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PORTFOLIO Tasya A Tasya Avrill Tasya Avrillia
2019
h e l lo th ere !
I am Tasya who currently studying Creative Advertising at Bina Nusantara University. May be I am the one you are looking for! Because I put interest in art and graphic design. I communicate well in a team and a very organized also enthusiastic girl. With this, it is nice to meet you. Graphic Design Photography Digital Illustration About Me Digital Imaging
More About Me
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PERSONAL INFORMATION
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CONTACT tasyaavrillia
full name nickname d.o.b adress
Tasya Avrillia Tasya Jakarta, 30 April 1999 Perumahan Taman Semanan Indah Blok F6/33A, Kalideres, Jakarta Barat. 11850
tasyaavrillia tasyavrillia@gmail.com tasya.avrillia@binus.ac.id +62081808710578
EDUCATION AND EXPERIENCES First Winner of Fiesta Photography Contest
INTERESTS
cooking
86%
Ps
Ai
OTHER SKILLS Ae
movies
Photography Team Work
dogs
Lr make up
Binusian Academic Mentor Binusian Freshmen Leader Binusian Freshmen Partner
TOOLS
LANGUAGES 98%
travelling
now
Graduated from IPEKA Science Class Senior High School
Willing To Help (WTH) Designer
Binusian 2021 (since 2017) DKV Creative Advertising Current GPA : 34.8
2018
2017
2016
2015
SKIPIJAM ‘Beyond’ Design and Publication
Bahasa
English
Id
An
Communication skill High Responsibility
01. 01. Good Good Day Day Campaign Campaign Type Phase Year Tools
: Ideation Group Project : College Project : 2019 : Ai Ps
This project encourage us, to solve one problem that happening in almost every teenager social life. The problem is, nowadays teenager keep playing their own smartphone, eventhough they are hanging out with their friends.
x Problem : People nowadays espesially teenager always busy with their own smartphone, even when they are hanging out with friends. Solution : give them some alternative to have an activity or something to talking about together with or without their smartphone.
x Brand
: Good Day Coffee
USP : Most recognizable coffee brand in Indonesia, espesially teenager. Brainstorm
Target Audience : 17-25 years old
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MAGAZINE PRINT AD
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HOW IT WORKS
Interactive ad on magazine by ‘Talk More with Good Day’ want to make target audience for play together with others.We put this interactive ad on Gogirl! magazine. Gogirl! itself is one of popular magazine for teenager. By having this interctive ad, we want to make our target to have more activities with their friends while hanging out, even with or without their smartphone. In this event, they are going to use their smartphone.
First Step, target can scan barcode on the magazine for login to the game. The game can be played for 2 person.
Next step, the smart phone purpose is to be the game board, and the red-green circles purpose is for the game controler.
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AMBIENT AD
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Talk More with Good Day campaign is going to take place near transjakarta station. There will be a place look like a box for people to sit down and charging their phone while waiting their transjakarta arrived. Also, there will be Good Day coffee served in every chair. But, in this box there will be no signal. This campaign want to encourage people, to leave their phone for a while and start the conversation while waiting their transjakarta arrived, by giving them what to talk about on their Good Day bottle.
What was the last thing you searched on your smartphone?
ACTIVATION AD
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Talk More with Good Day campaign is going to make another campaign at transjakarta station. There will be a webcam that can connected with more than half transjakarta stations. This campaign purpose is for make target to meet new people and start the conversation, like having a video call by using webcam in the transjakarta station.
First, target see the Good Day poster. The Good Day poster actually have a webcam and speaker, they can recognize people face and start giving offer to target that waiting for their transjakarta. The offer is to get a free Good Day coffee.
After they are agree with the offering, the webcam will connected it with other station webcam. From that webcam target can talk to people from other station.
Magazine Spreads
0.2 Jakarta Fashion Week
Type Phase Year Tools
: JFW Poster and Spreads : College Project (Layouting) : 2018 : Ps Ai
About : JFW is one of the biggest fashion event that held annualy in Jakarta, Indonesia since 2008. Feminist and minimalist are the big themed for this campaign. Red color in this campaign for emphasized and means power and desired for fashion.
Poster
Front Cover Back Cover
0033.. Galore Galore
Type Phase Year Tools
: Bridal Magazine : College Project (Layouting) : 2018 : Ps Ai
About : Galore is one of my college project to make a bridal magazine with an art deco inspired. I got the idea to give a touch of art deco style, because this magazine has a concept of glamourous.
Magazine MagazineSpreads Spreads First FirstSpread Spread Second SecondSpread Spread Third ThirdSpread Spread
04. 04. Milo Milo
Type Phase Year Tools
: Milo Campaign : College Project (Layouting) : 2018 : P s Ai
About : Milo is a chocolate and malt powder drink that really popular. In this event, Milo wants to make running event at Kuningan. This event themed are victory and celebration.
Umbul - umbul
Social Media miloindonesia
Sponsored
9.999 views miloindonesia View all 300 comments 1 DAYS AGO
Poster
Billboard
Magazine Spread
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05. Stationery Set
Type Phase Year Tools
: Eatn Stationery Set : College Project : 2017 : Ai
About : Eatn is a healthy catering based in Jakarta. Eatn always use natural ingredients and make a delicious healthy home-cook food. Eatn make sure to make their customers have a proportional carbs, so their customers always have strength for do activities.
Graphic Design Layouting Poster Typography Digital Imaging
Eatn Details
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PROTOTYPE OF AIKO LIP CREAM
Digital Imaging Packaging Design
Aiko Lip Cream
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06. 06. Aiko Aiko Lip Lip Cream Cream Type Phase Year Tools
: Freelance Work : Personal Project : 2019 : Ai P s
About : Aiko is a new local brand lip cream. Aiko itself take Japan country as their inspiration. Aiko wants to have a feminim and simple packaging.
Details...
07. Typography Posters
Type Phase Year Tools
: Jazz Day Poster : College Project : 2018 : Ai
About : Jazz Day is a music event. Jazz genre itself developed from blues and ragtime, also seen as ‘America’s classical music’. In this poster I use depth to create the sense of dimension to make the poster more alive and attractive with gradation colors.
More Like this...
Type Phase Year Tools
: Quote Poster : College Project : 2017 : Ai
About :The reason behind this quote for me is sometimes people usually get a lot of distraction in their life, and make them forget about theirself. For example, nowadays people usually forget or never think about their own health and also happiness. That’s the reason why I love this quote, it makes me remind to focus on myself too.
Type Phase Year Tools
: Movie Quote Poster : College Project : 2017 : Ai
About : Maleficent is one of dark fantasy film from Disney. This movie is different from others Disney princess movie, because it tell us about other side of the character.They taught us about people who can do a bad things, not because they want to be like that, it’s all because he/she is being hurt by someone else and not well treated by others.
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0088.. ‘H ‘Hoobbbbyy’’ SSililkk PPri rinnttiinngg Type Phase Year Tools
: Silk Printing : College Project : 2019 : Ai
About : Themed for this illustration is hobby. Travelling and have some road trip are my hobbies to refresh my mind from crowded city or Jakarta. For this project, I use digital illustration to make the design and for the silk printing itself, we need to do it manually using screen and water-based textile paint.
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More Info...
0099.. ‘‘Love Love Th Thee Natu Nature re ’’ Si Silk lk PPri rinntitinngg Type Phase Year Tools
: Silk Printing : College Project : 2019 : Ai
About : I took an inspiration from some campaign about how dangerous CO2 in this world and give a bad impact for sea turtles. By this tees campaign, I want people to see and remember that sea turtles are dying, not only because plastic but also CO2. So, we need to change our habbit that can affect them.
Bajaj Bajuri
Typography Typography Digital Imaging Soyjoy Photography More pictures...
10. 10. Bajaj Bajaj Bajuri Bajuri Type Phase Year Tools
: Remake Movie Poster : College Project : 2018 : Ps
About : In this project, I need to remake one of Indonesia’s movie poster, which is ‘Bajaj Bajuri’. I need to get 90% of the stock images for this project and 10% from the internet.
More info...
09. 09. Soyjoy Soyjoy Type Phase Year Tools
: Soyjoy Photography : College Project : 2019 :
About : Soyjoy is a nutritional food made with whole soybean, flour, fruits and nuts. Soyjoy offering you to enjoy a new way of eating soy, also give you the most pleasing of texture and flavour of the ingredients.
Typography Digital Imaging
Pepsodent Mouth Wash
11. 11. Advertisement Advertisement Type Phase Year Tools
: Digital Imaging Advertisement : College Project : 2018 : Ps
About : Pepsodent Mouth Wash, have a purpose to give you natural fresh breath after using it. For this project, I took the stock images from internet and compose it using Photoshop.
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Brand
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Typography Soyjoy Photography More pictures...
More info...
12. 12. Soyjoy Soyjoy Type Phase Year Tools
: Soyjoy Photography : College Project : 2019 : Ps
About : Soyjoy is a nutritional food made with whole soybean, flour, fruits and nuts. Soyjoy offering you to enjoy a new way of eating soy, also give you the most pleasing of texture and flavour of the ingredients.
Before
After
13. Food Photography Type Phase Year Tools
: Traditional Food Photography : College Project : 2018 : Ps
About : Black Rice Porridge or Bubur Ketan Hitam is one of Indonesia’s popular dessert espesially in Java. In Bali and NTT, people usually called this dessert as ‘bubur injit’. This photography want to tell us the ingredients and how to serve black rice porridge in Indonesia.
Final
Behind The Scene
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Behind The Scene
Behind The Scene
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Important Message Feel free to take this . Now I’d like to continue my journey in your company where I can meet new inspiring people, improve my knowledge, and skills. Let me know if I’m suitable.
tas y av r illia@ g mail.c om +62081808710578
HIRE ME!
See You! c
Tasya Avrillia - 2019