Marketing Solutions for Franchises Flipbook

Marketing Solutions for Franchises

Creating shared success for franchisors and franchisees alike

Top 4 Marketing Challenges of Franchises

Franchise business models offer many advantages to both the franchisor and franchisee. The ability to grow the business quickly. The visibility of a proven brand. The buying power of a large organization. However, franchises also pose significant challenges when it comes to marketing.

#1: BRAND CONSISTENCY

Challenge: Customization by each franchise location creates variability in the brand image.

Solution: Empower all franchisees to use the same online ordering portal to maintain brand consistency franchise-wide.

#2: SOURCING EFFICIENCY

Challenge: Each additional marketing partner used adds cost and complexity.

Solution: Use the same marketing partner for print, direct mail, signage, promo and more.

#3: OMNICHANNEL COORDINATION

Challenge: A true omnichannel brand experience requires coordination across all customer touchpoints.

Solution: Select a marketing partner who can manage all printed and digital communications on your behalf.

#4: DATA MANAGEMENT

Challenge: Customer data holds the secret to future sales growth — but only if you know where to look.

Solution: Make sure your marketing partner has in-house data sourcing, modeling and analytics capabilities.

Taylor works with many of the world’s most recognized brands as we equip them to build awareness in the marketplace, acquire and retain customers, and drive profitable sales growth. Our broad range of capabilities is especially powerful when paired with a franchise business model, resolving all of the challenges noted above.

Promotional Marketing

Receive fresh ideas and low pricing on a vast array of items.

Signs & Graphics

Harness the emotion behind every consumer purchase.

Warehousing & Fulfillment Services

Make marketing logistics a strategic point of difference.

PROFILE MANAGER

Taylor’s Profile Manager software enables us to create location-specific kits of marketing materials for thousands of franchise locations simultaneously.

Signs, business forms, promo items, marketing collateral and more can all be kitted and distributed according to the size, demographics and consumption patterns of each franchise location.

Franchisees are able to order the right quantities of the right items, eliminating waste and reducing shipping expenses by as much as 25%.

The Marketing Advantage Program (MAP)

Taylor’s Franchise Marketing Advantage Program (“MAP”) is a data-driven marketing solution to acquire new franchise investors “in-market” for owning a franchise. Taylor layers demographic and geographic data to find the most qualified franchise investors and increase overall engagement and conversion rates. From there, we leverage turnkey tools and intelligent communications, both on and offline, to convert investors into new franchisees.

Our programmatic four-step process is simple:

Reach

Reach “in-market” franchise investors quickly with relevant information.

Deploy

Deploy data-driven communications to entice investors to convert.

Synchronize

Synchronize online and offline campaigns to maximize results.

Track

Track ROI through our Active Performance Measurement tools.

Case in Point

Taylor’s Data Solutions in Action

Challenge

A major moving franchise used prospect mailing campaigns to drive new business. However, they relied on a single source for the “pre-mover” data that shaped their mailing lists. Campaign performance had stalled and the company was looking for fresh ideas.

Solution

Taylor researched all available pre-mover data sources to identify the top sources based on coverage volume and enhanced demographics and psychographics. We then recommended the use of a custom scoring model and enhanced data (e.g., income and age) to see if campaign performance could be improved. A three-month test was conducted using both the current pre-mover data source and our top recommended source.

Results

Taylor’s triggered AI-modeled data generated a 78% lift over the average 2.7% conversion rate with a top decile conversion of 4.8%. Testing revealed that the recommendations provided by Taylor delivered a 41% conversion performance improvement. The campaign ultimately generated 52,500 individual sales and more than $67 million in revenue.

Learn More

Headquartered in North Mankato, Minnesota, Taylor is a team of more than 10,000 client-driven experts with operations spanning 25 states and eight countries. We use deep industry knowledge to strengthen your customer’s brand experience, enhance business efficiency and improve bottom-line profitability. Contact your Taylor representative to learn how we can put these capabilities to work for you and your franchisees.