Taste of Christmas by Rob Herdman

CHECK OUT

FLOORPLAN

INSIDE

BE PART OF THE 04 06 SEASON’S GREATEST VISIT TASTEOFCHRISTMAS.COM OR CALL the team on 020 7471 1092

DEC LONDON

ExCeL

BE PART OF THE CAPITAL’S BIGGEST FESTIVE EVENT THE

EVENT

Here at Taste HQ, we have been busy preparing for Taste of Christmas, the spiced up, tinsel covered partner to the award-winning Taste of London festival. Perfectly timed, from the 4th – 6th December London’s ExCel will transform into the ultimate winter wonderland for three days of luxurious winter feeding and feasting. Join 200 of the UK’s best producers and brands who gather at Taste to showcase fresh and seasonal produce, premium wines and spirits, and endless gastronomic inspiration. This is your biggest opportunity to meet, interact and sell to over 30,000 of the capital’s most committed and affluent foodies in the festive period. Why Taste? Because it is quite simply the best place to meet and sell to consumers who are serious about food. Festive puns fully intended, the mix of quality food and drink, restaurants and chefs make the Taste of Christmas recipe more fruitful than a figgy Christmas pudding!

IF YOU WANT TO HEAR YOUR TILLS RINGING THEN START SINGING TO THE TUNE OF TASTE OF CHRISTMAS 2009! Contact the team: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

Book your sTAND today to access 30,000 savvy and knowledgeable food lovers Taste is all about Quality in Quantity… yes not only do we deliver you a quality demographic of committed foodies, we deliver them to you in their thousands. No other event attracts this hard to reach audience who are prepared to pay a premium for quality in the numbers that we do. They are fervent food ambassadors who care passionately about the food and drink they consume and purchase.

TASTE VISITOR 30,000 AB visitors 67% Female / 33% Male Aged between 25

THE

VISITORS

– 54

£62,000 average household income

65% from Greater London and the South East

Quirky facts about the Taste community…

percentage of visitors who had not visited any consumer event in 2 years

amount of pounds spent per visitor on food and drink

percentage of visitors who state cooking and food as one of their top three interests

average number of drinks purchased per visitor

percentage of visitors who had been to a ‘taste’ event previously

Contact the team: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

Book your STAND today AND become part of the most innovative festive food & drink event

THE

FEATURES

A fantastically diverse range of features abound, offering you opportunities to strengthen your marketing strategy and engage upscale opinion formers. This year visitors cannot take a turn without a serving of foodie inspiration, creating the perfect environment for you to sell, sample and showcase. Shopping lists will be endless as visitors turn their gastronomic inspiration into foodie buys. Whether it is sampling seasonal dishes from our top restaurants, learning from world class chefs in the Taste Theatre and Cookery School, or having thirsts quenched by leading sommeliers in the Wine and Spirit Theatre, there’s plenty of reasons to stock up the larder.

New for 2009 Think of our features as whetting appetites before visitors descend on you to learn, try and buy.

Taste Beer

A Boutique Beer Market for independent, craft breweries and Beer Masterclasses led by industry experts.

Taste Wine

A Boutique Wine Market for small producers and wineries.

Taste Chocolate and Taste Cheese

Small producers and larger brands can host tutored tastings and pairings. Strictly limited availability. To apply for one of these features contact the team on 020 7471 1092

AN ENVIABLE LINE-UP OF LONDON’S VERY BEST RESTAURANTS Almeida, Baltic, Benares, Bentley’s Oyster Bar and Grill, Club Gascon, Dolada, Eastside Inn, L’Anima, Modern Pantry, St. Pancras Grand, Sumosan, Taramind, Trishna… and many more will be serving up mouth watering winter dishes.

Contact the team: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

Book your STAND today because Taste of Christmas delivers great results Exhibiting In these tough economic times it is important that any investment into the promotion of your business demonstrates a great return. Taste is a tried and tested formula and this is the reason why the best brands choose Taste – we deliver great results.

SPONSORSHIP

THE OPPORTUNITY

Here at Taste HQ we work closely with brands to create partnerships that deliver on every level. Tell us your objectives and we will provide you with a tailored opportunity that puts your brand at the forefront of experiential marketing and works within your strategy. Elements still available for sponsorship include:

The Wine and Spirit Theatre

The Restaurants

Cheese and Chocolate Tastings

VIP Lounge

Ready Made Stand All stands include: walling, name board, carpet, show tickets, listings – show book, menu card, website. £285 + VAT per m²

Specialist Stand Small producers with premium and unique products within the categories of specialty food, chocolate and beer. Entry is by application only.

Space Only Bring your own stand to the event. Minimum 15sqm and key locations are going fast. Space includes show tickets, listings – show book, menu card, website. £260 + VAT per m² Contact the team on 020 7471 1092.

Star Bar A stylish way to create an innovative and interactive experience or bar under your own roof, within key categories such as wine, beer, and spirits. By application from 10K + VAT. Contact the team on 020 7471 1092.

Contact the team: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

To bring our key messages to life and convey them to millions of our target consumers, Taste of Christmas will be supported by an extensive three month marketing campaign. Utilising a raft of media the campaign will be a mix of print, online, direct mail, radio, leafleting, PR and restaurant activity, all valued in excess of £1.5 million.

THE

PROMOTION

National advertising across glossy food magazines London centric press coverage Extensive Taste database and partner database communication Outdoor leafleting in key target areas

delicious. MAGAZINE

Some of the brands and companies involved with the Taste of Christmas success story so far:

THE

LINE-UP To see the full line-up of exhibitors and sponsors so far, and all the latest event news make sure you visit tasteofchristmas.com

Contact the team: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com

GET

Taste Restaurants

Taste Cheese

Top chefs from the UK’s best restaurants will serve up mouth watering seasonal specials.

Producers, cheese shops and brands have the opportunity to showcase and sell their cheeseboards in a wonderland of all things dairy. Visitors will then have a chance to take a tutorial, try their hand at cheese and wine matching and buy their Christmas cheeses.

STANDS ARE LIMI

ED. CALL THE TEAM TODAY TO

BOOK YOUR

SPACE

The AEG Taste Theatre

THE O2 LOUNGE

Bar

VIP ENCLOSURE

D40

D43

THE AEG TASTE THEATRE

D10 D12 D14

D16 D18 D20

D11 D13

D17 D19 D21

D15

The Boutique Beer Market is a fantastic gathering of independent and craft breweries, aimed at celebrating the diversity and versatility of beer. Visitors can then try one our beer masterclasses led by industry experts.

D38

BOH

GET

INVOLVED

Taste Beer with Beer Exposed

Live cooking demos, banter-a-plenty and festive frivolities as world class chefs take to the stage.

Stage

INVOLVED

D44

D45 D46 D47 D48

D64

D65

Restaurants

B25

D67

D65a

B12B11B10B9 B8 B7

B24 B23

D69

B22B15

D70 D71

D65b

B13

D68 B26

B6 B5

B14 B27

B21B16

B20B17

B19B18

TASTE BEER with Beer Exposed D108

D66

D66a

D86 D88 D90

D92 D94 D96

D98 D100 D104 D105

D85

D93 D95 D97

D99

D89D91

D102D103

Demo

D107 D106

C22

C38

C78

Restaurants

AEG

C21

R15

R16

R17

R18

A TASTE OF FRANCE from Peugeot

C107

Restaurants

Philips

C106

C77

C105

R10

R11

R12

R13

R14

Bar

C108

C78a

R19

R20

R21

E11 E9

E25

R22

E12 E10 E8

B107

E19 E17

E26

TASTE E20E18 CHEESE

E27

Festive Bar

Welcome to Taste

The Kasteel Cru Lounge

B3 B2

B108

B106 B105 A109

A2 A1

A8 A7

A10 A12 A9

A11

A13

A16 A18 A20

A22 A24

A26

A28 A30 A32 A34 A36

A38

A15

A21 A23

A25

A27 A29 A31 A33

A37

A19

A40 A42 A44 A39

A43

A61

A62

A60

A63

A83 A85 A87 A89 A91

A94

A95

A98 A100 A102 A97 A99 A101

A82 A84 A86 A88 A90

A103

A106A107 A105

A108

Demo

A59

THE WAITROSE COOKERY SCHOOL in association with Philips

A58

A50

TASTE CHOCOLATE

Waitrose

A57 A56

A46

A47 A48 A49

A51

A52 A53 A54

EXIT

A64

ENTRANCE

A45

A65

A73 A75 A77 A79 A81

A74 A76 A78 A80 A80a

A66

Top gastronomes will deliver interactive demonstrations designed to provide practical hints and tips as visitors get ‘hands-on’.

THE WINE & SPIRIT THEATRE

EXIT

ENTRANCE

A Taste of France with Peugeot The Waitrose Cookery School in association with Philips

W9 W8

A67 A68 A69 A70 A71 A72

A55

W10

GET

Live cooking demos showcasing the techniques and sophistication that only French cuisine can offer.

Speciality Stands

The Wine and Spirit Theatre

INVOLVED

The Speciality Food Market is an exquisite collection of artisan producers with unique or premium products. Entry is strictly by application only.

Taste buds will be teased and thirst quenched with a fantastic line-up of masterclasses devised by top sommeliers and industry experts.

GET

Taste Chocolate

INVOLVED

Small producers, chocolate shops and larger brands have the opportunity to showcase and sell their ranges to a captive audience of chocoholics. Visitors will then be educated in the passionate world of chocolate in a line-up of tutored tastings and masterclasses as well as shopping for yummy stocking fillers.

Taste Wine

GET

INVOLVED

The Boutique Wine Market is the perfect platform for small wine producers and independent merchants to meet and sell to an audience of wine connoisseurs and aspiring oenophiles.

* Floorplan correct at time of print

Contact the team: 020 7471 1092 • tasteofchristmas@brandevents.co.uk • tasteofchristmas.com