Tatiana Peck
tatianapeck@gmail.com - @tatianapeck - 757.870.1374
People Ideas & Culture (July ‘09 - Present) I’m an idea architect - a planner, a strategist, a creative, a project manager, a leader, and so much more. Projects have ranged from cosmetics, car company, sports, fashion, fitness, technology, spirits and consumer electronics categories.
Created a new business database for a digital startup agency.
BIGGEST TAKEAWAY: I am so much more valuable than any title can possibly attempt to describe. By making the idea the center of focus, as opposed to what my role might or might BIGGEST TAKEAWAY: Agencies not be, I’ve been able to have an incredible impact on all aspects of the work my agency does. need a strong point of view just as much as brands do. AWARDS: Pick of the Litter Finalist 2010
Jack Morton (Summer 2008)
(June ‘09 - July ‘09)
LESSONS LEARNED: 1. The phrase “that’s not my job” has no place in a creative environment. 2. Cultural context is everything. 3. You cannot teach instincts.
Lucky Viral Branding
VCU Brandcenter (2007 - 2009)
In between my 1st and 2nd year at the Brandcenter, I was selected for an internship in Chicago at Jack Morton Worldwide, an experiential Planner/Strategist from a Master’s program in Mass Communications, ranked the No. 1 advertising program in the country. marketing agency. LESSONS LEARNED: 1. Collaboration is the key to success. 2. Many times the best advertising doesn’t come in the form of a traditional ad.
LESSONS LEARNED: 1. The best leaders are sometimes the quietest people in the group. 2. Delivering a pitch-winning presentation starts with “making it personal.” 3. Go out and grab a beer. Great ideas aren’t born at a desk, but from interacting with people.
BIGGEST TAKEAWAY: Successful brands must maintain a level of consistency across all their touch-points, from the in-store experience BIGGEST TAKEAWAY: As marketers we have the opportunity all the way to customer service. and responsibility to find ways to make sure our brand posiKaty’s Bar (Summer 2007) tively contribute to the world around us.. BIGGEST TAKEAWAY: I learned more about people as a bartender serving beer and 25¢ wings for a summer than 2 years in Corporate America’s fashion industry.
College of William & Mary (2001-2004) Major: Sociology Minor: French BIGGEST TAKEAWAY: W&M was the beginning of my love affair with human social behavior, attitudes, and perceptions.
The Early Years (1982-2001)
Liz Claiborne, Inc (2005-2007) Worked in the accessories division handbag line. Went from merchandising to product development. LESSONS LEARNED: 1. Be attuned to the future trends taking into account previous years’ sales. 2. Diplomacy is a lifestyle, especially when working with multi-disciplinary teams. 3. Developed a personal visual aesthetic. BIGGEST TAKEAWAY: The work environment is as important as the work itself. Liz Claiborne was so big that cultivation of individual talent was largely ignored, something I wouldn’t stand for.
My childhood and teen years were filled with multicultural experiences. I was born in Barcelona, Spain and spent many years traveling back and forth to the U.S. Besides being bilingual in Spanish, I also picked up Catalan and French fluently. Moving around so much helped me become quickly adaptable and also greatly broadened my world view. “Without passion, man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark.” -Henri Frederic Amiel