Takuya Furukawa Portfolio
Design Production + Research Project http://tfurukawa.com taqyafurukawa@gmail.com
Takuya Furukawa Born in Hokkaido, Japan on 25 October 1985 I am a graphic designer mainly working as a freelancer with broad experience in communication and information design. Specialising in both academic and commercial projects dealing with complex data visualisation and categorisation. So far, I worked for medical, tourism and environmental projects both in digital and print media.
Tel: +44 (0) 7747182558 (UK) Email: taqyafurukawa@gmail.com http://tfurukawa.com
Experience
Exhibition
Education
Communication Designer Kampo Medicine Association, UK April 2012 – present
Visible Particles, Solo Exhibition at BSix Gallery, UK September 2012
Digital Designer London Research International, UK October 2012 – March 2013
Design with a View at Pensione Bencistà, Italy July 2012
MA Communication Design, Central Saint Martins College of Art and Design, UK (Pass with Distinction) September 2010 – June 2012
Digital Deisgner Sogo Printing Inc., Japan November 2012 – March 2013
MA Communication Design Final Show at Central Saint Martins College of Art and Design, UK June 2012
Visiting Lecturer Information Design and Mapping Workshop at BSix College, UK September, 2012 Web Designer Design with a View exhibition at Pensione Bencistà, Italy January – July 2012 Member of the Design Team TEDxCentralSaintMartins, UK March 20111 – March 2012 Assistant Designer collect.apply design company, Japan September – December 2008 Graphic Designer Artzone Graphics at Kyoto University of Art and Design, Japan April 2005 – March 2008
MA Communication Design Work in Progress Show at Central Saint Martins College of Art and Design, UK February 2012 Walk Ride Camden at St. Pancras International Station, UK March 2011 Related/Unrelated at Central Saint Martins College of Art and Design, UK March 2011 125 Exhibition at London College of Communication, UK December 2010
Graduate Diploma in Design for Visual Communication, London College of Communication, UK January – December 2009 BA Art Studies and Cultural Production, Kyoto University of Art and Design, Japan April 2004 – March 2008
Technical Skill Adobe Creative Suite Interactive (html, css, cms, java script) Printings (offset, screen-printing, letterpress) Microsoft Office
Language English (fluent) Japanese (fluent, native)
Design Research Production Project
A Future without Nuclear Power
June – September 2011 Information Design, Raising Awareness/Charity Campaign, Research
Installation view
Tote bags were sold in the UK and Japan. JPY 68,250 was donated to Fukushima.
Icons
MA Communication Design Final Show Website
June 2012 Interactive, Coding http://www.csmcommdesign.com
h66 Identity & Interactive
June – September 2011 Identity, Interactive, Coding, Print Making http://h66.jp
taste sight
smell
h66 = interior design shop in Japan They sell Japanese products having carefully designed forms and sensitive textures. The store experience excites customors’ five senses.
hear
touch
5 colours version: Every colour indicates human’s sensitivity. The shape refers a traditional Japanese pattern of a plum flower.
1 colour version: Traditional indigo colour is often used for Japanese ceramics and fabrics.
Website
Identity development
1000
Y E  N
gift card card gift
Sugao.EFTS Identity & Interactive
Sugao means Natural Face. The skin care salon gives highly medical and natural treatments.
September – October 2010, October 2012 Identity, Interactive, Coding, Print Making http://sugaoefts.com
Website
Visit Tokachi Tourism Website Project for Local Government of Hokkaido, Japan
Coloration from the region
Used for below categories
Vegetable Red
Event
Field Green
Garden
Autumn Orange
Eat
Wheat Brown
Shopping
Sky Blue
Nature & Sight
Soil Gray
Experience
Wine Purple
Hot Spring & Hotel
Snow White
Background
November 2012 – March 2013 Identity, Interactive, Print Making, Editing, Translation http://visit-tokachi.jp
Website
Icons & information graphics
London Research International Identity & Interactive MarineEnergy UK & GreenTechEurope.com
October 2012 – March 2013 Identity, Interactive
Design Research Production Project
Designing Medical Diversity – Introducing Japanese Herbal Medicine ‘Kampo’ in the UK
September 2010 – June 2012 Communication Design, Research, Interaction http://www.kampouk.org
How can Japanese herbal medicine ‘Kampo’ be introduced to young adults in London ? @ MA Communication Design, Central Saint Martins College of Art and Design
Project rationale
Raise Awareness of CAM in the UK
UK has experienced an increase of Complementary and Alternative Medicine since the late ’90s.
Kampo Medicine
A possible outcome of these activities could be altering the current status and usage of Kampo in the UK, and Complementary and Alternative Medicine more generally.
80%
Over 80% of doctors presecribe Kampo medicine in Japan.
20
More than 20 practitioners prescribe Kampo in the UK.
ISJKM
International Society for Japanese Kampo Medicine was founded in 2009.
But‌ Almost No Info
Although, there is an increasing number of people interested in Kampo medicine, there was almost no information portal provided in English in the UK.
Through Communication Design:
Inform Kampo:
Making an installation at the exhibition
• What it is • How it works • Where to get
Building a website
Giving presentations at conferences and symposiums
Exhibition installation view
Installation design sketch
Kampo app & website App delivers Kampo medicine’s professional knowledge for reseachers and academics. It interactively links information of medical formulas and herbs with simple but intuitive visual interfaces. The website kampouk.org introduces basic knowledge of Kampo to the audience in the UK. It also works as a publication hub of the UK Kampo Association.
Presentations at symposiums & conferences
The Relationship between Fast Food Outlets and London’s Ethnic Groups
July – December 2009 Information Design, Research
How can information design visualise the relations of fast food outlets and ethnic groups in different areas of London? @ Graduate Diploma in Design for Visual Communication, London College of Communication
4
The final outcome
Lambeth
1 2 3 4
The poster shows a clear correlations that areas having more ethnic minorities also have more independent fast food outlets. Also, global food franchises are more common where tourist numbers are greater.
Lewisham
1 2 3 4
Newham
1 2 3 4
Southwark
ates a total of 5 outlets, 10,000 people and £ 500 million.
1 2 3 4
ship between Fast Food Outlets and London’s Ethnic Groups Tower Hamlets
1
2
3 4
Wandsworth
1 2 3
1 Independent fast food outlets Burger Caribbean
2 Ethnic minorities
Black Carribean Black African
3 Global fast food franchises
4 Received tourism expenditure (estimate)
McDonald’s
Tourism
KFC
1 ( shops )
4 2 ( people )
Camden
4
2
8
8
10
7
Hackney
0
2
20
7
8
7
Hammersmith*
1
2
5
2
9
4
Haringey
1
0
21
1
6
6
1
3
7
17 1 2 Westminster 4 11
0 3
0 1
3,635
11,795
3 ( shops ) 20,933 4,5 74
4 ( £ millio
1,250
12,569 3,470
12,009 6
5
1
11
1,083
20,879 1 24,290 7,93 1
7,624
2,165
5,970
2,37 7
9,537
3
4
2
2
118
8 ,5 3 4
5,398
2,7 33
1,7 11
1,0 11
1,303
8,4 4 4
3
3
1
1
494
20,5 70 19,879 7,166
6,17 1
2,046
2,961
2,4 4 4
12,670 1
5
1
2
159
10,500 5,686
2,851
9 12
4,229
3,074
7,8 41
5
2
2
3
323
6,0 13
3,226
1,203
1,14 8
2,592
12,398 5
3
1
4
1,461
2
8,072
3
Chicken
Other Black
Burger King
Islington
0
1
13
9
12
3
13
1
2
8,550
Chinese
Indian
Subway
Kensington*
0
0
2
0
6
1
2
0
2
4,10 1
4
3,498
Each vertical line indicates a total of 5 outlets, 10,000 people and £ 500 million.
Fish & Chips
Pakistani
Lambeth
0
0
22
7
16
10
11
0
2
32,139 30,836 11,958
5,316
2,63 4
2,169
3,362
10,595 4
5
2
2
4 29
Indian
Bangladeshi
Lewisham
0
2
13
11
16
10
16
0
0
30,5 4 3 22,57 1 12,065 3,487
1,090
1,229
3,431
10,968 3
3
1
0
120
Kebab
Chinese
Newham
0
0
35
10
21
4
7
2
0
17,93 1
29,597 20,64 4 2 1,458 2,3 49
16,417
6
4
2
0
20 1
Pizza
Other Ethnic Groups
Southwark
3
1
14
13
25
11
10
2
0
19,5 5 5 39,349 9,519
3,655
1,118
3,64 2
4,492
8,923
4
3
2
1
4 33
Tower Hamlets
0
0
31
7
13
9
8
0
0
5,225
6,596
4,4 4 3
3,001
1,486
65,553 3,5 7 3
6,595
6
3
2
1
454
Wandsworth
2
1
12
11
16
5
6
0
0
12,665 10,0 13
6,070
7,412
5,4 49
1,099
2,227
12,004 5
4
1
4
283
Westminster
2
2
7
0
8
0
1
2
7
5,613
3,824
5,665
1,828
5,000
4,07 7
15,934 19
8
9
16
4,7 76
Sandwich / Bakery
3 1,982 7,325
The Relationship between Fas Inner London Boroughs
1 Independent fast food outlets
3 Global fast food franchises
What does this poster represent?
Data drawn from the Yellow Pages 2009 website. Keywords used were: ‘takeaway + fast food + type of outlet e.g. Burger, Caribbean, Chicken’.
Data drawn from the Yellow Pages 2009 website. The keyword used was: ‘the name of the outlet e.g. McDonald’s, KFC, Burger King, Subway’.
2 Ethnic minorities
4 Received tourism expenditure
This poster represents the relationship between fast food outlets Haringey ( independent outlets and global franchises) and two other indices: London’s local ethnic groups and tourism. Hackney
6,678
1 Independent fast food outlets
2 Ethnic minorities
Burger Carribean global fast food franchises (Graph 3) and tourismBlack (Graph 4). These Caribbean Black African franchises are more common where tourist numbers are greater. Chicken Other Black Westminster is clearly the most popular place for tourists to Chinese Indian spend money, there is a dense concentration of franchises such as
Starting point London, as a multicultural city, every area is a home for certain different ethnic groups and social classes. While passing the streets, you notice that more fast food outlets and ethnic minorities are seen in East/South and less outlets, more groval franchises and more well-dressed people in high streets.
King’s Road, Kensington and Chelsea
McDonald’s in Chelsea
Walworth Road, Southwalk
Independent kebab shop in Dalston
Data collection of London’s population & a number of fast food outlets White
Black Carribean
Black African
Other Black
Indian
Pakistani
Bangladeshi
Chinese
Other groups
ENGLAND
44,679,361
561,246
475,938
327,943
1,028,546
706,539
275,394
220,681
787,880
LONDON
5,103,203
343,567
378,933
207,775
436,993
142,749
153,893
80,201
INNER LONDON
1,816,605
189,991
228,691
105,805
85,471
43,559
128,314
Camden
144,896
3,635
11,795
20,933
4,574
1,250
Hackney
120,468
20,879
24,290
7,931
7,624
128,602
8,534
8,072
5,398
Haringey
142,082
20,570
19,879
Islington
132,464
8,550
Kensington and Chelsea
124,924
Lambeth
McDonalds
KFC
Burger King
Subway
Total franchises
Burger
Caribbean
Chicken
Chinese
Fish & Chips
Indian
Kebab
Pizza
Sandwich/ Bakery
Others
Total Total indepen- outlets dents
Camden
6
5
1
11
23
4
2
8
8
10
7
1
3
7
34
84
107
367,093
Hackney
3
4
2
2
11
0
2
20
7
8
7
17
1
2
31
95
106
38,918
144,607
Hammarsmith and Fulham
3
3
1
1
8
1
2
5
2
9
4
4
0
0
15
42
50
12,569
3,470
12,009
Haringey
1
5
1
2
9
1
0
21
1
6
6
11
3
1
27
77
86
2,165
5,970
2,377
9,537
Islington
5
2
2
3
12
0
1
13
9
12
3
13
1
2
19
73
85
2,733
1,711
1,011
1,303
8,444
Kensington and Chelsea
5
3
1
4
13
0
0
2
0
6
1
2
0
2
11
24
37
7,166
6,171
2,046
2,961
2,444
12,670
Lambeth
4
5
2
2
13
0
0
22
7
16
10
11
0
2
43
111
124
10,500
5,686
2,851
912
4,229
3,074
7,841
Lewisham
3
3
1
0
7
0
2
13
11
16
10
16
0
0
61
129
136
4,101
6,013
3,498
3,226
1,203
1,148
2,592
12,398
Newham
6
4
2
0
12
0
0
35
10
21
4
7
2
0
33
112
124
166,058
32,139
30,836
11,958
5,316
2,634
2,169
3,362
10,595
Southwark
4
3
2
1
10
3
1
14
13
25
11
10
2
0
24
103
113
Lewisham
164,098
30,543
22,571
12,065
3,487
1,090
1,229
3,431
10,968
Tower Hamlets
6
3
2
1
12
0
0
31
7
13
9
8
0
0
30
98
110
Newham
96,130
17,931
31,982
7,325
29,597
20,644
21,458
2,349
16,417
Wandsworth
5
4
1
4
14
2
1
12
11
16
5
6
0
0
35
88
102
Southwark
154,316
19,555
39,349
9,519
3,655
1,118
3,642
4,492
8,923
Westminster
19
8
9
16
52
2
2
7
0
8
0
1
2
7
39
68
120
Tower Hamlets
100,799
5,225
6,596
4,443
3,001
1,486
65,553
3,573
6,595
Wandsworth
202,978
12,665
10,013
6,070
7,412
5,449
1,099
2,227
12,004
Westminster
132,715
5,613
6,678
3,824
5,665
1,828
5,000
4,077
15,934
Hammersmith and Fulham
Exhibition installation view
Seeing and Hearing Design Elucidating the design process
May – June 2011 Information Design, Research
How can design improve understanding of the specific research data: the process of creative tasks? @ MA Communication Design, Central Saint Martins College of Art and Design with Professor Janet McDonnell and Dr. Annegrete Mølhave
Visualising Designer’s Struggling Journey
Decision Evaluation Modelling Feasibility Analysis Gathering Information
Finish
Tea Break 0:00
0:30
The above chart visualises how a designer seeks an idea and finalises the layout of a poster design in 2 hours. The process was devided into 6 categories: Gathering Information, Feasibility Analysis, Modeling, Evaluation, Decision and Tea Break. A designer tends to have more tea breaks while gathering and analysing information at the beginning. In contrast, he concentrates mainly on modeling without having breaks at the last stage.
1:00
1:30
2:00
The focus of the brief was designing a poster of the Wim Crowel exhibition at the Design Museum in London. A designer was asked to record and visualise the whole design process.
A workshop was conducted by Professor Janet McDonnell and Dr. Annegrete Mølhave, Central Saint Martins College of Art and Design, University of the Arts London between May and June 2011.
Exploring representations of research data
First Year Students The Center for Engineering Learning & Teaching investigates how education and professional experience affects the individual work processes of (engineering) designers. Engineering first year students and experts from professional practice are asked to complete a design brief – designing a playground – in a lab-setting.
Experts The chart visualise the design process timelines of first year students and experts. The design illustrates patterns in practice how they relate to the quality of the outcome. The data was given by Centre for Engineering Learning and Teaching, University of Washington.
Thank you! + Danke schรถn! Takuya Furukawa http://tfurukawa.com taqyafurukawa@gmail.com