Festival Fever

Cywain backs Welsh producers at Royal Welsh Show and National Eisteddfod of Wales

Between the 18th and 21st of July, sixteen food and drink businesses will be given the opportunity to attend the Royal Welsh Show – one of the UK’s largest agricultural events – and be part of Cywain’s trade stand. With producers of coffee, beer, chocolate, preserves, and much more due to attend, Cywain will be providing a platform for exceptional Welsh food and drink to reach the Show’s visitors – typically numbering over 200,000 per year. Some notable clients who have previously benefited from Cywain’s support at the RWS include Maggie’s African Twist, free-range pork producer Myrddin Heritage, and Drop Bear Beer Co. – which is now the UK’s top rated alcohol-free brewery.

Dewi Evans, Cywain Project Manager, had the following to say about RWS 2022: “We are delighted to be back at the Royal Welsh Show and to be able to give 16 of Cywain’s clients a chance to test trade again at the Food Hall, selling direct to the public, and more importantly meeting buyers of all sizes from the United Kingdom. This is undoubtedly one of the best opportunities for our producers to enter new markets and grow their business, which is central to the Cywain project.”

Amongst the producers in attendance will be Pembrokeshire Gin, the Cross Hands-based roastery Alfie’s Coffee Co., cheesecake producers Marie Cresci and Pantri Eleri, and real craft ale breweries including Magic Dragon, Antur, and St. Davids Old Farmhouse.

In August, more of Cywain’s clients will also be attending the National Eisteddfod, Wales’ largest annual Welsh-language music, poetry, and arts festival being held this year in Tregaron, Ceredigion (30 July – 6 August). Cywain producers will feature as part of the Menter a Busnes stand, where in addition to reaching the 150,000 visitors attending the festival, newer businesses will have the opportunity to test trade their products.

Also planned throughout the week are various tasting sessions, during which time visitors will have the chance to try a range of Wales’ best coffees, spirits, honey, preserves, cheeses and other products. On Tuesday there will also be a showcase of fine Welsh seafood from the on-site restaurant, Platiad and on the Friday visitors will have a chance to get an up-close look at some of the honeybees which produce Bee Welsh Honey. Both the Royal Welsh Show and the National Eisteddfod are set to be fantastic cultural events with a strong focus on celebrating what Wales has to offer the world as a nation. As such, both the RWS and the Eisteddfod are ideal platforms for some of Wales’ best up-and-coming producers to demonstrate the quality and craftsmanship that sets Welsh food and drink apart on a global level.

We would urge anyone interested in either event to go along and visit the Cywain stands to learn more about the producers mentioned above, and to try some excellent Welsh food and drink! Additionally, if you are a small food and drink business owner seeking support to grow your brand, further develop products, and reach new markets, then why not reach out to Cywain to discuss what opportunities might be on offer to you?

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