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CONFIDENTIAL

Frequently Used Template

Conceptual

Template June 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

2X2 CUBED Unit of measure

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2X2 TOWER Unit of measure

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5PS MARKETING Unit of measure

Product offering

Product

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Package

Place

Price

Positioning promotion

7S Unit of measure

Style

Strategy

Skills Shared values

Staff

Systems

Structure

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ARROW 3D Unit of measure

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FORCES AT WORK Unit of measure

New entrant

Suppliers

Industry competitors

Substitutes

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Buyers

JOINT Unit of measure

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LINKS 3 Unit of measure

Plan

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Implement

Support

PERSPECTIVE 3D Unit of measure

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PROPELLER 3D Unit of measure

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SCALE Unit of measure

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SIZES IN Unit of measure

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SPIRAL1 3D Unit of measure

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Brakes Spiral

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Tube in tube

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STAIRCASE Unit of measure

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ARROWS Unit of measure

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LEVEL 1 Unit of measure

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BLADES Unit of measure

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BOX Unit of measure

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CYCLE 1 Unit of measure

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INCOMING Unit of measure

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RIBBON Unit of measure

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RING Unit of measure

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UPON 2 Unit of measure

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CONTINUOUS Unit of measure

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CUTOUT Unit of measure

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LINEAR A Unit of measure

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LINEAR P Unit of measure

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LINEAR Q Unit of measure

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PROPELLER Unit of measure

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Te xt

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STEP 5 Unit of measure

Text

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2 ON 1 Unit of measure

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AGAINST Unit of measure

Text Text Text

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AT WORK Unit of measure

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COUPLED HORIZ Unit of measure

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COUPLED VERT Unit of measure

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FOCUSED Unit of measure

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FORCES AT WORK Unit of measure

New entrant

Suppliers

Industry competitors

Substitutes

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Buyers

PARALLEL Unit of measure

Text

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SPLIT Unit of measure

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SURROUND Unit of measure

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TWISTED Unit of measure

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UP & AWAY Unit of measure

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UP & DOWN Unit of measure

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2S-5S Unit of measure The people in the organization, considered in terms of corporate demographics, not individual personalities The processes and The way procedures through managers which things get done Staff collectively from day to day A coherent set behave with of actions aimed Systems Style respect to use at gaining a of time, Skills sustainable Strategy attention, advantage and symbolic over competition Capabilities actions Shared possessed by Structure Values the organization Those ideas of what as a whole as is right and desirable distinct from the The organization chart (in corporate and/or individuals. and accompanying individual behavior) Some companies baggage that show which are typical of the perform who reports to whom organization and extraordinary and how tasks are common to most of its feats with both divided up and members ordinary people integrated * Source:

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3CS TRIANGLE Unit of measure

Customer

Distributors

Clients

Competitors

Suppliers

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3S-4S Unit of measure The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and A coherent set of integrated actions aimed at The people in gaining a sustainable the organization, advantage considered in Structure over competition terms of corporate demographics, not individual personalities Strategy

Capabilities possessed by the organization as a whole as distinct from Skills the individuals. Some companies Shared values perform extraordinary feats with ordinary people Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members * Source:

Footnote Source

Staff

Systems

Style The way managers collectively behave with respect to use of time, attention and symbolic actions

The processes and procedures through which things get done from day-to-day

7S Unit of measure The way managers collectively behave with respect to use of time, attention and symbolic actions

A coherent set of actions aimed at gaining a sustainable advantage over competition Strategy

Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people

Style

Skills Shared values

Staff The people in the organization, considered in terms of corporate demographics, not individual personalities

* Source:

Footnote Source

Systems Structure The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated

Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members

The processes and and procedures through which things get done from day-to-day

BUSS PORTFOLIO

Medium Low

Competitive position

High

Unit of measure

Low

Medium

High

Product/market attractiveness * Source:

Footnote Source

CHANGE BOARD Unit of measure

Change vision Chief Executive Leadership groups Down the line External constitution

* Source:

Footnote Source

Commitment Conviction

Courage

Capability Individual activity

Enabling devices

DELTA P Unit of measure

• Accurate measurement of action and results • Clear accountabilities • Early wins

Visible demonstration of new vision and values by client leadership

Vision and Leadership

• Action plans sufficient to achieve goals • Agreement on objectives by line management • Management of highinvolvement process * Source:

Footnote Source

• Flow of 2-way communications • People’s understanding, belief and contribution to act on vision and action plans

• Implementation or Performance Measurement

Delta Problem Solving Process

Communications

near implementation of required structure and systems

Organizational Infrastructure People Development

• Client managers (particularly middle management) have skill to lead program implementation • Change in actual behavior

MACS Unit of measure • Industry attractiveness • Competitive position • Restructuring/rationalization opportunities

Value-creation potential in business unit

• Taxation/ valuation differences

* Source:

Footnote Source

Natural owner

• Business unit linkages

“One of the pack”

• Corporate center skills

Relative ability to extract value

High

Medium

Low

Retain and give top priority

Retain and give priority

Retain and manage for code or liquidate

Probably divest

Divest

Divest or liquidate

MANUFACTURING STRATEGY Unit of measure

Business Strategy

Manufacturing Strategy Configuration

Systems

Organization

Process Design

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Research Focus Labor Policy

Make vs. Buy

Product Design

PENTAGON Unit of measure

5 Restructuring framework

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PRICE BENEFIT Unit of measure

Benefit Competitive advantage

Competitive disadvantage Price

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SMILE CHART Unit of measure

Appraise performance and prospects 1 Develop strategy

Bottom up action programs 8

2 3

4 Redesign pivotal jobs

6 5 Design the skill building process

* Source:

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Top down action programs

Assess change readiness

STRAT GAMEBOARD Unit of measure

Create and pursue a unique advantage

Resegment the market to create a 1. niche Do more and better of the same

* Source:

Footnote Source

4. Exploit unique advantage industrywide

When to compete

STRAT MANAGE Unit of measure

Stage 4

Stage 3

Stage 2 Stage 1 Budget planning

Forecast based planning

Externally orientated planning

Strategic management

Meet Predict the Think Create the budget and future strategically future schedule Value system * Source:

Footnote Source

TREE PRODUCTIVITY Unit of measure

Effectiveness Contribution Available selling time Productivity Contribution Total selling costs

Source:

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Selling rate Sales Available selling time Utilization Available selling time Total sales time

Efficiency Available selling time Total selling costs

Selling margin Contribution Sales

Support leverage Total sales time Support costs Support intensity Support costs Total selling costs

VALUE CREATION Unit of measure

Improve core business performance

Redeploy assets

Maximize shareholder value Adopt sound financing approach

* Source:

Footnote Source

Grow through cultural initiative

Grow through acquisition and/or merger

VALUE SOURCES Unit of measure Industry restructure

Corporate center skills

Clientâ&#x20AC;&#x2122;s relative ability to extract value

Internal controller Shared resources

Linkages between business units

Transfer of capability Vertical integration Differences in tax position Real Existence of non-cases objectives

Financial ownership fit

Inefficiencies in financial markets Perceived Difference in valuation technique

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GANTT10 Unit of measure <##> Header

<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>

Text

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GANTT15 Unit of measure ## Header

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VENN 2 Unit of measure

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VENN 3 Unit of measure

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CONFIDENTIAL

Frequently Used Template

Data Driven

Template June 2002

AREA Unit of measure

350 300 250 Label 1

200 150

Label 2

100 50

Label 3

0 1996 * Source:

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1997

1998

1999

2000

2001

BAR Unit of measure

Label 1

50 40

Label 2

Label 3

Label 4 Label 5

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BAR 2 Unit of measure Title Unit of measure

Title Unit of measure

Label 1

50 40

Label 2

Label 3

Label 4 Label 5

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Label 1

Label 2

Label 3

Label 4 Label 5

BAR BUTTED Unit of measure

40 50

Label 1

55 30 40

Label 2

50 20

Label 3

30 45 10 25

Label 4

30 5 Label 5

15 25

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BAR STACKED Unit of measure

Series

Label 1

Label 2

Label 3 Label 4

Label 5 10

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25 45 65 96

000

BAR STACKED 100% Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5

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Series

000

70 40

30 60

100%=

000

20 50

000 000

BUBBLE Unit of measure Title Unit of measure 700

600

Label 5 Label 6

500 Label 4

400 300 200

Label 3 Label 2 Label 1

100 0 0 50 Title Unit of measure * Source:

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100

150

200

250

COLUMN Unit of measure

60 50 40 30 20

Label 1

* Source:

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Label 2

Label 3

Label 4

Label 5

COLUMN 2 Unit of measure Title Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5 * Source:

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Title Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5

COLUMN BUTTED Unit of measure

80 70 60 50 40 30

70 60

Label 1

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Label 2

Label 3

Label 4

Label 5

COLUMN STACKED Unit of measure 000 000 000 000 000 Series

Series

20 Label 1

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20 20 20 30 Label 2

25 50 40

30 20 40 Label 3

Label 4

Label 5

COLUMN STACKED 100% Unit of measure

100%= Series

000

10 15

Series

10 20

35 Series

Series

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Label 1

Label 2

Label 3

Label 4

Label 5

COMBO PIE SEGMENT COLUMN Unit of measure Title Unit of measure

Title Unit of measure 100% = 000

Label 5

10 Label 4

Series

10 45 Label 1

Label 3 15

20 Label 2

Label 1 * Source:

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COST CURVE Unit of measure Title Unit of measure 300 Label 5

250 Label 4

200 150 100

Label 3

50 Label 1

Label 2

* Source:

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0 50 Title Unit of measure

100

150

200

DUAL COLUMN LINE Unit of measure Title Unit of measure

Title Unit of measure

200

1,000 176

180 160

800

150

140

700

120

600

100

400

300

40 20

500

200

100

0 1990

* Source:

900

Footnote Source

1991

1992

1993

1994

1995

1996

1997

DUAL LINE Unit of measure Title Unit of measure 200

Title Unit of measure 1,000

180

900

160

800

140

700

120

600

100

500

400

300

200

100

0 1990 * Source:

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0 1991

1992

1993

1994

1995

1996

1997

LINE Unit of measure

600 Label 1

500 400

Label 2

300

Label 3

200

Label 4

100 0 1990 * Source:

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1991

1992

1993

1994

1995

1996

1997

PIE Unit of measure

Label 5

10 Label 4

10 45

Label 3

20 Label 2

* Source:

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Label 1

PIE 2 Unit of measure

Title Unit of measure

Label 4

Title Unit of measure

Label 5

10 Label 4

45 Label 1 Label 3 15

Label 3 15

20 Label 2

* Source:

45 Label 1

Footnote Source

20 Label 2

RANGE HIGH LOW Unit of measure

250

200

150

100

0 1990 * Source:

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1991

1992

1993

1994

1995

1996

1997

SCATTER X & Y Unit of measure

300 250 200 150 100 50 0 0 * Source:

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100

150

200

WATERFALL BAR Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5

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50 25 45 65 185

WATERFALL COLUMN Unit of measure

80 20

20 20

Label 1

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Label 2

Label 3

Label 4

Label 5

CONFIDENTIAL

Frequently Used Template

Named Objects

Template June 2002

ARROWS Unit of measure

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DISCLAIMERS CLIENT Unit of measure

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DISCLAIMERS INTERNAL Unit of measure

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This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.

DISCLAIMERS PRESENTATION Unit of measure

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LEGENDS Unit of measure

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Legend Legend Legend

MCKINSEY LOGO Unit of measure

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MISC Unit of measure

  – * Source:

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MOONS

Legend Legend Legend

Unit of measure

Low Medium High Low Medium High

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STICKER

Unit of measure

ILLUSTRATIVE CONFIDENTIAL PRELIMINARY DRAFT ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION

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STICKER OTHER Unit of measure

DISCUSSION DRAFT DISGUISED DRAFT FOR DISCUSSION SAMPLE CONCEPTUAL PROPOSED

PRELIMINARY DRAFT PRELIMINARY ESTIMATE CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE ROUGH ESTIMATE

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TO BE COMPLETED BACKUP HYPOTHESIS STRAW MAN REVISED

WORLD MAP Unit of measure

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CONFIDENTIAL

Frequently Used Template

Text

Template June 2002

PPT TABLE 2 Unit of measure Heading

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CONFIDENTIAL

Frequently Used Template

SEO VA

Template June 2002

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EXHIBIT TITLE

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EXHIBIT TITLE Title

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3-STEP

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4-STEP

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• Text

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• Text

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5-STEP

Text Text Text Text Text

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3 HORIZONTAL Unit of measure Text Text Text

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5 HORIZONTAL Unit of measure Text Text Text Text

• Text

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4-STEP Unit of measure Text Text Text

• Text

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FLOW 2 Unit of measure

Header

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FLOW 2 TITLE Unit of measure

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FLOW 3 Unit of measure

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FLOW 4 Unit of measure

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FLOW 5 Unit of measure

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FLOW 5 TITLE Unit of measure

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HORIZONTAL FLOW 3 Unit of measure Title Text

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• Text

• Text Text

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HORIZONTAL FLOW 5 Unit of measure

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Title

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HORIZONTAL FLOW 6 Unit of measure

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HORIZONTAL FLOW 7 Unit of measure Text

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FLOW WITH SHOCK 1 Unit of measure

Title

• Text

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Header

• Text

Header

• Text

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FLOW WITH SHOCK 2 Unit of measure

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• Text

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FLOW WITH 2 COLUMN Text

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• Text

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SQUARE FLOW Unit of measure

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FRAMEWORK Unit of measure

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• Text

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• Text

xxxxx Title

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• Text Text

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• Text

Unit of measure

• Text Text

• Text

• Text Text

Text

• Text

• Text Text

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Text

SCP

External shock

• xxxx

* Source:

S tructure

• xxx

Footnote Source

C onduct

• xxxx

P erformance

• xxxx

Unit of measure

Text

• Text

Text

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Unit of measure Text

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Title

• Text

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Unit of measure

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Text Text Text

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Text Text Text

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Text Text Text

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Text Text Text

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Unit of measure Title

Text

•

Text Text

Text

Text * Source:

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•

Title

• Text

Text

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TEAM STRUCTURE Title

•

Title

Client

McKinsey

Expert group

•

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Unit of measure

Text

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Text

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Title

Title • Text

Title Title

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Title Title

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Title

Title • Text

Title

Title • Text

Unit of measure Text • Text Text • Text

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Title

Sub title

• • •

Sub title

• • •

Risk management

Unit of measure

Text

• Text

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• Text

CYCLE 2 Unit of measure

• Text

• Text Text

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Text

CYCLE 2 Unit of measure

• Text

• Text Text

* Source:

Footnote Source

Text

CYCLE 3 Unit of measure

• Text

Text

• Text

Text Text

* Source:

Footnote Source

CYCLE 3 Unit of measure

• Text

Text

• Text

Text Text

* Source:

Footnote Source

CYCLE 4 Unit of measure

• Text

Text Text

• Text

• Text Text Text

* Source:

Footnote Source

CYCLE 4 Unit of measure

• Text

Text Text

• Text

• Text Text Text

* Source:

Footnote Source

CYCLE 5 Unit of measure

• Text

Text Text

• Text • Text

Text Text Text

• Text

* Source:

Footnote Source

CYCLE 5 Unit of measure

• Text

Text Text

• Text • Text

Text Text Text

• Text

* Source:

Footnote Source

CYCLE 6 Unit of measure

• Text

Text

• Text

• Text Text Text

Text

• Text

Text

• Text

* Source:

Footnote Source

CYCLE 6 Unit of measure

• Text

Text

• Text

• Text Text Text

Text

• Text

Text

• Text

* Source:

Footnote Source

FORCES AT WORK Unit of measure Text • Text

Text • Text

Text • Text Text • Text

Text • Text

* Source:

Footnote Source

2 BY 2 MATRIX Unit of measure

Text

High

• Text

Low High

Low Text

* Source:

Footnote Source

2 BY 3 MATRIX Unit of measure

• Text

Low

Text

High

• Text

Low

Medium Text

* Source:

Footnote Source

High

3 BY 3 MATRIX Unit of measure

• Text

Medium Low

Text

High

• Text

Low

Medium Text

* Source:

Footnote Source

High

4 BY 3 MATRIX Unit of measure

• Text

Medium Low

Text

High

• Text

3 Text

* Source:

Footnote Source

4 BY 3 MATRIX Unit of measure

• Text

Text

• Text

3 Text

* Source:

Footnote Source

STUDY OBJECTIVE Unit of measure

Text

• Text

* Source:

Footnote Source

• Text

LEVEL 03 Unit of measure

• Text Text

* Source:

Footnote Source

LEVEL 04 Unit of measure

• Text Text

* Source:

Footnote Source

LEVEL 09 Unit of measure

Text Text Text Text Text Text Text Text Text

* Source:

Footnote Source

• Text • Text • Text • Text • Text • Text • Text • Text • Text

GANTT – 4 WEEK Unit of measure

Text

• Text

* Source:

Footnote Source

Text

Unit of measure

Text

• Text

* Source:

Footnote Source

Text

Unit of measure Text Text

Text

• Text

* Source:

Footnote Source

Text

Text Text

Text

Unit of measure Text Text

Text

Text Text Text Text Text Text Text Text Text Text Text Text

• Text

* Source:

Text

Footnote Source

Unit of measure Text Text

• Text

* Footnote Source:

Source

Text 4

Unit of measure Text Text

• Text

* Footnote Source:

Source

Text 4

Unit of measure Text Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

* Footnote Source:

Source

Text 1 2 3 4

Unit of measure Text Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

* Footnote Source:

Source

Unit of measure Text Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

* Footnote Source:

Source

Unit of measure Text Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

• Text

* Footnote Source:

Source

Unit of measure Text Text

Text

1234123412341234123412341234 123412341234

• Text

* Footnote Source:

Source

Unit of measure Text Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 34 12 34 12 3 4 1 2 3 4 1 23 4

• Text

* Footnote Source:

Source

Unit of measure Text Text

• Text

* Footnote Source:

Source

10 11 12

Unit of measure

Text

1 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 12

Text

• Text

* Footnote Source:

Source

Unit of measure

Text Text

Responsibility

• Text

* Source:

Footnote Source

Mon

Tue

Wed

Thu

Fri

Unit of measure

Text Text

Responsibility

• Text

* Source:

Footnote Source

Text T

Unit of measure Text

Text

Label 1

50 40

Label 2 30

Label 3 20

Label 4 Label 5

* Source:

Footnote Source

Label 1

50 40

Label 2 30

Label 3 20

Label 4 Label 5

Unit of measure

Text

Label 1

50 40

Label 2

Label 3

Label 4 Label 5

* Source:

Footnote Source

Label 1

50 40

Label 2

Label 3 Label 4 Label 5

20 10

Text

Unit of measure

Text

Label 1

50 40

Label 2

Label 3

Label 4 Label 5

* Source:

Footnote Source

Text

Label 1

50 40

Label 2

Label 3 Label 4 Label 5

20 10

Label 1

50 40

Label 2

Label 3 Label 4 Label 5

20 10

Unit of measure

Text

Label 1

50 40

Label 2 Label 3 Label 4 Label 5

* Source:

30 20 10

Footnote Source

Text

Label 1

50 40

Label 2 Label 3 Label 4 Label 5

30 20 10

Label 1

50 40

Label 2 Label 3 Label 4 Label 5

30 20 10

Text

Unit of measure

Text

Label 1

Label 2

Label 3

Label 4

Label 5

* Source:

Footnote Source

Text

Label 1

Label 2

Label 3

Label 4

Label 5

Text

Label 1

Label 2

Label 3

Label 4

Label 5

Label 1

Label 2

Label 3

Label 4

Label 5

Unit of measure

Text

Label 1

Label 2

Label 3

Label 4

Label 5

* Footnote Source:

Text

Label 1

Label 2

Label 3

Label 4

Label 5

Source

Text

Label 1

Label 2

Label 3

Label 4

Label 5

Text

Label 1

Label 2

Label 3

Label 4

Label 5

Label 1

Label 2

Label 3

Label 4

Label 5

Unit of measure

Text

Label 1

50 40

Label 2

Source:

Footnote Source

Label 4

Label 3

Label 5

20 10

Unit of measure

Text

Label 1

Label 4

Label 5

Footnote Source

Label 3

Source:

Label 2

Text

30 20 10

Unit of measure

Text

Label 1

Label 5

* Source:

Footnote Source

Label 3

Text

Label 2

Label 4

Text

Unit of measure

Text

Label 1

Label 5

* Footnote Source:

Source

Text

Label 3

Text

Label 2

Label 4

Text

EXHIBIT TITLE Unit of measure

Title Measure

Label

Label Label Label

Label

Label Text

* Footnote Source:

Title Measure

Source

20 10

Label

Label Label Label

Text

Label

20 10 Text

EXHIBIT TITLE Unit of measure Title Measure

Title Measure

Label 1

Label 2

Label 3

Label 6

Label 5

Label 6

Title Measure

60 50

Label 2

Label 3

Label 4

Label 5

* Footnote Source:

30 20 10

Title Measure

Label 1

Label 6

Label 4

Label 5

Label 2 Label 3

Label 4

Label 1

Source

Label 1

Label 2

Label 3

Label 4 Label 5 Label 6

20 10

EXHIBIT TITLE Unit of measure Title Measure

Title Measure

Label

Label Label Label

60 50 40

Label

Label Text

* Footnote Source:

Label

Title Measure

30 20 10

Source

Label

Label Label Label Label

Text

Title Measure

30 20 10

Label

Label Label Label Label

Text

Label

30 20 10 Text

EXHIBIT TITLE Unit of measure

Text

Label 1

* Source:

Label 2

Footnote Source

Label 3

Label 4

Label 5

Label 1

Label 2

Label 3

Label 4

Label 5

EXHIBIT TITLE Unit of measure

Text

40 30

* Source:

Footnote Source

40 30

Label Label Label Label 1 2 3 4

40 30

Label Label Label Label 1 2 3 4

EXHIBIT TITLE Unit of measure

Text

40 30

Label Label Label Label 1 2 3 4

Source

Label Label Label Label 1 2 3 4

* Footnote Source:

Text

40 30

Label Label Label Label 1 2 3 4

40 30

Label Label Label Label 1 2 3 4

EXHIBIT TITLE Unit of measure

Title Measure

Label 1

* Source:

Label 2

Footnote Source

Label 3

Label 4

Label 5

Label 1

Label 2

Label 3

Label 4

Label 5

EXHIBIT TITLE Unit of measure

Title Measure

Text

Title Measure

Text

50 40

30 20

Label Label Label Label 1 2 3 4

Source

Label Label Label Label 1 2 3 4

50 40

* Footnote Source:

Text

30 20

Label Label Label Label 1 2 3 4

EXHIBIT TITLE Unit of measure

Source

30 20

Label 4

Label 3

Label 2

Label 1

Label 4

Label 3

Label 2

* Footnote Source:

Label 4

Label 1

Text

Label 1

Text

Label 2

Text

Title Measure

Label 2

Text

Title Measure

Label 3

Title Measure

Label 3

Title Measure

EXHIBIT TITLE Unit of measure Title Measure

Title Measure

Text Text Text Text Text Text Text Text

Title Measure

Text Text Text Text Text Text Text Text

Title Measure

Text Text Text Text Text Text Text Text

* Footnote Source:

Source

Text Text Text Text Text Text Text Text

Unit of measure

Title (Measure)

Text

Title (Measure) Title Measure

Text

Title (Measure)

Text

Title (Measure)

Text * Footnote Source:

Source

Text

Unit of measure

Title (Measure)

Text

70 60 50

Text

Title (Measure) 20

Text

Title (Measure) 20

Text

40 30

Title (Measure)

Text

Title (Measure)

Text

* Footnote Source:

Source

Text

Title (Measure) 20

Text

Title (Measure) 20

Text

ROIC TREE ANALYSIS Percent

Title

Title 6.1

93.8

98.4

96.1

1.5

0.8

3.1

13.6

85.3

Title

Title 11.2

87.7

0.1

1.1

Title

6.9

-0.2

2.3

25.9

Title

37.0 2.5

43.3

-0.2 99

2.3

0.0

32.4

28.8

27.1

Title 25.9

2.6

1.8

1.7

21.5

23.4

15.6

15.7

13.8

18.3

Title 15.6

13.7

11.4

9.7

10.6

-4.0

-5.2

-4.7

13.7

13.5

Title 1.10

0.30

0.30 -0.26

98 01

0.0

1.8

48.2

23.9 6.9

50.4

2.0

Title

9.9

2.0

0.04

Title 01

Title 27.8 43

Title 20.5

9.3

8.4

9.7

02 98

1.9

7.5

8.0 5.5

-1.5 99

Title

Title 7.9

-5.0

-4.2

12.1

18.8

EXHIBIT TITLE Unit of measure

Text

100%= 000 Series

000

10 15

Series

Source:

Footnote Source

000

Series

10 20

35 30

Label Label Label Label Label 1 2 3 4 5

Series

000

Series

000

15 20

40 Series

100%= 000

Label Label Label Label Label 1 2 3 4 5

EXHIBIT TITLE Unit of measure

Text

100%= 000 Series

000 15

000

10 15

Series

100%= 000 Series

Series

100%= 000 Series

Series

Source

000

10 20

Series

000

Series

000

Label Label Label Label Label 1 2 3 4 5

* Footnote Source:

000

Series

000

Series

000

15 20

Text

Label Label Label Label Label 1 2 3 4 5

Series

Label Label Label Label Label 1 2 3 4 5

EXHIBIT TITLE Unit of measure Title Measure

Title Measure

100%= 000 Series

Series

000

10 10

Series

15 35

Text

20 20

Text

000

10 10

15 35

Text

100%= 000

000

10 10

Text

Series Text

000

Text

Title Measure

100%= 000 Series

Series

100%= 000

000

10 10

Series

15 35

Text

* Footnote Source:

20 20

Text

Source

Text

Series Text

Text

Unit of measure

Title Measure

Title Measure 100% = xxxx

100% = xxxx

Label 4

Label 3

10 45 Label 5

Label 2

* Source:

45 Label 5 Label 2

Label 1

Footnote Source

Unit of measure

Title Measure

Title Measure 100% = xxxx

Label 4 Label 3

Label 4

Label 3

45 Label 5

Label 2 15

100% = xxxx

Label 4

Label 3

45 Label 5

Label 2 15

10 45 Label 5

Label 2 15

Label 1

* Footnote Source:

Source

Unit of measure Title Measure

Title Measure 100% = xxxx

100% = xxxx

Label 4 Label 3 Label 2

Label 4

Label 3

10 45 Label 5

Label 2

Label 1

Label 1 Title Measure

100% = xxxx

Label 4

Label 2

* Footnote Source:

45 Label 5

Title Measure

Label 3

10 10

Label 4

Label 3

10 45 Label 5

Label 2

10 10 45 Label 5

Label 1

Source

Unit of measure

Title Measure

350 300 250 230

245

267

250

278

298

165

100 89

0 1990

Source:

245

267

250

278

298

200

150

300 250 230

200

350

120

175

180

150 100

130

50 91

Footnote Source

1995

0 1990

120

130

165

175

180

1995

Unit of measure

Title Measure

350

300 250 230

245

267

278

350

298 300

250

250 230

200

245

267

278

298 300

250

250 230

200

150

165

100 50

Title Measure

120

175

180

130

0 1990

150

* Footnote Source:

Source

1995

267

298

250

200 165

100

245

278

120

175

180

130

100

0 1990

150

1995

120

130

165

175

180

1995

0 1990

Unit of measure Title Measure

Title Measure

325 350 298 300 278 267 250 300 245 250 230 200 220 150 195 180 175 165 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997

Title Measure

325 350 300 298 267 250 278 300 245 250 230 200 220 150 195 180 175 165 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997

* Footnote Source:

Source

Unit of measure Title Measure 325 350 298 300 278 267 250 300 230 245 250 200 220 150 195 180 175 165 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 Text Title Measure 325 350 298 300 278 267 250 300 245 230 250 200 220 150 195 180 165 175 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 * Footnote Source:

Source

Unit of measure Title Measure 400

350 300 250

230

245

267

250

278

298

300

100 50

0 1990

120

1991

130

1992

165

1993

175

1994

180

195

220

1996

165

175

180

195

220

1992

1993

1994

1995

1996

1997

267

278

298

300

325

250

165

175

180

195

220

1992

1993

1994

1995

1996

1997

267

278

298

300

325

250

165

175

180

195

220

1993

1994

1995

1996

1997

1991

245

250

Title Measure 300 230 200 100

89 120 0 1990 1991

1995

325

130

400

200 150

325

300

89 120

0 1990

Title Measure

298

267

300 230 200 100

278

245

130

1997

Title Measure 400 300 230 200 100

245

89 120 0 1990 1991

* Footnote Source:

Source

130 1992

Unit of measure

Title (Measure) 400 245 300 230 200 100 89 120 0 1990 1991

267

250

278

298

300

325

130

165

175

180

195

220

1992

1993

1994

1995

1996

1997

267

250

278

298

300

325

130

165

175

180

195

220

1992

1993

1994

1995

1996

1997

267

250

278

298

300

325

130

165

175

180

195

220

1992

1993

1994

1995

1996

1997

267

250

278

298

300

325

130

165

175

180

195

220

1992

1993

1994

1995

1996

1997

Title (Measure) Title Measure 350 300 250

230

245

267

250

278

298

300

200 150 100 50

0 1990

120

130

1991

1992

165

1993

175

1994

180

1995

195

1996

325

220

1997

400 245 300 230 200 100 89 120 0 1990 1991

Title (Measure) 400 245 300 230 200 100 89 120 0 1990 1991

* Footnote Source:

Source

STICKER AND OTHERS EXAMPLE

BACK UP REVISED

ESTIMATE TENTATIVE PROPOSED

HYPOTHESIS

CONCEPTUAL

ILLUSTRATIVE

PRELIMINARY

CONFIDENTIAL

ROUGH ESTIMATE

STICKER AUTOMAKER EXAMPLE

ONLY FOR DISCUSSION WORK IN PROGRESS

REVISED

ESTIMATE TENTATIVE HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE CONFIDENTIAL

PRELIMINARY

ROUGH ESTIMATE

VERY PRELIMINARY

TO BE COMPLETED

BACK UP

VERY PRELIMINARY

TO BE COMPLETED

WORK IN PROGRESS

ONLY FOR DISCUSSION

High Medium Low

STICKER AND OTHERS

Text

MAPS

APPENDIX

END OF DOC