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Modern, live communications are about dialogue and interactivity. Your brand’s voice must be distinctive and effective. Don’t do what the others do. Dare to be different! Be yourself. After all, that’s what makes you a success. Let us help you stand out in the crowd. By creating the right brand exposure. We design and build it all - to help set the branding scene, so you can make an impact with the newest technology. We help you stimulate the senses and activate people. With original experiences that inspire curiosity and generate purchasing appeal. Whatever the spatial challenge may be.
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shaping your ideas Shaping your ideas is the slogan of Eindhoven-based mould manufacturer Axxicon. And shape is precisely what was given to ideas in the development of the exhibition stand for Axxicon. We chose organic forms as the starting point for the creative concept, bringing the brand Axxicon to life in an extremely high quality setting. The use of a white high gloss emphasises the clean and sterile nature of the industry, and as such, this project safeguards the philosophies of the Axxicon brand. The stand has a surface area of 120 square metres and is used at the K- D端sseldorf and Mediatech Frankfurt, as well as in Guangzhou (China). www.tauschexpo.nl/UK/axxicon
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Dirk Tausch Managing Director
The world around us is changing rapidly. The increasingly important role of the internet is a crucial factor in this: on the one hand, the internet reduces distances between people; yet on the other, it individualises the world because people have less and less physical contact with one another. Companies that really want their brand to create an impression will therefore have to be more noticeable than ever. And will have to go further than others. Be bolder. Be more daring. I really enjoy helping companies achieve this, first by discovering the true essence of the brand - defining the brand vision and promise, and translating these into a unique, creative concept that enables a brand to present itself in a distinctive manner. Enabling brands to excel: therein lies my passion!’
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more than 40 years’
passion, experience and dedication ‘The foundations for our family business were laid more than 40 years ago. Today, dozens of dedicated professionals work hard each day to place and present brands. What once began with small-scale exhibition stands for PTT Post and Mars has grown over the years into a full service organisation that specialises in the development and realisation of distinctive concepts for live 3D communication. A lot has changed over the years: new technologies, materials and applications; new customers, markets and employees; and a new, extra focus on responsible business practices. However, the passion and commitment that are so typical of a family business that has expanded have remained unchanged.
The growth is mainly a result of our approach to work. We invite customers to the table in order to discover the essence of the brand philosophy and the determining factors for creating the desired edge. These discussions give us inspiration and act as the foundation on which we base our ideas and concepts for bringing a brand into the spotlight. This is how we are able to realise optimal return for our clients; return in the form of leads, name recognition, brand loyalty or the realisation of whatever objectives have been set!’
Dirk Tausch dirk@tauschexpo.nl
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3D brand exposure to
let your brand shine Every project at Tausch 3D brand exposure begins with a thorough discussion intended to reveal the DNA of the client’s brand. What is the true essence of the brand? What does it stand for? What do we want to communicate? And what do we want to achieve in doing so?
decisions. And we want to help you in this process; we want to help you find the opportunities for achieving optimum return on your investment. To create 3D brand exposure for your brand. To fully fulfil our promise to ‘let your brand shine’.
The answers to these and many other questions form the collective basis for the partnership, and on this, we base our advice and draw our inspiration. After all, it’s about placing YOUR brand in the spotlight, with an exhibition stand example. Or just as easily with an attractive showroom, shop or office environment design. We believe it is very important to consider matters carefully before making far-reaching
Let your brand shine says everything about our thought and work processes. The brand we work for determines the course of action we take; down to the finest details and in 3D, of course. This is what we have been doing for over 40 years, in the form of exhibition stands, interiors and special projects.
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exhibitions
interiors
specials
Trade fairs, exhibitions and events are excellent opportunities to bring your brand into the spotlight for a short time. This begins with a perfect translation of the brand vision into a creative concept. An entire exhibition stand is then created using this distinctive design, with all that this entails. Tausch 3D brand exposure manages all disciplines itself and offers full service in this area, which means no worries for you.
Shop interiors, showrooms, office areas, meeting rooms, presentation rooms and displays are all included in our exciting world of Interiors. Every space has unique, specific characteristics and we have succesfull creative ideas for bringing your brand to life in 3D for all types of spaces - to simulate your customers, potential customers, employees and business relations. Your brand plays a prominent role in this. Makes an impression.
We receive an increasing number of special requests from clients. For example, to provide furnishings for an event, make blowups, create an outdoor experience or present a brand at a festival. These are activities that tie in seamlessly with our expertise. We enjoy accepting such special requests to create 3D brand exposure.
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4 dimensions of excellence How do you ensure that your brand excels? And how do you create maximum return for customers? In our opinion, by starting with the intrinsic strength of the brand. Especially in an era of information overload. A structured approach is needed to make this possible. Our approach consists of four independent dimensions: 1. brand ambition, 2. inventarisation, 3. concept & design, and 4. realisation. All of the dimensions are covered in chronological order. Every dimension is equally important and necessary in order to achieve the desired result.
carefully from the outset and consider all the alternatives. We could, for example, recommend the use of other materials or even a different media. This critical approach ensures maximum return in all cases. In addition to a possible financial return, our phased approach means that you are always able to fall back on a collective basis. We can use this basis at any stage to assess whether we are still working in accordance with our starting points. It also serves to guarantee the quality of the work we produce.
Our approach requires slightly more time than would be necessary if we were to start production immediately, but it obliges us and you to think
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brand ambition In concrete terms: what is your brand’s ambition? In order to discover this, we define the brand essence and vision using a detailed intake form. What do we stand for and what do we want to communicate? Where are we now and where do we want to go? Once this is clear to us, we can continue.
concept & design We now know what we want to achieve, how we are going to do that and which time frame we must use to do so. Our creative people now effectively translate the requirements and conditions into an original concept and distinctive design.
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inventarisation We now know where we want to go with your brand. We have formulated joint objectives and now we map out everything that is required in order to achieve them. So, time to bring together the right people and resources for your project.
realisation We set our production department to work only when you are as enthusiastic as we are and once you have given us the final OK. Based on rigorous planning and detailed work instructions, we work towards the date of delivery - which is sacred!
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Matthi van Laarhoven Art director
design
makes a difference ‘For many, design is something intangible. Why does something look the way it looks? Why is a chair a chair? Because you can sit on it or because the design determines that we see it as a chair? Questions such as these have interested me almost all my life. And they help me to create and realise ideas for our clients.
how it works with 3D brand exposure. Whether it concerns an exhibition stand or shop interior, it is our task to present the brand identity in a distinctive way using a creative concept and exceptional design. And thus also to realise the formulated objectives. That is the challenge that my team and I meet with passion each day anew.’
So I believe that design makes a difference. Because there are already so many chairs; but there are in fact very few exceptional chairs. This is also
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technology in living colours Until recently, many people still regarded Tulip as a brand from the past. In order to alter this image, the organisation chose to participate in the CeBIT ICT and electronics fair in Hannover, Germany. The aim of participating in the fair was to make clear to visitors that Tulip is a strong, modernday brand that actively produces and sells high-quality consumer electronics. We developed an impressive exhibition stand for Tulip, measuring 250 square metres and spread over two floors. The eye catcher on the front of the stand changes colour continuously, through the use of LED technology. On the ground floor, the brand is brought to life dynamically with the aid of appealing product presentations. There is ample opportunity on the first floor for guests to chat and enjoy a drink. Tulip’s firm presence in today’s world and focus on the future was communicated to visitors in a strong and effective manner. www.tauschexpo.nl/UK/tulip
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the basis for success:
a smooth operational process Project management Our project managers are the oil in the engine of Tausch 3D brand exposure. They are the links that connect the customers with our professionals. They coordinate and monitor all activities. The project manager is also the permanent point of contact for the customer. This optimises communication.
Production The production facilities of Tausch 3D brand exposure are subdivided into specialist departments for carpentry and interior activities, painting and decorating. These departments are staffed by dedicated professionals. We also make extensive use of a valuable network of external partners, for example for special requirements in the areas of glass, plastic and metal.
Planning As soon as we start working for you, our planning department brings together the necessary people and resources in a project team. A precise plan is made from day to day and the fixed deadlines are determined. These are sacred for both you and us: we have never missed a deadline!
Logistics/transport Tausch 3D brand exposure has extensive storage capacities that offer ideal conditions for storing prefab materials and clients’ completed 3D projects. After being packaged, we ensure that they are sent to the desired locations in the Netherlands and abroad. So, you can rest assured that your project is in good hands and is being treated with the utmost care.
Work preparation The translation of concept & design ideas takes place via our work preparation department. This department ensures that the right materials are available. It also provides detailed work orders with which everyone can set to work. Painstaking project records are kept, so that the status of a project can be viewed at any given moment. Clarity throughout.
Assembly/dismantling After arriving at the desired location, in the Netherlands or abroad, we provide fast and flexible assembly. Our assembly team has extensive experience and will ensure that your project is assembled and finished completely in accordance with your requirements - so that you can focus on preparing for the trade fair. And following the fair, we ensure that stand is dismantled quickly. Anywhere in the world.
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quality, assurance, safety, the environment quality in every detail
assurance in every respect
Quality is never taken for granted at Tausch 3D brand exposure. We strive to prove ourselves for each new project - to show that we know what we’re talking about and to amaze you by taking care of the smallest details. We have used this approach for more than 40 years and it is to this focus on quality that we owe our existence. We offer the same level of quality in the reaching and concluding of agreements. We regulate ourselves continuously by testing our work against the joint starting points. This gives our clients the best assurance of quality.
We provide 100% assurance and dare to offer this assurance unconditionally. We have complete control over all our internal processes, so we know exactly what our assurance entails. Every last detail of each process has been defined, tested, checked and certified - enabling us to successfully complete more than 250 projects per year. Therefore, we can offer our clients the assurance that they need in a world that revolves around meeting deadlines.
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safety for all parties
total care for the environment
We enjoy rising to the challenge at Tausch 3D brand exposure. And we don’t necessarily avoid risks. But we always use good sense. After all, safety takes precedence when it comes to protecting our most important asset: our people. Therefore, we always work in accordance with the most current safety regulations. This means no half measures or concessions on uniforms, safety shoes and other protective safety equipment. And the same applies to testing.
We believe that the creation of 3D brand exposure and care for the environment are a good combination. So, we act responsibly in all our activities and do everything we can - as a company - to leave the world in a better state. This is important for us but especially also for future generations. We also communicate this belief to our clients.
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3D brand exposure
of any size <50 m²
50 - 200 m²
3D brand exposure is not bound by floor space. What matters is that your brand is brought into the spotlight. A floor space of 50 m² offers many possibilities and enough space for us to be adaptable, since we have virtually all of the necessary materials in stock. Have you ever considered hiring an exhibition stand instead of having one custom made?
3D exposure projects of between 50 and 200 m² offer more design and layout possibilities for the total space. This involves finding the right balance between creativity and efficacy, or between brand experience and routing. How do we surprise visitors and how do we ensure an efficient design?
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>200 m²
contracting
The possibilities for bringing your brand into the limelight are almost endless for spaces of 200 m² or more. There are many options for surprising your target group not only with regard to design, construction methods and use of materials; but also with extensive options for integrating advanced multimedia and lighting applications that will ensure your brand is presented in an impressive manner.
Not only do we work for our own clients; we also invest great energy in partnerships with advertising and project management agencies in order to create 3D brand exposure. Together we maintain complete confidentiality in bringing your customers’ brands into the spotlight. We’ve been doing this for some agencies for years.
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Damai, <50 m²
black & white in bed fashion Damai is one of the leading brands of the Arli Group from Enschede. Damai represents high quality bedding. Tausch 3D brand exposure was given the challenge of presenting the Damai brand in appealing manner and providing an optimum quality experience during the Heimtextil trade fair in Frankfurt and the Intirio trade fair in Gent. Despite the differing floor spaces occupied by the exhibition stands - 30 and 50 square metres respectively - an identical feel and experience were created with an eye-catching design. The base of the stand is black, which
provides a stunning contrast with the evocative images on the full colour banners and products on the beds - a look that does honour to the brandâ&#x20AC;&#x2122;s image. The exhibition stands for Damai are part of a modular design and managed completely by Tausch 3D brand exposure. We assemble and dismantle the stands for every trade fair and store all the materials when not in use. www.tauschexpo.nl/UK/damai
3D branding
Sector knowledge
Presenting the right look for bedding requires precision. We sought a subtle balance between brand, product and decor.
Interior design and decoration is a profession like no other. Our many years of experience in the business, for the Nederlands Interieurs Instituut (Dutch Interiors Institute) among others, gave us an important competitive edge.
Routing Bedding must be luxurious to the touch and pleasing to the eye, from any angle. This meant that the routing of the stand had to fulfil specific requirements.
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Planning The timely delivery of a stand is one matter, but ensuring that the customer has plenty of time to place all of the products and decorate is definitely just as important. This required precise assembly planning.
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Reynaers, 50 - 200 m²
architecture in aluminium In order to maximise Reynaers’ presence, Reynaers’ own profiles and materials were used. That made the project extremely daring; glass curtain walls, large sliding doors and windows were integrated in the exhibition stand. The stand has a completely modular design and is transported, assembled and dismantled by us across the world.
Reynaers Aluminium develops and sells innovative and high-quality aluminium profiles for the construction industry. Comfort, safety, architectural design and energy efficiency are prime considerations for product development at Reynaers. An important aspect of Reynaers Aluminium’s communication policy is participation in international trade fairs. Every year, Reynaers takes part in important trade fairs in Utrecht, Paris, Barcelona, Munich, Madrid, Moscow, Kiev and Milan. The main objectives of this are to establish new contacts with architects and constructors and to maintain existing contacts.
www.tauschexpo.nl/UK/reynaers
Brand house style
Stand design
Reynaers is very prudent when it comes to its brand, making the house style manual a sacred document. The exhibition stand is largely a translation of this manual.
The stand is distinguished by strong and unique branding, through the integration of many products. The result is an image that speaks to the architect and a product presentation and product details that speak to the constructor.
3D branding Reynaers presented us with the challenge of bringing its brand to life, within the house style rules and using Reynaers’ products. The result is an extremely successful Reynaers experience at international trade fairs.
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Storage facilities and management The stand is completely modular, because of the need to realise it five times a year. The transportation and storage are provided by TAUSCH 3D brand exposure.
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Statoil, >200 m²
innovation is in the brand Statoil is a listed energy company from Norway with activities in 40 countries. With more than 35 years’ experience in the extraction of oil in Norway, the company wants to contribute to the global energy demand in a responsible manner. To this end, Statoil developed technologies and innovative business solutions. We are proud to be able to develop various international 3D brand exposure projects for Statoil, including 3D brand exposure in cities such as Amsterdam, Houston, Denver, Angola, Algiers, Oslo, Stockholm, London and Essen. As with the company itself, innovation is the starting point for all the projects we develop for Statoil. We translate this, for
example, into exhibition stands with soundshowers, LED walls and 3D plasma screens. We realised a very special project in an ice hockey stadium in the Norwegian city of Stavanger. The presentation part is on the ground floor, while the first floor houses a private meeting room at the same height as the tiers. In order to emphasize the Norwegian identity as well, we made use of beautiful wood structure
www.tauschexpo.nl/UK/statoil
Multimedia
Design
100% delivery guarantee
An immense, seamless plasma wall measuring 2.5 metres has been integrated into this stand. The entire stand - from the info desk to the display units and from the stairs to the sidewalls - changes colour with the aid of LED technology.
The design of the stand is based on the brand and inspired by the innovative character of the products and services offered by the client.
The Statoil stands are realised at the most difficult, international trade fair locations. We feel at home from Angola and Algiers and from Denver and Houston to Baku. Despite difficult local conditions from time to time, we have managed to realise the projects successfully and in plenty of time.
International experience This project was realised in an ice hockey stadium in the Norwegian city of Stavanger. The stand has a raised floor that was realised on the stadium’s tiers. Far from home and under challenging local conditions, the project was brought to fruition with great success.
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Storage facilities and management We realise around 15 standbuilding projects a year for Statoil. The stand has a fully modular design and is carefully stored and managed by us when not in use.
International network Crucial for such projects. Knowing what’s possible at a location. Leaving nothing to chance and being 100% certain about matters by working with local parties.
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Nike, contracting
Just do it in live communication The ultimate runner’s destination: home of the Nike Running Club. That was the central promise we were given the task of bringing to life in a contracting project for Nike. Location: Het Amsterdamse Bos (‘the Amsterdam Forest’). The idea: to offer runners the ultimate running experience. From professional guidance by trainers, physiotherapists and product experts to an advanced laboratory where runners can undergo a complete foot scan and endurance test. Everything was taken into consideration and Tausch 3D brand exposure translated the extensive package of needs
and requirements into a true experience location - that conveyed the look & feel of Nike, of course. Het Amsterdamse Bos was thus transformed for six weeks into the ideal location for meeting other runners or starting the working week full of energy and with colleagues. A truly exceptional location, where the Nike brand really does come to life and provide motivation to everyone who enjoys running. Brand experience in tip-top form! www.tauschexpo.nl/UK/nike
Planning
3D branding
Realise a special interior within six weeks, from concept through to realisation - a seemingly impossible challenge that was made possible with rigorous planning.
Nike wanted a real ‘running experience’ in the heart of Het Amsterdamse Bos. We realised a real brand experience for Nike.
Quality and security This project was realised in a tent, which required specific materials and solutions in order to allow for external factors such as weather conditions and guarantee safety.
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Knowledge of materials Specific environmental factors such as damp and changes in temperature necessitate well-considered decisions with regard to materials. Indepth knowledge of materials helped us make the right choices.
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shining brands
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Tausch 3D brand exposure creates 3D brand exposure for companies in the Automotive, Food, Industry, Chemical, Graphics & Printing, ICT and Leisure sectors, among others. Our client base includes: Stork | Marel | Sony | Fujitsu | Arcelor Mittal | DSM Samsung | Nike | Converse | Mexx | Philips | Ricoh Haribo | Lays | Vanderlande Industries | Reynaers Knauf | Epson | Danfoss.
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Tausch - 3D brand exposure | Nobelweg 1 | 5482 NN Schijndel | The Netherlands Tel. +31 (0)73 549 33 59 | E-mail: info@tauschexpo.nl | www.tauschexpo.nl
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official partner of
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