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STYLE GUIDE


TABLE OF CONTENTS

PYRAMID CORPORATION LOGO

2

PYRAMID CORPORATION LOGO VARIATIONS

3

USE OF COLOUR

3

SURROUNDING SPACE

4

REPRODUCTION MINIMUMS

4

IMPROPER USAGE OF LOGO

5

STATIONERY APPLICATION

6

MERCHANDISE APPLICATION

7

FLEET TRUCK APPLICATION

9

EXTERIOR SIGNAGE APPLICATION

10

E-MAIL SIGNATURE APPLICATION

12

RELATED COMPANY LOGOS

13


PYRAMID CORPORATION LOGO

2


PYRAMID CORPORATION LOGO VARIATIONS

Black

Colour

Colour, reverse

USE OF COLOUR

Care should be taken to reproduce the logo colour accurately. Percentages of colour may be used as design elements, but they should never interfere with or alter the logo.

PANTONE 300 C

C

M

Y

K

100

62

6

0

R

G

B

0

92

185

3


SURROUNDING SPACE

x (x 2) This logo requires a minimum amound of blank space around it in order to maintain its integrity. This space is equal to twice the height of the smaller letters in the logo.

x

x (x 2)

REPRODUCTION MINIMUMS

In order to maintain legibility, the logo should never be reproduced smaller than shown on the right.

Width: 1 inch or 72 pixels

4


IMPROPER USAGE OF LOGO

Alternate colour versions of the logo should not be used as it dilutes the identity.

Screens and/or gradients of the original Pantone colour should not be used.

Stretching or any other modifications to the logo, no matter which version, should not be implemented as it confuses the audience.

Adding a background which interferes with the logo should not be used as it detracts from its impact.

5


STATIONERY APPLICATION

LETTERHEAD

ENVELOPE

4285 Main Street SW Calgary, AB T2M 4G3

BUSINESS CARD JOHN MACDONALD Project Manager

4285 Main Street SW Calgary, AB T2M 4G3

P: 123-456-7890

F: 123-456-7890

4285 Main Street SW Calgary, AB T2M 4G3 123-456-7890 john.smith@pyramidcorporation.com www.pyramidcorporation.com

www.pyramidcorporation.com

6


MERCHANDISE APPLICATION

COLOUR LOGO ON WHITE

COLOUR LOGO ON BLACK

7


MERCHANDISE APPLICATION

COLOUR LOGO ON WHITE

REVERSE LOGO ON BLACK

8


FLEET TRUCK APPLICATION

COLOUR LOGO ON WHITE

REVERSE LOGO ON BLACK

9


EXTERIOR SIGNAGE APPLICATION

10


EXTERIOR SIGNAGE APPLICATION

11


E-MAIL SIGNATURE APPLICATION

EXAMPLE: NAME Job Title

JOHN MACDONALD Project Manager

COMPANY NAME Company Address Phone / Cell / Fax Email / Website

PYRAMID CORPORATION 4285 Main Street SW Calgary, AB T2M 4G3 Ph: 123-456-7890 / Cell: 123-456-7890 / Fax: 123-456-7890 j.macdonald@pyramidcorporation.com / www.pyramidcorporation.com

Disclamier

This message and any documents attached hereto are intended for the addressee only and may contain privileged or confidential information. Any unauthorized disclosure is strictly prohibited. If you have received this message in error, please notify us immediately so that we may correct our internal records. Thank you.

12


RELATED COMPANY LOGOS

Pyramid Industrial Supply Corporation

Pyramid Land

Pyramid Instrumentation and Electric Corporation

Pyramid Landmark

13


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