Mosaic Variable Data Printing Brochure

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Variable Data Printing

Create unlimited unique variations of your label design

HP Mosaic is a dynamic personalization option for HP’s SmartStream Designer software. The HP Mosaic plugin enables

For Nearly Any Type of Label

a high-resolution “seed” design pattern to be enlarged, rotated,

• Flexible packaging

scaled and moved to create unlimited variations of print-ready

• Pressure-sensitive

artwork — automatically. The resulting print files can then be

• Shrink sleeves

printed on an HP digital printing press to create truly unique versions of the base design pattern.

Opportunities in Any Market

A New Way to Grow Your Sales

• Cannabis

• Pet food

For the first time, it’s possible to create labels for consumer

• Cleaning supplies

• Pharmaceuticals

products that are essentially one of a kind. Each label has the

• Food and beverage

• Wine and spirits

look of a custom piece with colors and details that are randomly assigned by the software. The more complex and colorful the

• Health and beauty

original seed pattern, the more stunning the results. This variable data printing technique takes shelf appeal to an entirely new level. Imagine the impact of displaying products — side by side — that have unique label designs and colors. Everything is driven by the original seed design and conforms to your brand. However, the visual effect is similar to hiring a graphic artist to design each individual label.

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