INDUSTRIAL & MANUFACTURING Adding value through promotional items Impression | 1
THE TAYLOR TOUCH
Promoting consistency, increasing ROI and improving brand reach Taylor has the tools and technology to support your brand and events with promotional items. We deliver brand-relevant promotional solutions to accurately and efficiently represent and assist in growing your business while delivering your brand message with style to your target audience. Whether you are looking for apparel, incentives, culture boosters, initiative reminders or products for giveaways, we’ve got you covered.
Table of Contents 01 Making Impressions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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02 Incentive Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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03 Customization By Department . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 04 Corporate Initiatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 05 Beyond Promo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
MAKING IMPRESSIONS
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BRAND CONSISTENCY Your brand, your message
We are a one-stop shop Manufacturers and industrial plants with multiple locations may find it a challenge to maintain brand consistency between the different logo and personalization needs and across a variety of buyers, vendors and decorators. Partnering with Taylor eliminates the guesswork as we specialize in managing communications across marketing channels to deliver a consistent brand. For unique non-program items, we’ll source pieces that fit within brand standards and regulate the decoration for consistency, allowing for individuality within brand standards.
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Number of Impressions
Making Impressions
GIFTS & GIVEAWAYS
The number of impressions a product makes was derived from multiplying how long a recipient has the product, by how many people they come in contact with when using it, by the frequency of its usage.
Looking Good Your Team Branded apparel helps your team look their best, feel confident and appear part of a cohesive unit.
6,400 Impressions
Your Community Offering to sponsor community events allows for a great way to align your brand with a cause generating positive brand awareness. In addition, using apparel as a gift to customers also creates a lasting brand impression and builds brand
3,400 Impressions
awareness throughout the community.
Feeling Great Gifts Establish good feelings toward your brand with gifts that help recipients remember
3,300 Impressions
your brand and your message.
Door Openers In the manufacturing space, the perfect promotional item goes a long way. Having your brand and message represented accurately will show good faith and intentions, opening doors to future business opportunities and relationships.
3,000 Impressions
Getaways Whether you’re enjoying a vacation or a corporate retreat, we can support the journey with product the resonates throughout the experience.
Events
2,300 Impressions
Hosting, sponsoring, or participating in an event? Use branded items to announce the event, entice people to your booth, thank participants, and follow up with potential clients or recruits. We’re ready to support your needs before, during and after events of any size.
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INCENTIVE PROGRAMS
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DRIVING ENGAGEMENT & GROWTH Incentive programs work when a solution is tailored to fit an organization’s objectives and how they do business. At Taylor, we start with discovery and collaborate on design to ensure the program hits the mark. We aren’t done once we’ve launched. Ongoing reviews and dialog help ensure we are meeting your objectives and refining where needed. Examples of programs are described in detail on the following pages.
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Top Incentive Program Objectives Incentive Programs
REWARDS & RECOGNITION
Celebrate Years of Service
Employee Recognition Programs, Peer-to-Peer Recognition, Years of Service Awards Rewards & Recognition play a pivotal role in driving performance and delivering exceptional results. Formal recognition programs act as a powerful incentive, inspiring
Foster a Positive Work Environment
employees to go above and beyond their responsibilities, leading to increased productivity, higher engagement, and ultimately, the attainment of organizational goals. As a leading integrated communications, promotional marketing, and recognition and incentive provider, Taylor has the expertise, products and solutions to ensure you meet your objectives. Attract, retain, reward and grow.
Create a Recognition Culture
HOW IT WORKS Recognition Drives Results See a favorable impact on productivity and more positive work environments through actively managed recognition and rewards programs.
Motivate High Performance
Motivate Higher Performance Integrate peer-to-peer rewards programs for more authentic expressions of appreciation and accomplishment across co-workers and teams.
Better than Cash Improve engagement with non-monetary rewards. Items like travel, merchandise or
Reinforce Desired Behaviors
digital tokens encourage recipients to talk about the awards and recognized participants are more likely to feel appreciated with tangible, non-cash items.
Retention It’s been proven that when employees feel appreciated, they stay longer in their positions and show improved job performance.
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Top Incentive Program Objectives Incentive Programs
DEALER LOADER Encouraging Sales Team and Distributors to Sell for an Incentive or Reward
Create a Recognition Culture
Building strong relationships with wholesalers and distributors requires time, trust and nurturing. While sales teams often have promotional marketing dollars, they have limited time to manage a promotional campaign and their funds often go unused. By leveraging Taylor’s Dealer Loader Sales and Growth Program, we can deepen your relationships and encourage growth through an easily managed digital
Motivate High Performance
rewards platform, well-developed marketing campaigns and supportive collateral.
HOW IT WORKS Award Points for Swag Taylor’s Dealer Loader Sales and Growth Program will allow your sales team to
Reinforce Desired Behaviors
manage cooperative advertising dollars, run promotions, hold sales competitions, reward buyers for reaching goals or send a gift with purchase. Through the use of Taylor’s digital platform, sales teams can reward dealers with points to purchase branded merchandise.
Campaigns For large-scale opportunities, our experts will listen to your needs to create a promotion, develop the award and messaging, and then deliver on execution.
Rewards Drive Results Surge ahead of the competition by offering sales incentives for being your brand sponsors.
Competition Leads to Higher Performance Initiate a friendly sales competition at the sales level or the dealer level. Those who sell the most of a certain item or reach a designated sales goal will receive a branded promotional item.
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Top Incentive Program Objectives Incentive Programs
SAFETY Reduce Injuries and Improve OSHA Compliance
Foster a Positive Work Environment
You value your employees and want to protect them as well as your company. Recognizing safe practices and behaviors creates a culture of workplace safety and reduces work-related injuries. Engage your Taylor representative to discuss your needs and customize a program.
Create a Recognition Culture
Rewards can range from branded gear to points that can be redeemed for top brand name merchandise. More advanced solutions can include a digital platform that enables managers to issue points or digital rewards to acknowledge employee accomplishments.
HOW IT WORKS
Reinforce Desired Behaviors
Encourage Involvement Ensure ongoing participation in safety initiatives through safety weeks, lunchn-learns, contests and quizzes. Reward employees for reporting near misses or potential safety issues, or for providing cost-saving safety ideas.
Educate Supplement training classes and webinars with promo items that remind participants of the safety initiative after class is dismissed.
Make it Memorable Distribute reminder products like high-visibility stickers, safety glasses, work gloves, earplugs and emergency guides, and make these easily accessible to keep safety-related issues top of mind.
Incentivize Safety Create a “Safety First” employee mentality by providing added enticements through giveaways and awards.
Celebrate Celebrate milestones like passing an OSHA review or attaining a safety goal.
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Top Incentive Program Objectives Incentive Programs
HEALTH & WELLNESS
Foster a Positive Work Environment
Healthy Employees Equal a Healthy Company Investing in wellness initiatives for your organization has positive effects on both your employees’ health and your company’s health. Policies that promote healthy behaviors during and after office hours will enable your staff to produce their best
Create a Recognition Culture
work and to be their best selves. Studies show that employees who exercise and eat healthy tend to have more self-confidence, are happier and are more likely to have higher job performance. Having healthy employees also reduces costly turnover.
HOW IT WORKS
Motivate High Performance
Taylor offers health and wellness incentive programs that will allow your wellness coordinator to reward employees for achieving key milestones like miles walked, pounds lost or having stopped smoking. Items can include journals, pedometers, fitness trackers and headphones.
Suitable Reminders
Reinforce Desired Behaviors
Encourage employees to maintain healthy lifestyles with fitness kits, water bottles, imprinted wristbands and more.
Healthy Encouragement Encourage better meal choices by delivering empowerment tools like portion plates, cookbooks and lunch coolers. Offer inspiration to move with items like pedometers, fitness trackers and headphones.
Goal Setting Set goals and track progress with journals. Offer focus items to relieve stress and provide an alternative behavior to smoking or snacking.
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CUSTOMIZATION BY DEPARTMENT
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FOCUS ON CULTURE Goals Within the manufacturing and industrial industries, it’s important to carry the message of the entire organization while also ensuring that individual departments have the marketing materials they need to communicate effectively and consistently. Promotional items support organizational messaging in an efficient, effective and consistent manner. They make it possible to address common organizational issues — such as employee retention — and also touch on needs specific to a given department.
Approach Our client-driven team of consultants are dedicated to creating strategies that protect and expand our clients’ brands. We will conduct an in-depth analysis of your business goals and culture, enabling us to tailor a program that suits all of your departments.
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Product Ideas
Caps
Insulated Tumbler
Lunch Box
Phone Fan
Safety Apparel
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Customization by Department
PRODUCTION, WAREHOUSE & LABOR Bricks of the Foundation A building is only as strong as its foundation and a company’s foundation starts with product and the production process. Promotional marketing helps improve employee morale, motivates higher performance and increases safety awareness while encouraging healthy lifestyle and work habits. Allow Taylor to customize a promotional products program that will do just that!
Taylor Solutions Taylor has a keen appreciation for health and safety initiatives. Ask us about customized plans that encourage, empower and incentivize health and safety activities that support your goals. Promotional products and customizable kits are great ways to socialize concepts, celebrate milestones and recognize participants who go above and beyond.
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Product Ideas
Awards for Achievements
Welcome Kit for Onboarding
Exercise Kit for Health Initiatives
Mobile Ring for Trade Shows
Pen for Training
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Customization by Department
HUMAN RESOURCES Recruiting, Onboarding, Training and Development We know you are busy. HR’s daily challenges are many and sometimes prove to be more than one can handle. As a leader, the last thing you want to do is fall short of expectations. That’s where we deliver. If you need to encourage teamwork, reward performance, welcome new hires, improve safety or find the right employee giveaway, we’re here to help.
Taylor Solutions Our unmatched breadth of promotional marketing and graphic communications capabilities enables us to take a holistic approach. We deliver the right level of service and support to address your promotional product, employee program or marketing communications needs. The result is improved employee satisfaction, engagement and retention, establishing HR as a true value-added department within the organization.
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Product Ideas
Coats
Emergency Escape Tool
Hands-free Phone Accessories
Lantern Flashlight
Power Kit
Sunglasses
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Customization by Department
TRANSPORTATION On the Road Again Moving product from point A to point B works seamlessly with the right crew. Improve employee retention and enhance brand pride by showing your transportation superstars appreciation with promo items that will improve their commute and work experience.
Taylor Solutions Valuable travel amenities for transportation specialists can easily improve their local or long-distance commutes. Equip your transporters for their onthe-road needs with travel bags, temperature controlling mugs, lunch boxes and emergency materials. Consider hands-free cellphone accessories such as phone mounts or Bluetooth earbuds for greater safety. While your drivers are moving across the country, let Taylor help you support them with items that will go the distance no matter where the road leads.
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Product Ideas
Customer Care Kits
Fidget Cube for Giveaways
Golf Meeting Supplies
Holiday Gifts
Name Brand Apparel
Sales Challenge Reward
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Customization by Department
SALES Corporate Representatives Put smiles on the faces of your company representatives by offering a wide variety of top-of-the-line promo items that support their sales initiatives. Representatives who have access to consistently branded merchandise can nurture a positive brand perception with customers while increasing brand awareness in the industry.
Taylor Solutions Taylor has cornered the market in developing and delivering promotional product solutions for sales teams. Choose from single items or let us develop a spectacular kit that the recipient won’t soon forget. Here are just a few ways sales can leverage promo:
Sales quota challenge
Awards for top performers at end-of-the-year events
Kits to offer as door openers
Thank you gifts
Presentation support
Customer care kits
Professional apparel
Travel and office supplies
Event giveaways
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Product Ideas
Drone
Key Organizer
Cellphone Camera Lenses
VR Headset
Customized USB
Pen & Keychain
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Customization by Department
ENGINEERING, RESEARCH & DEVELOPMENT, DESIGN Excellence by Design Those innovative souls who think outside the box to develop one-of-a-kind solutions appreciate items that mirror their avant-garde nature and support their performance.
Taylor Solutions Taylor understands the creative and scientific approaches manufacturers and industrial businesses take. We hold over 300 patents on our own proprietary products. We deliver outside-the-box solutions and custom designs that promote your brand in unique ways. For example, imagine a miniature version of your product that also functions as a flash drive or USB charger. Our streamlined and transparent supply chain ensures you’ll always receive proofs for compliance and review, and our purchasing advantage provides direct-to-manufacturer savings, giving you more for less.
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Product Ideas
Desk Cube
Desk Calendar
Lunch Box
Mousepad Cloth
Notebook
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Customization by Department
CUSTOMER SERVICE Organizational Support The voices of your company often set the tone for how your customers form the opinion of your organization. Reward those who demonstrate your core values and model exceptional service for others around them.
Taylor Solutions Promote healthy internal brand pride and a positive work culture by celebrating National Customer Service week in October. Before it rolls around, reach out to Taylor to curate the perfect items to show your employees how much you appreciate them. We have everything to support your needs before, during and after any event.
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Product Ideas
Data Blocker
Self-inking Stamp
Powerbank
RFID Sleeve
Umbrella
Camera Cover
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Customization by Department
FINANCE, PURCHASING & ACCOUNTING Quality and Budget Conscious Taylor knows how to please those who appreciate quality items within required parameters. Contrary to popular belief, working with a budget doesn’t mean your promotional items have to be bland. Taylor specializes in generating creative and meaningful campaigns through the use of promotional products that suit your needs. No matter the price point, we’ll help you establish solutions that are exciting, effective and engaging.
Taylor Solutions Our unique advantage of being an in-house supplier as well as a global manufacturer allows us to deliver big cost savings and innovative products. As the fifth-largest promotional marketing supplier and distributer, Taylor has unsurpassed buying power and the ability to source directly from overseas manufacturers when needed. Robust reporting ensures greater visibility to your organization’s total spend as well as an audit trail showing how we’ve leveraged purchase volumes for better pricing. Online company stores and nationwide warehousing and distribution make for an easy retail experience.
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Product Ideas
Awareness Bracelets
Custom Magnets and Mailers
Lanyards and Display
Table Throws and Displays
Holiday Cards
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Customization by Department
MARKETING & COMMUNICATIONS Corporate Image and Relations Your team is at the forefront whenever communications need to be planned or events organized. Let us help with items to prepare for the event, use during the event and to reinforce the message afterwards.
Taylor Solutions Value for Marketers Taylor takes the pain out of promotional marketing by providing clever ideas for new products and programs that will engage your audience and differentiate your brand. We can design programs for direct and indirect sales channels that will help grow revenue while maintaining brand consistency.
Apparel and uniform programs
Co-operative marketing programs
Customer appreciation and loyalty programs
Holiday cards and calendars
In-branch promotions
In-store merchandising and signage
Kitting and fulfillment services
Name change/new identity programs
Openings and relocations
Value for Event Managers Taylor has the vendor relationships and distribution pathways in place to supply what you need, on time and on budget. We are a single supply source for all your event needs, from mailed or emailed invitations to posters, banners, signage and, of course, event-specific promotional products.
Branch and store openings
Charitable events and fundraisers
Clinics and support groups
Company milestone celebrations
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CORPORATE INITIATIVES
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SETTING PRIORITIES Your manufacturing company creates, manufactures and distributes amazing products. However, your company is more than products. It is an infrastructure of valuable people with a unique culture capable of achieving great things while adding value to your brand. Taylor can show you how to use promotional branded items to achieve a higher brand perception for your company. Whether your goal is to improve internal value or make a mark as a good corporate citizen in the community, we are here to help. Share your goals and challenges with us and together we will design an individual plan that aligns with your organizational goals.
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Product Ideas
Bamboo Notebook and Pen
Flower Pot Set
Reusable Jute Tote
Recycled Cinch Pack
Reusable Straws
Reusable Water Bottles
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Corporate Initiatives
SUSTAINABILITY Reduce. Reuse. Recycle. Industries are striving to reduce their carbon footprint and waste generation. Influencing employees to follow in the footsteps of the company can be reinforced with the use of promotional products. Use a well-crafted promotional products campaign from Taylor to ensure that the communities you serve are aware of your sustainability initiatives.
Taylor Solutions Increase awareness of your corporate sustainability vision through simple steps or a multifaceted approach. Here are just a few options to consider.
Throw an event or set up a volunteer day to clean the environment. Make impressions on the community and staff with T-shirts for volunteers and handouts that align with the event goals.
Promote items made from sustainable materials like bamboo or recycled components to strengthen the perception of your corporate stance.
Offer items that reduce waste in general like reusable bags, water bottles and straws.
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Product Ideas
Branded Bandana
Collapsible Chair
Inflatable Arch
Latex Balloons
Selfie Stick
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Corporate Initiatives
PHILANTHROPY & CORPORATE SPONSORSHIP For the Cause Raising awareness among your employees and within the community for specific causes generates positive brand recognition. Tying promotional marketing to your organization’s awareness calendar provides healthy brand impression possibilities and increases ROI.
Taylor Solutions Taylor will assist in product selection that will protect your brand and raise awareness while meeting budget expectations. If you don’t currently support a cause, Taylor can introduce you to nationally recognized awareness weeks that may complement your brand strategy.
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Product Ideas
Cellphone Charger Sling
Frisbee
Hand Sanitizer
Mints
Tech Accessories
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Corporate Initiatives
EVENTS & TRADE SHOWS Event Support: Before, During and After Event preparation can be overwhelming with so many moving parts to consider. It can begin to feel like a full-time job or a test of your project management skills. However, with careful planning, the right execution partner, and the mentality to consider all phases of the project, it is possible to pull off a successful event without ignoring your day job.
Taylor Solutions Announcing the Event We can help with digital announcements as well as printed postcards, posters, banners and more.
Event Signage Our professionals will assist in crafting meaningful and pertinent ideas for both indoor and outdoor signage including tents and booths. Digital solutions for wayfinding can also be explored.
Products to Increase Brand Retention Let us curate the perfect products to ensure the highest brand retention by the recipient. Our products will target your audience’s wants and needs and take your overall budget and objectives into consideration.
Measuring Success Before the event we’ll work with you to establish your objectives and devise a traffic-building strategy. Defining these goals will direct efforts on what you are trying to accomplish and how that can be measured. Social media, promo items and discount offers are just a few concepts we can implement for you.
Follow-up Be sure to pursue your new leads and connections. Taylor has deep expertise in selecting the perfect promotional items for your follow-up strategy.
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BEYOND PROMO
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OUR NATIONAL FOOTPRINT
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A BREADTH OF SOLUTIONS Taylor is more than a promotional marketing company. We are an integrated communications provider with an unmatched portfolio of solutions to help marketers, event managers, communication managers and more conduct their critical communications to employees, donors and volunteers. Taylor provides our clients with solutions from our 100 locations world wide through a single source of representation. Included in these solutions are our robust supply chain capabilities, which are powered by our national footprint of marketing logistics centers. The centers offer our clients distribution, kitting, and fulfillment capabilities, ranging from simple pick and pack distribution to more complex and national kitting projects. This breadth of solutions enables us to take a holistic approach to executing our clients’ promotional product, marketing and communications needs. Our approach helps drive brand compliance, program effectiveness and execution peace of mind.
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YOUR BRAND. OUR EXPERTISE. Visit us at:
taylor.com
1725 Roe Crest Drive, North Mankato, MN 56003 800.631.7644 | taylor.com 48 | Industrial & Manufacturing Idea Book
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