Coating

Innovation Saves Customer 90% Challenge

An herbal products company wanted a custom paperboard carton in 19 different versions for its premium line of tinctures. The carton design called for a soft-touch UV coating and silver foil for elegant shelf appeal. However, successfully combining both types of embellishments on the same carton would be extremely difficult and the company had a very tight budget to work within.

About Taylor

The packaging experts at Taylor developed a unique hybrid alternative to soft-touch UV coatings that achieved the same look and feel, but enabled the foil to adhere properly.

Result

Taylor’s innovative hybrid solution delivered the luxurious finish the customer was looking for while saving them nearly 90%, versus the original design.

Taylor is among the top five graphic communications companies in North America. Headquartered in North Mankato, Minnesota, we are a team of more than 10,000 client-driven experts with operations spanning 25 states and eight countries. We use deep industry knowledge to strengthen your customer’s brand experience, enhance business efficiency and improve bottom-line profitability.