Background to Assessment

The Byer’s mission started with providing working people with great quality products at the lowest prices, and for over 40 years you have done just that. Byer’s commitment and consistency to their customer has created growth in their reach across the United States. That growth led Byer’s to reach out to Taylor as a key partner in support of monthly store pushes and new store openings, to further support the objective of rethinking and optimizing their current processes. The goal was to make recommendations for enhanced outcomes, seeking process improvements, efficiencies and opportunities for savings and improved ROI within their marketing execution efforts. The implementation of today’s marketing programs is manual, cumbersome, complex and extremely time consuming.

Byer’s has stated they are seeking solutions for their monthly store pushes based on the following:

• Evaluate and redefine the process required to execute a monthly sign push

• Find ways to reduce the number of days required to execute a monthly sign push

• Create a single source of truth — a store profiling database for regionalized pricing in the future

• Bring new ideas to the Store Environment Team to help elevate the store experience

• Add insights and analytics to ensure we are implementing best practices and are on course to be best in class

Taylor committed to:

• Developing appropriate assessment questionnaires to gather information from all relevant stakeholders in the monthly store signage pushes

• Conducting follow up interviews with key stakeholders to develop an understanding of current state process, challenges and workflow

• Analyzing findings and conduct additional interviews to resolve potential conflicting information and resolve gaps

• Documenting all findings and analyze for proposed recommendations for improvement and advancement to a more optimized future state

• Presenting findings and recommendations with financial analysis to Byer’s review and action items for next steps