Chapter 9. In Context: The Religious Awakening That Never Was The 2004 US elections was famed for the rise of so-called 'values voters'. Such a voting bloc were identified when pollsters asked people what they based their votes upon. Those who answered 'moral values' or something similar were categorised as 'values voters'. In truth, I believe people should vote with their values rather than their economic interests, unless such economic interests have to do with their basic survival. But the 'values voters' described were overwhelmingly conservative and religious, and conservatively religious, and largely voted for Republican President George W. Bush. Let me explain in detail.
In the aftermath of the 2004 US elections, analysts pointed to the new voting bloc of 'values voters', who they believed were ultimately crucial for carrying President Bush to 80
