promo
PROFESSIONAL PROMOTION AND MARKETING IN EUROPE Target Group and Mighty Music has its own in-house promotion department with more than 15 years of experience in promoting Danish and international artists. Over the years, we have promoted and marketed everything from Toto, Morrissey, Sinead O’Connor and MotÜrhead, Illdisposed and Hatesphere, Mike Patton, Beth Hart and Joe Bonamassa, and on the domestic front, we have been behind the launch of albums for Malk De Koijn, Volbeat, Mike Tramp, Kellermensch and Pretty Maids. Futhermore we have been promoting our in-house label Mighty Music since 1997 and have through this promoted all kinds of hard rock and metal, death metal, black metal, doom metal, thrash metal, goth rock, industrial etc. Over the years, we have build up a very big network of contacts in the international medias within the rock and metal genres, and can service a release to rock and metal press internationally. Our main territories are Scandinavia, GSA, BeNeLux, France, Italy and UK. We work closely with magazines such as Rock Hard (D), Deaf Forever (D), Metal Ham-
mer (D), Legacy (D), Orkus (D), Sonic Seducer (D), Classic Rock (D), Classic Rock (UK, Aardschok (NL), Rock Tribune (B), Kerrang! (UK), Terrorizer (UK), Scream (N), Norway Rock (N), Metallian (F), Hard Rock (F), Close-Up (S), Sweden Rock (S), Metalized (DK), Gaffa (DK), Rock It (I), and many more. In the US, we have our own Mighty Music US office run by Rich Lee, who is taking care of all US rock/ metal promotion and who have many years of experience and a big solid network within the US rock/metal press. The wide range of artists have prepared us to navigate familiar around in the international music industry, whether it comes to dialogue with the media, graphic designers, directors, photographers, sponsors or other external partners. Advice and dialogue is therefore an important part of the first phase of promotion and marketing activities.
In close collaboration with the artists and record companies we represent, we prepare detailed strategies for how we can best communicate the message of each artist clearest and most clearly out to the Danish and/or international press.
- P3, P4, P5, P6 Beat and the wide range of commercial and local radios. We also pitch often for daily, weekly and annual TV shows. Futhermore we also have great contact to a wide selection of underground blogs and webzines.
In consultation with the artist or label, we plan a timeline of activity, and are happy to contribute to the design of catchy and precise press releases and biographies as well as sharpen the current profile of the individual artist. A detailed promo plan is the backbone of our work.
We are also frequently present in the Danish live environment, and can organize press activities associated with appearances at Roskilde Festival Orange scene as well as a small intimate listening session or release party.
Of course, our native Denmark is still our main market. We have daily or weekly contact with all of the Danish medias be it the big daily, newspapers, free newspapers, webzines, monthly magazines, TV or radios. We plug regularly at DR (Danish National Radio)
It’s all about the message.
WE COOPERATE WITH: Rock Hard Classic Rock (UK/DE) Legacy Metal Hammer Ardshock Scream Close-Up Metalized Rock It Terrorizer Kerrang!
Rock Tribune Sweden Rock Hard Rock Norway Rock Deaf Forever Gaffa Orkus Sonic Seducer Zillo Metallian
Medie 7 Gates of Hell Absolute Classic Rock Absolute Zero Media adnoctum.de Adressa Aftenposten Aftonbladet Alegre FM All About The Rock allofaudio.de Allscandinavian.com Allschools Alternative Press Amazing Radio Amboss Magazin AMP/Hails & Horns - Editor ancientspirit.de Angry Metal Guy Antyradio 94 FM Anwarock Radio AOR magazine AORLAND Radio Show Archaic Metallurgy Aristocrazia Arlequins Artrock Artrocker Magazine Atmosphere Magazine - Editor Aux Portes Du Metal Ave Noctum - Editor Avenoctum.com Ballroom Rock radio Bandit Rock Bandsoftomorrow.com BBC London Berlingske Tidende BFBS Dirt - Head Of Music Big Cheese Magazine Blabbermouth.net blackmagazin.com BlankTV.com Blastbeast.dk Bleeding 4 Metal Blistering Magazine - Editorial Bloodchamber Brave Words & Bloody Knuckles Breakout Verlag Breath-Freshner BRfM - Rock Show Brutalism.com Brutiful Metal Radio BT Bunker Magazine Bunny N Bones Burn Your Ears burnyourears.de Callesrockcorner.dk Cambridge 105 - Rock Show Chronicles of Chaos ChroniX Radio Classic Rock Magazine DE Classic Rock Italia Classic Rock Magazine UK Classix Magazine Close Up Magazine Contact Music - Editor Cool FM Corby Radio - Corby - New Music Core and co Core Community Crazewire.de Critical Mass Crossfire Metal Cryptic Rock Radio Cut The Fucking Crap Mag
Hard Rock Haven Hard Rock Radio live Hardrocker Hardsounds.it HEADBANGER MAGAZINE Headbangers FM Hear Evil Heavy Blog Is Heavy Heavy Blogs Heavy Metal Tribune Heavy-metal.de Heavymetal.dk Heavy-metal.it Heavymetal.no heavy-metal-heaven.de heavy-underground.de Hellbound Hellcast Helldriver Magazine hell-is-open.de hell-zone.de Helvete Magazine - Editor Hifi & Musik High Voltage hooked-on-music.de Horns Up Horror Metal Sounds I Review Rock Ikon 1931 Imhotep Imperiumi IN DEED HELL Magazine & Artwork Indie Artist Radio Inferno Instrument Page INTERIA.PL ION Indie Magazine Italia di Metallo Jyllands Posten Jönköpingsposten K103 – Hard Rock Radio Kaosguards Kerrang Radio Kerrang! Keys and Chords King klangkino.blogspot.com klatsch-tratsch.de Knac.com Koid'9 KPTV Kronos Mortus KRXX Kube Radio Kulturkapellet.dk kulturnews.de Kaaoszine La Grosse Radio La Horde Noire Lamb Goat Last Rites Laut AG laxmag.de Legacy Magazine Les Accros Du Metal Les Eternels letsgethey.de Liberation - Reviews Editor LIMITER Lionheart Radio Long Live Rock'n'Roll Longside Radio Lords of Metal.nl Lords of Rock Loudwire Lydtapet.net
Cvlt Nation Dagbladet Dagheisha Dagsavisen Dangerzone Dark Sentinel/Metal Breakfast Radio DARK SPY MAGAZINE Dark-festivals.de DarkPlanet Music Magazine Dead Rhetoric DEAF FOREVER Death Domain Decibel - Editor Decibel Magazine Demented Magazine - Reviewer demonic-nights.at Descubre la caja de pandora Desibel Musikkmagasin Devilution.dk diekopfhoerer.eu discover.de Diskant.dk DR/P6 DR/Sort Søndag Dutchmetalmaniac Eclipsed Rock Magazine EKR Ekstra Bladet El Gore Elastic FM Entertainment Focus - Editor Entrate Parallele Epedemic Nation Eternal Terror Eternity Magazin Explicitly Intense Extreme Radio Fairhearing.co.uk - Editor Fear And Loathing Webzine - Editor feinundknusprig.de Femforgacs - Editor FFM Rock Filter Firebrand Rockradio FIREWORKS MAGAZINE Flight of Pegasus Fluid Radio Folk-metal.nl Forest FM Freies Radio Wüste Welle French-metal Friedhof Magazine Full Access Magazine Fuze Magazine Fyens Stiftstidende Fædrelandsvennen Gaffa Gaffa Norge Gaffa Sverige Gamereactor Get Metal Get Ready To Rock GF Rock Giftorm gleichmagazin.wordpress.com Global Metal Apocalypse Groove.no GTFM/BCFM - Rock Show Guitarist Gunshy Assassin Göteborgs Posten Hallowed.se handlemedown.de Hard Radio Hard Rock Hard Rock Greece
M!/Benjamin Media Magazyn Gitarzysta Mass Movement Magazine Maximum Metal medicone-metal.de medienkonverter.de Medley Radio Show Melodic Rock Fanzine Melodicrock.it mescaline-injection.de Metal Archives Metal Assault Metal Bite Metal Call Out Metal Centre Metal Devestation Radio Metal Discovery - Editor Metal District Metal Domination Metal Express Radio Metal Factory Metal France Metal Glory Metal Hammer (Norway) - Editor Metal Hammer DE Metal Hammer Norway Metal Hammer Poland Metal Hammer UK Metal Head Radio Metal Impact Metal Injection Metal Insider Metal Integral Metal Land Metal Maniac Metal Maniacs Metal Messiah Radio Metal Mouth Metal Nation Radio Metal News Metal Nightfall Metal Norge METAL OBS' Magazine Metal Observer Metal Only Metal Orgie Metal Paradise Metal Review Metal Reviews Metal Revolution Metal Riot Metal Rules Metal Sickness Metal Sites Metal Storm Metal Sucks Metal Temple Metal To Infinity Metal Underground Metal Wreckage Metal.de Metal.it metal2metal.de Metal4splash.de Metalcentral metal-district.de Metalfan metalfanatics.net metal-hammer.de Metalhead Metalholic.com metal-impressions.de Metalinjection metal-inside.de Metalitalia.com Metalized
Metallian Magazine Metallized.it Metallus Metalmare MetalMundus metal-online.com Metalorgié.com Metal-Rules.com Metalship MetalSoundscapes metalspheres.de metalstorm.de Metalzone.dk Miasma Magazine Midlands Metalheads Misantropia Extrema Mojo Molten Magazine Mondo Metal Monochrome Moore Moshing Arena Mouth For War MROCZNA STREFA munitionen.de Music In Belgium - Editor Music Scan Music Waves music-headquarter.de Musick Magazine musicmaniacs.de musik.terrorverlag.de musikinstinkt.de Musikknyheter.no My Global Mind My Rock Radio NAPALMED/R.U.M. webzine National Rock Review Natt & Dag Nawak Posse NBT Radio NDR 2 - Fight Club neckbreaker.de NecroWeb Magazin Nettavisen / Side2.no Neue Presse Verlags GmbH New Noise Magazine Newbreedofmetal.com New-Core Nihilistic Holocaust No Clean Singing Noise Creep Noise.fi NOISEWEB Nordjyske Stifttidende Nordlys Norway Rock Magazine NPO NRK Lydverket / Pyro / Alfa NRK P3 Lydverket NRK P3 Nett Obliveon Obskure Magazine Oldie Markt - Editor osnametal.de OuiFM (On Air) Ox-Fanzine P3 Rock Painkiller Metal Show PANDEMONEON partyausfall.de Passauer Neue Presse Pavillion666 Pennyblackmusic - Editor Phoenix FM Pit Magazine
Pitchfork Planet Loud Plattentests.de Politiken popkiller.de popwolf.de Powerline Magazine Powermetal Warrior Powermetal.de Powerofmetal.dk Powerplay Magazine presona-non-grata.de Prog Magazine Progwereld Project Alpha Psycho magazine Puls pulsio.de/ Pure FM - Rock Show Pure Grain Audio Pure Rock Radio R2 - Editor Radio 666 - Head Of Music Radio Active Radio AF – In Rock RADIO ANTENNA 2 Radio Attitude Radio Caroline - The Magic Carpet Ride Radio Coteaux Radio Dangerzone Radio Diabolus Radio Gehacktes Radio Gets Wild Radio KPTV Radio Metal Radio Nowhere Radio Planet 97.3 FM Radio Rebel Brod Radio Rock Radio Rock Café Radio Screamer Radio Seagull Radio X3M Rado Antenna 2 Ragazzi Music RagnarRokk Radio Færøerne Raise Your Flag! Ras 2 Rebel Radio Brod Red Hot Rock Magazine Redruth Radio Renegade Rock Revolution-Music.dk Revolver Magazine RGG Magazine - Reviewer Riddle Of Steel Magazine Riot 77 - Editor Rock & Rap Confidential - Editor Rock Addict Radio Rock Hard Rock Hard Slovenia Rock Hard France Rock Hard Germany Rock Hard Greece Rock Hard Italy Rock It! Rock Metal Bands - Editor Rock Revolt Mag Rock Sound Rock Total Rock Tribune Rock Underground rockenfolie.com Rockeweb.com - Editor Rockfreaks.net Rock-Garage
Rockharder Rockklassiker Rockmetal.pl ROCK'N'BALLS Rocknytt Rockradio sofielund Rocks Rockstar Magazine RockStar Weekly Rockstars Unglued Rockstars Unglued rockszene.de rocktimes.de Rocktobia Rocky Rolling Stone Romanian Rock Radio Roskilde Festival RTS 3 - Coleur - Rock Show RTVE 3 - El Vuelo del Fénix Rucphen FM Rumba Scan Magazine Scholomance Webzine schwarze-news.de Schwermetall.ch Scream Magazine Screamer Magazine Secolo XIX Senda Producciones Shock Magazine Shout It Loud Shoutoutmusic.dk Siren FM Sirius FM - Rock & Rap Confidential Sirius XSM Liquid Metal Skrikzine Skull N Bones Slave To Metal Slavestate Magazine SMN News Soil Chronicles Sonic Seducer Sons of Metal soultrainonline.de soundbase-online.de Soundi sounds2move.de Soundvenue.com SPARK Rock s.r.o. Spirit of Metal squealer-rocks.de Stagements Magazine Stavanger Aftenblad Steffenjungersen.dk Stormbringer STRUTTER'ZINE Subterráneo Heavy Webzine Sue Svenska Dagbladet Sveriges Radio - P3 - Rock Show SVT Sweden Metal Sweden Rock Magazine Sydsvenska Dagbladet Team Rock Radio Teeth of the Divine Terrorizer Magazine TESTAMENT MAG TGN The Age of Metal The Flight of Pegasus.gr The Gauntlet The Metal Crew The Metal Crypt The Metal Review
The Midlands rocks The Obelisk The Offering The Overflow Seagull - Head Of Music The Pit The Rock Train The Whiplasher The Wire the-spine.de This is Rock Thrash Hits Thrash Magazine Thrashocore Time For Metal TNT Radio Total Rock TotalRock Radio Transit Mag Trent Sound Trexsound Tropiques FM Truemetal.it TT Spektra turntorock.de Twilight Magazine Two Side Moon Promotions Uberrock - Editor Ultimate Metal ultrarock.free.fr Uncut UNDERGROUND EMPIRE undergrounded.de Underlyd.org Undersociety.fr UniRadio Jaen Universitetsradioen unruhr.de Up Magazine - Editor U-zine Vahalla Promotions Vampster Vaskarc.hu Venture Radio Vertigo VG Viborg Amts Avis Victory Ov Black Steel VIOLENCE MAGAZINE Visions VOICES FROM THE DARKSIDE Vs-magazine Wacken Radio WARHEIM WCR Weekendavisen W-Fenec WFM White Room Wicked Pix Wings of Death Wolfhound Metal Radio XXL-Rock Yastaradio YleX Zero Tolerance Magazine Zillo Zone Metal zwaremetalen.com Østlendingen Aage Jensen Mag/ Musikhuset Aage Jensen Aardschok Århus Stiftstidende Århus Studenterradio
SOME RESULTS OF OUR EFFORTS:
Interview in Sweden Rock Magazine (SWE):
Interview in Fireworks Magazine (UK):
Interview in Close Up Magazine (SWE):
Interview in Classic Rock (UK):
Interview in Metal Hammer (SPA):
TARGET PROMO-TEAM Christian Beyer
Christian was born in 1980 and has worked with music since 1995, when he started at Radio SLR in Slagelse, as radio host for various music-oriented shows, and for metal-show ‘Steelworks’. In 2000 Christian was employed by TP Music in Slagelse, where he had built a rock and metal scene, which quickly developed further to he arrange rock and metal concerts. Christian joined Target in 2005, responsible for sales in Denmark and abroad, and has thereby worked with bands like Volbeat, Morrissey, Malk De Koijn, Pretty Maids, Manowar, Gojira, Motörhead, Morbid Angel, Whitesnake and Kellermensch. Christian is currently responsible for rock / metal promotion abroad, and still responsible for all sales in Denmark and abroad to retail and online stores. Christian also participates in the country’s best music quizzes and arranges his own music quiz on Zeppelin Rockbar in Copenhagen once a month.
Christian Beyer christian@targetgroup.dk
Peter Mesnickow
Peter was born in 1979 and has 20 years experience on VME (Voices Music & Entertainment), where he has worked with Danish artists like Martin Hall, Tue West, Kenneth Bager, Agnes Obel, Saturnus, Alberte Winding, LOC, The Savage Rose, and many more. Additionally, he has been involved in the promotion and label management for companies like Nuclear Blast, Warp, Secretly Canadian and others, and has also worked with promotion and marketing in Denmark for acts like Nightwish, Manowar, Bright Eyes, Editors, Dimmu Borgir, Damien Jurado, Antony & The Johnsons, Sufjan Stevens, and many more. Besides, he has driven the Copenhagen goth/industrial event club The Black Cat in 15 years. Peter has been part of Target since 2013, and is involved in the promotion, A & R, merchandise and product management. Futhermore Peter is the vocalist of the bands Blazing Eternity and Black Wreath.
Peter Mesnickow peter@targetgroup.dk
Frederik Schnoor
Frederik was born in 1986 and has en extensive experience from the music- and culture business, both as press officer, concert organizer, and performing artist. Since 2010 he has worked for CPH:DOX (film festival), The Danish Musicians Union, and World Music Denmark, as well as organizing concerts through his own booking agency, Deluxe Booking. Frederik has a masters degree in Modern Culture, and is the leader of his own bluesrock band Freddy and the Phantoms.
Frederik Schnoor frederik@targetgroup.dk
Natalie Mortensen
Natalie was born in 1989 and is PR assistant at Target. She is a singer/songwriter, and she has worked at musical- and theatre Publishing house, Nordiska with responsibility for orchestra material. She has also worked as a Volunteer at such festivals as Skanderborg og Uhørt! festival. In December she graduated a course in Innovative Music Management. Furthermore Natalie is a journalist at the music magazine Bands of Tomorrow an manages Target’s venue Zeppelin.
Natalie Mortensen natalie@targetgroup.dk
Rich Lee
Rich grew up in the 80s-90s Washington DC punk/metal scene touring North America as a “roadie/driver/merchandizer” for several years with The Rhythm Pigs (El Paso punk band) and even just helping out at shows in general, while also working for a few record store chains in the North East as a metal buyer and doing “man on the street” album and regional concert promotions for Combat, Relativity/Earache and Noise. He was one of those people that made his own crude fliers promoting upcoming gigs, and dropped them off in every club and record store he could find just to get the word out. Although there was almost no money in it, but he did this for the passion for the music and hoped it would eventually get him a foot in the door. he was honored to promote tours for Death, Fates Warning, Coroner, Armored Saint and many others. Eventually he relocated to Tampa which at the time was considered to be “The Death Metal Capitol of the World” and was lucky enough to secure a job at Ace’s Records. When the owner sold the business I felt it was time to move on. Rich moved again to New York City to pursue a career in the music industry and was crushed at the fact that he was barely able to make a living and had to retire from the game. He has always believed that things come full circle and getting the chance to work with the people at Mighty Music/Target is a great opportunity to prove that he can succeed at what I had set out to do many years ago. To Rich this isn’t just a job, because he believe in the bands and music he is promoting!!
Rich Lee rich@mightymusic.dk
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SOME OT THE ARTISTS WE HAVE WORKED WITH: Volbeat Joe Bonamassa Journey Mastodon Amon Amarth Whitesnake King Diamond Pretty Maids Toto Hatesphere Illdisposed Mercenary Mike Tramp Mike Patton Motorhead Walter Trout Alice Cooper Blackmore’s Night Fear Factory Sepultura Nile Morbid Angel Arch Enemy Europe
Cradle Of Filth Burzum Neurosis Saturnus Clutch Denners Trickbag Sea Chainfist Solbrud Shredhead Evil Helhorse Scarred By Beauty Billy Boy In Poison Blood Label Lucer Pandemia No Return Brutality Iniquity Faceshift Sacrificial Taetra Thorium
Dim Mak Panzerchrist Sludge Vicious Art Malrun Boil Killer Bee Shades & Peters Electric Guitars Oliver Weers Bite The Bullet Shotgun Revolution Black Book Lodge Bullet Train Blast Statement Saint Rebel Parzival A Road To Damascus Siamese Fighting Fish Braodway Killers Aphyxion Vanir Grind Zero
Contact: Target Group ApS Gasvaerksvej 1, 1 tv 1656 Copenhagen V Denmark Phone (switch board): + 45 71 703 666 Phone (sales): +45 27 89 16 30 info@targetgroup.dk