A Win-Win for All: How Olsson Corporate Communications and HR Teams improve employee engagement using Issuu
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“ We work to leave the world better than we found it.
We are Olsson, a nationally recognized, employee-owned engineering and design firm with a rich history of success.
About Olsson Digital publishing for Corporate Communications and HR Teams to improve employee engagement and foster an employee “first” Company culture. The accomplished engineering and design firm Olsson, uses Issuu to improve Corporate and Employee communications such as Newsletters and Company announcements with seamless digital publishing resulting in over a 30% increase in employee engagement. As a nationally recognized engineering firm, Olsson focuses on fostering a corporate culture to celebrate their people. They know that by creating an environment in which employees can learn, thrive and grow, the result will be: “Inspired people. Amazing designs. And projects with purpose. A win-win for all.” Issuu digital publishing is an important tool for them to support this employee-centric environment.
Founded in 1956 on the very mindset that drives us today, we’re here to improve communities by making them more sustainable, better connected, and more efficient. Simply put, we work to leave the world better than we found it. Our most important asset is our people, and we are dedicated to an environment where we continue to learn, grow, and thrive. This entrepreneurial spirit has made us successful and will keep us successful. The result? Inspired people. Amazing designs. And projects with purpose. A win-win for all.”
CHALLENGE:
Reach and Engage Employees with an Enhanced Reading Experience The Olsson Corporate Communications team is in charge of creating employee communications and Company public brand and profile content. The team is led by Lisa Sedivy, Corporate Communications Area Leader with support from Alicia Krieger, Communications Coordinator.
“A [company-wide] pain point was that employees just didn’t want to link back to the intranet. They wanted to look at it [Employee Newsletter] in the PDF form or just look at it right there in the email and move on.”
The team outlined the challenges they were hoping to address with a digital publishing solution
• Publish a professional employee newsletter with a more engaging reading experience and improve upon the flat PDF currently being created. • Deliver employee newsletter to teams both at the Headquarters and in remote satellite offices that maximizes reading enjoyment. • Ensure newsletters are mobile-optimized for on-the-go reading. • Increase employee readership.
Alicia Krieger Communications Coordinator
• Avoid linking employees to Company Intranet or requiring VPN to read the newsletter, but still deliver in a private manner. • No easy way to track reads, time spent reading or what content performed best.
THE RESULTS:
Better Informed and Engaged Employees With a One Stop Solution For Multimedia Content Distribution Before publishing on Issuu, it wasn’t uncommon for less than half of the company, with over 1,000 employees, to read the monthly Employee newsletter. After publishing on Issuu, the Employee newsletter saw a 30 percent increase in employees reading it in addition to more time spent reading and a higher engagement of employees outside of the Headquarters. Employees were spending at least 3 minutes reading the Newsletter and even more on an important Company Announcement. Being able to track the readers on mobile vs. desktop was a big improvement too for their engagement goals. Finally, using the Issuu “Unlisted Publications” feature ensured the Olsson company publications remained private.
“People liked being able to flip through it, like a magazine or to view it on the phone and it looks just as good.” Alicia Krieger Communications Coordinator
The Olsson team was impressed by
people spent reading, how many
compliment to Olsson team
the comprehensive analytics and
people actually visit the publication,
goals for improving Corporate
suite of publishing features that the
etc. We also wanted to be able to
Communications content. Lisa
Issuu Premium Plan offered. Many
have links that would be able to
shares her excitement about the
of the features fit their immediate
take people back to our intranet,
multimedia features, “We are
needs, and quite a few of the
so the auto-detected links [are]
playing around a lot more with
multimedia features were going
perfect. Overall, it just seemed to
video...and just being able to put
to be new publishing capabilities
be the best bang for our buck.”
those embedded videos within
that the team is excited to try.
The need for an improved reading
The Premium Plan was also a great
experience goes hand in hand
value for their small team. After
with the Olsson team’s focus on
exploring a few other options,
enhanced employee content
Lisa selected Issuu, “As far as
including photography, video,
the [Premium] plan selection,
testimonials and more. Issuu’s
we wanted to be able to have
strength in elevating content
[Statistics] to go along with this,
with the multimedia features in
to get an idea of how much time
a seamless way was the perfect
an E-reader so that you can have an experience and pull all that together is good. It doesn’t look like oh, I just hit PDF on a document... It’s really upping the game to make it something that is really taking the user and making it kind of engaging and exciting.”
THE RESULTS:
“There’s something about just having that page turn that just gives [the document] a little something extra to it.”
Publishing Publications Beyond the Company Newsletter
Lisa Sedivy Corporate Communications Area Leader
The Olsson Corporate Communications team is already looking Issuu can also support external Corporate Communication, ahead to how they will use Issuu beyond the newsletters
company profile building and content marketing goals
and Company announcements they first sought out the tool
including publishing Company Articles, Stories and
for. From critical Company Standards & Process documents
publications for easy social sharing on social media platforms
called “Playbooks” to key recruitment documents in the highly
such as LinkedIn. In the highly competitive recruitment
competitive Engineering field, Issuu will take these document
and project landscape, Olsson’s company profile and
types to the next level and help Olsson stand out and bring
public persona can make the difference in landing the big
in the best talent. Lisa highlighted the opportunity here:
project or hiring the best people. Issuu’s digital publishing
“We do have a pretty extensive recruiting process... So we have a lot of requests from our HR staff: ‘Can you send me the PDF?’ for this high level, mechanical engineer who we are trying to recruit. It would be really nice to have something that we could send on the fly, pull these things together, be able to personalize them and have it look like a book…[Issuu enables] documents to be all tied together, so they’re really easy and professional looking, but we’re not re-inventing the wheel every time because we have it already created.”
platform allows the Olsson team to create once and share everywhere, publishing sleek, multimedia content to set themselves apart from other design and engineering firms.
The Corporate Communications team at Olsson has been using Issuu for just a few months and are happy to see the transformation Issuu has made to their Employee publications. The Issuu platform transforms the flat PDF they used to send out into the multimedia reading experience that excites the employees and demonstrates that Olsson is invested in their people and the employee’s experience too.
For Olsson, better content that is easily shared equals more engaged and satisfied employees.
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