Activation Priorities

SS21 Activation Priorities

With the power of our brand and a carefully crafted activation strategy, we’ll help you compete in an ever-changing marketplace.

January

Sale

Now is the time to clear old and retired fragrances to make room for new Spring and Summer favourites. Scent

of the Year

2021

Scent of the Year 2021

The limited-edition fragrance will see us reconnecting with the World and building new experiences. Its vibrant scent and beautiful packaging is one that will stand out in your store.

February

The Last Paradise Collection™

Bringing friends and family together with a collection of fragrances inspired by escaping to those moments of paradise.

Share the love

Valentine’s Day attracts the shoppers looking for that special gift, and Yankee Candle® delivers with enchanting scents to show someone how much they’re loved.

March

Celebrate Mother’s Day

Mothers Day is a key date in the calendar and one which is perfect for fragrance.

Take style to new heights

Introducing two new fragrances from the Yankee Candle® Elevation Collection with Platform Lid. This sophisticated and decorative collection welcomes the misty spring mornings with two NEW comforting spring fragrances.

April

Road trip

Yankee Candle® introduces Sidekick™ Auto & Travel, a versatile, stylish design suitable for any car. Shoppers can enjoy their favourite fragrance on the go.

Easter treats

Shoppers looking for a guilt-free alternative and Chocolate Easter Truffles provides just that. This scrumptious fragrance will last longer than the easter basket treats.

May

Share the perfect gift

Spread a little love, whether celebrating a birthday, a housewarming or simply saying thank you. Make sure you are stocked with plenty of Yankee Candle® products to supply demand all month long.

The Last Paradise Collection™

Bold and bright pantones from The Last Paradise Collection™ will catch the shopper’s eye in your store. As well as the exotic fragrances that take you away to those magical moments of exploration.

June

Summer days

Discover exciting new scents from the Yankee Candle® Elevation Collection with Platform Lid, this Summer. Jasmine & Pomelo and Cactus Flower & Agave, offer a pastel touch to home décor and one of a kind fragrances.

Rediscover Reeds

With so many ways to enhance the home without a flame, Yankee Candle® offers a variety of products for shoppers to keep their homes fresh and inviting in the Summer months.