Alcoholic Beverage Industry Marketing Solutions by Taylor

Marketing Solutions For The Alcoholic Beverage Industry Stand apart in a crowded marketplace

Bringing Your Brand To Life Success in the alcoholic beverage industry requires a holistic approach to branding that capitalizes on every opportunity to attract, engage and inform your target customer. Whether it’s the signage and other printed materials that lead customers to your slot on the shelf, the packaging that makes your brand tangible, or the comprehensive loyalty, promo and direct marketing programs that invite repeat purchases, Taylor has the capabilities in-house to help you win market share in a highly competitive landscape.

Contents Catch The Eye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Leave An Impression . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Activate Your Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

4 | Taylor

Visual Communications

Catch The Eye In an industry populated by thousands of distinct brands and countless retail outlets, visual communications are critical to capturing consumer interest and triggering a purchase. Taylor designs, manufactures and distributes custom POSM of every conceivable size and format — from aisle invaders and cooler clings to intricate product displays and more. We are also a trusted, single-source provider of product labels and packaging materials for beverage producers. Our expertise with visual communications will enable you to engage customers as they explore the store and forge memorable connections that drive sales.

POSM

Labels

Packaging

• Aisle invaders

• Carton labels

• Automated folding and gluing

• Bottle neckers

• Folding cartons

• Carton risers

• Neck labels

• Carton design and prototyping

• Cooler clings

• On-demand labels

• POS displays

• Prime labels

• Wall, window and floor graphics

• Shrink sleeves • Tax seals

• Die cutting and digital (CNC) cutting • Hand bindery and kitting • Pre-press processing • Printing, both UV and conventional

Install With Confidence Taylor partners with a national network of highly trained local installation professionals to provide turnkey signs and graphics installation services.

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6 | Taylor

Promotional Marketing, Loyalty Cards, Coupons and Commercial Print

Leave An Impression Winning market share in the alcoholic beverage industry often hinges on the buying experience as much as it does on the product itself. This experience is strengthened by promotional marketing products, gift and loyalty programs, couponing strategies and printed items that play off each other to deepen customer relationships. As one of the five largest graphic communications companies in North America, Taylor produces promo items, loyalty programs and print collateral for many of the brands you interact with each day.

Promotional Marketing

Gift & Loyalty Cards

• Branded apparel

• Card design, manufacturing and fulfillment

• Custom-curated promotional items

• Eco-friendly paper card options

• Employee uniforms

• Gift and loyalty program strategies

Printed Materials

• Secure data services

• Brochures

Coupons

• Corporate identity and branding

• Expanded content labels

• Flyers and handouts

• Instant-redeemable coupons

• Posters

• Mail-in rebates

• Table tents

• Wet and dry demo materials

Extend The Experience Taylor is one of the largest promotional marketing distributors and suppliers in the industry, giving us a vast assortment of promo products to share your brand message in myriad ways.

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8 | Taylor

Marketing And Fulfillment Services

Activate Your Audience As critical as physical consumer touchpoints may be, much of the work that goes into building your brand occurs before the customer enters a store. Taylor is uniquely positioned to serve as an end-to-end marketing partner for the alcoholic beverage industry. In-house brand strategy and design talent. Sophisticated data analytics and modeling. Warehousing and fulfillment logistics. Taylor can provide all of this — and much more — to help you activate your audience at every stage of the buying cycle.

Data-Driven Creative Marketing

Warehousing & Fulfillment

• Hyper-personalized messaging

• Freight and logistics analyses

• Predictive modeling

• Inventory control and management

• Purchase intent triggers

• Kitting services

• Web intercept strategies

• Order fulfillment

Creative Services • Brand strategy • Copywriting and messaging • Design services

• Pick-and-pack distribution • POP distribution • Store profiling • Warehousing • Web-based ordering

• Direct mail services • Marketing campaign strategy • Retail environments

Use Data To Convert Shoppers ASA from Taylor uses data to increase your marketing conversion rates. Shopper behaviors, competitive intelligence and AI modeling combine to enable hyper-targeted communications that turn shoppers into customers.

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Learn More Find out how Taylor is helping alcoholic beverage brands stand out in an increasingly competitive marketplace. Visit us online or contact your Taylor representative to learn more.