMovies, Action and adventure Yimou, Z. (Director). (2004). Hero [Motion picture on Netflix]. China: Gruppo editoriale LEspresso.
Color Theory
Color + Retail C o l o r e m p h a s i s i n c o m m e r c i a l s p a c e
M.4
M4. Description This assignment Color + Retail is a commercial space analysis . After reading module one Color + Emphasis, students are expected to create a presentation that applies the concepts of color theory learned from the book. OBJECTIVES: Understand how color and contrast can create focal points in a space Distinguish emphasis from value, hue, textures, and shapes Discuss the use of color as a wayfinding tool Utilize the fact people see color first and then the object
M.4
Christian Dior changed the rules of elegance around the world with his debut collection in 1947. Today, this vision continues to be explored in all the extends of the brand; stating from the building faรงades to the products. As a design house, Dior has nailed to extend fashion to the architecture. Built to impress its locations have become landmarks around the world.
The Dior store architecture intertwine with fashion to clearly convey the image of the brand. The store facades composed of large curved movement of white concreate emphasizes the building which becomes a landmark and frames the window displays driving attention into to the interior.
Location: 162 NE 39th St Miami, FL 33137 Architects: BarbaritoBancel Architects Project Year: 2016 Special Prize Interior: Hangzhou Zhoungshuge, China Prize Commercial Architecture: Prix Versailles
Focal Point Reed (2010) defines focal point as a single element that receives the greatest visual emphasis in a room. In this location the impressive two-floors-high screen overtakes the attention of any visitors. The design feature serves multi purposes. The scale draws the visitor’s eyes creating immediate connection between the two floors and serves as a wayfinding tool. Also, it interacts with its surroundings creating a dynamic and colorful environment while interacting with the reflective surfaces in the space.
Second Floor
1st Floor
2nd Floor
Contrast of Texture
In commercial design contrast of texture can be challenging, the design should functions to emphasis the products and create a strong brand image. In this location contrast of texture is the most powerful element to create hierarchy. Using a grey and natural color palette the vertical and horizontal planes are divided. This is noticed at the lounge seating area. The floor is separated by the rough texture of the carpet while each furniture pieces has a unique texture and color hue.
Contrast of Design Features Dior elegance is based on the use of muted palettes and this location is not the exception to the rule. The materials applications divide the space creating hierarchy and identity to each area. In a yet muted palette every space has identity. On the first floor limestone floor pattern and carpet divides the customer’s circulation area from the employees counter areas. Contrast of texture happens at the background wall, a hand finish concrete wall that emphasizes the space allowing colors and products to pop up.
Contrast of Anomaly The contrasting distinct style architecture makes this building a deviation of what is consider to be normal. First Floor
Contrast of Hue and Value The contrast of hue (pure color) is the same throughout the space; greys and naturals colors. However the background screen create contrast of multiples hue that alternate value (lightness or darkness of a color) in the space. The VIP Room, located on the third floor interacts with the outdoors. The designer intention is to create a seamless connection between the terrace and the indoor. The grey hue is eliminated and the natural color palette is used to bring the outside in. The furniture in this area is beige and the vertical surfaces have not texture.
Second Floor
The jewelry room is the only area of the store where light/dark becomes significant noticeable. This room has a high contrast of value, it use to emphasizes the products. Focus light is used over the products while the rest of the are is rather dark. Third Floor/VIP Room First Floor/ Jewelry
References Dior. (n.d.). Retrieved June 19, 2017, fromhttp://www.dior.com/couture/en_us/the-house-of-dior/since1947 Reed, R. (2010). Color design transforming interior space. New York, NY: Fairchild Books.Chapter 5 color emphasis A. (2016, May 04). Dior Miami Facade / Barbaritobancel Architectes. Retrieved June 19, 2017, fromhttp://www.archdaily.com/786711/diormiami-facade-barbaritobancel-architectes Photographs: Alessandra Chemollo Hand Sketch/ Concept
Color Theory
Color Theory
Color + Palette P h o t o s h o p
M.7
R e n d e r i n g
M7. Description This assignment Color this is a photoshop rendering . After reviewing the material provided, readings and videos tutorials, students are expected to create photoshop rendered image and create a presentation that applies the concepts of color theory learned from the book and additional materials. OBJECTIVES: ď ą Apply the basic concept learned from the book and precedent analysis ď ą Develop the ability to apply color to a design work ď ą Develop the ability to talk about color in educated way
M.7
The color palette used for the rendering is called ESCAPE which represents an state of solitude and relaxation. The image evokes a state of freedom, relaxation, an isolation time. This color palette based on analogous scheme, which incorporate between three and five adjacent hues maintaining a recognizable relationship (p.120). This scheme is appropriate for spaces where calm, anxiety relieve, and long staying is expected, such as living, conversation, and waiting spaces.
Dominant 1
Secondary
ESCAPE
Dominant 2
Accent 1 Accent 2
60% Dominant = Very Light Tint Greys 30% Secondary = Medium Gray 10% Accent = Tone Red and Tone Purple
This color palette is a combination of analogous and monochromatic schemes. Working with 60-30-10 rule The light grey shades are the dominant, they set the mood in the space and create a relaxing ambient. Grey is perfect to create a clean look and add sophistication to the space without being boring. In the rendering, I used this color on the wall and ceiling. The medium grey is the secondary color, it is a darker shade of grey. A shade color is important in the space because it brings stability and balance. In the rendering I used this color on the floor to create phycological stability The two accent colors are a little difficult to locate in a color wheel, both colors are a tone produced from adding gray. The first one is a light plum and the second is the color puce. In the rendering, I used these colors on the furniture to create emphasis and add variety to the space. The assignment was a good experience. I learned about the rule of 60, 30, 10 in a practical way and the same time I learned how to render in photoshop.
Color Theory
Color + Culture
U s e o f C o l o r s A n a l y s i s
M.12
i n C u l t u r e
M8. Description This assignment Color + Culture is the study of color symbolism in culture. After reading module one Color +Culture, students are expected to create a presentation that applies the concepts of color theory learned from the book. OBJECTIVES: Develop knowledge of the historical, cultural, and symbolic meaning of color Understand that religious, political, and social values shape color symbolism and meaning Understand that color planning should consider cross-cultural differences
M.8
COLOMBIA Republic of Colombia Location: Northwest of South America Borders with: Panama, Venezuela, Brazil, Ecuador and Peru. Capital: Bogota Official Language: Spanish Religion: 80% Christianity Population: 49,310,151
My Country: COLOMBIA Colombian’s cultural color palette is dominated by nature symbolism and the three primary colors witch intentionally makes the colors of the national flag. Colombia is a cheerful and color full country with an extend and diverse culture. Colombia is one of the country with most carnival festivity in the world. Its territory encompasses Amazon rainforest, an both Caribbean and Pacific coastlines. The natural biodiversity influences people therefore Colombians are the vivid representation of color.
Cultural Color Palette Yellow
Colombia’s wealth and gold found in the land during colonization. The diversity of nature, and optimistic and cheerful spirit of its incredible people
Blue
The immensity of the seas on Colombian’s shores, the rivers that run through, and the sky above. The hope for peace, loyalty and integrity of its people.
Red
The blood spilled for Colombia’s independence. The effort, determination, and perseverance of its people.
Green
The prevailing geographical feature that encounters six natural regions with diverse climate. The self-reliance and positive spirit of its people.
ITALY Italian Republic Location: the heart of the Mediterranean Sea Open Land Borders with: France, Switzerland Austria, Slovenia, Sam Marino, and Vatican City. Capital: Roma Official Language: Italian Religion: 83% Christianity Population: 60,599,936
Foreign Country: Italy Italian’s cultural color palette is dominated by poetry and aesthetic symbolism. The prominent colors are green, white, and red colors found on the national flag. The meaning of these three colors has changed over time. Additionally, blue and neutral colors are highly used in the Italian culture for its facility to create visual sophistication and minimalism style.
Cultural Color Palette Green
Italian’s hope and wealth as well as closeness to nature.
White
The charity, purity of its people , and faith.
Red
The blood Spilt in war of Independance, and religous charity of its people.
Blue
The ocean wáter sourrounding the land. The religious belief in heaven, and the loyaty of its people.
References https://en.wikipedia.org/wiki/Colombia https://en.wikipedia.org/wiki/Italy http://www.italyheritage.com/magazine/articles/history/ tricolore-storia.htm
Color Theory