Tax Free Germany Shopping Magazin by Tax Free Germany

Berlin

Deutschland

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Germany

25 Perspectives

Frankfurt am Main

A City of Contrasts

Metropolis Berlin

Luxury and Style

Tax Free GERMANY Shop and Save

Me, myself and

Fashionstore

ALTE ROTHOFSTRASSE 9 - 60313 FRANKFURT AM MAIN TEL.: 069 - 13 38 94 07 - WWW.I-FASHIONSTORE.COM

DOLCE & GABBANA RALPH LAUREN BLACK VALENTINO PRADA TOM FORD PHILIPP PLEIN BARBARA BUI GUCCI GIUSEPPE ZANOTTI DSQUARED2 ETRO MARC JACOBS CHRISTIAN LOUBOUTIN TOD’S JIMMY CHOO LANVIN VIKTOR&ROLF FENDI YVES SAINT LAURENT STELLA McCARTNEY ALTE ROTHOFSTRASSE 9 60313 FRANKFURT AM MAIN

TEL.: 069 - 13 38 94 07 WWW.I-FASHIONSTORE.COM

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Shopper

Tax Free Germany

For a smooth VAT reimbursement

Tax Free Germany is a company specialized in VAT refund. Our service makes your Tax Free shopping in Germany simple, convenient and smooth. Look for stores with a Tax Free Germany sticker and ask for the Tax Free forms while paying. Tax Free Germany has long years of know-how to complete your Tax Free Shopping in a quick and successful way. Do not miss your discount! 3 steps to your VAT refund! 1. Ask for a Tax Free voucher in the store that you fill out thoroughly and firmly attach to the receipt. 2. The export of the goods needs to be confirmed at the airport at your departure by the custom. 3. Afterwards you can receive the refund in cash at the Tax Free Germany or at our partner counter at the airport. Moreover, you can send the Tax Free voucher to the Tax Free Germany headquarters using the prepaid envelope (that is handed out to you in the shop). Once your mail is received the payment will be performed to your credit card account after three working days. Satisfied customers If you are satisfied, then we have reached our goal.

Langgasse 27 65183 Wiesbaden

Content © visitBerlin, Photo: Philip Koschel

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TAX FREE GERMANY About us

TRAVEL Destination Germany

SHOPPING Shop until you drop Berlin-Guide

©Düsseldorf Marketing & Tourismus GmbH – Photographer U. Otte

15 19 © visitBerlin, Photo: Wolfgang Scholvien

23-29 TRAVEL

25 exciting perspectives on Destination Germany

©Mirko Boy_pixelio.de

SHOPPING Trend Shopping in Berlin

TAX FREE Shopping Tourism Engine

A City of Contrasts Frankfurt am Main

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Deutschland

TRAVEL

Berlin Shopping-Guide Germany 25 Blickwinkel

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Frankfurt am Main

Stadt der Kontraste

Metropole Berlin

Luxus und Style

Tax Free Germany Magazine

Tax Free

Shoppen und Sparen 12

Tax Free Germany Magazine produced by Tax Free Germany GmbH

©Tourismus+Congress GmbH Frankfurt am Main

43 47 51

1. Issue March 2015

Cover picture: ©Tourismus+Congress GmbH Frankfurt am Main

SHOPPING Destination Frankfurt am Main a shopper’s paradise!

TRAVEL Berlin Calling the focus on the design metropolis

SHOPPING Luxury experiences in Berlin

CEO Iveta Müller Edition Director Silvia Hernadiova Graphics and Design Anna Zhu Communication and Marketing Ladislav Müller Country Manager Iveta Müller

Kontact Tax Free Germany GmbH Im Birkes 13 64859 Eppertshausen service@taxfreegermany.com info@taxfreegermany.com Telefon:+49(0)6074-4852865 Telefax:+49(0)6074-4852839 © visitBerlin, Photo: Wolfgang Scholvien

Sustainability ©DZT, Foto: Joachim Messerschmidt

Travel the sustainable road to success There is a growing interest globally in environmentally and socially responsible tourism. According to a survey by IPK International, sustainability is one of the top ten decision-making criteria for international travellers when it comes to choosing their destination, with 20 per

Destination Germany

cent citing it as one of their top three factors. Against this background, the German National Tourist Board (GNTB) has developed a comprehensive strategy that positions Germany internationally as a sustainable travel destination. This includes the development of products and services aimed at additional target groups. This strategy is being implemented by the GNTB

together with its partners in the German travel industry. “Sustainability is playing an increasingly important role in the choice of travel destination,” says Petra Hedorfer, Chief Executive Officer of the GNTB. “Germany is well positioned to compete on that front with other international destinations.”

German National Tourist Board (GNTB) supports development of sustainable travel products The main focus of the sustainability strategy is a campaign entitled ‘Beyond the cities – holidays in the German countryside’. This promotes the enjoyment of Germany’s natural landscapes through tourism products and services that meet the criteria of sustainable tourism development. The themed campaigns for 2014 and 2015

Germany

©DZT

„UNESCO World Heritage – Sustainable cultural and natural tourism“ aswell as „Traditions and Customs“ can also be seen in the context of sustainable tourism.

Text: DZT

©Bayreuth Marketing & Tourismus GmbH

„the greatest little place for fashion“ FIRST Frankfurt is extravagant and casual, exceptional and portable, grown up and sexy, elegant and sporty. With attention to detail selected collections of renowned (such as Helmut Lang, Herno, Jitrois, Rag & &Bone, Barbara Bui, Derek Lam, Pierre Hardy) and also (yet) unknown designers (such as Avant Toi, AVIU, Stouls, Cinzia Araia, Aperlai Barbara Bonner ...). Not mainstream, but a fine and stylish selection for women who are looking for something special. Exciting stretch leather clothes by Jitrois, washable leather leggings by Stouls, asymmetrical shirts and dresses by Helmut Lang, skinny jeans by Rag & Bone, fine high heels and bags by Pierre Hardy, casual boots by Cinzia Araia, glamorous sandals by Aperlai, wonderful towels / individual pieces by Avant Toi, hats, gloves…. FIRST Frankfurt awakens and fulfills wishes! And, last but not least, you always receive a competent, cheerful service in a relaxed atmosphere. Hochstr. 43 60313 Frankfurt +49 69-96869760 info@first-frankfurt.de www.first-frankfurt.de Mon-Fri 10.00-19.00, Sat 11.00-18.00 We accept all credit cards!

Damen und Herrenmode internationaler Label - G.Hessler AG 15.08.14 19:33

Damen und Herrenmode internationaler Label - G.Hessler AG

15.08.14 19:30

Damen und Herrenmode internationaler Label - G.Hessler AG

Damen und Herrenmode internationaler Label - G.Hessler AG 15.08.14 19:34

Damen und Herrenmode internationaler Label - G.Hessler AG

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Damen und Herrenmode internationaler Label -5 G.Hessler AG - Freitag 10:00 - 19:00 Uhr An den Quellen / Mühlgasse Montag 65183 Wiesbaden

Samstag 10:00 - 18:00 Uhr

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WAS SIE IM HESSLER FASHION HOUSE ERWARTET:

15.08.14 19:33

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Wilhelmstraße 52 a/c

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An der schönsten Flaniermeile Wiesbadens, vis á vis von Staatsth Das Fashion House, gegenüber der legendären Kuckucksuhr und der Marktkirche, bietet im Nassauer Hof gelegen, bietet das HESSLER SIGNATURE hochwert

ersten Stock für den markenbewußten Herren eine große Auswahl exquisiter Anzüge und Marken und Designer. Hier findet der anspruchsvolle und modebe passender Accessoires. Die Damen finden im Erdgeschoss eine tolle Auswahl hochwertiger Stücke der aktuellen Kollektionen. Stücke für den stilsicheren Auftritt.

http://www.hessler-fashion.de/store_fashion_house.html

http://www.hessler-fashion.de/store_signature.html

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Seite 1 von 2

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ÖFFN

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Telefon 0611 - 335 457-24

WAS SIE IM HESSLER COUPÉ ERWARTET:

Wilhelmstraße 52 a/c Monta WAS SIE IM HESSLER FASHIONABLE ERWARTET:

65183 Wiesbaden Samst Dame urbane Womenswear von Donna Karan und Polo Ralph Laure

Unmittelbar in der Wiesbadener Innenstadt, gegenüber des Rathauses gelegen, steht das Unmittelbar neben dem Fashion House liegt das Fashionable. Hier f Coupé seit den späten 1970er Jahren für legére, hochwertige Mode. Auf zwei Ebenen

exklusive Accessoires und das ein oder andere “Must have” finden S Telefon 0611 - 341 098 11

finden unsere Kunden die besten Stücke der aktuellen Kollektionen ausgesuchter TopMarken.

KONTAKT: ÖFFN WAS SIE IM HESSLER SIGNATURE ER E Ellenbogengasse 3 Monta http://www.hessler-fashion.de/store_coupe.html

An der schönsten 65183 WiesbadenFlaniermeile Wiesbadens, Samstv Nassauer Hof-gelegen, bietet das HESSLER S Telefon 0611 335 457-21

Seite 1 von 2 http://www.hessler-fashion.de/store_fashionable.html

Seite 1 von 2

Marken und Designer. Hier findet der anspruc

KONTAKT: ÖFFN Stücke der aktuellen Kollektionen. WAS SIE IM HESSLER COUPÉ ERWA

Mühlgasse 7 Monta Unmittelbar in der Wiesbadener Innenstadt, 65183 Wiesbaden Samst

Coupé den- späten 1970er Jahren für legé Telefonseit 0611 335 457-24 finden unsere Kunden die besten Stücke der

KONTAKT: ÖFFN Marken. WAS IM HESSLER An denSIE Quellen / MühlgasseFASHIONABLE 5 Monta http://www.hessler-fashion.de/store_signature.html

Unmittelbar neben dem Fashion House liegt Samst 65183 Wiesbaden Dame Telefonurbane 0611 -Womenswear 335 457-23 von Donna Kara

exklusive Accessoires und das ein oder ander

WAS SIE IM HESSLER FASHION HOU

Das Fashion House, gegenüber der legendäre

Shop until you drop A cosmopolitan scene in a large, trendy city

Berlin offers an extraordinary variety of shopping possibilities in large shopping centres, department stores, smaller shops or elegant boutiques. If you love classic designer fashion, are hunting for bargains, or seeking out the latest fashion trends, you will certainly get your money’s worth in Germany’s capital city. Important information for shoppers from out-of-town: shopping in Berlin is a bit different from shopping in other German cities. The fact that the city was divided for so longer by the Berlin Wall has resulted in there is not being a single city centre or pedestrian zone. Instead, there are many shopping areas in addition to the two most famous, the Kurfürstendamm and Friedrichstraße, which, for to keep it simple, can be divided into City West and City East.

Shopping in City West Brand-new in City West is Bikini Berlin, open since April 2014. Germany‘s first concept mall is located directly adjacent to the Zoological Garden and targets a sophisticated audience conscious of the latest trends and styles. Three storeys offer fashion, lifestyle, restaurants and pop-up shops run by some of the city‘s great young designers. The highlight: the 7,000 m2 rooftop terrace. Open to everyone, the terrace overlooks at the monkey enclosures at the zoo. Stretching between Zoo and the Kaiser Wilhelm Memorial Church, the Bikini Berlin is the ideal place to start exploring the many shopping options in City West. The Kurfürstendamm (also known as Ku´damm) and Tauentzienstraße are Berlin’s most celebrated shopping promenades in the western part of the city and are both within walking distance from Bikini Berlin. The Kaufhaus des Westens, in short

KaDeWe, is located at Wittenbergplatz in Schöneberg and is the largest department store in mainland Europe: here, those enamoured with luxury will find much more than their wide range of ladies’ and gentlemen’s international designer label fashion. The cosmetics, jewellery, books, CDs, tableware and home accessories on display extend over six storeys. The speciality foods section is one of the store’s highlights and a must, and not just for tourists. At the western end of the Ku´damm, you can find exclusive designers such as Lagerfeld, Lacoste and Tommy Hilfiger. Between Uhlandstraße and Adenauer Platz, luxury labels such as Bulgari, Chanel, Louis Vuitton, Valentino and Gucci are located side-by-side. The quiet side streets on the left and right of Uhlandstraße possess plenty of charm, too. In the magnificent fin-de-siècle buildings you willfind elegant boutiques with an exclusive range of fashion and design, as well as chic cafés and restaurants.

The Neue Kranzler-Eck on Joachimstaler Straße connects Kurfürstendamm and Kantstraße, the second largest shopping street in the Charlottenburg-Wilmersdorf district. It runs from Breitscheidplatz to Amtsgerichtsplatz and, together with Neue Kantstaße, forms the connecting axis between the Gedächtniskirche (Memorial Church) and the Funkturm (Radio Tower) at the Messegelände (Berlin Exhibition Centre).

Kantstraße crosses Wilmersdorfer Straße. The area from Schillerstraße to the S-Bahnhof Charlottenburg has been made into a traffic-calmed pedestrian zone. The section north of the pedestrian zone is characterised by tenement buildings with small retail shops. A particular highlight is the Rogacki Delicatessen which is famous throughout Berlin for its fish products.

The Mall of Berlin open since September 2014 at Suarezstraße offers antique Leipziger Platz, about a block shops. In the Stilwerk, approx- east of Potsdamer Platz.The new imately 50 interior decora- shopping centre is connected to tion and designer shops of the old traditions in Berlin as it is upmarket sector are repre- being built on the former site of sented, including Bang & Olufsen, the 1897 Wertheim department Bulthaup and Ligne Roset. In store, once Europe‘s largest. 270 contrast, Savignyplatz provides shops entice future trend-conshopping enthusiasts and pass- scious visitors with high-quality ers-by with a colourful and fashion by international brands varied selection of small shops, as well as jewellery, cosmetics and electronics. galleries and restaurants.

Text: visitBerlin,

The newly renovated Haus Cumberland is one of Berlin’s chicest addresses. The listed building was designed as a grand residential hotel by Robert Leibnitz in 1911-12 and covers around 10,000 square metres between Kurfürstendamm 193-194 and Lietzenburger Straße 104-106. The renovated building is anchored by another 14 oz. shop by Karl-Heinz Müller, founder of the Bread & Butter Fashion Show. With eight-metre high ceilings, stucco décor and consistently high-priced brand names, ensconced in a library from the Palais Lichtenstein (Vienna), this 600 square metre retail space is the only one of its kind in Europe. Other fine shops include Brunello Cucinelli and Maurice Lacroix and a café seating 200 with its own patisserie by Roland Mary. Next door on the traditional promenade, you find the equally glamorous project Kudamm N° 195.

Berlin

Shopping Metropolis

Luxury Department Stores

Shopping in City East

After the Kurfürstendamm, Friedrichstraße, located in the Mitte district, counts as Berlin‘s second most important shopping address. It runs from Oranienburger Tor to Mehringplatz at Hallesches Tor in Kreuzberg. Dussmann, the renowned culture store, located close to the Friedrichstraße S- and U-Bahn stations is a firm attraction for fans of books and music with its huge selection stretching over five storeys; plus, it is open until midnight.

South of this splendid Berlin Boulevard you will find the representative showrooms of car manufacturers, boutiques of exclusive clothing brands and spacious temples of luxury. The Friedrichstadtpassagen are home to the well-known Galeries Lafayette as well as Quartiere 205 and 206, which offer international styles for the fashion elite. Here, pure luxury is offered over a surface area of almost 3,000 square metres: international designer clothes, accessories, jewellery, books, photographic art and flowers. The department store has recently expanded to include the Cabinet, which presents 60 progressive labels.

In Galeries Lafayette you will find French fashion and an in-house delicatessen. But it’s even worth visiting just to gaze at the store’s glass architecture, designed by Jean Nouvel. Very close-by, at Gendarmenmarkt, is The Corner Berlin, one of the trendiest concept stores in the world. It is a mixture of boutique, gallery and café.As well as vintage clothing from Yves Saint Laurent or Chloé, international luxury brands and newcomer fashion, it offers cosmetics, accessories, furniture, technical goods and selected fashion & art books in its range.

During GDR times, the shopping centre of the East Berliners was Alexanderplatz. It has largely been renovated and today draws both Berliners and tourists alike. One highlight is the “Alexa” where you can experience shopping, entertainment and recreation on five storeys – 180 specialist shops over a surface areas totalling 56, 000 square metre. In the immediate vicinity is the Nikolaiviertel which has been renovated in its original medieval style. As well as several interesting museums you can also find numerous small shops here offering souvenirs, arts and crafts and antiques.

Berlin

the Berlin Synagogue in Oranienburger Straße, are also well worth seeing. This group of end-to-end courtyards leads to Auguststraße. Small shops offer a selection of offbeat design, culture, small businesses and gastronomy. In the Bonbonmacherei, original Berlin Bonbons are boiled traditionally over an open fire.

Text and photos: © visitBerlin, photos: Wolfgang Scholvien

An interesting shopping address is the trendy Mitte district, close to Hackesche Markt. The small galleries and fashion boutiques of young international labels and local designers in and around the Hackesche Höfe ranges from distinctive fashion, offbeat shoes, jewellery and accessories to colourful bric-a-brac and amusing gifts. The Rosenhöfe, designed by the Baller architects, with their mix of fashion, design and gastronomy, are also a tempting destination. They link Rosenthaler and Sophienstraße. The Heckmann Höfe, restored with attention to their original detail, located between the former Postfuhramt and

Trend Shopping in Berlin

The hip Berlin style and newest trends can be discovered in the eastern trendy district of Prenzlauer Berg around Schönhauser Allee and Kastanienallee, or in Friedrichshain near Boxhagener Platz – far away from the large consumer shopping areas. In Bergmannstraße in the district of Kreuzberg you can find second-hand fashion, trendy home accessories and sounds from the big city. Kastanienallee in the eastern district of Prenzlauer Berg doesn‘t bear the nickname Casting Allee for nothing; and Friedrichshain is visibly turning into the creative district of Fashionhain. Just like in Mitte and Kreuzberg, style conscious Berliners and their visitors will find that it is worth seeking out the smaller side streets. In Mitte there are many little side streets between Oranienburger Tor, Hackesche Markt and Rosa-Luxemburg-Platz with interesting galleries and plenty of fashion stores. Mulackstraße and Gipsstraße also like to be referred to as Berlin’s little Soho due to their mix of regional and international design. Both Alte and Neue Schönhauser Straße and Münzstraße are a top location for the flagship stores of young international brands. Leyla Piedayesh alias Lala Berlin sells her high end knitted goods on Mulackstraße; the parallel street is called Linienstraße and is home to the Kaviar Gauche fashion label. Eastwards of Rosenthaler Platz in the direction of Prenzlauer Allee is where

other young labels have recently settled, primarily offering urban fashion in their programme. The trendy district of Prenzlauer Berg with its Casting Allee is regarded as the epitome of young Berlin designer fashion on the grounds of the numerous boutiques and the corresponding clientele. But Weinbergsweg, Veteranenstraße and Fehrbelinerstraße also have shopping highlights on offer. This is home, for example, to Anna Franke and Janine Weber’s Majaco label with fans around the world including Jessica Schwarz and Anna Loos. There‘s also plenty to discover in Oderberger Straße such as the lingerie world of Mademoiselle Mimi. Nearby, fans of Berlin fashion will find a treasure trove at „Heimzucht“. As well as fashion made in Berlin, the shop also offers original gifts by creative Berliners. (Danziger Straße 10, U- Eberswalder Straße). In the streets around the Helmholtzplatz and near Kollwitzplatz, trendy shoppers will find plenty of hip stores. The colourful interior of Glaube und Wahrheit is full of handmade stuffed animals, toys, pillows, fashion and accessories for women and children. These unique pieces are made in the back of the shop with a loving attention to detail. No less colourful is Misses & Marbles in Raumerstraße with its constant supply of freshly baked cakes and all kinds of things that make life beautiful.

Between Frankfurter Allee and Warschauer Straße, the eastern district of Friedrichshain has plenty to offer from Berlin’s creative scene. Around Boxhagener Platz and Simon-Dach Straße countless shops and ateliers are waiting to be discovered by fashion enthusiasts. Wühlischstraße and Kopernikusstraße into which it extends is becoming the new trendy fashion mile. Several fashion boutiques have joined together under the name Fashionhain to highlight the creative diversity of their Kiez. A Shopping Night is held on selected Saturdays. As well as clothes from stores such as Superschlüpfer,

Prachtmädchen or Latte wie Hose, there is music and special promotions on the topic of fashion and, of course, culinary delicacies for a little mid-shopping snack.

Fashion and Design “made in Berlin”

The BFN Concept Store in the Hackesche Höfe of the Mitte district also presents a wide selection of Berlin fashion, In Kreuzberg there are many ranging from casual to high bric-a-brac and antique shops, fashion, on two storeys. second-hand fashion and small Also located in Mitte is the individual shops with offbeat fashion collections or way-out Konk fashion store. It is the accessories in the lively Berg- number one address for Berlin mannstraße and along Mehring- fashion from the upmarket and damm. The vintage section of avant-garde sector. The Kaviar the clothing market has clothes Gauche collection also hangs in for sale by the kilo, with 30% off this uniquely designed shop. during happy hour every Tuesday Those who are looking for from 11 am - 3 pm. real individual Berlin items will For trend shopping in the make a find at Hauptstadtunikate. multicultural district of Kreuz- Whether oil paintings, photoberg, you should also head over graphs, furniture or fashion – the to Oranienstraße and Wrangel online shop sells affordable art, Kiez. The Voo Store, featuring all designed by Berlin artists. hip designer clothes with a raw industrial charm, is however located in a ‘rocked-out’ courtyard.

Text: visitBerlin

In the Marienburger Straße, Wertvoll Berlin is a shop specialized in items made from sustainable resources: everything available for purchase here, be it fashion, accessories or gift articles, is either fair-trade, made from ecological materials, or handmade.

Berlin

Trend-Shopping

women Barbara Bui • Blumarine • Herve Leger • Plein Sud • Iceberg • Guiseppe Zanotti • Philipp Plein • Lust Cavalli • Versace Collection • Pierre Balmain • Temperley London • SLY OIO • Hudson Jeans • Yves Salomon men Marc Jacobs • Iceberg • Guiseppe Zanotti • Philipp Plein • Versace Collection • SLY OIO • Pierre Balmain • Yves Salomon NEW LOCATION Stephanstraße 14 -16 60313 Frankfurt +49 69 13014666 www.allurefrankfurt.com

FASHION for individualists Fashion and style advice for the fashionable man? CRESTLINE MEN in the center of Frankfurt and Aschaffenburg! Fashion for all areas of life: Gym ... Office ... clubbing ... or festive events. We have everything for men ... including image consulting. Shopping in a relaxed atmosphere in the center of Frankfurt and Aschaffenburg ... International Fashion Brands Baldessarini Drykorn LBM Closed Eton Unconditional Quintessence Daniele Fiesoli Bordoni Scotch&Soda Superdry Antony Morato and many more Frankfurt Stephanstrasse 1 60313 Frankfurt 11.00 - 20:00 Aschaffenburg Rossmarkt 11 63739 Aschaffenburg 10:00 - 19:00

Tax-Free Shopping Tourism Engine

Shopping tourism has become an important economic factor for many countries and Tax Free Service is an instrument that promotes the international tourism. It offers travelers from non-EU countries, the opportunity to get a refund for the taxes paid while shopping which increases the trade and economic transactions in the tourist destinations.

The Tax Free Service allows tourists to get back the VAT of the purchases in their holiday destination after fulfilling certain criteria. The advantage of this performance can be seen in the increasing numbers of tourists from non-European countries. Especially business, leisure or academic tourists see the â&#x20AC;&#x153;shoppingâ&#x20AC;? as an attractive pastime at their travel destination. They buy commodities, lifestyle products or just symbolic things for themselves or for their family

and friends. Owning such things always means more and more lifestyle and status. For the shops the Tax Free functions are as a sales strategy through which traders can enjoy the elevated increase of foreign customers. Tax Free Service will be performed in several countries by different operators but the system in all countries is similar with appropriate regulations. Tax Free Germany GmbH is one of the acting providers in Germany that works with strict

guidelines, accuracy, efficiency, dynamic, good quality and safety in order to provide tourists a simple, reliable and smooth transaction of the tax refund while shopping in Germany.

Weitere Informationen: Further Information:

Tax Free provides retailer a price advantage and thus favors the purchase decision of the tourists. This results in many cases that travelers purchase additional or more expensive products which is reflected on increasing sales.

For the shops this extra service means not a reduction in profit, because with the service by Tax Free Germany the merchants have no cost, no risk, and no formalities with the tax office. All countries that have the Tax Free Service integrated, recorded positive results and a growing number of international shopping tourism.

info@taxfreegermany.de http://www.taxfreegermany.de

The effect of tax-free service in the international tourist destinations has a positive effect on national commercial and economic sector and the development of commercial and tourist areas. Tax Free Germany provides merchants and tourists the chance to handle the purchase and the VAT refund on a fast, effective and safe way.

©Düsseldorf Marketing & Tourismus GmbH, Photos U. Otte,Text: Silvia Hernadiova/Edition Director Tax Free Germany

Offering “Tax Free Service” brings many advantages

LACOSTE Stores Frankfurt, Skyline Plaza, Europaallee 6 & LACOSTE Stores Rathenauplatz 1 Frankfurt, Skyline Plaza, Europaallee Sulzbach, Main-Taunus-Zentrum, Shop 486 &

Rathenauplatz 1 Sulzbach, Main-Taunus-Zentrum, Shop 48

Emanuel Berg â&#x20AC;&#x201C; Superfine Shirting EMANUEL BERG stands not only for a perfect custom made shirt, but also provides suits, jackets and trousers as a measure. For this service a master tailor is available. You can choose from outer materials of the most renowned Italian weavers. If desired, a crude sample is possible. This can only be received at the tailor. The tailor-made trousers will also be offered in sporty leisure version. A variety of chino and denim fabrics are available. The couple Marschall stands for personal service and expertise. Emanuel Berg & Marschall - two names that stand for style and quality. Emanuel Berg & Marschall Schillerstrasse 27 60313 Frankfurt +49 69-91 39 49 66 Frankfurt@emanuelberg.com FRANKFURT.EMANUELBERG.COM

Germany Reunified

Perspective 1 The images from Berlin on that era-defining evening when the wall came down were seen all over the world.

25 years later, the German capital is defined by a compelling mixture of historic, cultural and creative milestones. Around the world, the reichstag and Brandenburg Gate are recognised as symbols of the division and the reunification of a nation and its people. And putting the history books to one side, Berlin has also become a

creative catalyst for the worlds of fashion and art.

discover your very own perspective on destination Germany right now at www.germany.travel

exciting perspectives

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©www.bilderbuch-berlin.de

Hotspot Berlin – where unity has many different faces.

on Destination Germany

Perspective 2 ©Berlin Wall Exhibition UG

German unity – a towering reminder. The division and unification of Germany is captured in two events that shook the world: the erection of the Berlin wall on 13 August 1961 and its fall on 9 November 1989, the images of which were seen around the world. Today’s relics serve as visual reminders of nearly three decades of division. These include the east German border watchtower on potsdamer platz, which is the last of its kind still standing. The tower, restored as part of a ©DZT

private initiative, tells the story of a nation and its people and is a firm favourite with visitors. discover your very own perspective on destination Germany right now at www.germany.travel

Perspective 3 The Church of Our Lady in Dresden – a baroque masterpiece and a symbol of unity. Built between 1726 and 1743. destroyed in 1945. reconstruction began in 1994. The reunification of Germany 25 years ago and the reconstruction of the Church of our lady are inextricably linked. Thanks to donations from more than 600,000 people around the world, the city was able to rebuild what is arguably the most famous church in northern europe. This monumental sandstone construction was officially reopened in 2005. Today the Church of our lady is an icon of German unity and a compelling example of civic engagement. discover your very own perspective on destination Germany right now at www.germany.travel

©LTM/Punctum (Schmidt)

Leipzig Festival of Lights – a celebration of German unity. The fall of the Berlin wall in 1989 ended 41 years of division. A whole host of events commemorate this milestone in world history. one of the most spectacular celebrations is the Festival of lights in leipzig. It recalls the events of 9 october 1989 when more than 70,000 demonstrators in leipzig confronted the security forces of east Germany’s communist dictatorship with cries of “we are the people!” Across the country there are many other anniversary projects that commemorate the fall of the Berlin wall. discover your very own perspective on destination Germany right now at www.germany.travel

©Stefan Eberstadt, Munich: Rucksack House, 2002/04 /Claus Bach

Perspective 5

Deutschland

Perspective 4

Creative Germany – new artistic horizons. 25 years on from the fall of the Berlin wall, the creative and cultural economy in Germany is going from strength to strength. ‘Created in Germany’ has become a close complement to the world-famous ‘made in Germany’ label. painters, musicians, architects and artisans as well as international cultural events are all embracing the nation’s creative potential, which is evident wherever you go. discover your very own perspective on destination Germany right now at www.germany.travel

Perspective 6 023

The Bauhaus – an expression of form understood the world over. Since the reunification of Germany 25 years ago, fans of pioneering design have been able to visit a new destination: dessau, the ‘capital’ of Bauhaus. The art school established by walter Gropius has left its mark here as the avant-garde of classic modernism – in the shape of one museum and several masters’ houses. 027

other Bauhaus museums and housing estates in weimar (the birthplace of Bauhaus), Berlin and Stuttgart demonstrate just why the trademark cuboid functionality still serves as a guiding principle for

Germany right now at www.germany.travel

Text: DZT

discover your very own perspective on destination

©Alexander Klaus_pixelio.de

designers all over the world.

©Nationalpark Hainich, Rüdiger Biehl

25 exciting perspectives

Perspective 7 Hainich National Park – ancient woodland in the heart of Germany. The largest continuous stretch of beech forest in europe was for several decades a restricted military area. Today, 25 years after the fall of the Berlin wall, Hainich National park is Germany ’s newest UNeSCo world Natural Heritage site: a ‘wild’ forest where trees, fungi, mosses and rare animals such as wildcats and black storks are free to flourish. even in Germany, a country in which forests account for 31 per cent of the land area, this national park represents something truly special. discover your very own perspective on destination Germany right now at www.germany.travel

Perspective 8 Spree Forest – idyllic riverscapes, ospreys and boat trips.

©DZT, Hiltrud Haep

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In parts of the Spree Forest biosphere reserve, an enchanting landscape of rivers and lakes, the mail is still delivered by small wooden boats. It is also where the famous Spree Forest gherkins are grown. The Niederfinow ship lift is a sight to behold and the oldest surviving construction of this kind in Germany. Spree Forest is paradise on water. Now, 25 years after the fall of the Berlin wall, it is celebrating 20 years as a biosphere reserve. discover your very own perspective on destination Germany right now at www.germany.travel

©Bund Grünes Band / Helmut-Schlumprecht

Perspective 9 The Green Belt – nature’s rich bounty along the former border. did you know you can discover rare orchids and endangered animal species along the Green Belt that runs through the heart of reunified Germany? where the Iron Curtain was still in place some 25 years ago, separating two social systems, a vision has now become a verdant reality: this 1,400km habitat stretching along the former border is home to more than 5,200 species of flora and fauna, some of which were thought to be extinct. It is an ideal place for long bike rides and walks. discover your very own perspective on destination Germany right now at www.germany.travel

Perspective 10 Original Spree Forest gherkins

Martin Luther – his theses changed the world. The rebel monk, professor and church reformer is one of Germany ’s greatest sons. It was nearly 500 years ago that martin luther nailed his famous 95 theses to the door of the Castle Church in wittenberg. Saxony-Anhalt, Thuringia and Saxony are home to many of the sites associated with luther, and when the wall came down 25 years ago, visitors were once again able to retrace his steps. The benefit to cultural tourism in destination Germany has been inestimable. discover your very own perspective on destination Germany right now at www.germany.travel

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©DZT, Foto-Design Ernst Wrba

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Rügen Island – dazzling white cliffs and elegant promenades. when the Berlin wall came down 25 years ago, rügen became the largest of the unified Germany ’s 51 islands. Its most famous landmarks are its chalk cliffs, which rise up steeply from the horizon. The island is also famed for the classical architecture of its luxurious coastal resorts and the sandy beaches that stretch for miles and miles. All these island treasures boast their own distinctive charm. putbus, the oldest seaside resort on rügen, is an embodiment of classical architecture and an enchanting destination. discover your very own perspective on destination Germany right now at www.germany.travel 035

Perspective 12 Wadden Sea – UNESCO World Natural Heritage with ebb and flow. The wadden Sea is a unique coastal landscape that provides a habitat to a huge variety of flora and fauna. every year, millions of migratory birds stop here to break up their long journey. Thanks to the constant rhythm of the tides, you can walk on the seabed at low-tide. In 2009 the wadden Sea was made a UNeSCo world Natural Heritage site. discover your very own perspective on destination Germany right now at www.germany.travel

©Pariah083_pixelio.de

Perspective 13 Hamburg – a proud merchant city with history and vision. Former lifeguard station – Rügen registry office 050

Gateway to the world. The jewel of the north. The biggest sea port in Germany. It’s hard to describe Hamburg without using superlatives. This world city on the elbe combines a global mindset with mercantile tradition. over the last 25 years, the city’s appeal has been boosted even further by impressive urban development. with HafenCity, the biggest inner-city regeneration project in europe, Hamburg is setting a high standard for the future of urban centres. on top of that, there are more bridges here than in Amsterdam and venice put together – nearly 2,500 of them. discover your very own perspective on destination Germany right now at www.germany.travel

©DZT, Dr. Ralf Brunner

Perspective 14

Seal

Bremen – maritime heritage and futuristic worlds of discovery. The descriptions ‘Hanseatic city’ and ‘port city’ neatly capture the essence of the two sister cities of Bremen and Bremerhaven. They both boast new visitor attractions, such as the German emigration Centre Bremerhaven, klimahaus® Bremerhaven and Universum® Bremen, which complement the historical city centres. discover your very own perspective on destination Germany right now at www.germany.travel 063

_©DZT, Torsten Krüger

The Spiegel building 058

Text: DZT

©Mirko Boy_pixelio.de

Perspective 11

Destination Germany

Perspective 15

©Lars Landmann_Autostadt

Autostadt – the drive of a lifetime at the ultimate automotive theme park. The Trabant car or ‘Trabbi’ came to be a symbol of the former east Germany. Today, German cars are recognised around the world for their desirability and quality. Autostadt in wolfsburg takes our fascination for cars to a whole new level. To date, this automotive-themed experience has welcomed more than 26 million people through its gates. The park presents a year-round cultural programme that includes events for children. discover your very own perspective on destination Germany right now at www.germany.travel 067

Perspective 16 Frankfurt – Germany ’s ultimate skyline. over the past 25 years, stunning skyscrapers have been rising up in Frankfurt to form Germany ’s most impressive skyline. This breathtaking silhouette includes Commerzbank Tower, the tallest building in Germany. It is also no surprise that the city is home to europe’s third biggest airport, with 1,400 planes arriving and departing every day and up to 90 take-offs and landings per hour. Frankfurt also prides itself on its heritage, including the old quarter around the römer town hall and the house in which Goethe was born. discover your very own perspective on destination Germany right now at www.germany.travel 071

©designritter_pixelio.de

Perspective 17 The Ruhr valley – from coal mining to a capital of culture. In 1989, when the wall came down, the ruhr valley was also entering a new era. In the decades that followed, one of europe’s largest industrial regions underwent a breathtaking transformation. A landscape that was still dominated by mining towers in 1960 is now flourishing with plants, animals and culture. This reinvention reached its greatest milestone in 2010, when the ruhr became the first region to be named european Capital of Culture. discover your very own perspective on destination Germany right now at www.germany.travel ©Tourismus+Congress GmbH Frankfurt am Main

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Perspective 18 A new generation of German winegrowers are wowing connoisseurs. reunification brought the total number of wine regions in Germany up to thirteen. In the largest of these, rheinhessen in rhineland-palatinate, some 6,000 vintners tend to 120 million vines that produce more than 2.5 million hectolitres of wine – primarily high-quality rieslings. A new generation of winemakers has brought this old-established winegrowing region to the attention of connoisseurs the world over. discover your very own perspective on destination Germany right now at www.germany.travel ©DZT, Dietma Scherf

Perspective 19 Europa-Park – an entire continent in a theme park. Thanks to a steadily expanding list of visitor attractions, europa-park in rust near Freiburg has grown to become

show that you are never more than 40 kilometres from a rollercoaster in Germany, with its 73 theme parks. discover your very own perspective on destination Germany right now at www.germany.travel

©Europa-Park

Germany’s biggest theme park. Thirteen countries are presented here together with their most famous landmarks, creating a whole continent of interactive themed attractions. And now, 25 years on from reunification, statistics

Perspective 20 Völklingen Ironworks – an industrial monument like no other. Until shortly before the wall came down, iron ore from the Saar region’s mines was processed here. In 1994 the 079

decommissioned facility began a new lease of life – as the first industrial monument to be recognised as a UNeSCo world Heritage site. völklingen – the last surviving ironworks from the heyday of industrialisation – is today the most visited cultural attraction in a region that boasts an abundance of sightseeing opportunities. discover your very own perspective on destination Germany right now at www.germany.travel

©Marco Görlich_pixelio.de 086

Perspective 21 The Danube – a river with stories to tell. on its journey from Germany to the Black Sea, the danube crosses more countries than any other river in the world. Just over 600 of the river’s 2,800-plus kilometres pass through Germany. Until the wall came down, many of the ten countries through which the danube flows today were behind the Iron Curtain. It’s now possible to go on a river cruise along the length of the danube, and many passengers start their journey in passau.

©Passau Tourismus e.V.

Text: DZT

discover your very own perspective on destination Germany right now at www.germany.travel

Perspective 22 Health and wellness, made in Germany. more than 1,000 spa and wellness hotels, over 350 quality-certified spa resorts offering traditional local remedies and treatments, plus around 2,000 specialist clinics – destination Germany is just what the doctor ordered! 25 years after the fall of the Berlin wall, Germany is the ideal choice for a health-focused holiday. discover your very own perspective on destination Germany right now at www.germany.travel

©Foto u. Studio Heckel Bad Windsheim

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Perspective 23 Active holidays – when the path itself is the destination. In the 25 years since the fall of the Berlin wall, destination Germany has gained many beautiful additions to its network of cycle ways and walking trails. There are now 200 long-distance cycle routes that combine to form a network covering 70,000km; and nearly as many signposted long-distance walks, at a total length of 200,000km.

©Thüringer Tourismus GmbH, Rasmus Schübel

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Climbers, geocachers, windsurfers and skiers will also find plenty to keep them entertained. discover your very own perspective on destination Germany right now at www.germany.travel

Perspective 24 Destination Germany – a shopping paradise. when the wall came down 25 years ago, new shopping destinations, including the meissen porcelain manufactory, began to emerge on the map of Germany. Today, meISSeN® and its themed experiences are among the internationally acclaimed brands that complement the traditional shopping cities such as munich, Frankfurt, Berlin, düsseldorf and Hamburg – known for their elegant shopping streets and stunning malls. with its city centres, outlet stores and regional crafts, Germany is a major destination for shoppers – make it top of your shopping list. discover your very own perspective on destination Germany right now at www.germany.travel

©visitBerlin, Foto Wolfgang Scholvien

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Perspective 25 Boundless natural landscapes – fascinating neighbours. enchanting destinations abound in the region where Germany meets its neighbours to the east. reunification brought with it the opportunity to rediscover certain towns and regions in their entirety – including Görlitz, Germany’s eastern-most town, part of which is in poland. Along the former Iron Curtain, transnational regions of natural beauty are waiting to be explored, starting in zittau, for example, where Germany borders the Czech republic and poland.

Germany right now at www.germany.travel

Text: DZT

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Samsung Mobile Store Berlin Den Samsung Mobile Store nden Sie im KaDeWe, dem wohl renommiertesten Kaufhaus Europas. Im 5. Stock auf einer der prominentesten Flächen im Consumer-Electronics Bereich desStore KaDeWe werden Samsung Mobile Berlin, auf 110 qmyouausgewählte Artikel aus den Bereichen will find in KaDeWe, probably the most prestigious Smartphones, Smart Watches, Tablets, Notebooks, store in Europe. Digitale Fotographiedepartment sowie deren Zubehör ausgestellt On the 5th fl oor of the one of the most prominent sales und zu sehr attraktiven Preisen angeboten. floor in abfahrend, the consumer electronics areawohl of the KaDeWe we Die Rolltreppe aus der der bekanntesten und from Gastronomieabteilung provideFeinkostselected articles the fields of Smartphones, der Bundesrepublik in der 6. Etage, gelangt man direkt Smart Watches, tablets, notebooks, Issued digital phoauf die Verkaufssäche. tography and their accessories on 110 sqm for very attrac-

which is rounded off with a modern and unique design

©visitBerlin, Foto Tanja Koch

tive ein prices. With the escalator downEinkaufserlebnis from the 6th floor from Es wi wird auf außergewöhnliches Wert gelegt, welches mit einem modernen the probably best-known delicatessen and catering departsowie einzigartigen Design-Konzept abgerundet wird. ment in Germany, you directly to our floor. Die optische Gestaltung undarrive Umsetzung dessales Mobiliars, sowie der gesamte Ausbau der Fläche wurden speziell für den Einsatz in Premium Department Stores wie dem KaDeWe entworfen. Bis dato ist dieses weltweitshopping einmalig umgesetzt It is putKonzept on an extraordinary experience value, worden.

Nahezu alle aktuellen Geräte sind ausgestellt. Diese sind für die Kunden selbstverständlich frei zuconcept. The optical design and implementation of furnigänglich und dienen zu Demonstrationsund Präsentationszwecken. as well asVerkaufsberater/innen the entire establishment of the area Regelmäßigture, geschulte erklären dem Interessenten die Produkte detailliert und führen Funktionen vor. arederen specifically designed forund use Besonderheiten in premium department Kaufhaus des Westens - KaDeWe Selbstverständlich akzeptieren wir alle Kreditkarten. stores of the KaDeWe. To date, this concept has been globSamsung Mobile Store 5. OG ally unique. Almost all current devices are issued. These Tauentzienstr. 21-24 Unser freundliches und kompetentes Verkaufspersonal freut sich auf Ihren Besuch. are of course open to the customers and serve for demon10789 Berlin stration and presentation purposes. Regularly trained sales 0049 30 - 210 199 44 Kaufhaus des Westens – KaDeWe Samsung consultants Mobile Storeexplain 5.OG the prospective customer the products www.gomobile24.de Tauentzienstr. 21-24 in detail and show their features and options. Of course, 10789 Berlin we accept all credit cards. Our friendly and competent Tel.: 030/21019944 sales staff is looking forward to your visit. www.gomobile24.de

“The London Assembly” is the right place for those who want more than “high-street fashion” of the big chains. All labels are selected British designers and are characterized by attention to the detail, originality and a good price-performance ratio. ...behind every label lies a true story and often there is the fashion in a limited edition or as individual pieces. This allows the clothes quickly become a personal favorite of every woman ... Kirchnerstraße 6-8, 60311 Frankfurt am Main +49 (0)157 7217 2310 | info@thelondonassembly.com www.thelondonassembly.com Mon - Fri 11:00 - 19:30, Sat 11:00 18:30 Card payment is possible with debit card and credit card

Sovrano is also available in your area Aachen ~ Berlin ~ Bonn DĂźsseldorf ~ Dortmund ~ Essen Frankfurt ~ KĂśln ~ Oberhausen Stuttgart ~ Wiesbaden ~ Wuppertal www.sovrano-frankfurt.de Sovrano Frankfurt Skyline Plaza Europa-Allee 6 60327 Frankfurt +49 69-25 75 85 06 frankfurt@sovrano.de Manufaktur der Individualisten

Metropolis Frankfurt am Main, the metropolis at the heart of Europe, is defined by stimulating contrasts of tradition and modernity, trade and culture, business and tranquility. The famous international trade fairs held here, the financial business conducted, the city’s cultural scene and its accessible location all contribute to Frankfurt’s metropolitan reputation. Frankfurt’s famed skyline features more skyscrapers than any other German city. Its formation and rapid expansion is largely due to the presence of many national and international banks which, alongside the stock exchange, the head office of the German Federal Bank and the European Central Bank, have turned the city into Germany’s premier financial center. Furthermore, Frankfurt is the leading service sector location, as evidenced by the Commerzbank skyscraper which, at 259

meters (not counting the 40-metre antenna) is Europe’s tallest office high-rise. Frankfurt’s skyline is ever-changing – the newest skyscrapers are already under construction and many more are in the design stages. One of the most notable attractions is the Main Tower, built by the Hamburg company Schweger and Partner and one of the first skyscrapers open to the general public. The Main Tower offers a restaurant on the 53rd floor and a spectacular and panoramic observation platform on the 55th floor - 200 meters above Frankfurt.

A City of Contrasts

Frankfurt´s latest spectacular high-rise projects were the 150-metre-tall structure, the new home of the European Central Bank. And the second high-rise, bearing the name “PalaisQuartier” and is at present under construction. It’s shopping mall with relaxation and activity venue has opened in 2009 and in 2010 the opening of a luxury hotel and office building complete this project.

Facets of Frankfurt

When Frankfurt was born, none of these developments were even hinted at. The former Roman city â&#x20AC;&#x153;Nidaâ&#x20AC;?, later part of the Carolingian Palatinate, emerged from the depths of history on the 22nd of February 794, to be mentioned in official documents as Frankfurt. The occasion was a convention of great significance for the whole of Europe - a German Empire synod held by Charlemagne. The city was named francono furd after its geographical location, being situated near a natural ford close to where the Main river meets the Rhine - right at the heart of the Franconian Empire.

Although never a bishop seat, Frankfurt’s Dom, or cathedral, was the place where German kings were chosen from 1356 onwards; German Emperors were also crowned there some 200 years later. The banquets that followed were held in the imperial hall or Römer, a building complex consisting of three half-timbered merchant houses. In 1405, the city purchased the complex and converted it to the town hall. Ever since, the three-gabled silhouette of the building has been the symbol of the city. Even today, Frankfurt’s city council - an elected municipal parliament - holds its meetings here. As far back as the Middle Ages, fairs and markets took place inside the town hall’s Römerhallen and on the Römerberg outside. Today, the Römerberg is in the heart of the old town center and a popular tourist destination. And the Römerhallen are still in demand as a venue for a large variety of events. Not far from the Römer is the St. Paul’s Church, where the first German National Assembly was held in 1848. Since then, the church has been known as the cradle of German democracy.

Nachhaltigkeit Due mainly to the 13 museums located on both sides of the Main, Frankfurt has devel-

oped a reputation as a significant cultural center. The museum embankment represents a unique synthesis of renowned exhibition culture and far-sighted city planning. Several 19th century buildings worthy of preservation were gutted and given a new lease of life; their exteriors are still a characteristic feature of the riverbank. Many of the newer buildings and extensions are true architectural gems, designed by internationally renowned architects. The Museum of Modern Art, designed by Viennese architect Hans Hollein, is one such gem, the building being shaped like a slice of cake. Other highlights from Frankfurtâ&#x20AC;&#x2122;s range of museums are the German Architecture Museum and the Museum of Communication. With its healthy budget for cultural events - unusually high for German local authorities - the city has been able to fund not only opera, ballet and theatre productions, but also numerous private theaters.

Another symbol of Frankfurt’s commitment to culture is the Concert and Congress Centre Alte Oper Frankfurt, rebuilt after the Second World War to return it to its original Italian Renaissance style. The university, founded in 1914, carries the name of Frankfurt’s most famous son, Johann Wolfgang von Goethe. He was born in Frankfurt on the 28th of August 1749, spending the early part of his life here. His birthplace is one of Frankfurt’s most popular tourist attractions, and also includes the Goethe Museum. As the home of continental Europe’s largest airport (renamed Fraport AG after listing on the stock exchange in 2001), biggest passenger train station and a major overland traffic hub, Frankfurt is easily reached from within Germany and further afield. As organizers and participants at international congresses are pleased to confirm, more tourists and business travelers from other countries visit Frankfurt than any other German city. Thanks to its favorable traffic connections, Frankfurt is one of Europe’s oldest trading centers north of the Alps. The first trade fairs are known to have taken place here as early as the 11th century. Today, 10 centuries later, Frankfurt is one of the world’s most significant trade fair locations. Kaiser Friedrich II declared it the world‘s first trade fair city by way of imperial privilege in 1240.

Frankfurt

International

Nachhaltigkeit

Messe Frankfurt, the cityâ&#x20AC;&#x2122;s trade fair organization, can therefore trace 750 years of history and tradition. These days, the expo grounds west of the city provide the enormous national and international trade fairs held in Frankfurt with 475,000 sq/m of exhibition space in ten large halls. The best-known and most popular fairs are the Frankfurt Book Fair and the International Automotive Exhibition (IAA).

As the seat of the European Central Bank, Frankfurt’s claim to the status of a leading financial center is strengthened by the fact that 229 of the 332 banks represented here (194 of these being foreign banks) have chosen to have their headquarters in the Main metropolis. Although the number of foreign banks has decreased noticeably over the last few years, this can mostly be attributed to mergers. Frankfurt is also Germany’s advertising capital. Its creative thinkers come up with a sizable chunk of the advertising slogans that entice us every day. Around 1,000 advertising and communications businesses responsible for product marketing and image development are based in Frankfurt. Frankfurt‘s agencies administer budgets of over seven billion euro a year. This brings Frankfurt worldwide (excluding the US) to the 4th place, behind Tokyo, London and Paris. In Frankfurt are the most creative heads working: At the prestigious ADC Awards (Art Directors Club) some of the winners were from Frankfurt.

Diversity In contrast to the busy inner-city life and its internationally renowned shopping opportunities, the rural-style suburbs with their romantic half-timbered houses offer an idyllic village atmosphere that typifies German Gemütlichkeit, or cosiness. After a day’s shopping in Frankfurt, an enjoyable evening can be had in a traditional apple wine pub in the Sachsenhausen district, or maybe at one of the countless jazz and live music venues. During summer, the popular street festivals come highly recommended. In the winter, a stroll across the traditional Christmas market on the Römerberg is not be missed. A highlight on Frankfurt’s annual events calendar is the Museum Embankment Festival held in August – a spectacle of top-flight arts and culture.

Frankfurt Text and photos: ÂŠTourismus+Congress GmbH Frankfurt am Main

Frankfurt is also an ideal base for day trips: the mountainous forest landscapes of the Taunus, Spessart and Odenwald regions are easily reached by car, public transport and even boat. The romantic Rheingau area, with its picturesque castles and vineyards, and famous cities like Heidelberg, Wiesbaden and Mainz, are also ideal destinations for relaxing holiday jaunts.

Destination Shopping

Frankfurt am Main

a shopper’s paradise!

Frankfurt has over the years gained the reputation of a first-class shopping destination. Whether you are a bargain-hunter, a lover of fine fashion or a hipster looking for the latest trends, Frankfurt is the place for retail therapy. In the city centre, leading design labels vie for the custom of an international clientele, while the city’s outskirts harbour many a hidden jewel. The metropolis on the River Main is Germany’s most popular destination for overseas shopping tourists, with Frankfurt’s premier retail promenade, the “Zeil”, ranking among the country’s most profitable shopping streets.für 313 Euro ein. The department stores and specialty shops along the Zeil pedestrian promenade have everything that today’s refined shopper could possibly desire. It is also here that one finds two of Frankfurt’s most modern shopping centres. The multi-storied MyZeil mall attracts visitors with much more than its futuristic architecture, its 75 shops and 10 restaurants turning every shopping spree into a pleasant and memorable experience. The Zeil Galleria, meanwhile, is home to many smaller, individual shops. The views of downtown Frankfurt from its rooftop café are no less worth the visit. Nearby, the very posh Goethestraße, a cobblestone street lined with international designer boutiques, offers a wide range of luxurious fashion collections and noble accessories. And that’s just the beginning! There

are many more unusual shops and stores waiting to be discovered away from the city’s main shopping areas. Berger Straße, Schweizer Straße and Brückenstraße, for example, are home to countless shops and boutiques featuring, amongst other things, the wares of up-andcoming Frankfurt fashion designers. A shopping highlight of particular interest is the recently opened Skyline Plaza. Situated just a stone’s throw from Frankfurt’s fairgrounds and main train station, this brand-new mall is home to more than 170 shops providing everything that the heart desires. One of its premier attractions is the Skyline Garden, a spacious and serene retreat set on the Plaza’s rooftop. It features not only a beautiful garden landscape with lawns, bushes and trees, but also a large café and a children’s playground. There’s also an observation platform offering spectacular views of the Frankfurt skyline, the nearby Taunus low mountain range and the new Europa Quarter, which is still in the construction phase. A modern wellness club, known as Meridian Spa, is also integrated into the mall. This three-storey health spa invites guests to enjoy a swim, sauna, massage or workout, while children are professionally cared for free of charge.

In the heart of Europe, in the city center of Frankfurt on the main shopping street “Zeil” you can find the biggest Samsung Mobile Store in Germany with a size of about 700 square meters. Located on the 7th floor of the Zeilgalerie you reach the store by the exclusive Samsung Express lift and dive into the Samsung world. Here you have a wonderful view over the rooftops of Frankfurt and the terrace of the associated Galaxy Cafe that invites you to linger. Let skyline sink in with a cappuccino or glass of champagne while enjoying the view. In our store you will find the latest technical highlights in the fields smartphone, SmartWatch, tablet, notebook, TV, Digital photo camera and their accessories for very attractive prices. Of course, we accept all credit cards and our multilingual staff will help you versatile. All current models are exhibited several times and can be tried and tested. Our courteous and professional staff can present you the latest features and answer your questions so you can find the perfect product. If any problem occurs with your device, you will receive a support fast and flexible. Our service team will assist you and provide advice.

Samsung Mobile Store Frankfurt

Samsung Mobile Store Zeil 112 - 114 60313 Frankfurt am Main +49 69 - 300 39 4411 www.gomobile24.de

Kirchgasse 80 Wiesbaden Mon-Sat 10.00 – 19.00 Am Main-Taunus-Zentrum 1 65843 Sulzbach (Taunus) Mon-Wed 09.30 – 20.00 Thu-Sat 09.30-22.00

Berlin Calling City of Design

UNESCO Creative City of Design

A Forge for Talent and Creativity

Since German reunification, Berlin has emerged as a booming capital of modern design that attracts creative entrepreneurs from all over the world with its eclectic and vibrant lifestyle. In 2006, the German capital was officially designated a City of Design, the first German city to be included in the Creative Cities Network organised by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

The winds of change throughout Berlin’s history, its role as the capital of a united Germany and its openness to the world’s diversity have created ideal conditions for innovation and creativity to flourish here. Since the fall of the Berlin Wall, designers have flocked to the revitalised city on the Spree and have opened numerous agencies, studios, showrooms, exhibitions and sales platforms. More and more creative people from all over the world are finding inspiration in Berlin’sexperimental climate and are choosing to move their professional and personal lives here. The city offers plenty of artistic freedom, extraordinary exhibit spaces, a relatively low

cost of living and rents, global networks and, not least, a public interested in design that is open to new ideas. Creativity has thus become one of the most important factors behind the city’s economic success and the reason so many choose to work and live here. State-run arts universities, including the UdK (Universität der Künste), and various privatelyruneducational institutions offer a broad range of options for studying design in the city. The city’s nine schools specialising in fashion and clothing design are the most in any European city and many students opt to stay in Berlin, further enriching the city’s long-term creative potential.

Creative City

Creative Centres and Networks http://magdalenaschaffrin.com/ http://green-showroom.net/

http://ethicalfashionshowberlin.com/ International Design Center Berlin (IDZ)

www.idz.de

Berlin

Ethical Fashion

ÏMA-Design Village in Kreuzberg

www.imavillage.com betahaus on Kreuzberg‘s Moritzplatz. Guided tours can be booked at

fuehrung@betahaus.de and

www.betahaus.de AUFBAU HAUS on Moritzplatz

www.aufbauhaus.de Networks CREATE BERLIN

www.create-berlin.de DMY in the former Tempelhof airport

www.dmy-berlin.com

Design City Berlin as a Centre for Fashion Berlin stands up to its competition in the fashion industry, too. With numerous fairs and fashion shows, the German capital attracts trendsetters from all over the world twice a year to Berlin Fashion Week. The Fashion Week is the meeting point for buyers, retailers and press representatives from the textile industry. Since Bread & Butter returned to Berlin in 2009, one fashion highlight after another has flocked to the city. In addition to the world’s largest trade fair for young, urban fashion, the latest trends are also shown at the Premium, which celebrated its 10th anniversary in 2013,

the street-wear show Bright and the New Yorker trade show (capsule). In July 2014, Bread & Butter will open its doors to the public for the first time on the final two days of the show. Berlin also features its green fashions at shows at Showfloor Berlin, the Lavera Showfloor, the GREENshowroom and the Ethical Fashion Show. The latest collections from around the world are featured on the catwalks of the Mercedes Benz Fashion Week at the Brandenburg Gate. During Fashion Week, all of Mitte turns into a public showroom with mile upon mile of different fashion and design exhibitions. From 15–17 January, Panorama fashion show will début at the new ExpoCenter

Berliner Designmuseen Bauhaus-Archiv Berlin

www.bauhaus.de Berlinische Galerie

www.berlinischegalerie.de Art Nouveau, Art Deco and Functionalism Bröhan

www.broehan-museum.de Costume Library at the Kulturforum near Potsdamer Platz

www.smb.spk-berlin.de Berliner Kunstgewerbemuseum (Museum of Decorative Arts)

www.smb.museum/kgm Handmade porcelain of the highest quality and artistic tradition can be found in the interactive exhibition at the Königlichen Porzellan-Manufaktur (KPM)

www.kpm.de Werkbundarchiv - Museum der Dinge (Museum of Things) presents its collection of design and everyday culture in the 20th Century

www.museumderdinge.de Sammlung Industrielle Gestaltung (Collection of Industrial Design)

www.hdg.de

Airport at Berlin-Schönefeld. As a new platform for marketrelevant, high-end brands, Panorama seeks to close the gap between designer labels, young avantgarde, sports and street-wear brands. It will feature a portfolio of trendy, but serious collections with the full range of entry level to high-end price points. www. fashion-week-berlin.com green-showroom.net ethicalfashionshowberlin. com

The ausberlin shop on Alexanderplatz features products made in Berlin. 270 designers from pretty much every area of the capital are represented with some 3000 products on offer: fashion, home accessories, books, design objects and fun items. Morphose in Oranienburger Straße in Berlin-Mitte wants people to have “more design in their lives”. On over 200 m2, this small design department store offers innovative products for everyday use. www.ausberlin.de shop.morphose.eu Modern design, old-world craftsmanship – that’s also available at die Imaginär Manufaktur (DIM). In a former insti tute for the blind in Kreuzberg’s Oranienstraße, people with disabilities now craft attractive and modern design objects from wicker, brushes and brooms. More than 70 international designers create stylish DIM objects that are not only sold in Kreuzberg but also in museum shops around the world. dim-berlin.de

devotion to design, pleasure and The Federal Ministry of the culture. Environment and the Federal www.kult-pur.de Environmental Agency awarded the first Federal Ecodesign Authentic, one-of-a-kind Prize in January 2012. The goal pieces of Berlin design can be was to make good examples of found at Hauptstadtunikate. ecodesign better known and Design lovers can choose to encourage innovation in this affordable examples of oil paint- area. The Internationales Design ings, photographs, furniture Zentrum Berlin (IDZ) is responand fashion in the online shop sible for the design and implefeaturing the work of the city’s mentation of the competition creative residents. which is open to designers and hauptstadtunikate.de design firms. A total of twelve products and concepts received Sustainability and Innovation the Federal Ecodesign Prize in 2013.The winning projects show Also on Kreuzberg’s Moritz- how versatile ecodesign can platz, you can also visit s.w.w.s.w., really be. Topics have included a concept store for sustainable “Life Cycle Tower” for highdesign. Green Living in Pren- rise buildings, handmade up-cyzlauer Berg’s Kulturbrauerei is cled carpets and solar-powered also setting trends for a sustain- newsstands. The competition is able future. It sells beautiful held annually. For more informafurniture and furnishings that tion about the competition and also meet the principles of green to register: bundespreisecliving. odesign.de blog.schoener-waers.de, www.green-living-berlin.de Design Guides

In 2012, the three designers from Supergrau opened their first store in Berlin. Simple, custom design is coupled with high-value materials such as local woods, stainless steel and gold The small shop Kult pur on from German suppliers, some of Kreuzberg’s Muskauerstraße which has been hand-crafted. offers exceptional design and www.supergrau.de. crafts from international, often Type Hype opened in 2013 not very well-known designers from the fields of fashion, home as a concept store in Berlin-Mitte décor and accessories. Organic and has already been named coffee and up-cycling products one of the “2014 Stores of the add to the Kult pur’s reputation Year”. Premium design products for promoting sustainability. In with alphabet-based themes are addition to changing exhibitions, offered in this former typesetvarious readings, fashion shows ter’s shop with a focus on high and concerts are held on the quality, sustainable craftsmanship. premises. Home-made culinary typehype.com. delights complement the store’s

For those who want to get away from the crowds of tourists and dive into the diverse world of design in Berlin, GoArt! and artberlin offer thematic walks and programmes covering the exciting world of fashion and design, contemporary art, Berlin’s neighbourhoods and modern architecture. Berlinagenten direct their focus on lifestyle, culinary tours and events, while nicheberlin focuses on architecture and art. www.goart-berlin.de, www. artberlin-online.de, www. berlinagenten.com, nicheberlin.de

Department Stores with Style

Berlin

City of Style

Luxury experiences in Berlin Exclusivity in the German capital: high-class hotel landscape and culinary delights – Highculture and luxury shopping – Golfing and equestrian sports From haute cuisine to haute couture, from modern to high-endculture: Berlin has long since become an Eldorado for luxury connoisseurs from all over the world. In the German metropolis, visitors can indulge in both their cultural or ulinary but also sports passions in the noblest atmosphere. Apart from luxury hotels, esigner shops and not least the famous KaDeWe Berlin, Europe’s largest department store, mark the German capital.dt.

kadewe.de

City of Gourmets Fischers Fritz

fischersfritzberlin.com

Shopping like Jude Law and Claudia Schiffer If you are looking for shopping opportunities, which go far beyond the standard, you must go and see Emmanuel de Bayser and Josef Voelk. They run The Corner, known as Berlin’s “most tasteful concept store”, in which customers like Katie Holmes, Claudia Schiffer or Jude Law like to shop when they are in Berlin.

lorenzadlon-esszimmer.de Reinstoff

reinstoff.eu/willkommen.html Tim Raue

tim-raue.de

thecornerberlin.de

Facil

Ein paar Adressen:

Pauly Saal

Unusual gifts, the right clothes or furniture

quartier206.com from an elegant French tie to expensive champagne

galerieslafayette.de right on Breitscheidplatz between the Zoo and the Gedächtniskirche is Germany’s first concept mall.

bikiniberlin.de LP12 - Mall of Berlin

mallofberlin.de the luxury store 14oz with its own patisserie is next door to the equally glamorous project Kudamm N° 195 on the traditional promenade.

14oz-berlin.com; cumberland-kurfuerstendamm.de; grosz-berlin.de; kudamm195.com

Lorenz Adlon Esszimmer

facil-berlin.de paulysaal.com 5-cinco

5-cinco.com First Floor

www.firstfloor.palace.de Horvárth

www.restaurant-horvath.de Rutz

weinbar-rutz.de Hugos

hugos- restaurant.de VAU

vau-berlin.de

Luxurious Hotels

Grand Hotel Esplanade

Waldorf Astoria

esplanade.de

Marriott International

www.marriott.de/Hotel_am_Steinplatz Titanic Fünf-Sterne-Superior-Haus

www.titanic.com.tr Hotel Adlon Kempinski Berlin

kempinski.com/de/berlin/hotel-adlon/ welcome/

Soho House

sohohouseberlin.de High- Class-Hotel am Spreeufer

nhow-hotels.com/berlin O2-World

Berlin

waldorfastoriaberlin.com/deu/Home

o2world-berlin.de/

Hilton Berlin

hilton.de/berlin Ritz Carlton

ritzcarlton.com/de/Properties/Berlin/ Default.htm

City tours deluxe Given the large cultural offering, the city should be discovered as conveniently as possible. Unusual city tours are, for instance, organised by Berlin City Tours Deluxe, which drives the visitors in a little less than six metre long Maybach 57S Limousine through Berlin’s streets. Other providers drive their guests with vintage cars like a Bentley or a 1954 Mercedes Benz, offer massage seats and screens in the car. City guides, champagne and appetizers accompany the visitor while driving by the Brandenburg Gate, the Berlin Cathedral (Dom), Checkpoint Charlie or the Sanssouci Palace in Potsdamci.

berlincitytouren.de

eliterent.com/de/touren/touren/elite-rocco-forte-hotels-truly-lifestyle-experience-14

Von der Spree aus kann der Besucher die Stadt auch wunderbar vom Wasser aus erkunden. Wer Berlin fernab der herkömmlichen Reedereien erleben will, der kann eine Yacht mieten, um vom Treptower Hafen im Osten der Stadt ausgehend die Sehenswürdigkeiten zu erkunden.Vorbei geht es dann an der 30 Meter hohen Skulptur in der Spree, dem Molecule Man, und dem dahinter liegenden Badeschiff, in dessen Swimming Pool im Sommer die Berliner Szene ihren abendlichen Cocktail trinkt und ein letztes Bad nimmt, bevor es sie weiter in die Clubs der Hauptstadt zieht. Die Privatyacht schippert weiter, vorbei am Märkischen Ufer, an der Kottbusser Brücke in Richtung Charlottenburg, dem Schloss Bellevue, am Haus der Kulturen der Welt entlang, passiert den Hauptbahnhof und den nahe gelegenen Reichstag, bevor es wieder gen Osten geht. Die vierstündige Privat-Tour kostet 2.354 Euro. Außergewöhnlichen Fahrspaß und unvergessliche Aufenthalte bietet die Kooperation der Rocco Forte Hotels mit dem Anbieter Elite Rent. Eine exklusive Fünf-Tages-Tour führt die Gäste mit den neuesten Luxusportwagen wie einem Porsche Carrera 911, einem Ferrari 485 Spider oder einem Lamborghini Gallardo auf über 1.000 km durch Deutschlands Metropolen. Besonderes Highlight dabei ist Berlin, wo die Teilnehmer im edlen Hotel de Rome direkt am Gendarmenmarkt im historischen Originalgebäude nächtigen und dabei Luxus pur erfahren. Die Länge der Route, das Auto sowie die Suite-Kategorien werden auf individuellen Wunsch abgestimmt. Darüber hinaus ist die Tour auch mit Chauffeur buchbar.

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UMASAN Flagship Store BIKINI BERLIN Budapesterstr. 38-50 10787 Berlin +49.30.88.71.90.87 www.umasan-world.com

The new Bagatt Fall/Winter collection 2015 has arrived. Epitomizing the appreciation for beauty for which Italy is known, BAGATT MILANO stands for fine Italian craftsmanship, applying these high quality standards into its collection of shoes, handbags and accessories. From contemporary, comfortable looks for everyday wear to elegant heels, the BAGATT MILANO store in the BIKINI BERLIN concept mall is a shoe-lover`s paradise. bagatt-Milano Bagatt BIKINI BERLIN Budapesterstr. 38-50 10787 Berlin Tel.: +49 30/ 25 75 97 77