EXHIBITING PROGRESSIVE OPPORTUNITIES
TRENDS BOOK - S/S 2016
CONTENTS
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Mission Statement
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Who We Are
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Trends
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-Wearable Wonders
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-3D Gen
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-Booming BRICS
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-Restructural Revolution
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MISSION STATEMENT
We at Exhibit primarily believe in demonstrating the changes in society that will impact us all. As technology progresses, we believe this will increasingly influence us and the way in which we engage with the world. Therefore it is our mission to explore how we will be living and how we shall adapt to these changes in the future.
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WHO WE ARE
We are a trend forecasting consultancy who track social, economic and lifestyle changes for the foreseeable future. We exhibit how developments in these sectors will impact the way we live and interact with the world.
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TRENDS
Wearable Wonders
3D Gen
Booming BRICS
Restructural Revolution
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Wearable Wonders
Technology has become a persistent part of our lives. We integrate with it on a daily basis, be it via smartphones or laptops. Younger generations favour technology to their elder counterparts and as a consequence expect and demand for new developments in this sector. The recent developments have seen a merge between our bodies and technology. Wearable Wonders explores the rising trend of fashionable technology and how it is set to change the way we perform daily tasks.
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What’s driving the trend? The younger generations are expecting more from technological firms, who in return, are enticing them with sleeker and faster technology. The technology created is not based just on aesthetics. New developments in the technological sector, to cater to consumer needs, have seen a rise in gadgets that interact with our bodies. But these gadgets aren’t just fashion statements, in fact they can be beneficial to our day-today lives.
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Samsung have launched their Samsung Galaxy Gear Smartwatch which works with their phones. This wristwatch enables you to perform tasks, more effortlessly.
data from a desktop to your eyes. The ‘Google Glass’ has even proved to help many professionals in their workplace. Philips and Accenture launched software using the ‘Google Glass’ that helped doctors in their practice by displaying patient information and monitor statistics on the Glass.
The Ohita Air Purifier created by Jorge Blanco is a portable air purifier, able to be clipped on to your belt or bag. This will be helpful in countries with a large amount of air pollution. The revolution of wearable technology is surpassing as Digital display technology has only being a fashion accessory. been progressing towards Companies are focusing on curved screens. These how these gadgets may be flexible screens are said to be benefical to our everyday lives. applicable to TVs and mobile phones changing the way we The way that wearable technology seems to be will look at screens. moving forward, it is being Software firm Google have incorporated more deeply with launched ‘Google Glass’ which our bodies and potentially incorporates software into a with the fabrics that we wear. pair of glasses, transferring We could see more and more
gadgets such as the ‘Google Glass’ that could help people at work, at home or even in schools.
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3d Gen
We are an instant generation. Our younger generations and us have constantly been brought up with this need for instantly having things. 3D Gen explores how this ‘instantaneous need’ programmed into us has had a major surge in mainstreaming 3D printing and how it will change the way we buy.
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What’s driving the trend? We live in a world where online shopping has changed the way we buy. With companies such as Amazon who offer same day delivery services, we have lost our patience and expect objects to be obtained quickly. 3D printing aims to solve our instantaneous need by bring objects to us faster. Soon instead of waiting for a next day delivery we could print it at home.
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The concept of 3D printing has been used in many different platforms, for example burlesque dancer Dita Von Teese modeled a 3D printed dress created by Francis Bitonti and Michael Schmidt. Through this we can see how 3D printing can create tailor made and bespoke items to suit anyone’s body shape.
The exhibition also had the museum’s staff experimenting with the printer, creating objects to demonstrate how easy it is to use. Though currently printing materials are quite limiting, we are only able to print plastic and metallic objects, it is thought that in the future, we shall be able to print out food. MIT students have explored edible manufacturing by creating a chocolate printer. NASA have also explored possibilities of edible ‘printed’ manufacturing for their astronauts experimenting with burgers.
The Design Museum in London’s exhibition ‘The Future is Here’ showcased different models of 3D printed products, one of them being designer Catherine Wales collection ‘Project DNA’ in collaboration with Digits to Wigits. The collection was entirely 3D printed and shows 3D printing will soon become the detail and precision these mainstream and by 2016 home printers can accomplish. versions of these printers will
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be cheaper. This innovative technology will change the way we buy and could be a more eco friendly way of manufacturing.
Booming Brics
The economic crisis has affected many countries worldwide, which in consequence has had an impact on consumer spending. With this in mind, it hasn’t deeply affected the BRICS countries (Brazil, Russia, India, China and South Africa). Over the past five years we have witnessed an economic growth in these newly industrialised countries and in turn consumerism has risen in these booming countries, particularly in the luxury sector.
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What’s driving the trend? What we are witnessing is a social change due to the economic growth. With a stronger economy most inhabitants of these countries have a larger disposable income leading to a consumer driven lifestyle. Their attitude towards wealth is changing as well as the exposure to foreign brands and the luxury market in particular.
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annual sales. However, many smaller luxury brands decide to first expand in department stores, such as Le Mill in Mumbai, beforedeciding to open a flagship store. Brands are also opening accessible luxury lines to target the lower middle class market that are also interested in purchasing luxury brands but might not be able to afford goods from the highest tier of luxury. This has also paved the way for mega high street retailers such Though general incomes have as Topshop and H&M to start to invest in these markets. risen, it has seen a division Topshop launched their first of luxury brands within the store in China - in Hong Kong sector. Infamous foreign – in 2013 and are interested in brands such as Prada and Louis Vuitton, which sit in the expanding in this market. highest luxury tier, have many By looking at the luxury outlets in these countries sector we can see that these and these markets have had economies are set to grow a positive impact on their In countries such as China and India, where culture plays an important factor in society, the sudden change of wealth has had an impact on how people choose to display it. More and more middle class families are deciding to expose their wealth through the clothes they wear.The booming economy has helped the once struggling luxury sector in these newly industrialised countries.
and with predictions such as China’s economy to beat the United States economy by 2016, consumerism is set rise.
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Restructural Revolution
A megacity is that with a population that exceeds 10 million people. Recently cities are becoming more and more crowded, their populations growing at a fast pace. The consequence of this has created a major problem for housing these inhabitants who are finding it difficult to find space in these cities. However, cities have found a new solution of building micro apartments, an alternative that is both cost and space efficient.
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What’s driving the trend? The way that we live constantly changes. Currently cities seem a better choice because of a better lifestyle as well as more job oppurtunites. This however has had an impact of housing issues in megacities who are struggling to develop space for habitants. Living in cities is also becoming increasingly difficult for habitants who are battling with rising costs of living. Micro apartments aim to solve this issue.
35 2000 2005
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2015 25
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Tokyo
Mexico New York Sao Paulo Mumbai Shanghai City
Rio de Janeiro
Population Growth in Megacities
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The solution that micro apartments offer is that it can save money for tenants and solve housing issues in these megacities. The average size of a micro apartment is 25m sq, much smaller than an average studio flat but proves also to be half the price. (£2,000 for a one bedroom apartment where as a micro flat costs between £600-£1,200) This may be a lot smaller than what we are accustomed to but what these micro flats accomplish to do is house people as a cost efficient alternative whilst providing all the needs from an apartment.
The potential habitants of these micro apartments would be targeted at students, graduates and first time single buyers since the space wouldn’t be big enough to accomodate a family.
With the development of micro flats, we can see how the future of megacities is shaped to be where space plays a key factor.
The development of micro apartments have not only spiked an interest with architectural firms but also for interior and product designers who are aiming to provide all the components needed in an apartment without losing too much space, merging form and function to create unique items. 21
EXHIBITING PROGRESSIVE OPPORTUNITIES
TANVEE MAYEKAR | MELISSA RAMSDEN | LUKE COLE | CHLOE BARNARD www.exhibit.org 45 Broadwick St London W1F 9EP