Selecting a Direct Mail Provider Information to help guide your decision-making process
Digital marketing channels continue to
Comparing Your Options
grow in popularity but direct mail remains a massive, multi-billion dollar industry. The reason is simple: direct mail works. Response rates for direct mail campaigns are up to nine times higher than any other advertising channel and 70% of consumers feel direct mail is more personal than online advertising. However, with nearly 2,000 providers of direct mail services nationwide, choosing the right partner can be challenging. Which
Variables
Ecommerce Providers
Local Printers
Marketing Agencies
Marketing Data Expertise Mass-Personalization Tools
N/A
Postage Optimization Expertise
N/A
Turnaround Time
N/A
creative services, personalization technology
Creative Services Expertise
and omnichannel capabilities you need to
Program Scalability
N/A
Mass Mailings
N/A
Personalized Mailings
N/A
Targeted Mailings
N/A
type of direct mail provider will possess the
maximize your campaign ROI? Clearly, not all providers of direct mail services are created equally. This guide is intended to help you evaluate the relative strengths of each type of direct mail provider so you can make an informed decision that
Mega Printers
N/A
best meets your organization’s needs.
Key
Excellent
Average
800.442.5254 | 1725 Roe Crest Drive, North Mankato, MN 56003 | taylor.com © 2021 Taylor #4060
Poor
Taylor