PROCESS BOOK Taylor Brunmeier
Graphic Design I Fall 2015 Syron
BRAINSTORMING - WORD WEB How Farm to Table may be perceived and what words may be associated with it, by being laid out in a word web.
BRAND ATTRIBUTES Words that describe how Farm to Table and the logo is to be portrayed and recognized.
LOGO SKETCHES Free hand sketches, physically thinking out the different word/branding associations for a potential Farm to Table logo.
LOGO SKETCHES Free hand sketches, physically thinking out the different word/branding associations for a potential Farm to Table logo.
LOGO SKETCHES Free hand sketches, physically thinking out the different word/branding associations for a potential Farm to Table logo.
LOGO SKETCHES Free hand sketches, physically thinking out the different word/branding associations for a potential Farm to Table logo.
ITERATIONS Choosing four sketches and putting them into adobe illustrator to experiment on which one is the most visually appealing and the best one that has all the designated attributes.
SILHOUETTES
LOGO SYSTEM
Narrowing down the choices, one of the four iterations were explored deeper on. Made many black and white versions. 1st attempt at making the horn smaller
minimizing cheek bone
different ways to interpret between the cow and table
Final
Color & Type
Silhouettes
Original
Silhouettes
Final Final
Final
Final Final
used as inspiration and feel for the brochure, logo, and business card Final
Color & Type
Original
Color Color & &Type Type
beginning phase
Farm to Table Farm to Table farm farm to to table table
farm farm to to table table
Farm Farm to to Table Table
Farm to Table
farm to table
farm table Farm to to Table
farm farm to to table table
Color & Type
Silhouettes Silhouettes
Farm to Table Farm to Table
Color Color&& Type Type
C 41 M 33 Y 31 K 0
Fa
attempting color and transparencies, brown and pink
LOGO SYSTEM
Color Swatches
C 75 M 68 Y 67 K 90
Explored the black and white versions by adding color and typography to make the final logo.
Color Color Swatches Swatches Silhouettes
al al
ADDING COLOR, TYPE, & INSPIRATION
farm to table farm to table reducing color
watches
EM EM
Farm Farm to to Table Table
final attempt on type
farm to table
farm to table
Farm
BUSINESS CARD & MOOD BOARD
FRONT:
C 41 M 55 Y 74 K 24
C 52 M 64 Y 78 K 59
C 65 M 65 Y 72 K 76
C 75 M 68 Y 67 K 90
C 37 M 13 Y 27 K 0
C 51 M 0 Y 13 K 0
C 5 M 50 Y 24 K 0
C 41 M 33 Y 31 K 0
BACK:
friendly
organic rustic
innovative vintage
fresh
Taylor Brunmeier F2T@Market.co m (402) 555-5555 F2TMarket.co m
FONTS:
Ludica Handwriting - italic Didot Ltd Std - roman Calisto MT - bold
Caecilia LT Std - light Bauhaus Std - light Zapfino
BROCHURE Incorporated images from the moodboard into the brochure, with the colored logo on the front page.
apples figs grapes mango & papaw watermelon & rhubarb tomatoes
INSIDE:
dewberries avocados berries cherries melons plums & peaches
passion fruit banana citrus
WHAT’S IN SEASON? fruits fruits coconut cranberries persimmon pomegranate pears
kumquats guava kiwi pineapple dates
dec.
jan.
nov.
sep.
apples figs grapes mango & papaw watermelon & rhubarb tomatoes
sep.
dewberries avocados berries cherries melons plums & peaches
vegetables carrots & celery chicory rutabaga & turnip leeks
dec.
jan.
nov. oct. sep.
n autum er summ
feb.
r winte spring
mar. apr. may
aug.
beets celery fennel ginger onions spinach
jul.
n autum er summ
jun.
broccolini chard garlic greens potatoes sprouts
artichokes asparagus chives & ramps cucumber& zucchini snap peas green beans & peas mushrooms new potatoes
corn eggplant bell peppers okra
feb.
r winte spring
mar. apr. may
aug.
broccoli, cauliflower, cabbage & kale daikon & parsnip squash pumpkin sweet potatoes
corn eggplant bell peppers okra
oct.
jun.
jul.
jan.
nov.
apr.
passion fruit banana citrus
OUTSIDE:
dec.
mar.
may aug.
carrots & celery chicory rutabaga & turnip leeks
feb.
r winte spring
n autum er summ
oct.
vegetables vegetables
broccoli, cauliflower, cabbage & kale daikon & parsnip squash pumpkin sweet potatoes
beets celery fennel ginger onions spinach
jul.
jun.
broccolini chard garlic greens potatoes sprouts
artichokes asparagus chives & ramps cucumber& zucchini snap peas green beans & peas mushrooms new potatoes
Farm to Table
Col
FINAL PRODUCT
One version in black and white, for a simpler use, while the other is in color.
C 41 M 55 Y 74 K 24
C 52 M 64 Y 78 K 59
C 65 M 65 Y 72 K 76
C 75 M 68 Y 67 K 90
BLACK & WHITE:
C 37 M 13 Y 27 K 0 COLORED:
C 51 M 0 Y 13 K 0
C 5 M 50 Y 24 K 0
C 41 M 33 Y 31 K 0
farm to table
farm to table Farm to Table
friendly farm to table
organic rustic
innovative
fresh