MAG.COM Issue 5: Summertime Sadness Proposal Noir Consultancy
Noir Consultancy:
We are a London based public relations and brand strategy agency for fashion, beauty, lifestyle, art and design industries. We provide insight for companies and help them communicate to their target audience that is integrated across print, broadcast and digital media.
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Haunt Mag - Issue 5: Summertime Sadness Brief: To raise awarness of haunt-mag.com and reconnect it with it’s target audience.
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About Haunt: Haunt is a visual diary. Aimed to inspire young creatives the magazine’s content is published quarterly and exists entirely online for free. Set up as a mood board of images, what haunt-mag.com accomplishes to do is inspire other peers in the creative field. The content is entirely image based with a minimal amount of text, letting the viewer become incapsulated by their own interpretations of the images. Haunt-mag.com welcomes others to contribute to their issues which are separated by themes reflecting current ideologies. Formed by young creatives Haunt changes the traditional elements of magazines and provides a unique perspective into today’s culture.
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Target Audience: The Haunt reader is in their late teens, early twenties whose life is constantly revolved around technology. Clutching on to their iPhone’s like it’s a life source, tweeting, reblogging, updating and sharing their opinions are the Haunt readers characteristics. However the Haunt reader is creative; predominantly in the fields of fashion photography, styling and graphics. By visiting the website they gain the inspiration that they are seeking to help create their own projects and expand their imaginations.
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Summertime Sadness i got my red dress on tonight dancing in the dark in the pale moonlight done my hair up real big beauty queen style high heels off im feeling alive
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Issue 5: Summertime Sadness Proposal
- Collaboration with Tatty Devine - in bid to raise awareness of haunt-mag.com and create a fashion film
- Haunt Summer Festival Party - reconnect Haunt with it’s target audience
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Haunt Mag x Tatty Devine To raise awarness of Haunt Mag, we decided to collaborate with jewellery brand Tatty Devine creating a limited editon capsule collection. Tatty Devine are known for their originality in their designs and products. Another London based company their customers are young women aged 17-25. Each one of the products is unique since the majority of them are handmade. Their designs are all about expressing yourself in a fun and distinctive way. Why should Haunt Mag collaborate with Tatty Devine? Having previously collaborated in haunt-mag.com’s first issue, Haunt and Tatty Devine both share a similar target audience - young creatives. With Tatty Devine being a well established brand, we feel that this collaboration will help raise Haunt’s awarness in this fast paced industry.
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I don’t care if Monday’s blue Tuesday’s gray and Wednesday too Thursday I don’t care about you It’s Friday, I’m in love
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stills from ‘Friday I’m in Love’
Friday I’m in Love “It’s strange indeed how memories can lie dormant in a man’s mind for so many years. Yet those memories can be awakened and brought forth fresh and new, just by something you’ve seen, or something you’ve heard, or the sight of an old familiar face.” Wilson Rawls, Where the Red Fern Grows The inspiration behind the fashion film ‘Friday I’m in Love’ is memories and how powerful of a trigger they can be. It follows a girl who finds possessions of her past, photographs and keep sake items, filling her mind with memories of her youth in the 90’s that she spent with her two friends. The nostalgic images evoke the feeling of Summertime Sadness - a moment once so precious, now long gone. The film features jewellery from Haunt and Tatty Devine’s limited edition collection.
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Haunt x Tatty Devine Collection
Glitter Heart Brooch £18.00
Lolly necklace £35.00
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Heart Charm Earrings £15.00
I love you Glitter Heart necklace Heart neck- Ring £21.00 lace £10.00 £18.00
Name Necklace £27.50 available colours
Haunt necklace £27.50 available colours
Fashion film being promoted on the Haunt and Tatty Devine website as well as their social media platforms
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OUTCOME: What we aim to accomplish with this collaboration is connect Haunt with its readers on a physical level since the magazine only exist digitally. We want the readers to have a momento of Haunt; revoking the feeling of Summertime Sadness. We feel that Haunt and Tatty Devine will be a good collaboration not only becuase of their past history, but because it will spread Haunt’s presence amoung Tatty Devine customers who are of a similar target audience. We hope to gain more readership with this collaboration, and by using a well established brand we can furhter spread Haunt’s presence.
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Haunt Summer Festival Party: To further raise Haunt’s awarness, Haunt will visit different festivals across the UK. Pitching stalls in the festivals, Haunt will aim to conncect with their target audience and aim to make their summer memorable. Instead of having a regular stall, Haunt Summer Festival Party shall take place in a tipi, revoking the summer camping vibe of the 90s. We aim to bring summer and Haunt together, making it unanimous, and most importantly memorable for all.
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Festivals Proposed:
12/07 - 14/07/13 Balado, KinrossShire
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25/07 - 28/07/13 Mill Hill Field, Huntingdon, Cambridgeshire
5/07 - 07/07/2013 Winchester
Tipi and Events The importance of memories plays a key factor in the summer festival party. Each person who visits the Haunt tipi shall have have their picture taken in the Instagram booth and will receive a printed copy with a vintage 90’s filter to keep along with a Haunt postcard featuring images from their past editorials. As well as this the tipi shall also sell Haunt and Tatty Devine’s collaborative collection for festival goers to purchase. They shall also receive a Haunt tote bag with their purchase.
Instagram Booth
Haunt Postcards
Haunt Tote Bags NOIR CONSULTANCY 17
Catering: As another attraction the tipi will also provide catering. This will be sponsored by London’s Hummingbird Bakery providing sweet cupcakes. A candy floss machine and ice lollies will also be available as an alternative.
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Conclusion: What we accomplish to do is raise haunt-mag.com’s awareness by reaching out to their target audience. We interprutted Summertime Sadness as the longing of memories, visiting past ones and creating new ones. The Haunt and Tatty Devine collaboration aims to connect Tatty Devine’s clientelle with Haunt and widen their presence. We feel that this collaboration will work since they share a similar target audience who are interested in art, design and fashion and with Tatty Devine being well established this will help further promote Haunt. The Haunt summer festival aimes to create memories for the festivals go-ers making haunt a part of their experience. We hope that by doing this they will remember Haunt and their summer making it a memorable part of their lives.
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