Chapter 13. In Context: The Dawn of the New Media Landscape As previously discussed, in the 1990s, technology was mostly exciting in and of itself, due to the rapid release of new hardware and software. It was also exciting in that the rapid advancements and expected upcoming technology like broadband internet held the promise of a very different life compared to what we had back then. In the early 2000s, this began to materialise, although still slowly initially. But in the later half of the 2000s, the internet developed many new capabilities, and this opened up many great new opportunities.
Even in the 1990s, many people liked to create 'personal webpages'. Many websites, GeoCities being the most famous, provided an easy way for even computer novices to do so. Most of these websites went out of business by 2010, but they were an important part of internet 117
