The Magic of Christian Audigier

Page 1

The Magic of Christian Audigier Ed Hardy by Christian Audigier is the top selling niche retailer of street couture fashion. With over 30 exclusive stores around the world, Ed Hardy provides unique, tattoo-inspired designs adored by celebrities, athletes, and musicians of all kinds. Don Ed Hardy is a tattoo artist, painter and a printmaker. Enthralled by tattoos since early, Ed has mastered his craft while working in the rather traditional mediums of painting and drawing. Ed has run a number of exhibitions for galleries as well as nonprofit purposes and lectures at museums and universities, which have helped him showcase his own products too. His work has been featured in countless periodicals, books and films internationally. As of today Ed Hardy is a retired man and isn't doing actual tattoos, but oversees and mentors the aspiring artists at his studio in San Francisco. Beginning from 1980s, he has focused rigorously on other art forms, particularly printmaking, painting and drawing. Audigier is a French born designer who is inspired by Rock & Roll. Renowned worldwide as a genius designer in the fashion industry, he designed and popularized clothing collections such as Ed Hardy, Crystal Rock, Smet and his own namesake Christian Audigier. His effort with Pure Management Group for co-branding his brand Christian Audigier is a first of its kind in the LA nightclub arena. Today, he is such a big name that he now needs his own tradeshow. Collection Together Christian and Dave have owed to co-design and produce ""Rock Fabulous,"" a new collection. The new collection is expected to make its debut in January of 2009 and will be out in the market by Fall 2009. Another new fall collection, Twisted Heart adeptly blends luxurious fabrics, decadent embellishments, striking colors and a stunning fit, providing a sexy, casual lifestyle brand for up-to-date girls. Christian Audigier is presently excited about debuting three of his new brands: Evel Knievel, Rock Fabulous and Deathcryption. He is backing it up by a massive ad campaign worldwide featuring extensive media leading up to the event, direct mail to retailers, one thousand taxi-backs and ten LA billboards to workup awareness and buyer participation. A visit to LA shows his designs throughout the city and clubs starting from staff uniforms to the backdrop of bars that feature his own designed champagne bottles. Eagle chain jacket from his stable is another exceptional must-have long-sleeve sweater featuring colorful tattoo prints. His women's collection is a welcome addition to your wardrobe. From hats, belts, t-shirts and shoes, this man is has it all to offer. Christian Audigier is also a smart businessman besides being a creative genius. He is a French fashion designer who headed brands such as Von Dutch and created the trucker hat style trend. Today, he is contemplating to sell off his entire range of creations, 10 brands in all, including the tattoo-based Ed Hardy


collection for a consideration of $700 million. Surprisingly, as most of you will not know, Audigier is no stranger to lawsuits and is still fighting Von Dutch, which is repeatedly suing him for alleged frauds. Read More


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.