NID Systems Design Doc : Conscious Consumerism

Conscious Consumption

SYSTEM DESIGN 2019 NATIONAL INSTITUTE OF DESIGN Guides:Praveen Nahar | Sahil Thappa

The 3 Lost Souls JUTHIKA SANE |TANYA PRASAD |SHIBIN M

Foreword

System Design is an attempt to understand the larger web of which most of the problems are a part of. It is an attempt to understand every problem,with all its components and sub components that make up the system. It is like a spider web,where even a small string when struck can send ripples through the whole web. System design is an attempt to sensitise us about our actions and to be aware of the larger repercussions of our actions. Understanding a system involves continuous zooming into the micro level problems and zooming out to see the same in a macro level and a bigger picture.

Our 10 week journey through the System Design course was also a personal journey for all three of us, where we questioned what we did, what we were doing and what we were supposed to do henceforth. It was, to a level a quest to find answers to a lot of our hidden questions and to understand the system in a much more closer and deeper way.

Acknowledgment

We are grateful for having the opportunity to do a system project and get a better and bigger understanding of things happening around us. It has helped increase our sensitivity towards how we approach a topic coming our way.

We extend our sincere thanks to Praveen Nahar, our guide for encouraging us to be fearlessly lost and pulling us back in once in a while to make sense. We also extend our thanks tot Sahil Thappa, for all the discussions, insights and clarity on how to proceed forward with the project whenever we where stuck. Harshada, for spending 2 weeks with us, understanding our topics and helping us make our ideas and interventions actionable.

Thanks to all our classmates for understanding each other topics and bearing us through the whole time. There were times when we almost had it and then there were times when we totally lost it. But without all of them, these last days in NID would not have been worth bearing.

Wicked Problem

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A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Another definition is “a problem whose social complexity means that it has no determinable stopping point”. Moreover, because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems.A wicked problem may have several interconnected layers and a single point of solution may not be always the ideal solution.Any intervention may have the potential to send ripple effects across the whole system. A wicked problem also spans across many layers often bypassing a linear way of working.

Characteristics of wicked problem : -There is no definitive formulation of a wicked problem.

-Wicked problems have no stopping rule.

-Solutions to wicked problems are not true-or-false, but better or worse.

-There is no immediate and no ultimate test of a solution to a wicked problem.

-Every solution to a wicked problem is a “one-shot operation”; because there is no opportunity to learn by trial and error, every attempt counts significantly.

-Wicked problems do not have an enumerable (or an exhaustively describable) set of potential solutions, nor is there a well-described set of permissible operations that may be incorporated into the plan.

-Every wicked problem is essentially unique.

-Every wicked problem can be considered to be a symptom of another problem.

-The existence of a discrepancy representing a wicked problem can be ex-plained in numerous ways. The choice of explanation determines the nature of the problem’s resolution.

-The social planner has no right to be wrong (i.e., planners are liable for the consequences of the actions they generate).

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Problem Selection

A range of wicked problems were brainstormed. The idea was to break away from obvious problems and to question things and find new areas to explore and study more.The brainstorming sessions were conducted in mixed groups containing students from Product design, Transportation design and Furniture design. This helped us in questioning a look of existing issues around us and mix-and-matching them to see things through a new perspective. To help widen our horizons with new topics newspapers and magazines were scanned in bulks to lock our eyes at anything that might interest us. The topics were debated out to know if it fell under the category of a ‘Wicked Problem’. The final Intention was to pursue a topic that we felt had enough potential and complexity to understand and learn more than we already know and to take up something that personally excited us and drove us towards understanding and working in it.

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The wicked problem exploration

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Problem Selected The problems were discussed amongst ourselves based on the complexity of wickedness and also personal interest and areas of interest for work was driven by these major question: 1.Product Explosion

The increasing need of so many products in our life. Why do we need so many varieties of

the same product? Is our life mainly supported and dependent on products to live?

2.Puppet Buying?

Are we aware of the things we have? Do we actually own what we own? Are we

consciously consuming or are we just puppets at the hands of business?

3.Material life>Product Life

Why are products designed with materials that have more life than the value and life of the

product? Why are pens or toothbrushes made of materials even when the product is no

longer in use. Is it an accidental development or was it a planned design?

4.Products=Happiness?

Are Products becoming a measure of our quality of life? Has success shifted to the

amount of things we own? How would our coming generations define their quality of

life? Has products and materials become a measure of ones personal happiness? Can we

imagine a world without them?

5.Planet-People-Product

Do we actually know where our things come from and where they go? Are we aware and

ready to take the responsibility of our actions on this planet? Do we really care beyond our

personal needs and comforts? Does design have to think beyond humans and into other

species that live and thrive with us 6.Speed of living

Have we become too busy to actually slow down and look around? What are we in a race

for? Would life be different if we slowed down a bit?

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The 6 areas of interest

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Varieties of Wallets for sale on the streets

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Different Variety of rubber sandals in Sunday Market

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Light Bulb Conspiracy

The Light Bulb is a document by Cosima Dannoritzer, which investigates companies who engineer their products to fail as part of planned obsolescence. The Light Bulb Conspiracy uncovers how planned obsolescence has shaped our lives and economy since the 1920’s, when manufacturers deliberately started shortening the life of consumer products to increase demand. The film also profiles a new generation of consumers, designers and business people who have started challenging planned obsolescence as an unsustainable economic driver.

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Initially, light bulbs were built to last. But the film finds historical evidence revealing how a cartel in the 1920’s decided to produce bulbs limited to a maximum life of 1000 hours, making the humble light bulb one of the first examples of planned obsolescence and a model for increasing profits on other products.

The film profiles several well-known historical advocates -Bernard London, who famously proposed ending the Great Depression by mandating planned obsolescence, and Brook Stevens, whose post-war ideas became the gospel of the 1950’s and helped shape the throwaway consumer society of today.

The Light Bulb Conspiracy also looks at modern examples of planned obsolescence, including computer printers and the controversy over the inability to replace iPod batteries. Environmental consequences are seen most dramatically in the massive amounts of electronic waste that end up in uncontrolled dump sites in Third World countries such as Ghana. The film concludes with examples of consumers and businesses moving towards more sustainable practices and

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Why We Buy? The Psychology of Buying People don’t buy just products, they buy feelings.

Every product that is owned is seen as a part of your identity, it defines who we are, it is a status symbol.

There are 6 basic needs of humans 1.Security and Certainty 2.Surprise and Variety 3.Feeling Special 4.Connection and Love 5.Growth or death 6.Contribution.

The feeling of shopping caters to the need of feeling important and special.

It also comes with the want of customization.

Group Polarisation People seem to grow strongly when they seem to have someone to share their opinions with. It makes them feel more powerful. When extended to buying, we buy similar things to ‘Fit in’, and to be a part of a powerful group. Advertisements don’t always need persuade us that a product is good, they only need to say other people think so. And thus what is Popular becomes an automatic extension of being good.

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Brand Loyalty The love and loyalty to certain brands can be seen as an extension of a social proof. The principle of social proof, which says that being a part of a brand religion is a social identification. It makes you feel a part of a bigger group and gives you an identity.

Following a brand blindly helps us reduce decision fatigue during purchases. It becomes easy and convenient to reach of for a brand we already know and trust than to decide on a new brand.

Why we hate cheap things Our relation with products and their pricing is very complicated. More the price, more is the value we associate with the product. It also increases the level of appreciation we have for the product. During older times, high value were always associated with high quality.But after Industrialisation, for the first time,high quality products became available at cheap price.The value of a product also changes with age, as a child our value of a product was associated with the excitement level and not money.

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The Story Of Stuff

by Annie Leonard

The story of stuff is a 20 minute video that shows the journey of things from extraction to disposal. It takes us quickly through our production and consumptions patterns. The Story of Stuff exposes the connections between the government corporation business and the production cycle and sheds some light on a huge number of environmental and social issues. It gives us a waking call on how a liner system cannot run on a finite-resourced planet indefinitely. It also looks beyond the linear production and talks about an important resource that we overlook, the people. It sensitises people and encourages people to take charge and do something new. To demand, design and consume rightly. https://www.esthersitali.com/sustainablefashion/2018/7/18/v0ko5ro2ryvixt92nqhx391y945knp

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A variety of products as seen in Sunday Market

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People-Planet-Profit

Coined by business writer,John Elkington in 1994,The triple bottom line (or otherwise noted as TBL or 3BL) is an accounting framework with three parts: social, environmental (or ecological) and financial. ESC advocates held that investors should target companies with a proven track record in environmental and social responsibility. Triple bottom line auditing was devised to measure that track record.

Profit, the economic bottom line The profit or economic bottom line deals with the economic value created by the organization after deducting the cost of all inputs, including the cost of the capitvnomic environment. This is often confused to be limited to the internal profit made by a company or organization.Therefore, an original TBL approach cannot be interpreted as simply traditional corporate accounting profit plus social and environmental impacts unless the “profits� of other entities are included as a social benefit.

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Planet, the environmental bottom line The planet, environmental bottom line,bottom line refers to sustainable environmental practices. A TBL company endeavours to benefit the natural order as much as possible,to do no harm and minimize environmental impact by reduces its ecological footprint by, among other things, carefully managing its consumption of energy and non-renewable and reducing manufacturing waste as well as rendering waste less toxic before disposing of it in a safe and legal manner.

People, the social equity bottom line The people, social equity, or human capital bottom line pertains to fair and beneficial business practices toward labour and the community and region in which a corporation conducts its business. A TBL company conceives a reciprocal social structure in which the well-being of corporate, labour and other stakeholder interests are interdependent. https://www.esthersitali.com/sustainablefashion/2018/7/18/v0ko5ro2ryvixt92nqhx391y945knp

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Maslow’s Hierarchy of needs

Maslow’s hierarchy of needs is a motivation theory designed to account for most human behaviour in general terms, stipulating a natural progression from physiological needs to higher, self actualisation needs.

Maslow proposed a motive hierarchy that is common to all individuals.

Level 1- PHYSIOLOGICAL: Food, water, sleep, and sex are physiological motives. These motives need to be satisfied in order to achieve other levels of the hierarchy.

Level 2- SAFETY: Seeking physical safety and security, stability, familiar surroundings are signs of safety needs. They are aroused after physiological motives are minimally satisfied and before other motives.

Level 3- BELONGINGNESS: These motives are reflected in a desire for love, friendship, affiliation and group acceptance. Activated after safety and physiological needs are satisfied. https://kidskunst.info/linked/maslows-hierarchy-of-needs-simply-psychology-6d61736c6f7773.htm

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Level 4- ESTEEM: Desires for status, superiority, self respect and prestige are examples of esteem needs. these needs relate to the individuals feelings of usefulness and accomplishment.

Level 5- SELF-ACTUALISATION: This involves the desire for self-fulfilment, that is, becoming all that one is capable of becoming. This level is only activated when all others have been satisfied.

The Buyerarchy of Needs: A newly imagined hierarchy of buying behaviour needs was created by Canadian illustrator Sarah Lazarovic that looks at how we make decisions when it comes to purchases. the Buyerarchy is a fresh perspective on consumption. This image is a great way to look at the choices made in buying and to focus on going up the pyramid in how items are obtained that we need or want. It is a new schematic for consumption, with ‘buying’ becoming a top-level need that should only be considered when all other options (using, borrowing, swapping, thrifting, making) are exhausted. https://www.sistermountain.com/blog/buyerarchy-of-needs

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Localisation

Local production and use, ensures that people who are affected by production and the people who use the products are the same which creates a quick feedback loop for the degradation of the environment and exploitation of people. Helena Norberg says distance creates ‘blindness, heartlessness, and makes ethics impossible’. Localisation is a solution multiplier. It saves on transport costs and energy. It helps restore biodiversity and cultural diversity. For example, a local farmers market helps in contact with consumers and farmers are liberated from the pressure of standardising their products. It ensures that solutions are adapted to the place and the people, thus we can create a model that can be multiplied and not scaled up.

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Net Positive

Net positive, Regenerative design is the concept of giving back to the system more than we take. It means simply that we do good over doing less bad. In the over all cycle, the effect would be in putting back more than we take. Net Positive is a new way of doing business by putting back more into society, the environment and the global economy than it takes out. It is basically doing more good than the common notion of doing less bad to the environment. So this act of balance, you’re taking something from one side and giving more on the other side, will help keep the resources replenish and restore.

The Net Positive Project launched on 7 June 2016, aims at making it a standard way for companies to quantify, assess and enhance their positive impacts. The project will also have responsibility for developing resources like guidance and tools, aligning it with parallel movements like circular economy and increase awareness https://www.talesbytrees.com/

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Circular Economy

A circular economy is an alternative to a traditional linear economy (make, use, dispose) in which we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life.

A circular economy will: -reduce waste -drive greater resource productivity -deliver a more competitive UK economy.

-position the UK to better address emerging resource security/ scarcity issues in the future.

-help reduce the environmental impacts of our -production and consumption in both the UK and abroad.

In a circular economy material cycles are closed by following the example of natural ecosystems, therefore toxic substances are eliminated and there is no waste, because all residual streams are valuable as resource. Moreover, products are taken back after use for repair and re-manufacturing in order to reuse the products a second, third or fourth time, and residual streams are separated in a biological and technical cycle. https://ourgoodbrands.com/new-closed-loop-recycling-system-recircle-technology/recircle-recycling-zero-waste-closed-loop-circular-economy10/

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Cradle to cradle

Cradle to Cradle re-frames design as a positive, regenerative force instead of minimising the harm we inflict. This paradigm shift reveals opportunities to improve quality, increase value and spur innovation. It suggests that industry must protect and enrich ecosystems and nature’s biological metabolism while also maintaining a safe, productive technical metabolism for the high-quality use and circulation of organic and technical nutrients.

The design framework is characterized by three principles derived from nature: 1.Everything is a resource for something else. In nature, the “waste� of one system becomes food for another.

2. Use clean and renewable energy. Living things thrive on the energy of current solar income. Similarly, human constructs can utilize clean and renewable energy in many forms thereby capitalizing on these abundant resources while supporting human and environmental health.

3.Celebrate diversity. Designs that respond to the challenges and opportunities offered by each place fit elegantly and effectively into their own niches. https://www.sketchplanations.com/post/79507636455/think-cradle-to-cradle-from-michael-braungart

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Talk to Experts

“Sustainability should be a compromise to personal choices. We all just need to be kind and loving ”

Purvi stumbled into organic farming as an accident. It was a visit to her farm with her mother that opened up new doors in her life that she never left. Purvi works actively in the field of organic farming and has helped in getting the age-old practise of barter system back into the community. She working closely and directly with the producers and consumers and helps connect them within the network. She strongly believes that we need an increasing empathy towards the farmers to help them work more ethically and rightly. And patience is another key aspect. “We might not see the change immediately, but we need to let the system first set in place for it to thrive and flourish”,she tells us. She believes going local is a key aspect of living sustainably not just as an individual but also as a community.

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Purvi Vyas Organic farmer, Educator

Pratiba started her quest to finding organic cosmetics for her kids. She believes in the power of consumers to know what goes into the products and demanding the transparency in the brand. She believes it makes a major impact in our buying patterns once we know what goes into it and the effect of each. She uses her blog as a platform to extend her finding for people who are in search for a better cosmetic product. She says people often start consulting her like a dermatologist and she has to remind them that all she can do is tell them about the brand and not diagnose. “See, people often mistake words like organic,natural and ayurvedic to be 100% ok. But you should remember people might be allergic to natural things too”, says she.

Her quest for better product continues.

Pratiba Cosmetic Blogger

“Conscious demanding consumers can actually force companies to be more ethical and transparent”

“Sustainability should not be a compromise to personal choices.We all just need to be kind and loving ”

Manvendra Singh Inaniya, currently living in the hills and working closely with the local communities,believes that sustainability is a way of living that cant be isolated with just a activity.

Once having lived a very sustainable life,he says he shifted away from it due to convenience and time.”Once I got a job,I didn’t have the time to make fire out of wood and stones.”He believes that living a sustainable life is really hard and can get frustrating at times because we have to make so many decisions at every stage of the life and let go of so many of our desires. He doesn’t believe that sustainability should be preached at all.“In the end its the little things we do and contribute to the world”.He believes all we need to do is love everyone and be kind and live a simple, humble and happy life

Manvendra Singh Inaniya Environmentalist

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Gregory gave us important insights on how the business works towards Net positive and sustainable changes. He truly believes that the area is been seriously considered by the companies beyond the need of a green washing and market ploy.But all the changes have to be with some reflection towards the profit of the company as no company can work with just charity. “The advanced companies realize that they can get major value from pursuing Net Positive, through drivers such as Brand value and reputation with consumers,Differentiation in the marketplace,achieving economic efficiencies in production and supply chain and value chain and providing great value to their customers”

Gregory A Norris Director, SHINE MIT

“ So, the good news is: under the right conditions, profit and sustainability can push the company in the same or similar directions ”

“The Maslow’s Hierarchy of needs is inverted for me ”

Pooja, an environment enthusiat, says she it was her upbringing that helped shape the way she lives now.

The seeds of living close to nature and to be sensitive of the consequences of or action. For her it simple comes down to being kind and having a concern for the fellow living being on this planet.She says it might be very easy to sit in the comforts of the four walls of house and design something, but living with the nature has its own challenges .

Pooja Bhale Conservation Biologist 25

Kavita Aravind gave us a new perspectives and insights on how to deal with them and approach them.

There was also the acceptibility depending on the schooling system-Alternate schools being much easier compared to a mianstream school.But our real challenge and oppurtunity lies in approaching the main school and creating a change there.She said, “Don’t look at them as a resource. Go there asking for collaboration, to treat children as the changemakers and thought leaders of the future. Don’t go to preach, go to make some mischief together, Try to work on an issue together. Change your words and you will find your attitude changing”

“ Lets make mischief together, Lets try to understand these creatures we have heard about so much about ”

Kavita Aravind Co-Founder, The Think Factory

“ Dont sell things, sell experiences ”

Rebecca Reubens, works closely with the area of sustainability. She helped put the whole journey of sustainability in a clear crisp and linear format. Having done a Ph.D in the same topic, she has learned the history and the origin.Have a clear idea about the history and the current work done in the same field, helped us understand the scale of the action possible.Having learned all this, she has implemented it to redsign things in her studio, Rhizome Design , which taps into local people and designing products according to the sustainability cheklist that she framed.

Rebecca Reubens Founder, Rhizome Design

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Workshop

The Aim The workshop was an attempt to co-define the term sustainability together, to get out of our bubble and know different ways in which the word was understood. The workshop also aimed at involving games and techniques to see any change in their perspective on this topic and to sensitise them about the difficulty in creating a change as designers in the real world.

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The Participants It was also an attempt to understand who held more power in decision making in the triangle between business,designer and user. The workshop included different activities that aimed at increasing empathy through role plays and empathy tools were used to prime them about the life of a product and them make the changes being the product themselves.

The workshop consisted of 6 designers from across the worlds and disciplines. This mixture ensures that all the discussions and opinions were rich in variety and diverse in their nature.

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The Activity The activity involved spiting the group of 6 into a group of 2 with 3 people each. Each group was asked to select any object of their choice.The roles of a businessman, User and a Designer were taken up by each person in a group.

Firstly each person had to describe their requirements out of their product being in the role they are.After which they were asked to redesign the product for sustainability. During this process they were given key words as guides or constrains to the design to help get more clarity.

The Outcome Now each group had three redesigned sustainable version of the same object satisfying their requirement.The challenge now was to discuss each of their designs with each other and convince each other of their design.The idea was to finally come up with a common consesus and finalize on one design which satisfies maximum requirements of the designer, user and the businessman.

The workshop helped the participants understand the difficulties and challenge in redesigning a product in the market. They understood that a product is equally pulled from all the sides from the user, business.

The workshop helped throw some light on the requirements and interventions needed at each end in changing the existing system.

The challenge lied in understanding the other persons perspective and making a decision that could satisfy all.The idea of the workshop was to see the emergence of the discussion and get useful insights out of it.

-A complete list of existing materials alternatives and their proper comparisons -The term sustainability was understood differently according to the different contexts.

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Case Studies

“Reinventing the way the world works.�

Forum for the Future is a leading international sustainability non-profit.They specialise in addressing critical global challenges by catalysing change in key systems, from food to apparel, energy to shipping.

They do this by convening transformational collaborations to drive change, by partnering with organisations to help them lead by example, and by building a global community of pioneers and change makers

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“I want nothing to do with it. I’m not interested in the product, just the performance. I want to buy light, and nothing else.”

-Thomas Rau

“By opening up our phone’s supply chain, we want to start a discussion about where our products come from and how they’re made.”

-Bas, Founder

Developed between Thomas Rau and Philips,the pay-perlux model converts products into services. Through this method, manufacturers can retain greater control over the items they produce and the embodied energy and materials, thus enabling better maintenance, reconditioning and recovery. Customers pay for the service they require and use, and often receive a better service as the manufacturer has a greater interest in providing a product that lasts.

The idea is that every part of the phone’s life cycle to use resources as smartly as possible. It concentrates on business customers to move from buying a phone (ownership) to renting a device that allows them to make calls, send texts, use apps and enjoy entertainment (services).

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“No more hassle from trash and recycling - simply drop your used empties back into the Loop Tote and schedule a free pick-up from your home.”

“Sole”ful purpose: Fighting social inequality by recycling worn-out shoes” -DNA

Globally more than 350 million pairs of shoes are discarded while 1.2 billion people still do not have footwear. At Greensole, they recycle discarded shoes to comfortable footwear, keeping them away from landfills and provide them to children in need.They also retail, upcycled footwear towards building a self-sustaining social venture

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Loop is a circular shopping platform that transforms the packaging of your everyday essentials from single-use disposable to durable, fe`ature-packed designs. Loop is the milkman reimagined - hon ouring our past from a modern perspective.

Precious Plastics “Since I have never driven a car in my life but have always cycled, I know that you sometimes need strong, water-repellent, functional bags to get through life.”

-Markus Freitag

Inspired by the multicoloured heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.

Precious Plastic is a global community of hundreds of people working towards a solution to plastic pollution.

Knowledge, tools and techniques are open sources and are shared online, for free.It encourages anyone to set uo their own workspace anywhere in the world to create a network of spaces to convert plastic into new products.

“We hate waste”

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Case Study

To understand how existing systems work, we took a few case studies and tried to detail out and map how it works. The product flow was mapped based on their first life,second life and after life. The map also tried to understand the main stakeholders and players and the journey of the user in the system.

The case studies were done for 1.Bundles -Pay-per-Wash: It is a service based system which provides the customers to use the washing machine without owning one.

2.Ragpickers in Ahmedabad: The flow of how waste is collected, segregated and passed forward to the next stage by the people.

3.Cex:An second hand Electronics shop that sells used electronics with guarantee after proper quality checking. The platform was useful for people who wanted to try new varieties of electronics at an affordable rate and helps to keep the products in use for long.

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Disposable

Shops

Disposable Restaurants

Wet

Disposable

Ragpickers

Dustbins

Long Term Users

Seggregation

Landfills

Homes

Products

AMC

Wet

Product 2LC

First Life Cycle After life Second Life Cycle

Recyclers

Manufacturing

Challenges

Insights

Exploitation of ragpickers Changing material costs Segreagation Compliance

Ensures that material stays in a loop Material identification is important Material changes value according to its place in the system

Ragpickers WorkMap

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Online Checking of buying price

Online Checking of selling price

Buy

OWNER 2

Owner 1

All Accessories Recycle

Gifted

Inspection 45 min Reduced Price

Buy Game No Repair No Pre-Service

First Life Cycle Video Games Second Life Cycle

Cex WorkMap

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2 year warranty 2 days trial

Advantage

Insights

Ensures circling of goods Extended life span Caters different economic strata

Good audience identification and product placement Products that are not easily recycled or disassembled, like electronics or material complex products should be kept in a loop.

Select Requirements Deposit

Connect to internet

Get Usage Data Suggestions for more efficient use Use

Servicing Miele Machines

Repair Refurbish Remanufacture

Finish use Return

First Life Cycle After life Second Life Cycle

Contract terminate

Challenges

Insights

Inefficient appliances in terms of energy, water and materials Indiscriminate chemical usage

High quality resusable materials Smart appliances Smart usage and maintenance

Pay-per-Wash WorkMap

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Adidas Man U

CASE STUDIES

Tony’s Chocolonely

Nsheke Straws

Tiffin (Dabbawala) Water-home Service

Fair Phone

Loop Project

Green Sole

Mr. Ellie Pooh

Yinka Ilori Addiction Chairs

Repack

Pay - Per - Lux

Freitag

Precious Plastics

Schonau Power Supply

Rhizome Design

Phone Bloks

Plantcil

Mud Jeans

Bundles

Infinitum

Plan @ Earth

Deep Blue Bag

Baha Denim Sophie Rouley

Symbiotic Farms

Biomimicry 3.8

Desso

Shunya

Ecovative

AHLM

Voicat - Ibm

Fractured Furniture

Studio Simone

People’s Pavillion

INTERVENTIONS

PRODUCTION LINE

EXTRACTION

PRODUCTION

DISTRIBUTION

DISPOSAL

Using renewable energy sources

Biomimicry

Monomaterial Product

Don’t own; Rent

Recycling into the same product

Upcycling

Recycling into end of life composites

Reducing energy requirements in the process

Toxicity study

Customize & own

Using natural materials

Extracting raw materials from product

Downcycling

End of pipe waste treatement

Incerasing the efficiency of the system

Manufacturing at local scale

Making product that biodegrade

Repair and use

Ensuring no Make products that exploitation of people disassemble

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CONSUMPTION

The stages of production were mapped out and were linked with the information we had gathered. The journey of the product from extraction to disposal helped us understand the existing way of how the system works. The map was further clubbed with the case studies we came across. All the case studies work in addressing some part of the product journey and hence lie somewhere in the line. This helped us segregate the case studies and also cluster them according to the stages. The map also became a platform to address each stage of the journey and come up with interventions that would specifically make a positive change in that stage.

The interventions were mapped out in the bottom of the product line.

This graph served as the starting point for us to identifying new opportunities and come up with new intervention ideas.

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Guidelines to a Sustainable life

Decentralised Manufacturing Reduce Transportation Toxicity testing Use Artificial Raw materials

Waste as resources

Materials Use Local Labour Area specific Raw materials Make it cool/ fashionable

Sustainable consultants Emotional Buying

Transparency

Sell emotions more than products

Product placement

Business

Advertise the idea Ads Green new deal

Publicity through Products and Habits

LCA

Let the products and idea advertise themselves

Fair Trade Increase TRUST Use local experts

Regenerative design

Co-create

Give back Net positive

Create side supporting markets to extend product usage

Circular design

Servicing and repairing industries

Create a system to procure the waste back to the company

Cradle to cradle Extended Product Responsibility

Create proper Disposable systems Floating platforms

Technological Interventions Own products?

Safer materials

Service replaces product owning

Use less energyHarm less Atom Economy

Slow Fashion Aternatives Increase value life of the products

Designer Design for afterlife Use local experts

Conscious Consumption

Consumer

Co create / Participatory design/Co-design Energy Calculations and comparisions

Use Resued Material

Green Card for purchase- Have a centralized card for purchase

Design for disaasembly Design for upgrade

Have a Green Meter- Rate all the products based on how green the product is

Design better Design for second life Design for long life

Less Tax on Remade , recycled products Design for behavior change Biomimicry

Usage

Usage Instructions

Tracebility

Stricter laws

Products that speak for itself

Disposal

Clean design

Government Policy

Products that look after themselves

Better incentives for companies adopting greener methods Making it mandatory to have all the information about product available

Monomaterial Reduce Composites

Where did it come from?

Traceability

Material

Product DNA- one point information for customer

Where will it go?

Biomaterial

Have proper waste treatment plants in a city

Pure Material Barcdoe- Tells the user the options for after life, Nearest collection points etc

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Ask experts

Share /float products

Find Local experts

Reduce Online buying Old is gold-Ask your grandparents

Reduce Packaging

Buy in bulk

Carry your own transport/packaging

Have less choices to make

Give more than you take

Promote monomaterial

Buy Better Be kind to other species

Adopt a pet

Increase Quality fo life

Use locally grown materials

Love all

Green living

Use less credit cards

Create your own manifesto that works for you

Buy ReMade

Travel more

Minimalism Better communicating Know infographics the information

Use reused things

DNA of a product

Live with less Get a list of local alternatives and heroes

Zero waste living

Know your alternatives

Reuse waste water for cleaning ans washing

Conscious Consumer Strict Laws

Informed Decisions Ask what you dont know

Use less resources -water, electricity,fuel, Switch to renewable resources

Recycle

Demand for what you want

Maintain and service on time to increase efficiency

Use Better

Teach in school Educate and inform more Practise and publicise

Use public or shared transport

Better modes of transport

Make it look cool

Use Natural friendly products

Walk more

Proper use of household waste-manure

Make Better Plant more Cook more

Design for Second life

Proper Segregation Make better houses Repair More

Design for upgrade

Collaborate-CoCreate

Handover products before disposing

Make your own DIY Makers Movement

Grow your own food

Dispose Better

Upcycle -Downcycle waste products

Design for disassembly

Make sure the waste reaches the right place

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Drivers of change-Business or User There are to approaching in how a product can be placed in the market-the pull system and the push system. The push system is a business oriented system where the need are pushed into the market by the producers. The pull system on the other-hand is a user driven approach where the demand by the users forces the producers to make what is wanted by the user.

A similar debate was faced by the consumption patterns. Who could be in more power to create the change we want to see?

Should the business change their way of working or should the consumers be more empowered to demand the change they want?

A producer driven approach would have a fast impact and implementation since it is single power entity. The action and the result might be easier to see in such a case. A user driven approach might take a longer time to align itself and see a noticeable impact since it is a fragmented group of random people with a larger division of decisive power. The executive power would be more incremental in a user driven approach as to a business driven approach which is more direct.

But a user driven approach would see a larger impact over time with a permanent shift. It would be a cultural shift in behaviour which would become a much more long lasting and stronger change.Our observation was that most of the sustainable businesses founders were initially conscious consumers who wanted extended their responsibility beyond their consumption and help everyone lead a better sustainable life.

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45

Conscious Consumption To help conscious consumers to follow through from Buying to Disposing

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Conscious Consumption

There is a current increase in the awareness about the consumptions and the effects of it on the environment, the planet and the living being on the planet , which also includes us.

The increased level of consciousness is not met with the increasing need in changes or alternatives, which makes it difficult for them to lead a life truly intended by them.

Why Conscious Consumers?

-Increase in awareness -Lack of convinient alternatives -Lack of a social support structure -Lack of motivation to keep going -Lack of trust in existing systems due to lack of transparency

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Qualities of a Conscious Consumer 1.Part of a Whole

They see themselves as a part of the system instead of an isolated themselves. They feel that their actions do matter and do impact the system they are a part of and thus they feel responsible.

2.Responsible

They take responsibility for their actions and believe every step is accountable. They believe that even the tiniest action counts.

3.Questioning

They are aware and want to know. They are demanding and don’t mind taking an extra step to acquire the information and things they want to know

4.Kind and Compassionate

5.Act

They are compassionate and are aware about their fellow species.

The kindness and compassion makes them more aware of their actions and the consequence of their action on other species.

They are not hesitant to act and make their believes and ideas actionable. They would want to be beyond a mute spectator to becoming a part of action that would change the world for the better

6.Patient and Persistent

They are patient with their actions and not in a hurry, They are aware that their actions take time to see the ripple effect and things don’t change overnight for long. They are also persistent and self driven,they are self motivated and are not afraid of failures.

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KNOWS, ACTS, PROPAGATES

KNOWS AND ACTS

KNOWS BUT DOESN’T ACT

DOESN’T KNOW

Conscious Cone of Consumerism

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Conscious Cone of Consumerism

The Conscious Cone of Consumerism is a pyramid that categorises all the consumers based on their consciousness in consumption pattern. It also indicates the proportion of people in each level in comparison to each other.

The four levels of consciousness being(from the bottom):

1.Doesnt know

These are consumers who are not aware of their consumption patterns and hence follow a very business dictated consumption.

2.Knows but Doesn’t Act

The second category are people who are aware of their consumption pat terns and but do not act up on it for a better consumption behaviour due to various reasons.

3.Knows and Acts

The third level indicates people who are aware and also take an action upon their consumption rates. They could be called conscious consumers who take responsibility of their consumption choices and are well aware of the impact it creates on them and their surroundings.

The final and the top level are people who not only follow a sustainable lifestyle but also try to spread the idea and contribute in making the system accessible to a lot more people around.

4.Knows, Acts and Propagates

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BUY LESS, CHOOSE WELL, MAKE IT LAST. VIVIENNE WESTWOOD

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34%

53%

64% *

of Generation Z are willing to

are willing to pay more for

of buyers are now said to be

pay 20 percentage more for

ethically sourced products

belief driven buyers

ethical products

*Report by EY 2018-Based on a survey of 30,000 consumers.

https://www.raconteur.net/infographics/conscious-consumerism

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Extaction

Recycling

Manufacturer

Collectors

Retailer

User

Value Added into the product Vaue obtained from the product

Increased Value Addition cycle of product

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The Loop of Increased Value

The Loop of Increased Value: The loop was designed by us to explains how to increase the value of the product to keep it in the system and reduce the chances of it leaving the loop and ending up in a landfill. The current system ensures the value being accounted till it reaches the user but after use there is no common measure that ensures its journey back.

Value is added into the system at each stage till it reaches the user and the value is quantified in monetary terms as MRP which includes the cost being added at each stage in the process till it reaches the user. Once the product has been used the product usually looses its value and is thrown away. But if the next exchange of the product ensures a value being given to the person. This way we ensure the product keep going forward in the loop till it makes its way back to the manufacturer. This ensures that the materials reaches its source, which can also used as an additional source of raw materials that would be added back to the system.

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Persona

“How you dress affects your confidence �

Jon Snow 30,Government Job Is not aware of his consumption habits. Likes to blend in the crowd. Loves to eat out.

Product Research Habits

-Follows reviews -Asks his colllegues and usually buys what is trending at the given point of time.

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“Well I buy Himalaya Products,its natural right?”

Tyrion 25,Student Has only surface level knowledge.Thinks plastic is the only major problem. Informed by photos shared online,mainly about Ocean plastics. Not aware of electronics and their impacts or toxicity in products. Doesn’t take an extra effort to know more about the products used.

Product Research Habits

-Asks sister for cosmetic product reviews.

-Follows Techy websites to know the recent trends in the market.

“I don’t want to kill my desires for the sake of Sustainability ” Cersier 42,Journalist Knows about the concept of sustainability but feels that it is too much of a sacrifice. She feels she is working to meet her needs and doesnt believe her small actions are going to make big difference.

Product Research Habits -Magazines -Discussions with friends and collegues

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“Isnt everyone doing the same?”

Daenerys 40,Housekeeper Upbringing played a big role in shaping the way of living. Always did things in very minimalistic and traditional way of doing. Wasn’t aware of sustainability. Lives in a small village close to nature.

Product Research Habits -Traditional methods of doing things -Grandmother’s Recipies

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“But then, where is the right convenient alternative?”

Braun 23,IT professional Knows and would like to change his lifestyle but dotesn’t have the luxury of time and effort to do it. He feels the effort to live such a life is too inconvenient and exhausting to find and make the choices.

Product Research Habits

-Loves to read about sustainability -Loves to try out new products and know them first hand.

“Even the tiny actions count” Arya Stark 18,Student Takes extra effort to know about the product and make the right choice. Loves to cook over eating out and has learned to do a lot of things on her own. She feels living closest to the nature is the best way to understand sustainability

Product Research Habits

-Attends workshops and classes.

-Consults her friends who have studied in the field -She contacts the manufacture directly to ask more details

“Its easy to say but very different to live ” Greyworm 33,Environmentalist Runs his own farm,and takes classes and workshop for kids.Trying to bridge the gap between the consumers and the local producers.

Product Research Habits

-Collaborates with other community and people - Conducts co-creating workshop to learn from each other and grow mutually.

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SHORT TERM

ADVERTISEMENTS

MATERIALS

Spread The Message

Complete Toxicity Of New Material

DESIGN

USAGE

LONG TERM

INTERMEDIATE

Making Zero Waste Cool

Change Nature Of Narrative For Sustainability

Change To Local Materials

Co - Creation

Local Customisable Repair Business

Design For Disassembly

Floating Products

Information On How To Use It Long

Establish Traceability Of Each Material

Use More ArtiďŹ cial Raw Materials

Shift To Biodegradable Raw Materials

Giving Consumers Exact Information Choice

Design Things For Behaviour Change

Design For Second Life Users Embracing The Slow Life Create Culture Of Floating Products

PACKAGING

Avail Offers On Return Of Packaging

Provide Information On How To Discard

INFORMATION

LABELLING

Standardised Infographics

AFTER LIFE

Implemented Cost Tax On Reused Goods

Intervention-Time of Impact Grid

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Shift To Degradable Packaging

Provide Best Options For Afterlife

Refuse Packaging And Packaged Product- Carry Own

Demand Information On Met

Reuse Instead Of Recycle

Self Evolving Products

3d Printing To Reduce Packaging

Use Barcode To Scan And Get Any Info Online

Outlets Replaces Products

Interventions

Interventions were brainstormed at each level of the production line and a matrix was made depending on the time of implementation feasibility and impact of a result seen.

Each intervention in the matrix was addressed with a question on “How to?� approach it and make it actionable. This exercise was to get actionable ideas as to achieve the intervention. This served as the link between the case studies and the final interventions arrived and the foundation to come up with multiple interventions

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Interventions Library of things To have a Library that would rent out things like a library of books.The idea is to own as less things as possible and to keep the things floating and in use

One Village One Product Each village makes a product each using local materials for the global market.This would help keep the local identity going and use the local crafts alive while increasing uniqueness and self reliance.

Design For Second Life Products are designed for an afterlife too. When products are made, it is already assigned a use after its primary use.

This information can be conveyed either intuitively by the product or through a medium like an app or brochure.

Cooking Cafe -Shared Cooking Space A Common cooking space where people could come cook and share food.The Cafe could be clubbed with a supermarket that provides raw materials according to the need.The initiative is to help people cook more than eating out and to create a social place to interactive with new people

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Sustainability course for kids

Remade Shop

To increase the sensitivity towards a sustainable way of living right from childhood, when our habits are mostly formed. The idea is to use kids all over the world to shape a better next generation of conscious citizens

To have a shop where things are made out of existing thingsto ensure reduction in the need of new raw materials while increasing the life of existing products.

Material Identification Proper info-graphics or labels to convey and identify the materials in the product.

Free shop To create a proper platform where people can drop off any extra products they have rather than dumping them in a bin which can then be taken by people who need them.

Gamification

Reverse Logistics

To design games to increase awareness while having fun at the same time. Such games could be used to design for behavioural change.

Create a service of reverse logistics that returns packaging containers and helps people get the product while circulating the containers between the user and the consumer

WOW-Wealth Out of Waste

Waste ATMs

Create a method where people can choose the products they would want to be made out of the Waste that they give.

They could select from a range of options based on the material and quantity .

Install waste disposal ATMs across the cities for different range of products that can be used again. People would be given incentives such as a coupon or points for every trash that they drop in the Waste ATM. Helps waste segregation t

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Raw Material Providers Create a B2B system which provides natural alternatives for raw materials in bulk.This would ensure the cost of the raw materials from coming down thus reducing the cost of products made out of the same .

Artificial Raw Material over Natural Have a database which helps you give artificial raw material alternative to natural raw materials.This would reduce the exploitation of natural resources for new natural raw material.

Subscribtion Purchase Have a system of buying things in for a longer time over individual buy. The service would ensure refilling/relacing the existing products for the time period wanted.

Personal Sustainable Consultants To be a link between the people who want to know and live sustainable to alternatives that help them do so.The idea is to experts from most areas under one roof where people can seek advice from experts to find the right product according to their requirements and to share experiences and advices.

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Swapping Party

Service and Maintain Assistance

To conduct a meet-up or party where people buy different things in bulk and swap/exchange and distribute them by refilling according to their needs. This helps in reduce packaging by individual buying while also being cost effective

A way to remind people to service and thus maintain the products they have for a longer and efficient use.And also to make the process of doing it convenient for the user

Connect and Cordinate

Green Card for Purchase

To create a platform which connects conscious consumers to local producers. To create a database of local producers suppliers to encourage people to buy local.

To have a unified purchase card that would be used for every purchase giving incentives and coupons of buying a greener product, which can be redeemed in other services

Product DNA

Reduce Tax on Re-Made things

To create a single point access of information for users that would help guide them to better use and disposal of things.

It would have all the needed information about the product

To have a policy level change that would encourage companies to recycle by reducing Tax on these products and thus bringing down the cost of the product.

Green Meter

Proper Policy Group to Monitor Products

A green meter that would ensure a better buying choice between two products. It would help you buy a greener product. The parameter would be different for each segment of product.

To have a body of experts and people who audit,track and monitor the product that come into the market and the authenticity of their claims.

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Product DNA

Idea The idea is to have a single point of information access like a bar code or a QR code or an info graphics which could be easily scanned by the consumers. This would lead them to a common database that has been uploaded by the producers and verified. The database would contain all the necessary information such as -Where the products come from, -The nearest point to dispose it, -The materials that went into it and their toxicity levels, -Embedded energy required -Alternatives to after life , etc

Impact -Increase in Transparency -Proper disposal and guidance -Better use of products -Increase in awareness of the products -Ethical practise by producers

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Take back old products to keep materials in a loop

Material info Manufacturer

Raw Material Supplier

Material flow User

Core Values Challenges

High quality materials Building reusable a database Including all materials, products Smart appliances Verify data Getting manufacturers to comply Smart usage and maintenance Stakeholders Recyclers Manufacturers Users

Upload Data

Disposal info

Stops Information flow

Product information

Product Scanning

Stakeholders

Core Values

High quality resusable materials Recyclers Smart appliances Smart Manufacturers usage and maintenance

Users

Infrastructure required

Product Matching

Nearest Recycler Collector

Manufacturer 2

Challenges

Infrastructure Required

Building a database Including all materials, products Verify data Getting manufacturers to comply

Programming website Transport for collected material

Programming website Transport for collected material

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Sustainable Connections

Idea A common platform that connects the consumers to ethical products and producers and the consumers to each other .The idea is to bridge the gap between the producers and consumers. A database can be created of all the local producers which can be easily referred back to. It also include a feedback loop that drives the producers with an increase in transparency of information , labour and material. The system also includes the disposal and afterlife system embedded into it which is the responsibility of both the consumers and producers.

Feedback from Tim, Bare Necessities The system would work the best when localised to a small community.

The network of reverse logistics needs to be robust and efficiently figured out

Impact -Transparency -Accountability of material flow -One-point-stop for all the products -Increase community connections -Create a close system which can help in easy monitoring

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Workshop Store

What ?

Business Owners

Price setting

Info/ Inquiry

Partnership Document

Servicing

How ?

WHO

WHERE

Transport

From where ?

Farmer

Customer

Store front From where ?

Transport/ Logistics

Delivery

Recycling Organic Certification Choice of disposal/ Afterlife

Remaker

Agency

Transport

Disposal

Refurbishing

Remaking

Information flow People flow Material flow

Core Values

Stakeholders

Challenges

Infrastructure Required

Common platform to connect Smart appliances Smart usage and maintenance

Manufacturers Users Certification agency

Building a database Including all materials, products Verifying data

Programming website Transport for collected material

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Re-Made Shop

Idea A physical shop that makes things out of things. The idea is to extend the value of the product by designing things out of existing things. Required materials would be collected from collaborating with kabadiwalas and segregated at the workspace. Local expertise and craftsman in each area would be employed to make products out of them using the design. A catalogue would map each material into each product and designers would be needed to rightfully use the materials in hand. The idea is to made Remade things fashionable and create a cult which makes it a cool thing to use. It can also serve as the platform for workshops or co-creating centre where people would meet and make things out of their hands

Impact -Make Remade things cool- create a cult -Increase curiosity and promote making things on your own -Employ local skills and resources

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Revenue stream

Paper Separates

Concessions/offers

Plastic Cloths

Collection ATM

USER

Trash

Remade shop

Wood

Make things out of waste

Local people use their expertise

Selling unit

Cash

Free shop

Reuse

Return

Incentive

Take orders

Breakdown into basic materials

Product flow Money out Money in

Raw material provider

Exchange

User

Rental

Raw material alternatives

Workshop/activities with different age gruops

Core Values

Stakeholders

Challenges

Infrastructure Required

High quality reusable materials One point for drop and take Smart usage and maintenance Reusing over Recycling

User Designers Recyclers Kabadiwala Local workers

Segregated collection of waste Verify data Getting manufacturers to comply Designing out of waste

Physical space Collection points Transport for collected material Labour

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Comic Strip

Idea

To use a persona and create a comic strip that would narrate the story of a consumer moving from a level of unawareness to growing up to a consumer who acts and also propagates the idea of sustainable living. The character would ask questions at each stage and gather more knowledge to get more information and act on it. It would be an attempt to culminate all the persons into one person at different stages of his life.

The aim is to increase awareness about consumption by addressing the right question and to slowly create a behavioural change in the readers over time. The comic can be a book or strips that are circulated over social media

Impact -Increase awareness -Create a cult -A directory of all the companies and people that would help follow a sustainable life -Can be also used for kids to help mould them young -Large reach

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But is that the real cost?

And who made it?

Maybe someone else is paying the true cost

It says cotton and polyester

And what is it made of?

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GIGA MAP

Triggers

Precious Plastics Ahlma

Open source machines, tools and infrastructures to fight plastic pollution from the bottom up.

Brazilian fashion label making fashion on trend via circular economy practices

Ecovative

Ecovative Design LLC provides sustainable alternatives to plastics and polystyrene foams for packaging, building materials and other applications by using mushroom technology

Fair Phone Mud Jeans

IRRESPONSIBLE CONSUMPTION

LIMITED RESOURCES

Nsheke Straws are biodegradable and eco-friendly straws from a naturally grown grasswhich are found in bushes and domestic farms in Kagera region, Tanzania.

PILING WASTE

Fairphone is a social enterprise company which aims to develop smartphones that are designed and produced with minimal environmental impact

MUD Jeans is a sustainable and fair trade certified denim brand that satisfies the principles of the circular economy by recycling old jeans into new

Nsheke Straws

Phone Bloks

Rhizome Design

BUSINESS DICTATED CONSUMPTION

Qualities

Part of the Whole Responsible Questioning Kind and Compassionate Act Patient and Persistent

Levels

The complex multi-species system, which is completely independent of any outside farm inputs.

CASE STUDIES

6

Conscious Consumer

Biomimicry 3.8 Biomimicry 3.8 is the world’s leading bio-inspired consultancy offering biological intelligence consulting, professional training, and inspiration.

Symbiotic Farms

EXTRACTION INTERVENTIONS

PRODUCT EXPLOSION

Repack

Phonebloks is an open-source modular smartphone concept created and designed primarily to reduce electronic waste

Works with Bamboo and SMEs to collaboratively create products that contemporize tradition and take sustainable contemporary furniture design to a different level.

Schonau Power Supply SEWS supplies people throughout Germany with green power and eco-gas and works in various ways towards bringing about the energy revolution.

RePack is a packaging service which enables the return and reuse of delivery packaging for online retailers and their users

Loop Project

Loop, aims to reduce waste by enabling consumers and manufacturers to recycle packaging in an easy, seamless and efficient manner

Tony’s Chocolonely Tony’s mission is to make 100% slave free the norm in chocolate.

Tiffin (Dab Water-hom

Constitute and return hot lunche restaurants in India, es

DISTRIBUTION

PRODUCTION MATERIALS

DESIGN

LABOUR

Finite Resources

Planned Obsolescence

Labor Exploitation

Toxicity of Material

Slavery

Over pricing

Composite Materials

Outsourcing to Third World countries

Hidden Cost

Product Explosion

PACKAGING

COST Externalized costs

MARKETING Lobbying

Extend Shelf Life

Disruption of Local Market

Information Platform

TRANSPORT

Fuel Consumpti

Green washing Advertisements

Extensive Packaging

Perceived Obsolescence

KNOWS ACTS AND PROPAGATES

Consumers who are aware and use their knowledge to propagate the idea and help more people live sustainable.

KNOWS AND ACTS

Consumers who are aware of their consumption patterns and take a deliberate step in living sustainable.

Consumers who follow a sustainable way of living naturally instinct due to their way of upbringing.

KNOWS BUT DOESN'T ACT Consumers who are aware of their consumption patterns but either 1. Choose deliberately not to follow a sustainable way of living 2. Finds it difficult to follow a sustainable way of living

DOESN’T KNOW

Consumers who are unaware of their consumption patterns and an alternative way of living sustainable.

So many options

But is that the real cost?

Maybe someone else is paying the true cost

And so cheap !

And who made it?

And what is it made of?

It says cotton and polyester

Let me look it up on Google

That means it can’t be separated

And what about your phone?

But it will stop working anyway Do you really need one?

Its plastic body will never be recycled

I’ll go plastic free then! I’ll go zero waste

Yes, I am going to buy the recently released new model now

CONSCIOUS CONS 73

IBM's voluntary environmental goal is to reuse or recycle end-of-life products

Green Sole

Partnership Document

Price setting

Farmer

Infinitum

Store fronts

Customer

Infinitum have been a leading foundation in depositing and recycling non-refillable plastic bottles and beverage cans.

Servicing

How ?

WHO

WHERE

Transport

Transport/ Logistics

Delivery

A non-profit voluntary organisation working for re-utilization of discards.

Adidas Man U

Adidas has collaborated with environmental initiative Parley for the Oceans by creating a Manchester United Football Club kit from recycled ocean plastic.

Sustainable Connections To have a platform that connects consumers with sustainable producers. The idea is to create a bridge between the two and to connect conscious consumers with each other where information and feedback is shared among each other creating a network of sustainable community.

Core Values Recycling

Organic Certification

Plan @ Earth

Bundles

Bundles offers home appliances in a subscription model: Pay per Use. You don't pay for a washing machine, but you pay each time the Bundles washing machine delivers clean laundry

Info/ Inquiry

From where

It applies lighting as a service. Customers in this case will pay only for the amount of light they use.

bbawala) me Service

Business Owners

The Swiss company has been making backpacks and messenger bags out of recycled truck tarpaulins

Pay - Per - Lux

e a lunchbox delivery n system that delivers es from homes and s to people at work specially in Mumbai.

Store

Freitag

Green Sole is an organization that refurbishes old shoes into comfortable and trendy footwear for hundreds of children who walk to school

Information flow

People flow

Material flow

Workshop

Voicat - IBM

Plantcil Plantcil is a environmentally-sensitive export-quality paper pencil that is made completely of used newspapers and recycled paper

Common platform to connect Smart appliances Smart usage and maintenance

Challenges Choice of disposal/ Afterlife

Remaker

Agency

Transport

Refurbishing

Disposal

Building a database Including all materials, products Verifying data

Stakeholders Manufacturers Users CertiďŹ cation agency

Infrastructure required Programming website Transport for collected material

Remaking

PRODUCTION LINE

DISPOSAL

CONSUMPTION

TATION

ion

DECISION Decision Fatigue

Life Cycle Assessment

Brand Loyalty

Perceived Obsolescence

Trends

Non-Biodegradable

INFORMATION

AFTER USE

Material Life > Product Value Life

Lack of product Responsibility

Revenue stream

Paper

Separates

USAGE

Re Made Shop

Concessions/offers

Plastic

To have a Remade shop where things are made out of existing things. With priority given to maximum Reusing over Recycling,the idea is to collect waste and employ craftsmen to convert them into everyday objects with minimum energy requirement.

Cloths

Landfill

Trash

Lack of Segregation

Wood

Remade shop

Collection ATM

USER

Make things out of waste

Local people use their expertise

Selling unit

Return

Free shop

Exchange

Cash

User

Core Values Reuse

High quality reusable materials One point for drop and take Smart usage and maintenance Reusing over Recycling

Rental

Incentive

Take orders

Challenges

Breakdown into basic materials

Product flow Money out Money in

Segregated collection of waste Verify data Getting manufacturers to comply Designing out of waste

Raw material alternatives

Raw material provider

Stakeholders User Designers Recyclers Kabadiwala Local workers

Infrastructure required Physical space Collection points Transport for collected material Labour

Workshop/activities with different age groups

Product DNA Material info Manufacturer

Raw Material Supplier

That product still has detergents, check the label !

Yes but its not affecting me, its going away

But where is away?

Product information

Take back old products to keep materials in a loop

Upload Data

Core Values

How do I trust these brands?

Our away is our water bodies, detergents are toxic to all aquatic life

How are we allowing this to happen?

But what can I do about that?

Maybe our chemicals need to be bio degradable

To have a one-point access to all the information about the product. A single QR code which when scanned takes the consumer into a database where all the information about the product is available.

This brand says it is natural, but the label has chemicals

SUMERISM

High quality reusable materials Smart appliances Smart usage and maintenance

Material flow

Disposal info

Stops Information flow

User

Product Scanning

Product Matching

Nearest Recycler Collector

There is a shift in the consumer pattern today towards a more conscious and belief-driven purchase. There is an significant increase in the buying options based on the company and its stand in social issues. With increase in the social issues such as global warming and piling up of waste everywhere, there is a responsibility being felt by the customers of their action. But unfortunately this increase in self awareness about ones consumption is not exactly met with a supporting and similar shift in the environment around them. There are a various factors that increase the gap between a conscious consumer and ethical buying to disposing system.

The need of the hour being to have a cultural shift that would sustain our world for longer and better, it is high time the current systems we live in right now are altered for the better.

This system project aims in helping the conscious consumers across all levels in overcoming the hindrances that prevent them form achieving their preferred consumption patterns. It is this gap that we are trying to bridge buy looking at the existing system, understanding it and finding intervention at different levels.

Manufacturer 2

Stakeholders Recyclers Manufacturers Users

Challenges

Infrastructure required

Building a database Including all materials, products Verify data Getting manufacturers to comply

Programming website

SYSTEMS DESIGN 2019

NATIONAL INSTITUTE OF DESIGN Juthika Sane | Tanya Prasad | Shibin M Guide : Praveen Nahar Co-Guide :Sahil Thappa https://less.design.blog/

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SYSTEM DESIGN 2019 NATIONAL INSTITUTE OF DESIGN

The 3 Lost Souls JUTHIKA SANE |TANYA PRASAD |SHIBIN M