UBER SET TO INCLUDE FULLLENGTH VIDEO ADVERTS IN RIDEHAIL APP SERVICE

Uber is set to introduce full-length video ads across its ride-hailing app, food delivery service, Uber Eats, and alcohol sales platform, Drizly.

The announcement made in the Wall Street Journal is the latest development in the rise of retail media networks, whereby consumer -facing companies use their customer data to target messages for brands.

Uber’s active advertiser base grew by 80% year-over-year, according to CEO Dara Khosrowshahi. Most ads appeared on Uber Eats, where 345,000 merchants bought them in Q1 2023.

The video ad products have launched statewide in the US, before expanding to other markets throughout the year which includes the UK.

Patons Taxis Officially Launches New Sales Website To Better Assist Taxi And Phv Drivers

In a move aimed at helping taxi and private hire vehicle (PHV) drivers to source better working vehicles, Patons Taxis has officially launched a new website.

The platform has been designed to help both individual cab drivers and fleet owners to select vehicles that fit the requirements of the industry, including many environmentally friendly options.

Huge New Electric Taxi Charging Hub In London Revives Industry Options And Promises More To Come

HP Taxi, in partnership with new infrastructure company ZEVHub, have launched an exciting new taxi charging hub located centrally just off the Old Kent Road on Mandela Way. A huge site in South London has sprung up offering a charging hub of ten 30kWh charge points to cabbies. The charge points include both CSS and CHAdeMO sockets.

Veezu Acquires Merseyside Phv Operator Britannia Taxis

Gett Partners With Collective Benefits To Bring Taxi Drivers Extra Rewards

Merseyside private hire operator, Britannia Taxis, has joined forces with Veezu. The acquisition aims to open new horizons for Britannia, with hopes of elevating the private hire experience for its drivers and their passengers. Launched in 2013, Veezu has a history of growing its national footprint. The firm has continued to invest heavily in data, technology and infrastructure to ensure that regional private hire operators like Britannia Taxis remain ingrained within their communities.

Gett, a market leader in the UK black cab market, and Collective Benefits, a leading rewards provider for companies, announced a new partnership.

Through this partnership, drivers using the Gett app will be eligible for new perks such as discounts at major retailers across the UK.

Through the Collective Benefits Rewards Programme, qualifying drivers registered with Gett now have access to market-leading savings on a wide range of essentials including fuel from major UK brands, and food from Morrisons, Sainsbury’s, Asda and more. Plus, they can enjoy savings on lifestyle brands like Apple, Nike and Currys. The programme encourages loyalty, with drivers who complete a given number of rides per month using the Gett app becoming eligible for the rewards.

Guy Gaash, VP of Global Partnerships at Gett, said: “We’re delighted to be working with Collective Benefits to bring a new reward scheme to drivers using the Gett app. Black cab drivers are the cornerstone of city transport, and at the core of our business.”