Communications Solutions for Restaurants Brochure

Communications Solutions For Restaurants

Four Challenges, Countless Solutions

Single Vendor Partner

Taylor provides end-to-end solutions to help you attract, retain and grow your restaurant business. No matter your organization’s size or geographic range, we will work with you to engage guests with our variety of print and digital communications solutions.

Seasoned Manufacturer

With manufacturing facilities across the country, we have control over quality, pricing and distribution. Our national network of production facilities lets us engage the Taylor location best suited to meet your needs, taking into consideration factors such as geography, capacity and time frame.

Diverse Marketing Solution Provider

Our people, processes and technology deliver unmatched efficiencies for casual, fast-casual and quick-serve restaurants. Taylor has the capabilities, experience and technology to help you improve guest experiences, drive efficiencies and grow revenue.

Attract and Retain Guests

Although the U.S. restaurant industry has faced unprecedented challenges from the COVID-19 pandemic, better days are just ahead. Boosting loyalty, driving efficiencies and creating personalized, multichannel guest experiences will be critical in the recovery to come.

How our solutions can help you:

• Realize significant cost savings and process efficiencies with comprehensive signage and graphics programs that offer a wide variety of sizes, formats and materials.

• Engage guests and influence purchasing decisions with point-of-purchase (POP) materials and interior décor solutions ― from banners, posters and signage to ceiling danglers, floor graphics and LED lightboxes.

• Spread the word with dynamic exterior and architectural signage, vehicle and building wraps, custom event displays and materials, and much more.

• Drive repeat business with a targeted, data-driven, multichannel loyalty program, personalized member materials and multimedia promotional campaigns.

• Reconnect with guests via unique, interactive experiences such as augmented reality, gamification and mobile services.

• Use direct mail and loyalty programs to build upon increased curbside and delivery orders.

• Propel innovation and profitability through workflow software that supports real-time menu design and distribution.

Already key trends before COVID-19, takeout and delivery are expected to command a larger share of restaurant sales going forward.1

Ensure Brand Consistency and Compliance

Your guests expect consistent experiences from your restaurants: the same high-quality food and service at every interaction, at every location, every time. Brand consistency is vital to instilling a sense of trust in your guests ― a promise that you will deliver the experience they expect and demand.

How our solutions can help you:

• Work with a single source for all your branded materials: signs to stationery, gift cards to employee uniforms, branded merchandise to apparel.

• Use eye-catching in-store promotional and wayfinding signage to create environments that are inviting, relaxing and easy to navigate.

• Ensure brand consistency across all areas of your organization ― every item in every location, plus your online platforms, mobile apps, product packaging, labels and beyond.

• Relax in knowing your labor law postings and safety signage comply with all legal requirements.

• Take advantage of Taylor’s nearly 100 certified G7® color experts.

• Make brand compliance easier and more efficient with mobile ordering tools and workflow approvals. The

Improve Employee Retention

Employee retention remains a major concern for restaurant operators ― and rightfully so. Top talent is always in demand and operators will face keen competition as they seek high-quality workers from the front to the back of the house.

How our solutions can help you:

• Engage staff to become highly visible brand ambassadors with our cost-effective employee uniform programs.

• Provide a more consistent brand experience with branded employee apparel such as aprons, shirts, hats and name badges.

• Promote a positive work environment with a robust, easy-to-manage employee recognition program.

• Make it easy to foster a positive workplace culture. Give restaurant managers and franchisees access to an efficient online platform for ordering branded awards to recognize outstanding service.

• Get more from your hiring efforts with a technology solution that automates employee recruitment campaigns.

• Use kits containing branded promotional items for welcoming new hires, retaining valued workers and training employees.

To remain profitable, restaurants must find ways to become more cost-efficient, such as through the adoption of automated technology systems.3

Increase Speed to Market and Efficiency

Many restaurant operators work with multiple print vendors to provide locations with marketing materials. However, this decentralized approach comes with risks related to controlling brand, managing production, tracking inventory and spend, and maximizing cost efficiencies ― to name a few. Not surprisingly, these risks increase in size and complexity as your business increases in size and complexity.

Whether you have a handful or hundreds of locations, working with a single partner for your marketing and promotions can solve logistical headaches, boost operational efficiency, simplify processes and ensure brand consistency across promotions, materials and channels.

How our solutions can help you:

TECHNOLOGY SERVICES

• Leverage Taylor’s ordering systems for a mobile and web-based print platform, plus a nationwide print and fulfillment network, to enhance speed and efficiency.

• Achieve faster menu cycle implementation with RealTime’s robust tools and fulfillment presence.

• Use our Profile Manager to quickly, easily and accurately match each location’s profile data to campaign needs.

CENTRALIZED ORDERING

• Increase employee productivity and speed to market through mobile ordering for any event, campaign or promotion.

• Eliminate obsolescence with print-on-demand of static or customized signage, posters and other materials.

• Reduce procurement “friction” with real-time spend transparency.

• Enjoy direct access to coast-to-coast production capabilities and a supplier-agnostic network.

• Tap into 1.7 million square feet of space in our national footprint of warehouse facilities for secure storage of virtually any product.

SIGNS & GRAPHICS

• Access award-winning creative services for 2D and 3D designs, no matter the deadline or budget.

• Enjoy turnkey project management focused on fulfillment, packaging, installation and removal, and experienced in nationwide rollouts.

WAREHOUSING & FULFILLMENT

• Work with a dedicated team that will get the right materials into the right hands at the right time ― every time.

• Benefit from ongoing distribution management, such as digital production file storage and list management based on the project calendar.

• Savor flawless execution of simple to the most complex kits for store openings, seasonal offers, promotional events, fundraisers … you name it.

MARKETING SERVICES

• Get experienced, forward-thinking guidance in managing and controlling your brand across channels.

• Drive response and results with our one-to-one personalization capabilities and variable data manufacturing platform.

• Tap award-winning agency services that will see your project through from ideation to creative development to deployment.

RealTime

RealTime is Taylor’s latest technology innovation for restaurants. The tool allows you to digitally manage your menu using your existing workflow. You set the process and timelines for all stages of menu development, from pre-work to distribution. All contributors communicate in real time anytime.

• Reduces in-cycle times up to 75%

• Creates a single source of truth for menu design and content

• Consolidates menu planning, design, ordering and fulfillment into one system

• Provides simple, intuitive, time-saving tools for menu creation

• Streamlines and coordinates communications among multiple contributors

• Offers flexible automation to match and enhance existing or desired approval processes

• Incorporates Taylor capabilities such as print-on-demand, fulfillment and warehousing

Impact is everything. Only 10% of all Americans say they love to cook4, which means they rely on eat-in and take-out restaurant dining options. Keeping your menus fresh and enticing is critical for attracting new guests and driving repeat business.

Case Study

RealTime

CHALLENGE

A fast-casual dining client needed a partner to provide printed materials to about 100 of its restaurants, each requiring its own site-branded versioning. The materials included six large-format pieces and five handheld pieces per location.

SOLUTION

RealTime incorporated the client’s existing PLU codes with “on the fly” menu modifications. This allowed us to produce the custom creative materials for each location.

RESULTS

Taylor’s solution achieved:

• A 66% reduction in the menu cycle to print distribution ― from 12 to five weeks

• Significant cost savings, due to decreased budget hours

• Smoother workflow

• Less email clutter

• Improved utilization of head count

Companies that partner with Taylor to centralize production and distribution of marketing materials experience an average cost savings of 10%-20% per year.

RealTime cuts print menu cycle time by 66%

Franchisee-Focused Solutions

Support franchisees’ efforts to execute effective, on-brand marketing campaigns with access to a centralized strategy and the right marketing tools. From developing creative materials to analyzing feedback to sharing best practices, we’ll guide you every step of the way.

Boost franchisees’ store traffic with signage that attracts attention. From project management to installation, we provide comprehensive solutions for signage of all kinds: architectural, promotional, POP, décor and more.

Enhance franchisee satisfaction with marketing and promotional materials delivered on time, every time. We have a national network of distribution centers, as well as extensive capabilities in kitting, packaging and delivery.

Create efficiencies with online store profiling and tracking services that provide each location with the right materials. These services not only eliminate waste but also reduce shipping costs as much as 25%.

Ensure brand compliance with our proprietary technology solutions that allow you to uphold your organization’s brand standards ― anywhere, anytime and from any device.

Help franchisees get personal with segmented and 1:1 multichannel communications that achieve higher response rates from customers. Personalized messaging — whether in direct mail, email and print or gift, loyalty and reward cards — increases brand loyalty and drives relevance.

Incentivize and reward franchisees with customized gift cards, personalized thank-you and event cards, and more. You have endless options for showing franchisees how much you value and appreciate them.

Jersey Mike’s Subs

CHALLENGE

Jersey Mike’s Subs, a fast-growing restaurant franchise, sought Taylor’s help in addressing several complex pain points. The process of ordering printed materials was highly inefficient and offered no reporting of any kind, leaving the company without critical demographic, inventory or usage data.

SOLUTION

Taylor’s proprietary Response Elements platform addressed each of the challenges facing Jersey Mike’s.

• The Response Elements system easily accommodates the client’s 1,300 users and 1,300 products. Franchisees are able to manage the specification, ordering, production and distribution of printed materials — everything from full-color window clings and A-frame signs to banners and sneeze guards.

• Shifting to a print-on-demand approach for many products offers better inventory management, faster turnaround times and an improved ability to handle product changes.

• The Response Elements platform’s reporting capabilities also enable Jersey Mike’s to identify trends that will inform future growth strategies.

RESULTS

Taylor’s Response Elements technology has revolutionized the way Jersey Mike’s Subs sources its printed materials. Franchisees nationwide enjoy a user-friendly online ordering process, complete with shipping confirmations and tracking features. The Response Elements platform also generates detailed usage and inventory reports to aid the company’s long-term decision-making.

Custom ordering platform gives fast-food franchise a solution with all the toppings

Rita’s Italian Ice

CHALLENGE

Since its founding in 1984, Rita’s Italian Ice has grown to more than 550 locations across the country. With limited corporate staff, however, the organization needed help building a supply chain program, including a single distribution facility for branded merchandise and pointof-purchase (POP) displays ― signage, posters, mascot costumes and more. Under the existing process, stores often received late and incorrect shipments.

SOLUTION

Based on the client’s business requirements, Taylor designed a more efficient supply chain for branded merchandise. The program’s main components are:

• Sourcing of signage, coupons, apparel, merchandise and promotional items for corporate campaigns

• Warehousing and distribution of branded and print materials

• Kitting and fulfillment for seasonal and event promotions

• An online ordering platform with secure credit card billing for franchisees

• Detailed inventory and usage reports

Taylor also matched POP materials with each store’s layout ― walk-in, walk-up, combinations or mail location ― to further streamline distribution and drive cost savings.

RESULTS

By ensuring timely, accurate shipment of branded merchandise, our solution has enhanced Rita’s franchisee satisfaction and improved guest service. We now support a variety of the client’s fulfillment programs, such as routine replenishment of store supplies and promotional materials. This has allowed Rita’s corporate staff to focus more time on developing successful campaigns and less time worrying about each campaign’s finer details.

Growing franchise melts inefficiencies by outsourcing branded merchandise

Learn More

Find out how Taylor is helping restaurants nationwide overcome business challenges and thrive in the marketplace.

solutions.taylorcommunications.com/ restaurant

SOURCES

1 The Wise Marketer. (8 Oct 2020). 5 Long-Term Effects of COVID-19 on the Restaurant Industry. Retrieved from https://thewisemarketer.com/customer-experience/5long-term-effects-of-covid-19-on-the-restaurant-industry

2 Hagee, H. (19 Jun 2017). 25 Stats & Facts About Branding. Retrieved from https://www.lucidpress.com/blog/25branding-stats-facts

3 FSR Magazine. (Jun 2020). Imagining the Restaurant Industry After COVID-19. Retrieved from https://www. fsrmagazine.com/leader-insights/imagining-restaurantindustry-after-covid-19

4 Yoon, E. (22 Sep 2017). The Grocery Industry Confronts a New Problem: Only 10% of Americans Love Cooking. Retrieved from https://hbr.org/2017/09/the-groceryindustry-confronts-a-new-problem-only-10-ofamericans-love-cooking

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