TASTEMAKER 2014 MEDIA KIT
Since 2011, Atlanta Tastemaker Magazine , a digital bi-monthly lifestyle magazine designed for millennials by millennials, has quickly become the go-to publication for thousands of impressionable young thought leaders. Tastemaker Magazine delivers positive content that aims to be digitally social, while keeping our young group of multi-cultural readers, who happen to be entrepreneurs, CEO’s, and global leaders, engaged about topics that enhance and entertain their lives. As a unique voice to our group of peers, Tastemaker Magazine’s brand stands on being authentic, credible, and delivering the most comprehensive coverage in pop culture.
Our Mission: To be a credible lifestyle source for young thought leaders. – Tiffini Gatlin, Publisher
Founder + Publisher Tiffini Gatlin represents a new demographic of leaders who are aggressively ditching their 9 to 5 careers to become founders of innovative start-up companies, CEO’s of age old brands we’ve come to know and love and global leaders among an era of new media. She’s known among her peers as a millennial go-to girl who started Tastemaker Magazine as a woman owned brand that delivers authentic, reliable and cutting edge content to one of the fast growing generations in U.S. history. Tiffini’s ingenuity and entrepreneurial success has given her the opportunity to be featured in national media outlets including Black Enterprise, ESSENCE Magazine, Rolling Out Magazine, Better Mornings Atlanta, 11AliveNews.com, and more. Her prior career success as Assistant Vice President of Consumer and Small Business Banking with Bank of America coupled with her successful blogger to brand collaborations and campaigns, has given her the ammunition needed to lead Tastemaker Magazine to becoming the digital publication of choice among millennials. Follow her on twitter: @theatlgo2girl email: editor@tastemakermag.com
TASTEMAKER EDITORIAL CALENDAR
2014
{
Publisher-Tiffini Gatlin editor@tastemakermag.com Lifestyle Editor- Andrea Janise ajanise@tastemakermag.com Health Editor- Monica L. Ponder mlponder@tastemakermag.com Feature Editor-Francine Salters fsalters@tastemakermag.com Art Director-Darnell Wilburn dw@darnellwilburn.com
JANUARY-FEBRAURY
JULY-AUGUST
PUBLISH 1/6/2014
PUBLISH 7/7/2014
Re-fresh • Love • *New: Book Club • Campus/Tastemaker Spotlight
Hollywood • Blockbuster Movies • Faces to Watch in Hollywood • Music, Film, TV
MARCH-APRIL
SEPTEMBER-OCTOBER
PUBLISH 3/3/2014
PUBLISH 9/8/2014
Spring into Shape • Finances+Career • Body + Fitness • Home • Style
Foodie • New Restaurants • Chef Features • Black Owned Establishments • Recipes
MAY-JUNE
NOVEMBER-DECEMBER
PUBLISH 5/5/2014
Relationship Issue (Big Issue) • Celebrating Mothers + Fathers • Weddings • Travel (summer vacations) • Bloggers in Fashion +Beauty Awards • Tastemaker’s 3 Year Anniversary *EDITORIAL CALENDAR SUBJECT TO CHANGE
PUBLISH 11/3/2014
The Influencer Issue • Top 20 Influencers of 2014 • Holiday Glitter, Glamour+ Shine
SPREAD
FULL PAGE
LEADER BOARD
SIDE BAR AD
TASTEMAKER has a team of professional photographers and videographers ready to capture your special event for digital editorial layouts, web and or interactive media. Our team, has been tapped to photograph the most prestigious events and celebrities locally and nationally. View our entire gallery of photos here.
We know Millennials! Allow us to create a specialized marketing campaign that will attract an impressionable demographic of consumers to your brand.
Lexus presents: The Day in the Life of a Style Blogger
Click play to view our production for Lexus
Meet your potential clients where they are! We love using new mediums to create custom marketing campaigns to effectively deliver your brands strategic messaging. Contact us today, to get started!
With our extended relationships with media outlets like 11 Alive News, an NBC affiliate, we are able to reach far beyond our specific demographic to help our advertisers with curated sponsored content.
2014
TASTEMAKER RATES Sales Director Charley Moore cmoore@tastemakermag.com 404-884-8296
Custom
Digital Flip Magazine
Full Page $1750 *per issue Spread $2250 *per issue Sponsored Content $750+ Tastemakermag.com
Leader board 728x90
$750**
Footer 728 x 90
$450**
Sponsored Content $500+ Backsplash $900** Side Bar Ads 300 x 250
$550**
* 20% discount will be given for advertising for 3 issues. * 40% discount will be given for advertising for 6 issues. **Price for one month ROS. Discount will be applied for advertising for more than one month.
Photography -
$150 per hr
Videography -
$1500-$3000
Instagram Ads-
$100
Campaigns -
*Please Call
E-Blast-
$300+
OUR NUMBERS AT A GLANCE • 6,000+ MAGAZINE SUBSCRIBERS • 9,000 AVERAGE MONTHLY MAGAZINE READERS • 100,000 UNIQUE IMPRESSIONS ANNUALLY SINCE 2011 • 9,600+ MONTHLY VISITORS TO TASTEMAKERMAG. COM • 8,000+ COMBINED SOCIAL MEDIA FANS
OUR READERS AGE DEMOGRAPHIC 20-40 { COMMONLY REFERRED TO AS MILLENNIALS } HOUSEHOLD INCOME { MEDIAN HHI} $50,000 EDUCATION 95% COLLEGE EDUCATED HOUSEHOLD COMPOSITION 45% CHILDREN AGES 0-17 55% NO CHILDREN AGES 0-17 MARITAL STATUS 37% MARRIED 63% NOT MARRIED MIXED DEMOGRAPHIC 77% AFRICAN AMERICAN 4% ASIAN 15% CAUCASIAN 3%HISPANIC 1% OTHER SEX 61% FEMALE 49% MALE
TASTEMAKER www.tastemakermag.com