Tastemaker 2014 media kit

Page 1

TASTEMAKER 2014 MEDIA KIT


Since 2011, Atlanta Tastemaker Magazine , a digital bi-monthly lifestyle magazine designed for millennials by millennials, has quickly become the go-to publication for thousands of impressionable young thought leaders. Tastemaker Magazine delivers positive content that aims to be digitally social, while keeping our young group of multi-cultural readers, who happen to be entrepreneurs, CEO’s, and global leaders, engaged about topics that enhance and entertain their lives. As a unique voice to our group of peers, Tastemaker Magazine’s brand stands on being authentic, credible, and delivering the most comprehensive coverage in pop culture.

Our Mission: To be a credible lifestyle source for young thought leaders. – Tiffini Gatlin, Publisher


Founder + Publisher Tiffini Gatlin represents a new demographic of leaders who are aggressively ditching their 9 to 5 careers to become founders of innovative start-up companies, CEO’s of age old brands we’ve come to know and love and global leaders among an era of new media. She’s known among her peers as a millennial go-to girl who started Tastemaker Magazine as a woman owned brand that delivers authentic, reliable and cutting edge content to one of the fast growing generations in U.S. history. Tiffini’s ingenuity and entrepreneurial success has given her the opportunity to be featured in national media outlets including Black Enterprise, ESSENCE Magazine, Rolling Out Magazine, Better Mornings Atlanta, 11AliveNews.com, and more. Her prior career success as Assistant Vice President of Consumer and Small Business Banking with Bank of America coupled with her successful blogger to brand collaborations and campaigns, has given her the ammunition needed to lead Tastemaker Magazine to becoming the digital publication of choice among millennials. Follow her on twitter: @theatlgo2girl email: editor@tastemakermag.com


TASTEMAKER EDITORIAL CALENDAR

2014

{

Publisher-Tiffini Gatlin editor@tastemakermag.com Lifestyle Editor- Andrea Janise ajanise@tastemakermag.com Health Editor- Monica L. Ponder mlponder@tastemakermag.com Feature Editor-Francine Salters fsalters@tastemakermag.com Art Director-Darnell Wilburn dw@darnellwilburn.com

JANUARY-FEBRAURY

JULY-AUGUST

PUBLISH 1/6/2014

PUBLISH 7/7/2014

Re-fresh • Love • *New: Book Club • Campus/Tastemaker Spotlight

Hollywood • Blockbuster Movies • Faces to Watch in Hollywood • Music, Film, TV

MARCH-APRIL

SEPTEMBER-OCTOBER

PUBLISH 3/3/2014

PUBLISH 9/8/2014

Spring into Shape • Finances+Career • Body + Fitness • Home • Style

Foodie • New Restaurants • Chef Features • Black Owned Establishments • Recipes

MAY-JUNE

NOVEMBER-DECEMBER

PUBLISH 5/5/2014

Relationship Issue (Big Issue) • Celebrating Mothers + Fathers • Weddings • Travel (summer vacations) • Bloggers in Fashion +Beauty Awards • Tastemaker’s 3 Year Anniversary *EDITORIAL CALENDAR SUBJECT TO CHANGE

PUBLISH 11/3/2014

The Influencer Issue • Top 20 Influencers of 2014 • Holiday Glitter, Glamour+ Shine


SPREAD

FULL PAGE


LEADER BOARD

SIDE BAR AD


TASTEMAKER has a team of professional photographers and videographers ready to capture your special event for digital editorial layouts, web and or interactive media. Our team, has been tapped to photograph the most prestigious events and celebrities locally and nationally. View our entire gallery of photos here.


We know Millennials! Allow us to create a specialized marketing campaign that will attract an impressionable demographic of consumers to your brand.

Lexus presents: The Day in the Life of a Style Blogger

Click play to view our production for Lexus


Meet your potential clients where they are! We love using new mediums to create custom marketing campaigns to effectively deliver your brands strategic messaging. Contact us today, to get started!


With our extended relationships with media outlets like 11 Alive News, an NBC affiliate, we are able to reach far beyond our specific demographic to help our advertisers with curated sponsored content.


2014

TASTEMAKER RATES Sales Director Charley Moore cmoore@tastemakermag.com 404-884-8296

Custom

Digital Flip Magazine

Full Page $1750 *per issue Spread $2250 *per issue Sponsored Content $750+ Tastemakermag.com

Leader board 728x90

$750**

Footer 728 x 90

$450**

Sponsored Content $500+ Backsplash $900** Side Bar Ads 300 x 250

$550**

* 20% discount will be given for advertising for 3 issues. * 40% discount will be given for advertising for 6 issues. **Price for one month ROS. Discount will be applied for advertising for more than one month.

Photography -

$150 per hr

Videography -

$1500-$3000

Instagram Ads-

$100

Campaigns -

*Please Call

E-Blast-

$300+


OUR NUMBERS AT A GLANCE • 6,000+ MAGAZINE SUBSCRIBERS • 9,000 AVERAGE MONTHLY MAGAZINE READERS • 100,000 UNIQUE IMPRESSIONS ANNUALLY SINCE 2011 • 9,600+ MONTHLY VISITORS TO TASTEMAKERMAG. COM • 8,000+ COMBINED SOCIAL MEDIA FANS


OUR READERS AGE DEMOGRAPHIC 20-40 { COMMONLY REFERRED TO AS MILLENNIALS } HOUSEHOLD INCOME { MEDIAN HHI} $50,000 EDUCATION 95% COLLEGE EDUCATED HOUSEHOLD COMPOSITION 45% CHILDREN AGES 0-17 55% NO CHILDREN AGES 0-17 MARITAL STATUS 37% MARRIED 63% NOT MARRIED MIXED DEMOGRAPHIC 77% AFRICAN AMERICAN 4% ASIAN 15% CAUCASIAN 3%HISPANIC 1% OTHER SEX 61% FEMALE 49% MALE


TASTEMAKER www.tastemakermag.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.