MOSCOW RECYCLING CENTER | TAYLOR WILLIAMS & JACQUE LOMBARDO
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To change the public perception of the Moscow Recycling Center. By making the information cohesive, easy to interpret, and informative, the community is introduced to a better understanding of the process of recycling as well as the layout of the Moscow Recycling Center.
MISSION STATEMENT
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OBJECTIVES
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Incorporate posters on building and parking lot Community poster campaign Simplify logo and use it consistantly consistently Create at home awareness by sticker, poster, and brochure packet Consolidate information from pamphlets and make digital Update entrance and exit signs Tidy up exterior, maintain order and a clean look Create an effective icon and color system Organize recycling closest to building Weather proof painting of bins and exterior Facade Blue/Green Add a large sign drawing attention to the recycling center OPPORTUNITIES
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TYPEFACE
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#F9A142 R: 249 G:161 B:66 C:0 M:43 Y:84 K:0
#BBCC58 R:187 G:204 B:88 C:31 M:6 Y:82 K:0
COLOR PALETTE
#EFD258 R:239 G:210 B:88 C:7 M:13 Y:78 K:0
#89CEB1 R:137 G:206 B:177 C:46 M:0 Y:38 K:0
#B185BC R:177 G:133 B:188 C:31 M:53 Y:0 K:0
#3D3D3D R:61 G:61 B:61 C:68 M:61 Y:60 K:49
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ICONS
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12’
ALUMINUM
4’ 100’ 10’
BIN ELEVATION
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ALUMINUM
100’
CLOSE-UP BIN ELEVATION
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3D BIN ELEVATION
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STREET VIEW
3’
12’ 3’ 8’
100’
STREET VIEW
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STREET VIEW
CLOSE-UP OF STREET SIGNAGE
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3’
12’ 3’ 8’
CLOSE-UP OF ENTER/EXIT SIGNS
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BUILDING ELEVATION
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BUILDING RECYCLING
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SIMPLE POSTER
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BROCHURE FLAP/BACK/FRONT
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BROCHURE INSIDE
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AMERICANS USE
4 BILLION PLASTIC BOTTLES
EVERY HOUR
AMERICANS THROW AWAY ALMOST
9 MILLIONS TONS OF GLASS A YEAR
THAT COULD FILL ENOUGH TRACTOR TRAILERS TO STRETCH
FROM NEW YORK TO LOS ANGELES AND BACK BUT ONLY 1 OUT OF 4 BOTTLES IS RECYCLED
MOSCOW RECYCLING CENTER
Buyback and Office Hours | Tuesday through Saturday, 9:30am-5:30pm Recyclable Drop-Off Area | Open 24 hours a day, 7 days a week 401 N. Jackson | P.O. Box 9385 | Moscow, ID 83843 | (208) 882-0590 | moscowrecycling.com
PROMOTIONAL POSTERS
MOSCOW RECYCLING CENTER
Buyback and Office Hours | Tuesday through Saturday, 9:30am-5:30pm Recyclable Drop-Off Area | Open 24 hours a day, 7 days a week 401 N. Jackson | P.O. Box 9385 | Moscow, ID 83843 | (208) 882-0590 | moscowrecycling.com
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STICKER CAMPAIGN
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APPLICATION OF STICKERS
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ARTIST COMPETITION To host a competition or call to artists to create sustainable art for the center. This would be open to all local artists and would be advertised to the community as well as Moscow High School and The University of Idaho. The first event could be for the mural for the side of the building or new benches for the center. Creating this program would engage the community as well as make the recycling center more aesthetically pleasing. OTHER Updating and making the website more cohesive.
ADDITIONAL THOUGHTS AND IDEAS
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