The Grand Success of Fast Track Tie Racks
Just one revolutionary product idea you need to make it happen. This is what happened with Barbara Arner who came up with an idea of rotating tie rack. Since she always had the problem to organize to her husband’s ties, so she came up with this brilliant idea. With Tarlow product design being the best help and guide one could get to transform a bright idea into a
profitable deal. Tarlow Design is a one stop solution for any consumer product design, evolution, production of the product, and licensing. For Barbara to look for ties was a mission as they used to end up on the floor of the closet always and get all rumbled up, and then her husband used to wake her up while searching his tie through a dark closet to find the exact colour tie he wanted. Her innovative idea was to have a tie rack which revolved automatically like the mechanisms found at dry cleaners. Barbara contacted Tarlow designs and visited Tarlow Design studio. After Ken signed a confidentiality contract, then she gave a clear picture of her idea. Initially Ken was a bit skeptical that will people be really willing to pay for such a thing. Then we took a plunge and built a concept prototype to test the key features and get feedback from potential buyers. Most of the women in the
focus group said that it would make a great gift for their husband or boyfriend and since they had a hard time figuring out what to gift them on their birthdays or anniversaries, holidays and more. In US most of the sale say about over 50% occurs during holiday season, that’s when we decided and thought this is the perfect time to launch. With positive reviews from everywhere regarding the product, Tarlow went ahead to fully establish the fast track tie rack. We produced manufacturing drawings and created a good-looking functioning model. The fast track tie rack was an instant hit at every household show, and retail buyers signed a purchase contract right there and the fast track tie rack was a famous product now. Over the years over four million Fast Track Tie Racks have been sold worldwide, and our new millionaire Barbara Arne, she received over 1 million dollars in royalty payments.