Collection

COLLECTION

TATIANE GIUSTI RODRIGUES

ABOUT I’m a grid lover I’m a type huger I aaw at every brutalist building and smile at simplicity I also photograph Yea, I’m all about that Maybe I’m forgeting something Go on, turn the page and discover.

CIP “This module is intended to enable designers to gain experience and understanding of working practices within the creative industries.

Through working on projects that reflect real-world situations, you will consolidate both disciplinary and creative skills, develop professional confidence and navigate individual and collaborative approaches to working.”

The Collection book was created for Creative Industry Practice Module. It binds together our development so far. Throughout this year we’ve gattered relevant experience to venture into the professional world. We designed products as a team and planned their launch, from manufacture to packaging cost. We’ve studied a chosen practicioner, their lives, their work. Gathering knoledge to clearly identify their style, finaly aplying it to a Pastiche Video. It made us reflect on the nuances of style, and think criticaly about our own.

CIP was an important experience, as it broaden our awareness of the pratical issues we will face soon.

THOUGHTS OF THE WEEK

PAULA SCHER Everytime I hear her speak, in a documentary or in a TED talk...I always learn something valuable.

The difference between what she calls “ serious design “ vs. “solemn design”. How we should push ourselvs out of our confort zone, to keep learning.

Mainly I find that looking at her typographical work is very inspiring. How she “draws with type”.

Is a remind to keep pushing, keep experimenting.

And eventualy something really cool is created.

My favourit work by Paula Scher, is the idendity of the New York Public Theater, the logo, the posters...

MASSIMO VIGNELLI “I like design to be semantically correct, syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually elegant, and above all, timeless.”

“We think typography’s black and white; typography’s really white, you know, it’s not even black. It is the space between the blacks that really makes it. In a sense, it’s like music; it’s not the notes, it’s the space you put between the notes that makes the music.”

PASTICHE SAUL BASS

INTRODUCTION From Posters that have become iconic today, to Brand Identity and title sequences. We all came across his designs, we all recognize the style.

I’ve chosen Saul Bass as my pastiched designer.

For admiring the simplicity of his work, whilst transmiting humour, positivity and love for the desing practice.

Much more than appreciating the colours and the shapes, I believe his authorship makes the outcomes transparent. Allowing the viewers to see the designer trough the work.

RESEARCH The research for the Pastiche was focused on getting to know as much work by Saul Bass.

Innitialy I focused on Posters, later on title sequences.

DEVELOPMENT The development phase was very experimental.

It started with collage, focusing on the posters research. Then developed to stop motion, using the title sequences as inspiration.

OUTCOME

MARKET READY

INTRODUCTION “Develop a proposal for London Met’s Christmas Market taking place on 4 December at Brick Lane’s UpMarket.

You will work in groups to: develop a collective brand, design and create products; develop a promotional plan and propose a display for the market which you’ll pitch to the Student Enterprise team at Accelerator. Those teams/products that are selected will go on to sell at the market.”

Our Neat project took us to the Christmas Market! The experience was hard work, but it was extremely fun.

It wouldn’t be possible wihtout a great deal of team spirit from the Neat Group.

Thank you guys :)

RESEARCH To make this project happen a lot of research had to be made, and in several areas of knoledge.

Branding, Typography, Social Media Strategy, Costs, Pricing, Materials, Binding tecniques, Printing methods, Marketing...

DEVELOPMENT Our development went through several stages, and in several different ways.

Pages design, printing experimentation, paper weight, colour, cutting and foldig.

Logo design, the evolution of the brand identity and final visuals.

Marketing decisions and social media content.

All of the development was conscious of our budget and time limitations. The pratical and design decisions where made in harmony, what allowd us to have a great Market day.

OUTCOME

KICKSTARTER

INTRODUCTION This project goal is to prepare a Kickstarter page and aligne it with a Marketing campaing, focused mainly on Social Media. We worked in the Market Ready groups, and kept on working with the Neat Stationery range of products.

RESEARCH The initial phase of research, was a broad look at the Kickstarter website.

Then, we explored related subcategories in detail.

Such as Desing, Stationery, Craft and Printing.

Then, we oberved how the pages elements within the campaings. Videos, Pledges, Text and Photos.

DEVELOPMENT We all agreed that the video was the biggest task ahead. So we started there.

We created a good narrative to introduce our NeatBook and ourselves in a relaxed and fun way.

Totally aligned with our Neat brand.

Then, the campaing page text and pledges structure was based on our experience at the Market.

We know how to explain the product to costumers, and we have our financial details organized. All it took was a bit more of research conserning packaging and shipping.

OUTCOME

Project Description: The Neat team is a group of Graphic Design students from London Metropolitan University.

We are a very diverse group, with different styles and dreams. But we have at least two things in common.

First, we love stationery.

Second, we never actually found the perfect Notebook. So we decided to create it.

And we called it the NeatBook.

What is a NeatBook?

It’s a A5 notebook 100% assembled by us, for you. You can choose from our enormous selection of page design. the order you want them to be bounded in, and the cover colour.

If you want a gym log aligned with a meal plan calendar ... you got it!

Want a zillion drawing plain pages + a few colouring pages? ... you got it!

Do you want to have all coloured pages? ... You got it, the sky is the limit here.

The NeatBook is so amazing because each one is unique.

Production: All the pages are printed using a Risograph printer. Which is sustainable, uses soybased inks and its very cost effective. What allows us to offer this cool product at a fair price.

Then, we staple all the pages together. And its basically done.

We bind it using the stapling method a simple, but effective solution.

So far all our NeatBooks are being enjoyed in one piece, given a lot of joy to all the users.

But we know, if you’re so into stationery as we are, you gonna want a hard cover, beautifully bounded, “grownup” notebook.

That is a key goal of our Kickstarter campaign. We want to fund our new Neat adventure, and your purchases and feedback are a valuable source of information to guide us in this new journey.

We hope you enjoy your NeatBook!

Risks and Chalanges: This Neat project started as university assignment where we had to plan a day in a market, selling our created product. There was a competition amongst our colleagues, and we won the opportunity to be at the Christmas Market at the Old Truman Brewery.

We prepared the stall decoration and all the materials needed to assemble the NeatBooks in the moment of the purchase. Since it’s so personal, we had to make it this way.

Therefore, we have the knowledge and experience to hand make the books, and deliver them to you, as soon as the mail service allow us.

We will start working on your NeatBook a.s.a.p, but it is a manual work, so you might have to wait a bit longer if we have too many orders at the same time.

But we will let you know when we received the order, when we start working on your order, and then the estimate arrival date.

DIALOGUE

WORKSHOPS

MAP OF ME This project was about constructing an app showing our personal experiences in London. For me, studying modernism and then experiencing the brutalist buildings around had a huge impact on me and my interpretation of design. So, my app is a photographic journey of a few of those buildings.

The collage process was used to transmit my point of view, and how brutalism can be fun, have a great impact in our minds and creativity.

DEVELOPMENT

OUTCOME

ENGAGE This project is about creating a Campaign for a Digital out of Home Screen. The goal is to inspire social change. The change I want to see is how people perceive the charity work done by non-profit organizations. Helping others should be a positive experience, no matter how sad the issue being adressed is. Today charitiy campaings focus on guilt and pitty. But not mine. Positivty is the key word.

OUTCOME

MOVEMENTS Through a series of workshops, we have to explore a chosen art movement from the 20th century. The workshop outomes should be presented in a A5 portfolio, (16 folded pages).

CCS CASE STUDY

When I first started researching photography, I quickly realised that it firsts technological developments happened thousands of years ago with the discovery of the camera obscura. A squared device, protected from light, except for 1 small hole, in one of the sides. The light going throw would then form and image on the opposite side. The knowledge on principles of light propagation where crucial for development on photography. Even during the middle ages, several devices where invented using the camera obscura model, in order to facilitate drawing for example.

Thousands of years passed since the camera obscura was invented and used. But the issue was how to record the image produced by the camera.

This case study focus mainly on the nineteen century and twentieth century, when photography made its firsts steps and brought most changes to our society.

1826: Heliography method Joseph Nicéphore Niépce was the first man to do it in 1826. He created the Heliography method. His studies on chemistry allowed him to develop a a mixture sensitive to light, and so the first photography taken was of one of his windows.

A metal plate had to be washed with that chemical mixture and then exposed for about 8 hours inside the still camera. At the end the image wasn’t at all precise.

Joseph N. Niépce wasn’t the only one researching for a solution, he joined LouisJacques-Mandé Daguerre, and worked as a team for a few years, but never reached an improvement.

1839: Daguerre method Daguerre followed with his studies and in1839, showed the world a new improved process.

The Daguerre method made precise images. … “highly polished, silver-plated sheet of copper, sensitized with iodine vapors, exposed in a large box camera, developed in mercury fumes, and stabilized (or fixed) with salt water or “hypo” (sodium thiosulphate)”.

The name of the image was called daguerrotype, and for about twenty years was the most advanced technique to photograph.

Daguerre published detailed instructions on the process, but kept the patent for the necessary equipment to use his technique.

The invention was a success and within months was used all around the world. The method was so famous,t hat five and a half tons of silver were used in Paris over only oner year, in order to produce the images.

It is important to note, that at this stage each photographer made adjustments to clime, different chemical composition in their mixture, what gave the images a vey personal and artistic connotation. Each photographer had its ways of working, and that was reflected in the work.

The most common daguerrotype, was the portrait, from humans and animals. A image only owned by elites so far, since the painting was so expensive.

The photographic method started to change our society before it was mass produced and distributed. The portrait issue shows how social costumes could be rapidly changed within months.

Whilst portraits where taken all over the world, the process was being improved by the input of other “photographers” on the developing mixture, so the exposure time was reduced to seconds. The french state was a key player on the daguerrotype development, since it made it public domain and commissioned several images of Paris. The initial goal was only to document, but the artistic input was shyly recognised since the beginning.

The scientific community understood the power of the technology in hands, they where able to study microscopic and macroscopic images like never before.

Images from all over the world started to travel around.

1850 : Paper Photography By 1850 photography on paper, invented by Henry Fox Talbot, started to replace the daguerrotype. The first method had the benefit of clarity, but the portability, and adaptability of paper was unbeatable. Images could be for the first time reproduced and enlarged from one glass negative and pasted in albums or publications. Within one decade the daguerrotype was replaced in France for the paper option. This improvement allowed the photography to go to public domain and the social interactions and changes begun to increase.

In 1851 the Society Héliographique was born. The goal was to change ideas and informations about photography and to promote photography within societies.

Technical problems were solved faster and a almost global dialogue was happening.

They had a publication called “La Lumière” where the society published the meetings minutes, photography, art and aesthetics where discussed within. Several regional societies emerged in Europe in response.

At the same year, the first global exposition occurred, The Great Exhibition happened in London, and photography was heavily present.

The techniques continued to evolve and the photography kept on being more accessible.

1860: Mechanisation of process This year brings photography to the mechanised world, with several studies being developed, the growing demand, the method and outcomes are standardised.

Therefore the artistic input existing so far was replaced by market oriented made images.

Two examples of this transformation is the Carte-de-Visite, which was about 8 images developed in a small card, from one negative ( business card standard size, approximately ); and the Stereoscopy image, that was an overlap of two very similar images, given the three dimensional effect, this were sold as cheap toys.

1888: Kodak #1 Camera In 1888, Kodak revolutionised photography with the #1 Camera. At this point, photography has its commercial aspect increased. Kodak invented an business model that which allowed virtually anyone to take a photography and enjoy it later.

All it took was money to purchase the camera and to send the film to develop in the company.

All technical knowledge was unnecessary and unwanted. Photography was therefore transformed into a hobby by Kodak. This transformation show us how photography as we know it, is a child of industrialisation. Ten years later, 1.5 millions of films where sold. Everyone wanted a photography camera to record the family, friends, ownership and all kinds of celebrating moments.

1900: Artistic perspective In the twentieth century, photography is recognised as the most accurate medium to represent the century, it’s changes and conflicts. Artists in between the Wars looked for ways to break cultural traditions, a new medium to make new art, since they felt disconnect to traditional values and society changes happening were groundbreaking and fast.

The photography itself, and its process represents well the era: for its novelty, velocity, realism and mechanical dependency.

Dadaism, the european art-movement that opposed the totalitarian regimes seen across the continent heavily depended on photography in its censured new form of art: the collages. The method also represented the fragmentation and conflict happening during the century.

Photography is also used during the War time in war zones. The reality of destruction, death and despair were sudently available to everyone, not only the military. This changes peoples perspectives on war and conflicts. Post WWII, the chocking photography is used Photojournalism in order to show the most diverse negative realities to all classes, in order to promote social change.

After studying the photographic method and developments against the nineteenth and twentieth century history, for me is clear that photography is a key element to understand the Modern period, being sometimes ignition changes either for its technical development, or sociological input. The intriguing part is that, at the same time photography was capable of recording crucial events, in images which production method is adequate to the core principles of our modern society mechanism.