Research methods for dummies
by tayla hawkes
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p&s
advantages of primary and secondary research
What is Primary research?
It is any type of research that you go out and collect yourself. This can include interviews, observations, surveys/quetionaires and experiments. The advantages of using Primary research are: . It is accurate and reliable and can answer your direct research questions. . Its up to date as you have collected it. . No issue of copyright as it is your data..
WHat is secondary research?
It is any type of research gathered from another source. For example,, if you take an image from Google, it is secondary as it was taken by whoever uploaded it. The advantages of using Secondary research are: . It is inexpensive . It is easily accessable and immediately available. . Provides research method alternatives.
PRIMARY I took this photo.
ExampleS
secondary
Found this on Google.
advantages of quantitative and qualitative research
quan & qual
What is quantitative research?
It is mainly asking people their opinions in a structured way so that you can produce hard facts and statistics to guide you in your work. The advantages of using Quantitative research are: . Useful for studying large numbers of people. . Provides precsise data. . Relatively less time consuming . Higher credibility (exam board etc).
WHat is qualitative research?
It is about exploring issues and answering questions by analysing and making sense of unstructured data. E.g health studies. The advantages of using Qualitative research are: . Builds new theories . Explores new areas of research . Examines complex questions that woulld be impossible with Quantitative research.
p&s
disadvantages of primary and secondary research
what are the disadvantages of using primary research?
. Cost - may be expensive as the cost of preparing and carrying out the research may cost a lot. . Time consuming - to be done correctly, primary research takes a great deal of time. . Not always possible - too large of data to be carried out or too little.
What are the disadvantages of using secondary research?
. Quality of researcher - the researcher may have had limited research material causing the information to not be 100% effective. , Incomplete research - may not have been fully developed. . Not specific enough - although it might have to do with what you’re researching, it may not be specific to what you need.
disadvantages of quantitative and qualitative research
quan & qual
what are the disadvantages of using Quantitative research?
. Sometimes the the context of the study or experiment is ignored as it is not usually in a natural setting. . A large sample of the population must be studied in order for the research to be more accurate.
What are the disadvantages of using qualitative research?
. The researcher is heavily involved in the process, taking away their attention from anything else they could be doing in the long process. . This research method is by far the most time consuming - it can take up to months or even years..
examples o 1. Questionnaire
These are sources of primary research as they are made by the reseacher. They are also quantitative research as it a collection of a number of opinions. These can also be secondary if taken from another source.
2.
Structured Interview
3.
semi Structured Interview
4.
unStructured Interview
These are sources of primary research as they are made by the reseacher but can also be secondary if taken from another source. These are also quantitaive research as they are structured.
These are also sources of primary research (unless taken from secondary source). They are qualitative as they are usually open and allow new ideas.
These continue to be sources of primary research (unless taken from another source). They are qualitative as the questions are not pre arranged.
of research 5. Focus group
These are sources of primary research as you as a researcher will be participtating unless you are using someone elses focus group. They are qualitative as they are also unstructured apart from the topic of conversation.
6. Observation
These are sources of primary research as you as a researcher will be making the observation (unless taken from secondary source). They are quantitative.
7. Using secondary sources
As guessing from the title, using secondary sources is a form of secondary research. It is research you haven’t gathered yourself but are going to use in your analysis. Some people use primary and secondary evidence in the analysis to show different opinions and different researching techniques. Usually secondary sourcing can be qualitative and quantitative.
Can you mat
tch them up? unStructured Interview
Questionnaire Structured Interview
Focus group Observation semi Structured Interview
Using secondary sources
here are th unStructured Interview
Questionnaire
Observation
Using secondary sources
he answers Structured Interview
semi Structured Interview
Focus group