JULY 24-27, 2014 FORT YORK NATIONAL HISTORIC SITE
WHAT IS TASTE? Taste represents foodie heaven, stunning food prepared by the city’s greatest restaurants, world famous chefs, superb drink and outstanding entertainment, set in bustling summer cities. We’re proud that since launching our first Taste back in 2004, with the support of a just a handful of London’s finest restaurants and large helpings of enthusiasm, we’ve rapidly grown into a global phenomenon that thrills food lovers the world over. Every year we work passionately to make Taste Festivals inspire and engage more foodies around the world, with one core philosophy at the heart of what we do: to live up to our reputation as the world’s greatest restaurant festivals. Taste of Toronto will be the first North American launch.
THE TASTE RECIPE Guests enter the grounds and exchange money for the on-site currency, known as “crowns” ($1 = 1 crown). These crowns are the only form of currency accepted at all restaurants and exhibitor pop-up locations.
TASTE AROUND THE GLOBE LONDON
DUBAI
ROMA
MUMBAI
MILANO
JOBURG
AUCKLAND
SYDNEY
MOSCOW
CAPE TOWN
DUBLIN
HELSINKI
MELBOURNE
AMSTERDAM
DURBAN
OSLO
STOCKHOLM
UTRECHT
TASTE OF TORONTO WHEN July 24th – July 27th, 2014 July 24: 5:30PM – 9:30PM July 25: 12:00 PM – 4:00 PM & 5:30PM – 9:30PM July 26: 12:00 PM – 4:00 PM & 5:30PM – 9:30PM July 27: 12:00 PM – 5:00 PM *6 total sessions. Each session is ticketed separately meaning unique visitors each session.
WHERE Fort York National Historic Site 100 Garrison Road Toronto, Ontario
WHO 16 of Toronto’s latest, greatest and most unique restaurants 55 artisan food, drink and lifestyle exhibitors
A number of famous international chefs and celebrities
UNIQUE TASTE FEATURES
CHEF DEMONSTRATION THEATRE
COOKING MASTERCLASS
WINE TASTING THEATRE
TASTE OF TORONTO DEMOGRAPHIC TOTAL VISITORS: 20,000-25,000 60% FEMALE / 40% MALE KNOWLEDGABLE FOODIES MASS AFFLUENT INDIVIDUALS HIGH HOUSEHOLD INCOME AGE: 25-54 (BULLSEYE: 36)
WHO SHOULD EXHIBIT? SPECIALTY AND GOURMET FOODS
BEVERAGES, COFEE AND TEA PURVEYORS
LUXURY LIFESTYLE BRANDS
TRAVEL DESTINATIONS
CULINARY SCHOOLS
FOOD COMMISSIONS & ASSOCIATIONS
VIP LOUNGE
MUSIC STAGE
WHY EXHIBIT? TARGET OVER 20,000 DISCERNING CONSUMERS TARGET TORONTO’S TOP RESTAURANTS
Taste of Toronto is the only event where you can access an unrivaled selection of Toronto’s top restaurants all in one venue. With a dedicated ‘trade’ break each day, the entire site is clear of visitors allowing exhibitors to mingle with prospective restaurants, their chefs and managers in a relaxed and uninterrupted setting.
TARGET THE TRADE
Taste of Toronto is a prime opportunity to showcase your brand to the best of the Canadian food scene. From journalists to sommeliers, deli owners to big retailers, buyers to industry legends – this is your opportunity to align your brand/product alongside the best in the business and to find out what’s hot and new in the world of food.
TARGET A VIP AND CORPORATE AUDIENCE
Taste of Toronto offers a unique and unrivaled VIP experience, which will bring over 2,500 sophisticated and highly affluent consumers to Taste. Whether you want to specifically target this corporate audience or entertain some clients of your own, give the Taste team a call to design a package that is specifically tailored to your needs!
WHAT YOU GET PHYSICAL ASSETS • Shell scheme walling • Fascia board with company name and stand number • Flooring and carpet • General house lighting (additional lighting and power can be ordered at additional cost) MARKETING • Listing on the official Taste of Toronto website with link • Listing in show guide • Allocation of complimentary tickets • An exclusive ticket offer for your clients/database • A PR and Marketing guide from Taste Festivals about how to leverage your participation in the event • Option to upgrade to premium listing on website or show guide • Opportunities to promote through PR & marketing channels
EXHIBITOR PRICING 10’x10’ - $3,500 plus applicable taxes 10’x10’ Corner - $3,700 plus applicable taxes 20’x10’ - $7,000 plus applicable taxes 300 Square Foot Star Shade - $35,000 plus applicable taxes *Exhibitors must accept crowns for all goods sold for consumption on-site. **Visual examples on following page. ***For discussions on customized dimensions please contact the Taste of Toronto sales team.
10’x10’
STAR SHADE
10’x10’ CORNER
STAR SHADE
10’ x 10’ CORNER
20’ x 10’
10’ x 10’
CONTACT CHARLES ROLSTON MANAGER, SPONSORSHIP STRATEGY D: 647.788.8065 C: 647.627.9011 CHARLES.ROLSTON@IMG.COM
tastefestivals.com