engineering creativity
FMCG
Creating consumer delight through compelling designs Who we are Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Our Industrial design (ID) division helps customers develop successful brands and products by using design as a strategic tool for business success. This is achieved by combining an in-depth understanding of consumers and rapidly changing market dynamics with a large multi-disciplinary design team. Over the past decade we have launched over 50 brands across the world for the FMCG, Automotive, Electronics, Appliances and Healthcare industry.
Design services We have worked with some of the leading brands around the world, and have combined our understanding of consumers, innovation and design to create delightful brand experiences. Over the years, we have developed brand identities, innovative packaging designs, unique dispensing mechanisms, and high-end gadgets for our clients across categories like food and beverages, personal care, home care, cosmetics and pharma. We have also won several awards for excellence in packaging.
Consumer research & strategy Branding Packaging design Product design Design engineering Retail & Merchandising Visualisation
Our work Ocean Herbal
New Horlicks
Client: Ocean Herbal Lifecare Pvt. Ltd.
Client: GlaxoSmithKline
Scope of work: Brand Strategy and Packaging design
Scope of work: Packaging design
The Tata Elxsi advantage One of the largest design firms in Asia with presence in US, Europe & Japan
In-depth understanding of global trends, consumer needs and technological developments
In-house state-of-the -art prototyping facility and vendor network alongwith an advanced engineering team to support design realisation
Danone Low Fat Dahi Client: Danone India Scope of work: Graphics design
L’Oreal Perfect White Client: L’Oreal Scope of work: Complete retail design
Diverse expertise from FMCG, Consumer Electronics, Appliances to Healthcare
Key clients include Unilever, P & G, PepsiCo, GlaxoSmithKline, CavinKare, among others
Frito-Lay Aliva Client: PepsiCo Scope of work: Crackers and Packaging design
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. A part of the $ 83.3 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.
For more details contact: info@tataelxsi.com | Tel: +91 80 2297 9123 | www.tataelxsi.com/ide | Follow us on
Tata Elxsi IDE
www.tataelxsi.com ID | 02-12