Marketing strategyemail marketing
Email marketing is still and probably the most effective type of online brand marketing so far. Although many people see it as an obsolete marketing strategy, online marketing firms see this traditional method as equal to social media marketing and using ad networks. But as it is still beneficial, there are also new challenges it faces because of the development of other technologies and marketing strategies. So for everyone’s knowledge here are the pros and cons of email marketing. Benefits
1. It helps to raise brand awareness One thing that definitely makes email marketing enticing is a great platform to increase brand awareness. Having different sets of email lists, they will go directly to their inboxes just by a few clicks. In this system, people can easily see the product whenever they are ready to purchase something.
2. It is expensive With just focusing on creating relatable yet marketable contents with an appealing design, email marketing really is inexpensive. With the traditional postal mail, the cost of the paper and having them delivered too much for just one kind of brand marketing. Also in email marketing, companies can get faster and even instant replies from subscribers. Thus, this creates a more personal communication between companies and subscribers.
3. It can be more personal In email marketing, companies can be unconventional when it comes too sending people their brand. Opinions and updates can be sent on a monthly basis. But making it personal doesn’t mean that compromising the standard quality is an option. With having the design logo, the colors, and the overall design, this can help to establish the brand to the subscribers.
Challenges:
1. Emails can be considered a spam With countless companies that use this kind of marketing, people might get overwhelmed by solicited or unsolicited emails every day. By that being said, they often use spam filters to get rid of these emails. While it can be beneficial for the subscribers, it is a sign of drought for companies using email marketing.
2. Dormant and non-existing email accounts are bad This is the common sickness of online email marketing. With repeatedly sending emails to these kinds of email accounts, chances are the sender’s email domain will be block. This can be easily solved using a legit email verifier. Using this, it can verify email addresses if they are active or existing thus, creates a healthy and hygienic email lists for company.
3. Compatibility with each device Gone are the days when the only device that people use to use the Internet is through a PC. Nowadays, almost everyone is using their smartphones to access the Internet. With that, companies lack investment to optimize their email design to make it compatible with devices such as tablets and smartphones.
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