FASHION FADES, STYLE IS ETERNAL
THE COMPANY SKYTEX is a leading retail company from Panama managing the retail development of brands in Central America. Â Skytex started looking at Central Americas Fashion needs and brought over from an exclusive variety of brands globally covering from ladies wear to lingerie kids wear and accessories a fine choice to satisfy the market needs. Â Our customers come first and our trained team is dedicated to offer all what it takes to satisfy their choice.
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Skytex is a family company founded in 1991, whose business activity is based on franchise units, offering the necessary financial and logistics resources to those clients that would like to focus their business expansion on South America.
FOLLOW THE TREND OR MAKE THE NEW ONE
We have a wide range of well-known and successful brands of which we provide franchise agreements to those clients interested in fast growth and expansion with minimal operational risk and wide geographic coverage. Regarding the different franchise categories, Skytex operates in the fashion, food and cosmetics sectors. Its logistics office is based in the free zone of Colon in the Caribbean coast of Panama. It is the biggest free zone of the American country and the second biggest worldwide, and therefore the first hub of containers of South America. Moreover, it has become a financial district due to its economical stability which allows Skytex access to important logistical means by sea, air and ground in the whole of South America, Caribbean and Central America.
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BUSINESS ACTIVITIES Skytex is strongly developed in Panama, Venezuela, Colombia, Curaçao, Aruba and
Dominican Republic
Dominican Republic. With our state of the art logistics offices and warehousing with over 10000 square meters in Panama at the free zone we are able to manage and control all shipment and dispatching in the region.
Aruba Panama
• PANAMA
• DOMINICAN REPUBLIC
The most cosmopolitan capital in Central
It owns excellent air and maritime services that
America, Panama City is both vibrant
allow a connection with the main maritime and
metropolis and gateway to tropical escapes.
air lines of the world.
Many worlds coexist here.
GDP: 5.826.13 USD
GDP: 11.036.81 USD
Population: 3.263.053
Curaçao
Venezuela Colombia
Population: 3.864.170
• COLOMBIA Its gains in terms of security, economical and social development, exportation and tourism make the country an undeniable reference.
• CURAÇAO Offer new business opportunities to differentiate itself from other Caribbean areas: tax incentives, excellent infrastructure, international orientation of the economy and
GDP: 7.825.68 USD
an stable currency.
Population: 47.425.437
GDP: 20.500.00 USD Population: 155.000
• VENEZUELA Infrastructure, natural resources, manpower and commercial agreement enhance the solid market of business in Venezuela.
• ARUBA With a well-educated workforce, Aruba has been for a long time the example to follow in
GDP: 14.414.75 USD
the Caribbean, for its social stability and
Population: 30.405.207
economic progress. GDP: 25.354.78 USD
Population: 103.000 05
OUR BRANDS
WE ARE PASSIONATE ABOUT LINGERIE We always stay in touch with our customers, offering passionate service and sexy products in an inspiring and fun environment.
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01 BUSINESS & HISTORY From humble beginnings in Amsterdam to a global
Right from the start of the process we use customer insight and research to influence our decision-making.
omnichannel brand, Hunkemöller now has more than 3500 colleagues selling lingerie and related products in
Our in-house team designs around 85% of our
16 countries.
products, which results in high net margins and provides the funds to invest in our stores and people.
In recognition of our quality products and exceptional customer service, Hunkemöller won the best lingerie
Far East sourcing provides up to 90% of our products,
store award seven times in The Netherlands and five
ensuring we remain competitive.
times in Belgium and Luxembourg. From 2010 to 2013
As the remaining 10% are sourced from nearer to
we received the same award in Germany, and in 2013
home, we can always respond quickly to new trends.
in Austria for the first time. Our logistics operation is an optimum combination of We are the market leader in The Netherlands with a
outsourced and in-house services, while our IT platform
15% share, and in Belgium with a 10% share, and
has benefited from sound investment at key points
brand awareness of 95% and 86% respectively. In
throughout the development of our business.
Germany, we are the largest lingerie chain and, in the areas in which we operate, have 75% brand awareness.
Hunkemöller is evolving from being a successful high street retailer to a global brand. We look forward to
Our value chain is at the heart of our business and is
working with people and partners who can share in our
continually reviewed and improved.
success.
“WE ARE DETERMINED
TO BE THE FIRST CHOICE, EVERY TIME, FOR WOMEN ACROSS EUROPE”.
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With around 600 stores in 16 countries by
Store design and creating a world-class shopping experience for our customers to enjoy is one of our key strategic goals.
the beginning of 2014, Hunkemöller is a truly
stores, shop-in-shops and franchise units (see
global brand – and the fastest-growing lingerie brand in Europe. We operate a combination of own-operated
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p39). The average store has 120–140m2 retail trading space, while our regular flagship stores have around 200m2. As part of our strategy to develop as a recognized global brand, we recently introduced
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02 STORES
As a strong business, Hunkemöller has a clear strategy to grow its store portfolio rapidly across Europe, through its existing markets and in new markets. We’re cautious about the economic outlook, but our proven track record of international expansion gives us the confidence to commit to new locations that meet our needs. For the next two to three years, our biggest focus is on Germany, Austria and Sweden. Expansion into Scandinavia and Asian markets is
two new store concepts in high-traffic,
part of the next phase of our international
big-city locations:
expansion. We aim to expand our brand via shop-in-shops in departments stores such as
• A large flagship store with 500m2 of retail space on Antwerp’s premier mainstream shopping street (Belgium).
• The Hunkemöller sexy store, an 80m2 boutique in Amsterdam, which highlights some of our sexiest merchandise in a street renowned for its new-concept stores.
V&D and Karstadt, and are looking for
03 EXPANSION
Our ultimate aim is to be the No.1 lingerie brand in all the countries we serve.
partnerships in all the countries in which we currently retail. We’re interested in the high footfall of prime high street and mall locations, because of our accessible price structure. As well as full-price stores we also aim to expand further in airports, railway stations and designer outlet centres in our strongest markets. Currently, Hunkemoller is opening stores in Altaplaza Mall and Multiplaza Mall. 09 28
04 COLLECTIONS Hunkemöller is the No. 1 lingerie specialist in Europe. Our complete product range caters to every intimate apparel need – from bras and briefs, nightwear and slippers, through swimwear and beach co-ordinates, to hosiery and beauty. We truly are a lingerie destination brand. We focus on offering our customers the fashionable products they want. Our current collections are made up of around 75% fashion products and 25% core product. Across all of our markets, all products are available in a range of sizes to suit every customer. We also offer a balance of good, better and best pricing across all product categories, ensuring that everyone can afford beautiful lingerie at Hunkemöller.
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We believe in continuous product development. Our designers and technical team work closely with our suppliers to deliver
exciting fabrics and innovative designs to the market, always keeping us one step ahead of our competitors.
“PRODUCT IS AT THE HEART
OF OUR BUSINESS. WHEN WE SAY WE ARE PASSIONATE ABOUT LINGERIE, WE MEAN IT”
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MOA IS A YOUNG ACCESSORY BRAND MOA is set apart from the rest. It is a brand you can identify with, that is fashion forward and one that you need to have.
0 01 THE BRAND MOA is more than a brand, it is a lifestyle. MOA is the unique French firm of accessories that offers to all women the latest fashion at attractive prices. MOA is not only present in France but also in other countries (Spain, Island, Saudi Arabia, Armenia, Romania, Lebanon, Israel‌) MOA is for fashionable, dynamic, elegant, fresh and glamorous women. Because fashion is our universe and we want to share it with you. With the aim that every girl caters for their needs, MOA offers 4 collections per year that follows the trend. Your satisfaction is our priority. MOA is an offbeat brand, close to you and absolutely essential for you. 12
Moa provides sun glasses, necklaces, scarfs, earrings, hats, watches, hair accessories and belts among others products.
A joint venture with some groups specializing in fashion led to set a creative team that brings a wider design expertise of our collections. Today, each product manager is in charge of his or her own family of products, working closely with designers who travel the world on a constant quest for new trends, merchandisers who
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prepare the ambiance of the boutiques, and the style director who coordinates the coherence of the whole collection. Our collections are designed so each woman can find the essential accessories she needs, the
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02 PRODUCTS
With the support of its shareholders, moa has been able to refocus its attention on its original retailing business. this has led to an important collection revision, and a new concept store that suits our customers. as of today, moa has successfully combined all the key ingredients needed to launch a massive domestic and international expansion plan. Our development strategy is to acquire shops in the best locations, primarily in city centers and shopping malls. Our ideal store area is 65 sqm.
ones that fit perfectly with her genuinely pretty
MOA is present in 15 countries with 125 stores,
yet laid back nature and personality.
own stores, franchise units and shop in shops in
shopping centers. During the current year, the
03 DEVELOPMENT
Moa operates in international markets in fashion accessorize sector from 2012 and it aims at expanding its business network.
French firm will be opening new 40 stores especially in international markets, new markets in South America and it will consolidate its presence in France.
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THE BRAND THAT RESPECTS THE IDENTITY OF EVERY CHILD The OkaĂŻdi brand is officially launched with100 stores and 440 employees. Its target: a brand for children ages 0 to 14 that is modern, universal, and accessible to all and respects the ideas and identity of every child in the world.
Developing practical and ergonomic products to help all children become assertive and independent.
Children have many options to be fashionable with Okaidi, a successful brand of children's clothing designed for boys and girls up to 14 years old seeking to be "fashion forward�. Furthermore, clothes are of premium quality, which is why everyday a larger number of clients shop this brand.
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01 THE BRAND
Okaidi has recently experienced rapid growth and expansion leading to the establishment of stores all over the world including: Albania, Armenia, Azerbaijan, Bahrain, Belgium , Bosnia and Herzegovina, Bulgaria, Canada, China, Cyprus, Egypt, Estonia, France, Georgia,
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Germany, Hungary, Italy, Jordan, Kosovo,
Okaidi excels in quality and design but also in commodity. Its collections provide informal, funny and original designs. They also design more modest outfits while maintaining a fresh style only this prestigious brand offers.
Kuwait, Reunion, Latvia, Lebanon, Libya, Luxembourg, Macedonia, Malta, Martinique, Morocco, Netherlands, New Caledonia, Oman, Poland, Portugal, Qatar, Romania, Russia, San Martin, Saudi Arabia, Serbia, Slovenia, South Africa, Spain, Switzerland, Arab State, Syria, Tunisia and UAE.
The best value for the lowest price is a must for Okaidi, allowing parents searching for quality and affordable prices the ability to easily renew children's wardrobes.
02 EXPANSION
We are present in 60 countries around the world.
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03 BRAND VALUES
• UNIVERSAL
We raw from cultural diversity to establish a common link between all children using universal symbols and values. Okaïdi is a unique brand present in more than 60 countries around the world that speaks to over 50 million children between the ages of 2 and 14. • ACCESSIBLE
Basics that are emblematic of the brand in a wide range of colors and prints with excellent value for money. At Okaïdi, more than half of all products sold are basics. • CREATIVE
Modern collections that are easy to mix and match with style ideas that are perfect for all ages that let every child’s unique personality shine through. Okaïdi sells more than 40 million clothing items every year, with new collections every four weeks. • COMMITED
Okaïdi works with organizations that focus on education, peace and environmental protection (Playing for Change / Surfrider Foundation / Love Bag). The Okaïdi - Playing for Change clip had more than 1 million YouTube views in 2012 and music education programmes have been funded. • RESPONSIBLE
We pass on values of open-mindedness and respect to all children. Okaïdi embraces 12 messages that encourage all children to share their optimism and to take charge of their own futures.
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APPEARANCE CONSCIOUS FASHIONABLE MAN Always aiming to balance modern lifestyles through fashion and wellbeing. Willing to feel flattered in each occasion in every moment.
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01 THE BRAND 2000 set a year of commercial growth for the brand, expanding its stores to include locations in South America. As of today, we sell our products in Central America, Bolivia, Uruguay, Barbados, Chile, Jamaica, Dominican Republic, Colombia and Ecuador, and in our own shops in Panama, Curaçao and Venezuela. Our largest market is in Venezuela, the best location to implant new concept stores which we have developed in the last 6 years to better suit market fashion shifts and demands. Every sales point area from 100 to 400 sq meters, depending on the commercial needs to trade, currently obey the identity brand representation and visual merchandising requirements. Estivaneli gets to satisfy a wide range of male fashion profiles and embrace fashion and commodity in one brand. An "Estivaneli man" bases his preferences on his values and aspirations. He never purchases by default. Instead, he looks forward to the positive impact of his appearance and the style he projects: He knows what he wants and takes a step forward. With these feelings, he defines himself: "I am not who I am but who I want to be. Original and fashionable, always facing new challenges and goals.” The Estivaneli brand requires different categories to establish a discipline and coherence in all its diversity of products: the “Gentleman,” a modest and smart man; the “Urban Casual,”the dynamic and practical man; and the “Summer style,” who enjoys being with friends. The brand also offers children’s clothing, for those seeking the most creative fashion, as well as a Women's collection.
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• CONCEPT
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02 STORE
Our main concept is making the client feel a unique experience in a store inspired in a loft in Soho. An eclectic space with a
strong personality on the materials and textures applied in the store and furniture. • AESTHETICS
We aim at an aesthetic with personality, an industrial image with a touch of exclusivity. We are focused on the male client and we propose a zoning according to the product and the client’s profile. Zoning is determined by the furniture textures and the atrezzo design. • ZONING
Zoning proposal is based on the flow of people, their style and age of clients. We distinguish zones by areas: Urban, Summer, Gentleman, The shirt area, Denim station and kids/woman.
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03 COLLECTIONS GENTLEMAN
The Gentleman is a smart, masculine, formal and
with the water, the ground and the nature, but over 20
modern man that tries to be unnoticed but left
degrees of tropical weather, he will wear in t-shirts and
nobody indifferent, as elegance is synonym of
lively and colourful shorts, a perfect outfit to have a
discretion. For this reason, the Gentleman never wears
beer by the sea and being the coolest host of a
flashy and awkward outfits. Among his favorite
barbecue in the open air.
clothes, you can find suits, smart pants, ties, blazers and moccasins. Concerning colours, neutral ones are
KIDS
the most suitable for him.
The Children’s look suits the man features determined by Estivaneli. The kid is naïve, funny with an
URBAN CASUAL
adventurous spirit. Children that likes living with nature
The Urban Casual guy features an actual and urban
and trees, so that their favorite outfit will fit in the heat
style but keeps a characteristic cultural touch. He feels
of the beach, in a camping in the forest and during a
like fish in water in the city: it is his natural
family walk in the home town.
environment. It makes him be practical and dynamic, acting naturally in the urban environment. His basics
WOMEN
are casual t-shirts, blazers, casual pants, short sleeves
Estivaneli always looks forward and it will launch a
t-shirts but not with a too much lighthearted aspect.
Women collection for them. Estivaneli women has
He likes warm colours and natural materials as well as
some of all man profiles. She is an elegant, feminine
patterns and textures.
and very practical, a woman that enjoys fashion and colours. She loves having fun with her friends and
SUMMER STYLE
family and going shopping in Estivaneli for her, her
The young man of Estivaneli “Summer style” offers a
partner, father and son.
lighthearted style and dares wearing in colours and
textures. This guy loves the beach, places in harmony
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MAXIMUM REFERENCE IN STYLE AND TREND The evolution of Scalpers passes through the creation of a universe of men and for men, which transcends fashion."
0 01 THE BRAND The Scalpers’ brand is a menswear designer label that has its origins in the sale of exclusive ties. From that first stage onwards, it ascended to exclusive measure tailoring and its first ready-towear collection, without forgetting its outstanding slippers. In 2008 opens its first store in the Columella Street, Madrid. In 2013 Scalpers is awarded with the Best Fashion Shop Award, granted by the highly recognized Textile Trade and Accessories Business Association (ACOTEX). The evolution of Scalpers passes through the creation of a universe of men and for men, which will transcend fashion. A place to find what impulses men towards achieving success in every target they might aim to, that something that makes them unique and feel alive, but always from an outstanding position of maximum reference in trend and style.
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the brand intends to transmit its attitude through a dynamic and trendy store concept, where both boys and menswear collections are displayed. At their prime stores it offers the exclusive tailoring service that has been the Brand’s signature since its birth.
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The new concept for the stores reflects an spontaneous, naughty and extroverted attitude, that commences with the renovation of the corporative image
The Scalpers’ establishments are spaces in which
Light, natural materials (oak tree wood, leather), as well as other trendy elements (such as carpetlike flooring created by the agile combination of hydraulic tiles and micro-cement concrete), are some of the key assets of a commercial interior
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02 STORES
Currently, the Brand has almost 50 selling points located in the finest commercial areas both in Spain and abroad, with presence in other countries such as Portugal, Mexico and Panama. Moreover, Scalpers has a powerful wholesale channel with more than 150 multi-brand costumers. Its international expansion continues after the store openings in Oporto and Chile during the last financial year. Consequently, in 2016 continues with its growth trend in other markets such as France. Scalpers has indicated that its
design that aims to achieve the transference of
target is to locate boutiques in those areas that
the Brand’s attitude, now represented by a
offer the closest resemblance to its philosophy
cooler and futuristic look.
and personality, therefore, Scalpers has chosen
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Scalpers’ target is to locate its boutiques in those areas that resemble the most its philosophy and personality.
one of the most cosmopolitan areas of Paris, Le Marais, where the great brands are already established. The e-commerce will be yet another vector of growth for Scalpers. The company currently obtains a 3,5% of its sales through the network, although its medium-term objective is that a 50% of its annual turnover may arise from its online shop.
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CONFORTABILITY MADE TO CONQUER Within all the hidden corners of Levi’s® history, innovation and quality rule everything we make. This it shows we have made history.
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01 THE BRAND
Levi Strauss & Co. is one of the biggest clothing enterprises around the world and a worldwide leader in jeans. We have around 500 shop stores and our products are distributed in 110 countries around the globe. Our brand values are: TRY TO FIT IN SOMEONELSES SHOES:
Empathy starts when you pay attention to the world that surrounds us. We listen to our clients, employees and the other interested parties and we answer their necessities. DOING THE RIGHT THING TO DO Integrity means to do the right thing when it comes to our employees, brands and company, as well as in reference to the society at large. Our way to do business characterizes by an ethical conduct and social responsibility. BE AUTHENTIC AND INNOVATORS. The pioneer spirit that started in 1873 with our first pair of jeans
still impregnates every aspect of our business. We break the mould thanks to innovating practices and products. WE DEFEND THAT WE BELIEVE IN It is imperative to be brave to achieve geniality. Bravery is the will to speak the truth and question hierarchy, accepted practices and conventional beliefs. It means to defend your convictions and act according your beliefs. 25
MEN THAT DRESS UP BY YOUR FEET Ever since their introduction in 1986, the DockersÂŽ brand has been perfecting their khaki and everything essential that surrounds them, for men round the world.
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01 THE BRAND
A pair of old, stained and worn out trousers can have as much
value, or almost, as a piece of art of a famous signature. At least
it is for Dockers, a Levi’s barns that since 1986 has specialized in what has been known as khakis, a confortable and informal type
of trousers inspired on those worn in India by English soldiers at the end of the XIX century, and that within its more than 150 years of existence has not stop evolving. This stylish and modern men’s wear its inspired in urban and
modern men who enjoy combining the casual clothes’ comfort with style and elegance of the classic outfit. Without a doubt, an objective that Dokers’ designs achieve in arm of perfection. Dockers® prouds itself to be part of Levi Strauss & Co., a business that goes beyond that time in which Levi Strauss and Jacob Davis created the first pair of jeans in 1853. During our history we have inspired changes in the sector, workplace and around the globe. Levi Strauss & Co. is dedicated to the manufacture of exclusive products in a way the produce a return to the community, as well as it supports the people that make our products.
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WE MAKE YOUR BUSINESS GROW
LOGISTIC OFFICE PH F&F Tower, floor 42 Located in el Marbella, calle 50 y 56 Panama Phone: +507 – 4310 694 Fax: +507 – 4310 696 info@skytexworld.com
www.skytexworld.com
ADMINISTRATION OFFICE Free zone of Colon Interplaza, office nº 9 Free zone of Colon, P.O. Box 0302-00056 Phone +507 – 4310 694 fax: +507 – 4310 696 LOGISTIC DIRECTION France FIeld, 2 txd 3032084 Phone: +507 – 4310 675