STYLE GUIDE
TABLE OF CONTENTS
PYRAMID CORPORATION LOGO
2
PYRAMID CORPORATION LOGO VARIATIONS
3
USE OF COLOUR
3
SURROUNDING SPACE
4
REPRODUCTION MINIMUMS
4
IMPROPER USAGE OF LOGO
5
STATIONERY APPLICATION
6
MERCHANDISE APPLICATION
7
FLEET TRUCK APPLICATION
9
EXTERIOR SIGNAGE APPLICATION
10
E-MAIL SIGNATURE APPLICATION
12
RELATED COMPANY LOGOS
13
PYRAMID CORPORATION LOGO
2
PYRAMID CORPORATION LOGO VARIATIONS
Black
Colour
Colour, reverse
USE OF COLOUR
Care should be taken to reproduce the logo colour accurately. Percentages of colour may be used as design elements, but they should never interfere with or alter the logo.
PANTONE 300 C
C
M
Y
K
100
62
6
0
R
G
B
0
92
185
3
SURROUNDING SPACE
x (x 2) This logo requires a minimum amound of blank space around it in order to maintain its integrity. This space is equal to twice the height of the smaller letters in the logo.
x
x (x 2)
REPRODUCTION MINIMUMS
In order to maintain legibility, the logo should never be reproduced smaller than shown on the right.
Width: 1 inch or 72 pixels
4
IMPROPER USAGE OF LOGO
Alternate colour versions of the logo should not be used as it dilutes the identity.
Screens and/or gradients of the original Pantone colour should not be used.
Stretching or any other modifications to the logo, no matter which version, should not be implemented as it confuses the audience.
Adding a background which interferes with the logo should not be used as it detracts from its impact.
5
STATIONERY APPLICATION
LETTERHEAD
ENVELOPE
4285 Main Street SW Calgary, AB T2M 4G3
BUSINESS CARD JOHN MACDONALD Project Manager
4285 Main Street SW Calgary, AB T2M 4G3
P: 123-456-7890
F: 123-456-7890
4285 Main Street SW Calgary, AB T2M 4G3 123-456-7890 john.smith@pyramidcorporation.com www.pyramidcorporation.com
www.pyramidcorporation.com
6
MERCHANDISE APPLICATION
COLOUR LOGO ON WHITE
COLOUR LOGO ON BLACK
7
MERCHANDISE APPLICATION
COLOUR LOGO ON WHITE
REVERSE LOGO ON BLACK
8
FLEET TRUCK APPLICATION
COLOUR LOGO ON WHITE
REVERSE LOGO ON BLACK
9
EXTERIOR SIGNAGE APPLICATION
10
EXTERIOR SIGNAGE APPLICATION
11
E-MAIL SIGNATURE APPLICATION
EXAMPLE: NAME Job Title
JOHN MACDONALD Project Manager
COMPANY NAME Company Address Phone / Cell / Fax Email / Website
PYRAMID CORPORATION 4285 Main Street SW Calgary, AB T2M 4G3 Ph: 123-456-7890 / Cell: 123-456-7890 / Fax: 123-456-7890 j.macdonald@pyramidcorporation.com / www.pyramidcorporation.com
Disclamier
This message and any documents attached hereto are intended for the addressee only and may contain privileged or confidential information. Any unauthorized disclosure is strictly prohibited. If you have received this message in error, please notify us immediately so that we may correct our internal records. Thank you.
12
RELATED COMPANY LOGOS
Pyramid Industrial Supply Corporation
Pyramid Land
Pyramid Instrumentation and Electric Corporation
Pyramid Landmark
13